Advertising technology startup Clickable has raised another $3 million from its lead investors Union Square Ventures and Pequot Ventures, in a follow-on round to the $3 million it raised last July, confirms CEO David Kidder. He is calling it an A-1 round. Former CEO Jonathan Miller has also joined Clickable’s board, a fact we reported back in September during TechCrunch40, where Clickable launched.
Velocity Investment Group, the tech buyout fund Miller recently started with Ross Levinsohn, is not an investor in Clickable. The startup is developing Web-based ad campaign management tools.
Update: Peter Thiel and Jonathan Miller are understood to have participated personally in the round as well.
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how is this different from openads, which is absolutely free and very good
Hi
What do you think about this? When it happens?
Ben, openads is for serving ads on your own website.
Clickable is for managing your marketing initiatives on search engines, like google, yahoo and MSN.
It will be interesting to see how the company performs. I just wonder exactly what their strategy will be & the types of services they will offer.
It will be tough to compete with the free tools offered by the major engines. Also the major SEs suites are getting more robust with free A/B and MVT testing and excellent analytics. Don’t think for a minute that SMB will be under served by GYM- to the contrary all these free tools are NOT for the enterprise market.
It seems to me that these features to improve ROI would win out over the convenience of having a single dashboard but maybe there is something I’m missing about what Clickable offers or their business model.
You mean ex-AOL CEO John Miller?
thanks for the GREAT post! Very useful…