November 24, 2007

Digg Refugees May Be Heading To Mixx

Michael Arrington

99 comments »

New startup Mixx, which went in to private beta just two months ago, may be finding itself with the right product at the right time. Digg users, including top contributors, are showing an increasing amount of frustration with the Digg community, and many are leaving. Conspiracy theories that Digg auto buries stories with certain topics or linking to certain sites only compounds the problem.

Some users eventually go to Reddit, Propeller or any of a number of other Digg-like sites. But a disproportionate amount of them seem to be heading to Mixx, and writing about their choice.

Dave Eaves gives Mixx a thumbs up and says “I have already had quite a lot of success with getting my submissions voted on, this may be partly due to the fact that many of my digg friends have joined the site.”

Vandelay Design says “Unlike 99% of the other Digg clones, I think Mixx has a real chance for success…Mixx has a much more positive audience than Digg. It always amazes me that even the most popular and highest quality articles can get so many negative and unnecessarily degrading comments on Digg. So far the users of Mixx have proven to be quite a bit more pleasant, something that I know will be welcomed by most users.”

Finally, JD Rucker notes that a lot of top Digg users are at least experimenting with Mixx. And he mentions specifically that Greg Davies left Digg for Mixx.

Mixx users have even set up a category in their forums called Digg Refugees for users to discuss the phenomenon and spread conspiracy theories.

Compete shows traffic rising dramatically since launch, without the usual drop off that occurs after the initial press about a site dies down. It’s still a blip compared to Digg, the fact that early adopters are leaving Digg and quite vocally telling the world about it, Mixx may be a startup to keep an eye on.

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Trackbacks/Pings (Trackback URL)

  1. 24 November - First Look at the Web « oldephartteintraining
  2. Digg Refugees May Be Heading To Mixx « Darker Me
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  4. MixxingBowl » Blog Archive » Techcrunch: On Mixx and the MixxingBowl.
  5. Digg Refugees Move to Mixx - Technology Questions: Desktops, Notebooks, Tablet PCs, UMPCs, MID, and Mobile PCs
  6. New Digg like site - Mixx.com - Pligg Forum
  7. 15 Meanings » A little friendly competition
  8. What A Mixx Up: Interview With Mixx Founder Chris McGill | Collective Thoughts
  9. Can The World Hear Me
  10. Mixx: It’s not bad at all | Casual Revolt
  11. Digg Refugees Heading Over To Mixx at memoirs on a rainy day
  12. Andy Wibbels » Mixx: Will it become the new Digg?
  13. Social Blend - 01 : “You Know….”
  14. Mixx Launches Related Items Pages - Digg Should Have Done This
  15. Mixx To Cluster Related Stories - Digg Should Have Done This | Xaby.com | Singapore Web Design Company Blog
  16. An Open Letter to StumbleUpon Regarding Usability, Negativity, and Growing Pains | eMoms at Home
  17. Why Digg Is Still The Best

Comments

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  1. Arjun Thomas

    Glad to see we have a “positive” Digg out there… i do feel also there is a certain bias to the front running stories on Digg.

  2. manquer

    digg just got too big i would say if i were a top contributer i would certainly feel unhappy if i cant get to the stories first.That is probably why the top contributers are leaving
    That said, mixx is a good clone although not entirely based on digg. It doesn’t seem to have the potential to become even a close competitor for digg.but then again who noes?

  3. Search◊ Engines Web

    Digg is a phenomenal revolution is UGC, that has opened an entire dimension to the world. :-D

    But the fact remains that there is just an inequity that haunts it.
    Reddit and Netscape as well had these problems.

    Digg is great in that it is positive, but the bias towards top users and friends have left many great stories with just a few diggs because the submitter did not have many contacts.

    A successful business model will learn from the mistakes of all that came before - then put together a powerhouse.

    Can you imagine what an impact on society a perfect business model will have? Just look at the impact Digg has had on journalism and blogs?

    Authors and Editors are now creating titles with Digg in mind. :-o

  4. Dave

    LOL Micheal talks sooo much shit!!

  5. Vlad

    How much did they paid you for this post ? Kinda getting sick of techcrunch recently so guess i ll just boot you guys of my rss.

    Cya

  6. David A

    It’s not April is it??
    Then why the F*** are we trying to be fooled.

