Comments on: Follow Up To The Viral Video Post: Dan Wants Another Word

By: Reputation Management Should Always Be In Your Mind

Reputation Management Should Always Be In Your Mind — Wed, 04 Nov 2009 14:17:28 +0000

[...] up on TechCrunch this week. The author of that original post, Dan Ackerman Greenberg , has now asked TechCrunch to allow him to follow it up and how he does not endorse the actions he talked about, he was just trying to educate the world [...]

By: Cooper Matthews » Steal this blog

Cooper Matthews » Steal this blog — Tue, 20 Oct 2009 04:12:43 +0000

[...] an aside, I especially like the follow up post Greenberg submitted two days later that basically denounces the ideas he laid forth in his original [...]

By: Marlon

Marlon — Tue, 14 Jul 2009 06:02:40 +0000

Until more things behind the curtain begin to be revealed, i believe this wall always be a controversial argument.
Those who come up with new organic ways of marketing will be the ones to lead the way into new age of internet advertising.

By: Umair Mohsin

Umair Mohsin — Fri, 26 Jun 2009 11:55:34 +0000

More controversy over previous controversy….

I’m learning a lot from your methods…

Definitely this post is getting a LOT of traffic, probably just because of the comments….

Good stuff… thanks for teaching us this…

By: cody

cody — Tue, 19 May 2009 19:39:34 +0000

What is wrong with people?

The man openly gave strategies to be successful on you tube and other social video platforms. He never said YOU have to do it.. He was simply saying how him and his company accomplished such high views.

as for the second article. he didn’t really have to explain himself, but I can see how people might feel like he is trying to make up for his first post. Put yourself in his shoes?

Dan- love the first article. Keep up the great work.

By: Charles

Charles — Fri, 01 May 2009 17:30:50 +0000

I have to agree with William’s comment except the part about why Michael allowed this article to be published in the first place.

Dan pulled the curtain back to reveal what’s really going on with some YouTube broadcasters and Michael did all a great service by allowing this information to be published.

By: Ladies and Gentlemen of the Jury, The Social Media Release is not a Meatball Sundae | PR2.0

Sat, 21 Mar 2009 03:58:18 +0000

[...] revealing the secret sauce, or manipulation strategies like our over zealous friend did over at TechCrunch recently, digg and relevant social bookmarking sites have less to do with sources than they do with [...]

By: The Secret Behind Popular YouTube Videos | ineedhits

The Secret Behind Popular YouTube Videos | ineedhits — Wed, 04 Mar 2009 05:36:02 +0000

[...] between Dan and readers, with many saying this form of marketing was simply spam. Dan the made a follow up post to clarify some of his marketing tactics, but again readers opinions seem to be unchanged. [...]

By: India Travel

India Travel — Tue, 03 Feb 2009 11:18:23 +0000

IndiaTravelGroup – Providing information about Indian Travel Agent, Tours Operators & Holiday Packages.Largest company where find wildlife tour and India travel guide including all tour packages.

By: J. Yahshar

J. Yahshar — Mon, 02 Feb 2009 20:19:31 +0000

All I can say is…very interesting indeed.
I still believe in putting out quality products and putting in honest efforts though.
What goes around comes around and a lot of these unethical practices will be weeded out at some point.
Besides there’s plenty of us make money honestly.

By: How to succeed with online video

How to succeed with online video — Sun, 01 Feb 2009 02:01:46 +0000

[...] video promotion from the head of viral video marketing company The Comotion Group. See also this follow-up article, which clears up a few misundertandings from the original [...]

By: HsvsRsvsesv

HsvsRsvsesv — Fri, 30 Jan 2009 10:57:50 +0000

generic lovex

By: mari

mari — Mon, 22 Sep 2008 18:11:17 +0000

I’m belated in reading this – but what does everyone think the purpose of a PR firm is? There really is no such think as authentic viral these day…most things are prompted along. It’s nice to be idealistic about content being king and good content driving itself, but that’s really not the way marketing works – if you’re a company/marketer and not a reader, his posts were very insightful and his ideas are a clever jumpoff point. SEO and getting backlinks really isn’t that different and SEO is a unviersal practice

