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November 26, 2007

TechCrunch40 Presenters’ Traffic Two Months In

Mark Hendrickson

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The team over at Docstoc has compiled a document (embedded below) with traffic charts from Alexa and Compete for all forty of the companies that presented at TechCrunch40.

As could have been expected, many of these presenters’ websites experienced traffic surges around the time of the conference, only to see their traffic drop back off to pre-conference levels. Wixi, Flock, Docstoc, and WooMe seem to have escaped this fate completely. Mint, Powerset, TripIt, Ponoko, Clickable, Befunky, Metaplace, and Kaltura trailed off significantly but settled at a higher level of traffic than before. Mint, Wixi, Flock, and Docstoc experienced the highest levels of traffic with TC40 winner Mint even hitting the 200,000-visitors mark at one point.

Of course, all of these observations could be misguided given Alexa’s track record. But most of these startups are too small to be tracked by Comscore. Compete data has been added for comparison purposes.

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This entry was posted on Monday, November 26th, 2007 at 3:02 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. Alfonso Jiménez

    November 27th, 2007 at 4:12 am

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Comments

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  1. damon

    November 26th, 2007 at 3:11 pm

    was’nt yesterday that you were reaming alexa?

  2. Edwin

    November 26th, 2007 at 3:18 pm

    In terms of reach: #1: PubMatic, #2: Mint

  3. Aidan Henry

    November 26th, 2007 at 3:41 pm

    Hey guys,

    Doesn’t this post go without saying? Obviously, if any company attends a high visibility PR event, traffic is going to spike. So I’m wondering what the point of this post is. Is it to brag that TC is uber popular and sweet? It just seems like a “Hey, look at us…” type deal.

    Also, I agree with Damon’s comment…

    Cheers,
    Aidan
    http://www.MappingTheWeb.com

  4. liar or profiteer

    November 26th, 2007 at 3:46 pm

    Which chart do you think is fat liar? — Alexa or compete?

  5. KingTut

    November 26th, 2007 at 4:01 pm

    lol @#1 (damon)…I was thinking the same thing. wtf?

  6. JoeT

    November 26th, 2007 at 4:09 pm

    and in other news conference sends websites traffic

    lame comparisons using alexa which is unreliable. shame on docstoc for lame linkbait which techcrunch took hook, line and sinker

  7. what is biotech

    November 26th, 2007 at 4:18 pm

    Compete is just as (un)reliable as Alexa

  8. kellie Newsome

    November 26th, 2007 at 4:24 pm

    Docstoc.com is my favorite of all on the list. We just sold our home and purchased a new one and their suite of legal and real estate documents saved us a ton of money on attorney fees. We still had a lawyer look over our final set of documents but he charged us a lot less since he just had to review them.

  9. John Handelaar

    November 26th, 2007 at 4:34 pm

    *None* of Cubic Telecom’s services run from cubictelecom.com.

  10. Voices.com CEO

    November 26th, 2007 at 4:43 pm

    It’s amazing to see how most of the startups received the same 5-7K visitors in the weeks immediately following TechCrunch40, then dropped off to around 2K.

    The larger question is what’s the revenue per customer. It’s fine to have only 2,000 unique visitors per month, as long as each customer is earning you +/- $100/month.

    Furthermore, I’ve heard a stat that suggests that most web services monetize only 1% of their user base. A respectable target is more like 15-20%.

  11. Greg Wahkem

    November 26th, 2007 at 5:20 pm

    At quick glance, woome is the only one with a real bump up since the conference… what’s that say about overall company quality.

  12. Free designs

    November 26th, 2007 at 5:41 pm

    TC, can you approach the mentioned companies and ask them to provide real data? Some of them will.

  13. Jeff the Great

    November 26th, 2007 at 5:57 pm

    I think you also have to consider events like blog posts on these companies during and since TC40. For example, we know you like doc.stock and I think you have blogged on Mint in the past few months. True?

  14. Adam

    November 26th, 2007 at 6:00 pm

    @ #11 - Greg makes a good point….the Alexa charts show

  15. Adam

    November 26th, 2007 at 6:20 pm

    (whoops, got chopped off) that less than 10% of the TechCrunch40 say ANY increase in traffic post-conference. Just surprised with how out of step that is with expectations. Guess I’ve got to start using Compete more often.

  16. biotech pharmaceuticals

    November 26th, 2007 at 6:56 pm

    I remember the time in 2004 when we went on the Howard Stern show and clocked… 900,000 unique user sessions in 48 hours with http://www.estelle.tv. Now that’s power.

  17. JakeM

    November 26th, 2007 at 7:50 pm

    Ouch. Lots of duds!

  18. Tony

    November 26th, 2007 at 8:17 pm

    Domains, Direct Navigation Rules the web.