    Hey, I do read Techcrunch and am a fan of this blog and have been for a while, but you can’t possibly claim that Mixx is even on the same playing field as Digg.

    Michael, I like your stuff man, but this post is not one of your masterpieces by any stretch. Just look at all the comments.

    And for the record, Mixx is nothing special. Nothing unique or revolutionary was brought to the table.

    Thanks,
    David

  7. 42mb.com

    I hope there are lot of vertical social bookmarking sites are taking into shape and that will take away few specific type and interest group from digg and similar sites.

  8. elegance

    you need some REAL stories guys.

  9. meteokung

    the worst post I ever read in tc

  10. IlubKevinRose

    You’ve annoyed the Digg fanboys with this one look at them coming out in full force? Don’t forget they love Kevin Rose and idolize him so if you put down Digg the gay lovers will want revenge.

  11. Oracle

    Compare Digg and Mixx on Compete and Mixx doesn’t even register.

  12. Rajeev

    A change is required at times management of virtual communities bahave like they would with flesh Customers.

    http://tekno-world.blogspot.com

  13. Norman

    What described here are not quite to real mixx. I see mixx is a mixture of photo video and stories.

  14. John

    The problem with Mixx is that the categories you chose to view have overlap and the same story can appear 20 times. Digg and Mixx both arent very social when it comes to friends. The best you can do is comment/vote/pm and indicate you know each other.

  15. bob tube

    what has happened to youtube???…and why is no reporting this!!!!…I am in Australia and can only visit countrycode.youtube.com urls

    which suck..If I try and go to http://www.youtube.com I will get redirected to au. or nz.youtube.com …I love NZ but the most viewed videos of all time are no longer what we used to see at the old youtube… it is now the localised crap…I can no longer see the original famous videos…this is a MAJOR failure…if you are in America you will not understand…but every other country must hear my pain…youtube have just fractured the community…no more lisa nova :(

  16. RBA

    Actually I saw a lot more excitement among the Digg community when Streamy was announced - you know, the one you said “is almost sure to drop into obscurity immediately after launch” :-)

    Which is right where you said btw, mainly because after 5 months, they’re still a closed beta.

  17. Brian

    Michael,

    I just wanted to point out two things one a type.

    1.)
    “Finally, JD Rucker notes that a lot of top Digg users are at least experimenting with Digg. And he mentions specifically that Greg Davies left Digg for Mixx.”

    Shouldn’t that second Digg be “Mixx”

    2.) MixxingBowl was not created by the Mixx Guys. It was created for “Mixxers” by “Mixxers”. We created it to do several things.

    1.) Allow a direct line of contact with the Mixx founders and the users. They visit the site often to garner feedback and to bounce ideas off us. We also make feature requests there as well.

    2.) We wanted to move nonsense and off topic discussions away from Mixx itself.

    3.) We wanted to have a way to promote Mixx, more importantly, the users.

    4.) Last but not least, we wanted something that would help foster the cordial environment at Mixx, allow the users to interact by another means to prevent them from going at each others throats (like you see in other sites).

  18. Dr Dzoe

    Thanks much for the nice words. Just one minor correction: no one who works for Mixx had anything to do with setting up the Digg Refugee category. That was done by users. We’re just grateful to them for their enthusiasm.

  19. Tom

    It still perplexes me how Digg can be so good and the community can be so bad. I mean, Digg does get a lot of crap, but it rarely misses anything newsworthy.

  20. Josh

    It’s not like the internet will go with them, is it?

    I mean, once the digg users all go to mixx, then mixx will end up like digg. What are they going to do? Ban people who are “negative?”

    Regardless of what technological interface you filter them through, retards are still retards. And if you have a post about O.J. Simpsons trial, someone is going to get racial, and then it’s going to turn into WWIII just like it does on digg every day.

    What’s going to stop that from happening on mixx? Absolutely nothing. I really don’t even need to read their comments or witness their software to know that there’s no way for them to stop someone from sharing their opinion on a website where the content is solely base upon opinion.

    Jesus.

  21. Floyd Craig

    I still Digg, but find Mixx easy to use and really like Mixx! I put the “add to mixx” buttons on all my sites.

  22. Ryan

    After registering at Mixx and spending 30 minutes reading through and using it, I think it’s a much more pleasurable user experience then digg.

