Comments on: NeoEdge: For Casual Gaming, Ads Are Better Than A Price Tag

By: Game Maven Jace

Game Maven Jace — Sat, 01 Dec 2007 03:04:36 +0000

I like the advertising business model, but some of the facts in this article are just wrong.

The Casual Games Association puts the market for casual games at $2.25 Billion, including over $500 Million for downloadable games. That’s 10X the figures quoted from the IDC analyst above. Just one site, Real Arcade has more than $50 Million in revenue from downloadable games.

It will be interesting to see if this neoedge company can sign up affiliates and advertisers for their ad network.

By: Gwen Lee

Gwen Lee — Sat, 01 Dec 2007 02:48:12 +0000

I’m 100% behind anything that lets more people play games without that annoying 60 minute time limit. I like the idea trying out games without the pressure of buying it after an hour. If I like the game, then I’ll pay for the game.

I’m sorry, but many casual games are just not worth the $20 they want to charge. Advertising models have worked well for TV, radio, free newspapers and the Internet. I’m glad to see this starting and I’m sure it will get better over time as bigger companies get into the mix.

By: Mayank Kumar

Mayank Kumar — Wed, 21 Nov 2007 16:06:58 +0000

I think that problem faced for monetizing games and videos are nearly same. However games do not face severe issue of piracy that videos do. But putting non disruptive ads in a video and which pay well is still a challenge

By: Car Donations Kidney Foundation

Car Donations Kidney Foundation — Wed, 21 Nov 2007 14:45:04 +0000

How about engaging the user in the game by turning the pre-roll into a game itself?

By: Eric-Paul Scholten

Eric-Paul Scholten — Wed, 21 Nov 2007 10:36:05 +0000

@David Mackey

I’m also a big fan of Moola and I think it works because the player only accepts pre-roll ads when it gets something for free. Just a free game isn’t enough anymore. There are two models that are interesting for a player.

1# PreRoll ads with the Moola businessmodel
2# Player vs Player for (real) money

Revenue share for preroll ads are only interesting for the ‘reseller’

GigaOm had a nice article about it:
http://gigaom.com/2007/11/19/a.....ing-sites/

By: David Mackey

David Mackey — Wed, 21 Nov 2007 03:17:38 +0000

I’m a big fan of Moola, which offers not only ad supported casual games (though the selection is somewhat lacking currently) but also the chance to win cash.

By: Please learn Business Deveopment

Please learn Business Deveopment — Wed, 21 Nov 2007 03:12:00 +0000

Well, these guys should work with meebo to give them some revenue alongside their “game”.

I’m sure they could develop relationships with others, as long as their platform is as good as they claim it is they’ll won’t get eatin’ alive by the big G.