Comments on: Follow Up To The Viral Video Post: Dan Wants Another Word

By: busyjhonfree

busyjhonfree — Sat, 30 Aug 2008 20:36:08 +0000

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By: Viral Videos: The Shady Tactics Used To Get 100,000+ Views on YouTube

Viral Videos: The Shady Tactics Used To Get 100,000+ Views on YouTube — Sat, 09 Aug 2008 11:47:59 +0000

[...] “The Secret Strategies Behind Many “Viral” Videos”, Tech Crunch, November 22, 2007, Michael Arrington, “Follow Up To The Viral Video Post: Dan Wants Another Word”, Tech Cru… Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

By: The Viral Video Guy Gets $1 Million In Funding

The Viral Video Guy Gets $1 Million In Funding — Tue, 05 Aug 2008 08:42:22 +0000

[...] the face of hundreds of negative comments he wrote a follow up post where he clarified some of his original points - “We do NOT spam email lists…We do NOT [...]

By: Viral Marketing = Virulent Tactics? | PR for the People

Viral Marketing = Virulent Tactics? | PR for the People — Fri, 11 Apr 2008 14:09:10 +0000

[...] of stats to pat himself and his company, The Comotion Group, on their backs. He has since done some serious backpedalling, but the damage has been done. To quote The Tragically Hip, nobody is interested in something you [...]

By: Ethics and Social Media | extreme webmaster evernerve

Ethics and Social Media | extreme webmaster evernerve — Wed, 13 Feb 2008 17:42:30 +0000

[...] how viral videos are created. The author of that article, Dan Ackerman Greenberg, later wrote a follow-up to his original article, which was an awkward attempt to calm down his critics. In my opinion, he [...]

By: PK

PK — Thu, 20 Dec 2007 21:05:15 +0000

It is unfortunate that this has played out this way. I did take the article as a “this is what some are doing” as opposed to “this is what we are doing”.

By: GranDedo

GranDedo — Tue, 11 Dec 2007 09:04:54 +0000

Mike, we are a film producer in Europe and would love to work with you in promoting our films. If your strategies work, let’s use them.

By: Ethan

Ethan — Fri, 07 Dec 2007 11:35:42 +0000

Dan, you’re OK.
Stop justifying yourself. From your first post, which was very interesting, I gathered that you run a legitimate business, and have legitimate customers. You are smart enough to use the rules of the game to your advantage. People do that all around the world, every day. You follow the rules of the advertising world.
The advertising world is a silly and effective one. People see a picture of cheese in the paper - they run out and buy it. Everyone knows that Michael Jordan made a vast amount of his wealth from wearing Nike publicly. Everyone knows that Nike makes good gear, but you can probably find better. Michael Jordan knows it too. Does that make him a crook somehow? If you found out that he wears New Balance shoes when he jogs at home, would you be utterly shocked? I hope I’m making sense here.

Keep up the good work - websites will be constantly trying to make your work harder, so stay on your toes. It’s what pay your bills, and you’re doing nothing wrong.

By: Fake Coffee Man

Fake Coffee Man — Fri, 07 Dec 2007 05:01:55 +0000

I’m pretty shocked that this got another post on TC.

By: mark

mark — Thu, 06 Dec 2007 21:30:18 +0000

Interesting. I went back to the original article, which I think was great to have here on TC as it exposes what’s really going on. We’re all much better off for knowing that this type of manipulation is commonly used. By airing it so publicly, everyone will use it and it will cease to work (probably being replaced by something else).

I thank Dan for taking the time to write the article, and TC for being oblivious about the editorial process and ducking responsibility for any editing or reviewing what is published.

At the same time, Dan’s rebuttal and re-rebuttal are bullshit. They are completely contradicted by the original article and *much* more so by his comments to the original article where he defends the unethical practices.

By: Christopher Herot's Weblog

Christopher Herot's Weblog — Thu, 06 Dec 2007 18:32:46 +0000

How to Make Your Video Viral - or- The First Law of Holes…

In a guest post on TechCrunch, Stanford grad student Dan Ackerman Greenberg offered a fascinating expose of techniques for promoting videos on YouTube. Some are obvious, some are clever and some are downright sleazy. Obvious: Make it short. Design for…

By: Christopher Herot

Christopher Herot — Thu, 06 Dec 2007 17:48:46 +0000

First law on holes - when you’re in one, stop digging.