    Many of the startups had suck domain names as business models. CakeFinancial.com.

    Should own hundreds of domains, long tail domains that they can provide quality content.

    SeattleInvestors.com, Seattle-Investors.com and put quality content on them. HoustonInvestors.com, etc, each city and each state.

    They will not get 500 visitors a day like dreamlife.com does, they don’t need that. For $9 per year they can get 100 visitors, very good price?

    How much for on Google Adwords is 100 visitors going to cost?

    Parked domain names SUCK :)

  19. David Litsky

    November 26th, 2007 at 9:20 pm

    @tony or you can register a few easy to remember domains with the hope that one takes off, then create subdomains. Probably much more efficient too

  20. blah

    November 26th, 2007 at 9:28 pm

    How much did DoCStoc swing your way for this viral transparent marketing post?

  21. Ryan Spahn

    November 26th, 2007 at 9:37 pm

    A lot of these companies have not even launched yet!

    TC 40 was a great experience for this one man company! The 600% increase (per Alexa) in traffic seen while in private beta is due from being a DemoPit company, who help get the ball rolling!

    Thanks

  22. JakeM

    November 26th, 2007 at 9:43 pm

    >A lot of these companies have not even launched yet!

    Isn’t that a violation of TC40 conference rules? They should have launched at or immediately after the conference.

  23. Joe

    November 26th, 2007 at 9:45 pm

    Not a bad effort on the part of DocStoc - good way to get your name mentioned on Techcrunch again. However, in terms of adding value …

  24. Raph

    November 26th, 2007 at 9:57 pm

    We launched, but only into closed alpha, so I am unsurprised at the stats (of course, we track them ourselves as well, so I am doubly unsurprised). :)

  25. AlienFarmer

    November 26th, 2007 at 10:31 pm

    More power to DocStoc for getting their name mentioned twice on Techcrunch. Alexa says youtube gets more page views than google so I don’t put much stock it what they say.

    AlienFarmer
    http://www.SolarCoupons.com

  26. kyle

    November 26th, 2007 at 10:40 pm

    okay, docstock is cool and all, but if people start using it for blog posts i am going to get seriously pissed off.

    it’s good for simple document sharing, but for displaying actual content on a website it could not be more horrible. shame on you techcrunch.

  27. Corry

    November 27th, 2007 at 12:26 am

    Kaltura is my favorite - Some of their tools are even too advanced, and I think they still have work simplifying them, though if u’ve used a video editor, you will love their stuff.
    I actually use it for my Blog. they have a unique interactive widget that enables folks to add to your video blog directly from the widget.

  28. trevo

    November 27th, 2007 at 12:42 am

    @26 kyle

    “okay, docstock is cool and all, but if people start using it for blog posts i am going to get seriously pissed off.”

    Why are you pissed off? Pissed off that you didn’t think of such an ingenious idea in the first place?

  29. Amit

    November 27th, 2007 at 2:04 am

    hi i am totally agreed with you this is all for website traffics.
    http://amitcreativeras.blogspot.com

  30. facebookjunkie

    November 27th, 2007 at 7:42 am

    Nevermind, #1 said it for me.

    But anyway, I checked out every startup. Gotta say, lot of interesting stuff in the works. LOoking forward to the future!

  31. file2fone

    November 27th, 2007 at 8:11 am

    I think Compete data should be more accurate than alexa.

  32. Manoj Ranaweera

    November 27th, 2007 at 4:49 pm

    Obviously, http://www.edocr.com is not a TC40 company. Our campaign started when we were featured on both TC.com and TC UK on 18th October. Here are some stats:

    On 18/10/07 - 242 hits from TC + 53 from Crunchbase
    Up to now - 418 hits from TC + 275 from Crunchbase

    Many other blogs copied the TC story (mostly without adding any original content), which resulted in edocr attracting users from 147 countries with US contributing 56% of the traffic.

    This month alone we had 68,103 hits. The impact of TC on our traffic figures are negligible, but the show started when edocr was featured on TC.

    We expected significant traffic from TC, in thousands, but at the end it was less than 700.

    Our figures are based on Google Analytics, which differ from compete.

    We are still in Alpha and will continue to be in Alpha until we have the required functionality to generate revenue. Yesterday, we opened special interest groups. Let me know if you would like us to setup a group for you. Later on, you would not need our involvement to open a group.

  33. Steve Ballmer

    November 27th, 2007 at 7:06 pm

    Techcrunch a king-maker?
    I don’t think so!

    http://fakesteveballmer.blogspot.com

  34. Shanti Braford

    November 27th, 2007 at 11:18 pm

    I have sites that I built in my basement that get 10x as many visitors as these, a few months after launch.

    And here they are spending hundreds of thousands for some of these wimpy results =(

    Any VCs want to give me money for 10x the traffic as these guys?!?

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