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November 29, 2007

AdBrite Takes In Another $23 Million

Erick Schonfeld

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adbrite-logo.pngAd networks are still catching money like rain. AdBrite raised $23 million from existing investors Sequoia Capital and Hedge fund Artis Management, reports Dan Primack. This is on top of $12 million, the company has already raised. In October, comScore ranked AdBrite as the 26th largest ad network after MySpace. Its ads reached 71 million people that month, representing a 39 percent reach of U.S. Internet traffic.

AdBrite, which was founded by Philip “Pud” Kaplan of FuckedCompany.com fame, targets ads based on demographics. It also offers an embeddable video player that incorporates ads as clickable watermarks.

CrunchBase Information
AdBrite
Sequoia Capital
Artis Capital Management
Information provided by CrunchBase
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This entry was posted on Thursday, November 29th, 2007 at 1:34 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. Cocktails, Gadgets & More

    November 29th, 2007 at 1:50 pm

    That’s a pretty big reach - guess I should sign up with them and run some ads on my site instead of google adsense

  2. Cocktails, Gadgets & More

    November 29th, 2007 at 1:58 pm

    That’s a pretty big reach - guess I should sign up with them and run some ads on my site instead of google adsense

  3. Angela Hayden

    November 29th, 2007 at 1:58 pm

    There’s just not enough advertising in the world. Thank goodness for AdBrite. The logo makes me feel like brushing my teeth

  4. prostate cancer survival rate

    November 29th, 2007 at 2:27 pm

    They are just not worth it.

  5. Ollie Parsley

    November 29th, 2007 at 2:29 pm

    I use their ad’s on a few of my sites. They are only good when the site is popular enough for people to buy ads. The ones they use otheriwse are generally all random and not content related like Google.

    Anyone else feel that?

    Ollie

  6. EH

    November 29th, 2007 at 2:36 pm

    Didn’t they start out as a Comet Cursor type company?

  7. Alex

    November 29th, 2007 at 2:58 pm

    @3 Angela

    ……..”The logo makes me feel like brushing my teeth”

    That was hilarious!

  8. Allen Stern

    November 29th, 2007 at 3:09 pm

    dead on Ollie - it’s unfortunate that no one except me is willing to say that:
    http://www.centernetworks.com/.....illion-why

  9. Steve Ballmer

    November 29th, 2007 at 3:12 pm

    Shiney Ads!
    Who would have thunk?

  10. Technical guy

    November 29th, 2007 at 3:56 pm

    I’ve heard on the grapevine that their engineers are discontent, and there’s massive turnover.

  11. Ad Brite the hand that feeds them

    November 29th, 2007 at 4:21 pm

    Is this one of those ‘Fucked Companies’? Seems ironic to find such success considering it’s founders.

  12. Pachinko

    November 29th, 2007 at 4:30 pm

    I really hope they will use the $23m to improve the core product instead of blowing it on marketing their current offering.

    There are so many companies that have the potential in online advertising space, like the New York/Israel-based Quigo that AOL bought earlier this month, but few can deliver as good results as Gaggle Adsense.

  13. Nag

    November 29th, 2007 at 4:34 pm

    Very funny ” The logo makes me feel like brushing my teeth”

    Joke of the day… I love it ..

    They might be bought by some one soon. Countdown starts today…

    Cheers, Nag

  14. chall

    November 29th, 2007 at 5:20 pm

    I think you are right Ollie. I have used both Adbrite and Adsense on my sites and AdBrite are not quite yet on the level of Adsense.
    Sometimes you get ads that have nothing to with the context on the site and sometimes they seem to just put an ad just like a filler but I think they are going in the right direction and this funding may help them get there quicker hopefully.

  15. Ian

    November 29th, 2007 at 5:57 pm

    You got to love their logo and it seems like a nice alternative to Adsense.

  16. Jon

    November 29th, 2007 at 6:06 pm

    When I first heard of this company a long time ago, they where a dime a dozen but with recent consolidation, those numbers are very impressive, wouldn’t be surprising if they where bought out… and soon! :-)

    Jon

  17. TECHFLOCK

    November 29th, 2007 at 6:42 pm

    Adbrite - Pathetic CTR, cheapo ads with nothing relavent, most of them bids 5 cents per click and eCPM is horrible and as low as 10 cents!!

  18. Andy Schweig

    November 30th, 2007 at 11:45 am

    Agreed on bad performance posts. Make their money off a ton of adult content. (avnads)

  19. Alex

    November 30th, 2007 at 1:38 pm

    I’ve advertised using Adbrite in the past. I got sucked into doing so by a salesperson who coldcalled and made all kinds of promises that were never met. The advertisements performed piss poor in comparison to the same kinds of ads on the major networks, and, needless to say, we stopped using them after our initial commitment was exhausted.

  20. markus941

    November 30th, 2007 at 8:56 pm

    Not bad for a useless company.

    If you want to pay clickbot networks to burn through your money via fake proxies from Taiwan, go ahead, sign up.

    Oh, and you’re probably going to be considered “low priority” once you try to get that money back: http://blog.auinteractive.com/.....ews-part-5

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