By: Malcolm Lambe

Malcolm Lambe — Thu, 06 Dec 2007 16:48:58 +0000

I DETEST these bastards that manipulate YouTube. It has ruined YouTube. I’ve posted 300 vids on YT since it started with over 5 Millions views under my “Wallyworld” channel - and all those views were achieved honestly and naturally. Sometimes it takes a while for a video to be fully appreciated.
These spammers have been targeting me daily with their crap. I’ve lost count of how many channels I’ve blocked - hundreds and hundreds. Take them all out and shoot them, I say. YT has gone to the dogs since Google took over with their “partners” and their ads everywhere.

By: Girish

Girish — Thu, 06 Dec 2007 14:09:27 +0000

How does one survive in the online world without viral and SNS marketing.
We are just learning the game, so if you dont follow the online rules, however immoral they might be, how does one survive? If I abuse it beyond a point, internet has a option - you can be ignored or deleted from SNS by your so called friends.
Even if i have the best, quickest, most credible, relevent content, how do i reach users and tell them about it, if there are tons of guys doing SEO to inflate their ranking on search engines, even when i have the most relevant content. I have to join them, and use viral, SEO, SNS to reach out. Plus if the viral stuff is not good, it will die a natural death.

By: Warren

Warren — Thu, 06 Dec 2007 11:29:17 +0000

So, ah, hey, anyone seen any good movies lately? Huh, anyone?

By: THE CHEAP FLIGHT TICKET TINDER

THE CHEAP FLIGHT TICKET TINDER — Wed, 05 Dec 2007 15:29:56 +0000

This article is doubful.

By: michael

michael — Tue, 04 Dec 2007 22:03:37 +0000

You sir are an idiot of epic proportions.

By: Nuorodos

Nuorodos — Tue, 04 Dec 2007 07:53:17 +0000

“The saga of banality continues!”
I agree 100 %

By: Creating a viral marketing campaign - Wilkinson Fight for Kisses | Dipping into the Blogpond

Fri, 30 Nov 2007 12:42:32 +0000

[...] there were 500 comments on the post. Dan took a bit of a caning over it, and posted a follow up [...]

By: prof

prof — Wed, 28 Nov 2007 18:44:25 +0000

Gotta give you credit Dan - this controversy is no revolution, but its clearly enough to get the commotion group off the ground just in time for graduation.
Masterful.

By: Mike Abundo

Mike Abundo — Wed, 28 Nov 2007 14:14:49 +0000

It’s too late for Danny-boy. The (self-inflicted) damage to his reputation is done.

By: nalts

nalts — Wed, 28 Nov 2007 11:27:17 +0000

Yeyy. Cat fight between Arrington and The “ViralVideoVillain.com.” I’m tracking it here, and I think I gotta do a video on this:

http://willvideoforfood.com/20.....o-villain/

By: stefan

stefan — Wed, 28 Nov 2007 00:17:18 +0000

Leave Mixx alone!!1

By: Me

Me — Tue, 27 Nov 2007 08:51:26 +0000

Is stopped reading just after “the internet is changing”. This is the usual crap spouted by people either trying to peddle their fake expertise and insight, or who believe every new fad signifies a major paradigm shift, and haven’t been around long enough to see the familiar patterns.

The fact is, the internet hasn’t really changed all that much in the past decade. The platforms and protocols have changed, the audience is bigger and technology and bandwidth have given us new tools, but the underlying mechanisms are still very much the same. That’s because of the simple fact that internet consists of *people*. Individuals may change, but people as a whole, not so much.

To simplify: marketing a**holes + gullible fools = manipulation. Adding the internet as a medium neither changes the equation nor the internet.

By: Sooty

Sooty — Mon, 26 Nov 2007 20:48:28 +0000

I had no idea how many naive people there are out there. I wonder if this is how people felt when they introduced full colour printing or shiny plastic packaging… imagine the outcry if marketing agencies started doing mail drops with free samples… … or the horror of interrupting your music on the radio with and advert….