Comments on: Yahoo Offers Contextual Advertising In PDFs; Yes, PDFs

By: Charlo Barbosa

Charlo Barbosa — Sun, 13 Sep 2009 20:02:29 +0000

DirectCPV.com is a CPV / PPV Contextual Advertising Network. Advertisers will either get a full page popup ad or interstitial ad served when they set up their campaigns. All they have to do is enter a list of keywords and domain targets and the DirectCPV system does the rest. Minimum deposit is only $100. Sign up at http://www.directcpv.com.

By: Dept. Of Bad Ideas: Those Adobe Ads in PDF Documents Just Weren’t Working | Webtrendblog.com

Sat, 17 Jan 2009 12:24:11 +0000

[...] Adobe’s experiment with allowing publishers to place contextual ads directly inside PDF documents is coming to an end. The Adobe Labs project was launched just over a year ago in November, 2007. [...]

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Wed, 14 Jan 2009 22:22:38 +0000

[...] PDF documents is coming to an end. The Adobe Labs project was launched just over a year ago in November, 2007. [...]

By: Dept. Of Bad Ideas: Those Adobe Ads in PDF Documents Just Weren’t Working | American News World - News And Technology

Wed, 14 Jan 2009 18:33:22 +0000

By: Dept. Of Bad Ideas: Those Adobe Ads in PDF Documents Just Weren’t Working

Dept. Of Bad Ideas: Those Adobe Ads in PDF Documents Just Weren’t Working — Wed, 14 Jan 2009 16:44:17 +0000

By: Levangie » Blog Archive » Yahoo Offers Contextual Advertising In PDFs; Yes, PDFs

Fri, 30 Nov 2007 14:25:02 +0000

[...] Duncan Riley [...]

By: Spandana

Spandana — Fri, 30 Nov 2007 09:30:17 +0000

probably not a good idea. PDFs were meant to be off limits for webby stuff. even URLs within PDF docs seem weird, and ads are even more alien.

PDFs probably are beyond their utility lifespan of distributing static info. adobe and yahoo are best served in coming up with clever ideas on flash instead.

By: NickeyD

NickeyD — Fri, 30 Nov 2007 08:51:26 +0000

PDF copyright-infringment suits, PDF click-fraud suits…sounds like fun to me.

By: Shahar Nechmad

Shahar Nechmad — Fri, 30 Nov 2007 03:29:54 +0000

I’m not sure about PDF files, but almost a year ago I said that advertising should get into the enterprise.
Think about it – Will small business wouldn’t prefer to get an Enterprise portal like SPS for free instead of paying $20,000? For that all they would need to agree is see google text ads near the search results on the portal.
These ads could also get a very high CPM as basically you know what enterprise the ads are shown in, which could make them highly targeted.

Shahar Nechmad
CEO, NuConomy
http://www.nechmads.com

By: ReformedTechie

ReformedTechie — Thu, 29 Nov 2007 19:33:04 +0000

“No, obviously if you are paying for a .pdf it will not have ads running in it…”

Yes, I’m sure that’s what they said about cable TV, too.

Even if your PDF doesn’t have ads in it, the mere *capability* of contextual advertising (part of every PDF reader) means that the PDF reader has to be able to “phone home” and tell $MEGACORP what you are reading.

No, I can’t see any problems with this at all.

I’m going back to abaci and stone tablets. Who’s with me?

By: Dedy

Dedy — Thu, 29 Nov 2007 18:33:10 +0000

From the Cnet screenshot it seems ads are being served through Adobe Acrobat. In that case pdf files viewed on third party pdf readers like Apple Preview would probably remain ad-less

By: Steve

Steve — Thu, 29 Nov 2007 17:29:13 +0000

gee thats great, more marketing noise to mentally block out when I’m looking for information.

By: Tim Marman

Tim Marman — Thu, 29 Nov 2007 16:03:50 +0000

First thing that immediately jumps out here are the ability for authors to offer free, ad-based e-books in PDF. Not revolutionary, but still nice, and for Yahoo it’s a way to compete and offer something that AdSense doesn’t (yet).

By: Ken Teegardin

Ken Teegardin — Thu, 29 Nov 2007 15:54:13 +0000

This is especially good new for Coldfusion developers since CF8 allows dynamic creation of PDFs. The could allow for several new business models. If only Yahoo could get more advertisers. Yahoo will be crushed by Google if they don’t focus on bringing in more advertisers.

By: Pietro Watanabe

Pietro Watanabe — Thu, 29 Nov 2007 14:54:52 +0000

I wonder if, you can even use the pdf if you are not connected to the internet to allow for that dynamic ad effect? Advertisers should watch out though, because if their efforts become too invasive there could be a serious backlash. Even now I ridicule TV ads that are repeated so often by a scatological mangling of their message.

By: stone

stone — Thu, 29 Nov 2007 12:47:54 +0000

Yahoo is terrible at placing ads anywhere off their site AND their contextual ad technology is a joke. Let’s address the real issues – people!

By: Duncan Riley

Duncan Riley — Thu, 29 Nov 2007 09:58:09 +0000

I just got fucked by a dude in the parking lot.

It was great

By: Mahesh

Mahesh — Thu, 29 Nov 2007 09:42:31 +0000

Hi Duncan Riley,

I thought that idea previously. And here it is another idea i had for PDF: Do you think integrating Light Weight Videos and PodCast in to PDF a better solution.

Suppose if i have downloaded PHP 5 tutorial and I also looking for corresponding Video in to that PDF only. So that i can do it easily: Theoretically as well as practically.

By: Duncan Riley

Duncan Riley — Thu, 29 Nov 2007 08:18:02 +0000

Spandana
Cnet has an example, link in the post.

By: thinkingSage

thinkingSage — Thu, 29 Nov 2007 07:48:26 +0000

No, obviously if you are paying for a .pdf it will not have ads running in it.

But if you are distributing a free art magazine in .pdf format instead of donating $10,000 of your own money for a print run, ads like these might be nice.

By: Spandana

Spandana — Thu, 29 Nov 2007 07:42:27 +0000

is there an example of such hosted doc? a link?

By: Smart Mobs » Blog Archive » Yahoo Offers Contextual Advertising In PDFs; Yes, PDFs

Thu, 29 Nov 2007 07:18:10 +0000

[...] the ability to offer contextual advertising as part of their PDF document downloads, reports TechCrunch. … No word as yet as to when it might be broadly available, although if it is eventually [...]

By: Chad

Chad — Thu, 29 Nov 2007 06:39:47 +0000

Reed Elsevier is a major supplier of databases of scholarly journal articles (which cost big bucks), which are often in pdf format. I wonder if they intend on dropping contextual ads into those online publications.

By: Dubai Trader

Dubai Trader — Thu, 29 Nov 2007 06:33:23 +0000

Finally!

By: Angela Hayden

Angela Hayden — Thu, 29 Nov 2007 05:54:50 +0000

I hate downloading PDFs and always get ticked off when I accidently click on a pdf link.

It’s also so easy to crack into a pdf document and reupload to internet. There’s gonna be alot of fun with this.