New figures released by comScore show that YouTube remains the outright leader in online video.
Based on videos viewed, Google owned sites (YouTube + Google Video, but mostly YouTube) commanded a 28.3% market share in the United States in September with Fox Interactive Media (FIM) sites (MySpace and others) on 4.2%. The figures (see chart) demonstrate that YouTube doesn’t dominate video viewing as much as would be expected, suggesting that the long tail is alive and well in the sector given the top ten video sites only hold 45.2% of all videos viewed online.
The unique viewer numbers for video destinations also show Google leading, but by a smaller margin of 39.4% vs 22.6% for FIM sites. These figures are for people visiting the actual video sites themselves suggesting that much of YouTube’s dominance comes not from YouTube.com itself, but from people embedding YouTube videos (28.3% of all videos viewed vs 4.2% for FIM).
Notable in its absence from both top ten charts is the IAC owned Vimeo, who according to this post fired founder Jakob Lodwick today. Clearly Vimeo isn’t performing although it has positioned itself well with support for HD video. IAC usually takes long term positions in companies it owns (Ask.com for example) so it’s not on Deadpool watch yet but you’d expect IAC will be looking at ways of improving its performance going forward.
Duncan, would you really expect Vimeo, Viddler, etc to be in that list? C’mon.
Vimeo and Viddler are doing something different than those sites and they aren’t in the same category. Because they aren’t in that list, they “clearly aren’t performing” or is there other information you have to back up that statement?
It would be a similar comparison with Edgeio to eBay I think. Not the same category.
I think Vimeo is more coolness than it is a real contender. Same with Viddler etc, but there is enough traffic to go around and you don’t have to be number 1, 2, 3 etc, to have a profitable and successful site.
Vimeo stank nearly as much as toutub!
You guys could have given Vimeo some press when they released /real/ HD-support.
Allen
given its trying to be a YouTube competitor is some ways: yes. IAC wants in on video, and it isn’t in the top 10, that on their own standards would make it not a success and they wouldn’t be bleeding staff if all was going well now, would they
I sure hope we get a chance to meet sometime and chat – perhaps in your land
I mean Duncan, get a chart of top 10 video sharing sites for normal folk, sites that people upload to – the results will be very different. Naturally ESPN will have more traffic than Vimeo at this point. It’s absolutely not a fair comparison whatsoever.
And how many staff are they bleeding? All I’ve heard of today is Jakob – are there others?
I’d also buy that Viddler is bigger than Vimeo.
Allen has a very good point. I would be very interested in seeing a comparison of video sharing sites. I wonder if live streaming sites should be included in that analysis?
Google’s applications are just taking over the world.. everywhere you go you find Google coming in.. can you just imagine a ‘googlized’ world..
————————
http://tips2ber...ch.blogspot.com
What about other video sharing sites such as mashable.com/video/?
I totally agree, Vimeo is definitely not on that list. I would have seen the word “Vimeo” on there had it been there. I sometimes write about stats on my blog, so I feel that I can relate to this post.
Vimeo’s audience has a very different attitude to the many who use YouTube. I’ts more of a place for family and friends to share video and this actually makes for more personal and creative content. The way the community has been gown has been down to Jakob Lodwick’s effort to make vimeo a “friendship community” rather than a “mob community”, many of the users respect that. So really if you want an intresting story follow what is going to happen to the user base of Vimeo, Jakob was a strong community leader now he has been “let go” they could all call fire down on IAC.
I don’t think this is the greatest article on TechCrunch, prehaps an effort to give a less sensational post on the Lodwick artical you link to, but still pretty poor considering the list. Man it must be hard working as a full time blogger.
Thank you for sharing this information.
use to be a total face-off!
I find that Vimeo has much better codec support, a cleaner embedded player and offers true HD support, which YouTube doesn’t. As of the current situation, youTube’s encoders are shortening the length of HD videos, yet keeping the original length of soundtrack… thus losing sync!
I like Vimeo! youTube is definitely a Mob, and the copyright infringement is out of control.