    I also like the ability to customize the stories I see so I don’t have to sift through endless Apple and Linux fanboy articles.

    It might be a good time to use mixx now while it’s still small. That way by the time it’s ever massive like digg and controlled by politics and a few main users who dominate the submissions and control what makes the homepage … I could be one of those few main users :P

  23. Anthony Gibbins

    @Vlad

    Actually, I want to thank Michael for making this post. I’ve been a digg user and religiously checking the site 4-5 times a day. Now, I despise that that and I try to avoid it at all costs. The stories are all the same (concerning the same candidates in the presidential debate, apple launches something new, a new version of Ubuntu launches, CIA leak, First Solar/Electric/Hydro Powered ___fill in blank___).

    I signed up to Mixx and I like it so far. I haven’t seen any negative comments on it yet and if they can figure out how to prevent those boring and depressed Digg users from coming, then they have something big on their hands.

    Good luck to Mixx fellas and thanks for letting us know about it Michael.

  24. charles

    i am a long time supporter of DIGG, and to be honest i have noticed alot of the “splogs” and garbage has found its way to the top of digg.com
    I would love to see Mixx build up just because it offers more then technology (don’t get me wrong i love tech it is my life) but the fact that they have slowly gone down hill and more sh&t has made it to the front page i even get to the point of not wanting to visit it much.
    So here is to you michael for pointing this out and to Mixx for a second home for people like me

  25. Minaz Hoodani

    Lately digg has just been pics and vids and no real stories. It gets annoying pretty quick!

  26. Sridhar Vembu

    I suspect that there may be a natural size limit beyond which online communities lose that vital essence. This was pointed out several years ago by Clay Shirky in his excellent essay “Groups as User: Flaming and the Design of Social Software” http://www.shirky.com/writings/group_user.html where he calls this “The Tragedy of Conversational Commons”.

    This may hold for blogs, social sites & even news aggregators.

  27. Joshua Walters

    Im sticking to digg.

    Digg has diggnation after all!

    Besides, I may not like some of the latest changes, but for now I still trust Kevin Rose. My only gripe was the censoring of the HD-DVD encryption code. That was pretty ridiculous.

  28. Steve

    I created a Mixx profile when it was still in private beta because I enjoy alpha and beta testing.

    My thoughts as a beta tester is that Mixx is fun and dynamic. I don’t recall encountering any bugs although there are periods of very brief downtime on occasion but this is beta so I expect that sort of thing.

    When the beta went public, a Digg crossover group was formed within days it seems. I don’t really care about the “internet culture” ramifications because I’m just a geek who enjoys trying to break software but Digg seems to be p*ssing off some of their top users.

    mixx.com/users/evilmonkey

  29. Dawson Jones

    I just joined mixx. It looks promising compared to digg, and I like to join beta websites.

    http://www.mixx.com/users/jonester

  30. engtech

    meh, there’s way too many fields to fill out to post a link.

    Also: you can vote on any item you’ve submitted to give it 2 votes off the post.

  31. johnrob

    What is the difference between mixx and digg? I see the same stuff with different color themes. And less users. I don’t see any reason it won’t have the same problems as digg, if it gets big.
    Like 99% of users, I don’t care about any social-networking/linked-in aspect of the site. I just want to find interesting links and potentially discuss them. How is mixx going to do this better than digg?

  32. Dexter

    The real Digg alternative is Conservative Pulse!

    It’s Digg without all the liberal bias…

    http://www.conservativepulse.com

  33. Brian

    @engtech

    Too many fields? When submitting a link, Mixx fills the fields int, you only have tho choose the category(ies) it goes.

    The only time you have to fill in the title and description is when the page you’re submitting doesn’t have a good meta data.

  34. Erik

    The red flag in this story is that if you go to the Mixx site many of the “popular” stories have 1 vote. The site can have a nice design, but users are the other 90%, and they just aren’t there. So this TechCrunch story feels like a move to drive traffic to Mixx.

    I agree with the other poster who said that even if all of the Digg users went to Mixx it would essentially be the same place. The only difference would be that there would be a different group of managers and CxO’s to bury stories and ban sites at will and yet still try to spin it as a democratic online forum.

  35. Bruce

    Only masochists read Digg. Its just a biased hatefest.

