New York based Cellfish Media has launched a new service that delivers media to mobile phones, complete with on the fly conversion that provides access to most handsets.
AddtoPhone works via an embeddable button; users click the button, add their cell number then AddtoPhone sends them a SMS message with a link to the content. The service renders the media on the fly to fit the specific handset in formats including h264, h263, mpeg4, 3gp and 3gp2, and supports pictures, music, videos, or news feeds. Users are able to keep content via a “locker” that is accessible via the web or their mobile phones.
AddtoPhone also provides an API that allows website owners to create their own tools using the sites functionality, or you can send a file from your computer to a cellphone as well.
Bango launched a similar service a couple of weeks back but Cellfish claims their service is easier to use, and supports sending content via AddtoPhone to anyone, which apparently Bango doesn’t yet support.
Ultimately the easiest way to view videos on a cell phone would be for cellphones to support the various file types used in online videos, but given that’s not going to happen any time soon (the iPhone still doesn’t support Flash for example) AddtoPhone provides a decent alternative for sharing online content with friends via cell phone.
I almost forgot: they have a Facebook app for this service as well that allows users to send Facebook content to cellphones (pic below).
Our previous Cellfish coverage here.









I liked cellphish until all those mystery charges started appearing on my phone bill
How did you get rid of them?
Thanks for your help!!!!!
Cellfish has a few premium services and content out there, but this one is 100% free. No “mystery” charges here…
i recognize the people in the photo’s of the facebook app.
looks like a going.com event with some of the PR folks (Hi, Joy & Jenna!).
weird, the valley is way too small.
did someone “burrow” photo’s
Hello!
“Random” is right!This service is totally free. Also the article didn’t mention where you could find the button. So here is the address: http://addtophone.com/tools
Regards,
Guillaume (Cellfish)
Rob (#3)
The screen shot came from the PR rep who just happens to also represent Going.com, so not borrowed but given, and yes it’s a small world
Rogerweb
my understanding is that this service is 100% free.
An israeli startup called Hooqs.com is doing that too for a while
The service doesn’t seem to work with blackberries. Compatibility may be limited on this.
Or you could use http://mobile17.com
Josh,
Actually it works. I have a blackberry 8800 and I often send photos on it through the Facebook app that you can find here:
http://www.face...HONE/4045382457
However, RIM doesn’t support streaming yet and their browser doesn’t allow you to download files larger than 500Kb, so the video will be cut to at around 30 seconds.
Regards,
Guillaume
See this pisses me off, because my company had a UGC site that offered this same service in December of 2006…we didn’t get a Techcrunch writeup. Bleh
@Rob Abbott – same people as the facebook app most likely because they want their employees to push the app since consumers aren’t using it.
@Zach – mainly because your company didn’t pay off techcrunch or any of its press runners.