By: busyjhonfree

busyjhonfree — Sat, 30 Aug 2008 20:36:08 +0000

girl university elephant black yahoo steven tom

By: Viral Videos: The Shady Tactics Used To Get 100,000+ Views on YouTube

Viral Videos: The Shady Tactics Used To Get 100,000+ Views on YouTube — Sat, 09 Aug 2008 11:47:59 +0000

[...] “The Secret Strategies Behind Many “Viral” Videos”, Tech Crunch, November 22, 2007, Michael Arrington, “Follow Up To The Viral Video Post: Dan Wants Another Word”, Tech Cru… Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

By: The Viral Video Guy Gets $1 Million In Funding

The Viral Video Guy Gets $1 Million In Funding — Tue, 05 Aug 2008 08:42:22 +0000

[...] the face of hundreds of negative comments he wrote a follow up post where he clarified some of his original points – “We do NOT spam email lists…We do NOT [...]

By: Viral Marketing = Virulent Tactics? | PR for the People

Viral Marketing = Virulent Tactics? | PR for the People — Fri, 11 Apr 2008 14:09:10 +0000

[...] of stats to pat himself and his company, The Comotion Group, on their backs. He has since done some serious backpedalling, but the damage has been done. To quote The Tragically Hip, nobody is interested in something you [...]

By: Ethics and Social Media | extreme webmaster evernerve

Ethics and Social Media | extreme webmaster evernerve — Wed, 13 Feb 2008 17:42:30 +0000

[...] how viral videos are created. The author of that article, Dan Ackerman Greenberg, later wrote a follow-up to his original article, which was an awkward attempt to calm down his critics. In my opinion, he [...]

By: PK

PK — Thu, 20 Dec 2007 21:05:15 +0000

It is unfortunate that this has played out this way. I did take the article as a “this is what some are doing” as opposed to “this is what we are doing”.

By: GranDedo

GranDedo — Tue, 11 Dec 2007 09:04:54 +0000

Mike, we are a film producer in Europe and would love to work with you in promoting our films. If your strategies work, let’s use them.

By: Ethan

Ethan — Fri, 07 Dec 2007 11:35:42 +0000

Dan, you’re OK.
Stop justifying yourself. From your first post, which was very interesting, I gathered that you run a legitimate business, and have legitimate customers. You are smart enough to use the rules of the game to your advantage. People do that all around the world, every day. You follow the rules of the advertising world.
The advertising world is a silly and effective one. People see a picture of cheese in the paper – they run out and buy it. Everyone knows that Michael Jordan made a vast amount of his wealth from wearing Nike publicly. Everyone knows that Nike makes good gear, but you can probably find better. Michael Jordan knows it too. Does that make him a crook somehow? If you found out that he wears New Balance shoes when he jogs at home, would you be utterly shocked? I hope I’m making sense here.

Keep up the good work – websites will be constantly trying to make your work harder, so stay on your toes. It’s what pay your bills, and you’re doing nothing wrong.

By: Fake Coffee Man

Fake Coffee Man — Fri, 07 Dec 2007 05:01:55 +0000

I’m pretty shocked that this got another post on TC.

By: mark

mark — Thu, 06 Dec 2007 21:30:18 +0000

Interesting. I went back to the original article, which I think was great to have here on TC as it exposes what’s really going on. We’re all much better off for knowing that this type of manipulation is commonly used. By airing it so publicly, everyone will use it and it will cease to work (probably being replaced by something else).

I thank Dan for taking the time to write the article, and TC for being oblivious about the editorial process and ducking responsibility for any editing or reviewing what is published.

At the same time, Dan’s rebuttal and re-rebuttal are bullshit. They are completely contradicted by the original article and *much* more so by his comments to the original article where he defends the unethical practices.

By: Christopher Herot's Weblog

Christopher Herot's Weblog — Thu, 06 Dec 2007 18:32:46 +0000

How to Make Your Video Viral – or- The First Law of Holes…

In a guest post on TechCrunch, Stanford grad student Dan Ackerman Greenberg offered a fascinating expose of techniques for promoting videos on YouTube. Some are obvious, some are clever and some are downright sleazy. Obvious: Make it short. Design for…

By: Christopher Herot

Christopher Herot — Thu, 06 Dec 2007 17:48:46 +0000

First law on holes – when you’re in one, stop digging.