  36. Ufucuk

    @Dexter
    You are a f*****g spammer.

  37. Ed

    Oh give me a break diggaholics! Kevin isn’t going to put your name in his iphone for sticking up for him.

    The truth is Digg has sucked for over a year.
    It is a self congratulatory community of little Hitlers.

    If you’re an ULTRA-Left Hillary with a microchip where your amygdala should be, you’re at home.
    Everyone else: duck!

    The only way you’re going front page is with Blessing of the Diggtators, or if you happen by chance to be first to post what is going to be a huge story anyway and a few friends get the ball rolling.

    It’s a sucky hate-fest, and the owners don’t have the balls to clean house!

  38. Brian

    Erik..

    “The red flag in this story is that if you go to the Mixx site many of the “popular” stories have 1 vote. ”

    Please find me one a submission on the Popolar page with 1 vote or 10 for that matter.

    That was the case when it first was open for beta, and the to get to the popular section took about 5-10 votes. Now the threshold is higher, but # of votes isn’t the only thing that counts.

    I’m reminded of the cliche “Don’t knock till you try it”

  39. Mark Evans

    Is there any concrete (facts, stats, traffic) to illustrate this story? From what I can tell, it’s purely anecdotal based on a couple of guys saying they like Mixx, and Mixx creating a Digg Refugee group.

  40. Digg This

    Many Digg users are leaving Digg to join Mixx? Get your facts straight! Digg has 15M+ users, Mixx has 45K users or .003% of the Digg numbers.

    Why the heck does Mixx even matter? They’re just another Digg rip-off headed for the deadpool.

  41. Sierra

    I have deleted the story :)

  42. steve Ballmer

    LOL, calling them refugees!
    You people kill me!

    … not literally
    ……. some would probablly like to …

  43. Steve

    @Mark Evans:
    Mixx.com didn’t create the group which is actually called Digg Crossovers. It was created by a user who came over from Digg. I’m not really getting the whole group thing anyway. The number of emails with the subject line of “Mixx: There’s something new in blah blah group” is beginning to approach spam-like proportions. I guess that’s why Mixx is still in beta, eh.

    @everybody
    I think the point of this article is being missed by a couple of posters here:
    a. Some people who were quite active at Digg are not happy with the service anymore.
    b. Mixx.com is making them happy and gives them an outlet to express their frustration with Digg.

    I’d be interested to know what Digg’s user stats were when it was in beta. Also, was it as solid as Mixx from a usability standpoint?

  44. Trae Dorn

    I always find it funny when people talk about how the new small site they’ve moved to is more positive than the big site they left.

    Well *duh* - of course it is. The bigger sites always contain more trolls, and the instant your *new* site gets bigger, they’ll show up there too. The smaller the site, the more congenial the conversation, it’s just an internet community commonality.

  45. innocentbystander

    I have left digg after the obvious censoring of Ron Paul stories and partnership with Rupert Murdoch’s Wall Street Journal. I moved over to reddit and found it to be much more what I would have liked digg to be. Unfortunately I probably will not be visiting TechCrunch as often after reading this blatant plug for mixx.

  46. Andrew

    no site will ever kill digg. not possible. brand is too strong and all over the web.

  47. Tony

    I just looked at mixx.com and most of the articles only have like 1 or 2 votes, or am I missing something?

  48. Brian

    “no site will ever kill digg. not possible. brand is too strong and all over the web.”

    Really?

    Remember Excite, Altavista, WebCrawler? A little company known as Google managed to blindside them.

    In fact when Google was offered to Altavista to buy it, managemetn laughed and said that they didn’t need Google. They said that people already know where to search for the web.

    Same sceneario is what’s eating at M$ dominance and any other large company that thinks their brand is the only brand.

  49. King Tut

    I’m sorry. But how is this any different from digg.com? Same garbage.

    The home page is already laden with Ruby crap and paid content - an “ad” for Tin Man.

    Rhiiiight…Since you guys censor my trackbacks, I’ll post my link here: http://www.fuckedsuit.com/inde.....aom-uncov/

  50. UberInvestor.com

    Lets not give a verdict so fast.

  51. UberInvestor.com

    Also I wanted to share, the Indian version of digg/mixx our network operates.

  52. UberInvestor.com

    sorry the link was http://www.curryplanet.com

  53. Cammie

    It appears that this story was “buried” on Digg. In the terms of service, it says that only off-topic content, duplicate entries, or bad links get buried. It doesn’t seem that any of Tech Crunch stories fit any of these categories.

    Mike, are you cool with this?

  54. Duncan

    Its amusing to see how well the more loyal Digg users have highlighted many of its community issues with the less insightful comments left here.

    My biggest concern with these alternative user generated news sites (call them ‘Digg clones’ if it makes you feel better) is not the less articulate/useful comments which can be ignored as one reads but the greater issue which is the top users. The idea of these sites as I understand is to provide a user editorial process which is representative of the community as a whole. When you end up with the top users voting each others stories up and thus controlling the front page you’ve missed the point of the excercise and I don’t at the moment see how Mixx is going to provide a solution to this.

  55. Tamar Weinberg

    I’m a Top Digger (see #43). I am also a fan of Mixx.

    Whereas Kevin Rose has his eyes on money and nothing but, the Mixx founders actually care for the user experience. It’s a breath of fresh air.

    Mixx is brand new. I’m not surprise that it doesn’t show up on Compete yet. However, it is good competition against Digg (no pun intended) and the community there and its founders are just a whole lot nicer.

  56. Nat

    Mixx is brand new. I’m not surprise that it doesn’t show up on Compete yet. However, it is good competition against Digg (no pun intended) and the community there and its founders are just a whole lot nicer.

    I hope the Mixx Founder will stay focus on the community that help them

    Nat
    http://www.workersinc.com

  57. David Mackey

    I’m running a small competitor in the Digg/Slashdot/Mixx space called InformedNetworker (www.informednetworker.com). Its focused solely on Information Technology Professionals.

  58. Vertigo Jones

    Quite a few are also ending up over at Stirrdup.

    It’s a whole different kind of system. We got really frustrated with all the censorship over at Digg, so we’re trying something new. We count votes, comments, clicks, and some other stuff to try to figure out the real interest in a story before promoting it, not just how many people agree with it.

    http://stirrdup.com

  59. Brian Wallace

    Thanks for linking to me, Michael. Mixx is a great community worth joining. As several have pointed out in this thread, Mixx doesn’t appear to reach the size of Digg anytime soon, the key is that Mixx has the interest of several of the top Digg contributors.

    Also noteworthy is that Mixx shows who specifically downvotes a story - a feature not found in Digg nor Reddit (although StumbleUpon and Netscape/Propeller do). This allays a fear of bury brigade with things out right in the open.

  60. Peter Corbett

    FYI, Mixx is a DC based startup (i live there) and i’m happy to see it get some traction. I believe Alex Giron, Martin Ringlein and John Riviello of http://www.nclud.com did the the front end design for Mixx…

  61. how to donate car

    How many of these (virtually identical in functionality) social bookmarking sites can we possibly handle?

  62. guides8 blog

    Thanks

  63. comarca kuna

    Digg just plainly sucks. Where does anyone see value there? No wonder buyers are not lining up.

  64. Norman

    user general websites are going out like crazy. Except for the few sites with largest users, most of them will go out of business I think. It is going to the directions that everybody put things in, no body read it since there are so much junks in there.

  65. Jono

    Wow, I didn’t realise there were more Digg-leavers out there. I thought it was just me! I feel so accepted now…

  66. Sierra

    After the website where my articles came from was banned on Digg, i was sad and angry, but after reading your story here, i have created an account on Mixx too.
    They have banned my website because of the comments like “blog spam”. I’ve seen that it happened to others too. There are some groups with the eyes on the others and when someone raises a considerable number of votes they come to that story and post bad comments to bury you.

  67. subcorpus

    checking other digg-like sites wouldn’t any harm … right ???

  68. Tamar Weinberg

    “I hope the Mixx Founder will stay focus on the community that help them”

    I think they will. They’re already doing a tremendous amount of outreach, including to top Diggers who are dissatisfied with the new changes (particularly from 9/20). Will the Mixx founders eventually see money in their future and abandon their user base? I don’t think so. I think that they’ll listen to the users and make acceptable compromises when that time comes. In any event, I’m really not that worried.

    Kevin’s got his ego soaring right now, and he somewhat deserved that. But that doesn’t mean that the people who brought him there should have been dumped to the dirt. I don’t know him personally, but I suspect that it speaks volumes about the kind of person he is.

  69. Revital Salomon

    Digg has lost it a long time ago. To the average user (which means, a user who isn’t an Apple/Linux fanatic etc.), it’s completely useless. The really hot news never get to the homepage fast enough, and the atmosphere there is too violent and brutal to my taste. I’m really glad for ANY competition and alternatives, and Mixx seems like a very good one.

  70. anonymous

    oh oh oh,
    who cares about digg.i submitted my stories and no one makes to the front page.there is another site http://newskicks.com go ahead and submit your stories.onlt 5 kicks are needed and u will be on front page :-p

  71. Brian

    Mixx is alright, but I use http://www.tagsum.com

    They are more innovative than mixx or digg, and the audience is nice. Mixx is only getting press because of who their CEO is.

  72. DigMyPage

    What is the guarantee that Mixx is also not going to be like digg if it becomes popular. Welcome to the world of user generated contents and the wisdom of the crowd. We all love UGC and wisdom of the crowd if it goes in our favor.

  73. Tamar Weinberg

    Really, Brian? I really don’t know who their CEO is, and I use Mixx.

  74. Bruce

    I don’t believe digg has 15million users.

    I suspect it is closer to a couple of botnets pretending to be 15 million haters who all think alike and bury stuff that doesn’t fit the ideology of the botnet wranglers.

  75. neil

    digg makes no money
    digg has a godawful community
    digg clones will make no money and have a smaller just as horrible community

    good luck to mixx and I reiterate that this post from Arrington in its current form suck c**k big time

  76. David

    Thanks for the write up. I certainly am seeking a Digg alternative as Digg does not answer customer service inquiries, is not transparent and is inconsistent (Check out Tamar Wienberg’s post on this subject).

  77. 42mb.com

    I tried to sign up mixx, but seems it has some problem.

  78. no

    I didn’t contribute many stories to Digg, but I was the #2 poster out of about 600,000 people at the time. That’s quite a bit of contribution to the site, I would say. Then, one day, I tried to log in and found my account disabled with no explanation. I have never touched digg since and I consider the year I spent there to be a complete waste. I don’t even bother with any similar sites (reddit, mixx, newsvine, etc). A waste of time. I’ve returned to Slashdot, where there is at least some degree of common sense applied to what stories reach the page, instead of everything that is a list or includes the word “AJAX”.

  79. Blends

    Digg still the best for me. Mixx I think will grow but it takes time. I bet mixx have they strategy to promote they site.

  80. bruce

    well i know for certain that Digg has some kind of censorship going on, and is otherwise unfair. just yesterday i had an article, after 20 hours or so, become the #1 in the Hot list for the Political Opinion page, and a few hours later it was gone, no where to be seen without a direct link or a search “including buried stories”…now it was a slow weekend (thanksgiving) on Digg to be sure, but if it’s #1, it’s #1, and it didn’t go to the front page. it was buried.

    now where is any sort of fairness or democratic behavior there?

    i’ve seen this roughly happen to about 8-10 submissions in the last couple months since i became a “non-lurker” on Digg, and i’m FED UP with Digg. it’s not like I have anything to prove, but if 90 people Digg a story in 12 hours, and then it’s buried, that just is telling those 90 PEOPLE TO FUCK RIGHT OFF.

    so, DIGG, I’m TELLING YOU TO FUCK RIGHT OFF, ON BEHALF OF THOSE PEOPLE AND MYSELF. Eat doo doo.

  81. cwan

    Digg is still the big daddy in social news. It is hard for new startups to compete with digg in the same category. Community effort is required to start another site like digg. Mixx does not seem to have the x-factor needed to compete with digg.

  82. FatLester

    I have been a proud member of the Mixx community since the beginning.

    The Mixx community is what separates it from the other social media sites. At the other sites, you have to knock when you get to the door and give the bouncer a secret code in order to be ‘let in’. At Mixx, the door is open, and the community is full of people who welcome new users and vote based on quality of content.

    At Mixx, it’s not ‘who you know’, it’s ‘is your content worthy of recommendation to other users’. There us no guarantee that your content will make the front page, but it most certainly will be reviewed, and voted up if its any good.