Comments on: AT&T Acquires Ingenio And Their Pay-Per-Call Network http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/ Startup and Technology News Thu, 24 Jul 2008 19:58:50 +0000 http://wordpress.org/?v=2.5.1 By: whats the price http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1800425 whats the price Fri, 30 Nov 2007 05:38:38 +0000 http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1800425 with $110M into this bad boy and revs nowhere near, this could not have been a win deal for anyone with $110M into this bad boy and revs nowhere near, this could not have been a win deal for anyone

]]> By: www.CARversation.com http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1775159 www.CARversation.com Tue, 20 Nov 2007 05:17:28 +0000 http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1775159 lies lies lies this is all i here. or read. lies lies lies this is all i here. or read.

]]> By: KB http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1774000 KB Mon, 19 Nov 2007 22:24:00 +0000 http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1774000 I believe AT&T bought all of Ingenio's assets. Be curious to know how much did AT&T pay to acquire Ingenio. Any word on that yet?? I believe AT&T bought all of Ingenio’s assets. Be curious to know how much did AT&T pay to acquire Ingenio. Any word on that yet??

]]> By: Sig http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1773210 Sig Mon, 19 Nov 2007 19:44:23 +0000 http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1773210 I wonder if AT&T is buying all of Ingenio's assets, which include Keen.com, a place to get online psychic readings over the phone? I wonder if AT&T is buying all of Ingenio’s assets, which include Keen.com, a place to get online psychic readings over the phone?

]]> By: Alex http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1773157 Alex Mon, 19 Nov 2007 19:35:27 +0000 http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1773157 They probably got Ingenio for a dance. Ingenio's model never materialized plus if I recall they took in lots. lots, lots of VC money early on. I always thought the leader in the vertical call space was Who's Calling (acquired by a PE firm for approx $60M). Today, you can build an Ingenio type network for next to nothing (using Asterisks and EC2). The recipe for success is in the reporting and UI. They probably got Ingenio for a dance. Ingenio’s model never materialized plus if I recall they took in lots. lots, lots of VC money early on.
I always thought the leader in the vertical call space was Who’s Calling (acquired by a PE firm for approx $60M).
Today, you can build an Ingenio type network for next to nothing (using Asterisks and EC2). The recipe for success is in the reporting and UI.

]]> By: Steve Ballmer http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1773007 Steve Ballmer Mon, 19 Nov 2007 19:11:08 +0000 http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1773007 I'm sick and tired of ATT, their tricks, lies, partnering with iTards, low prices, .... I’m sick and tired of ATT, their tricks, lies, partnering with iTards, low prices, ….

]]> By: Alex Brutin http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1772979 Alex Brutin Mon, 19 Nov 2007 19:06:38 +0000 http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1772979 Ross, did you do ok? Ross, did you do ok?

]]> By: Marshall Kirkpatrick http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1772621 Marshall Kirkpatrick Mon, 19 Nov 2007 17:57:15 +0000 http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1772621 I've used Ether and enjoyed it - though the 15% cut hurt a bit. Saying paypal me money and then call me on the phone generally works better. But whatever. I’ve used Ether and enjoyed it - though the 15% cut hurt a bit. Saying paypal me money and then call me on the phone generally works better. But whatever.

]]> By: ak http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1772568 ak Mon, 19 Nov 2007 17:49:59 +0000 http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1772568 I played with Ingenio extensively when I worked at a large auto insurance company. The call volume was pathetic although conversion was okay. Ingenio really, really needs to expand its network. We got a lot of crap calls from super pages and so on, not the best source of potential customers. But I'd be lying if I said Ingenio made a dent in our sales. The other problem I had with Ingenio was that call costs frequently maxed out in my vertical at $25/call. That wasn't the problem; the problem was that Ingenio would charge you for a 10second call which, given that our IVR started with a 45-second legal preamble, simply didn't qualify in my mind as a billable call. We bitched to Ingenio about this a lot but they refused to do anything about it. I've been following these guys for a couple of years now, the more I look at Ingenio, the less I am impressed. Even Google tried pay-per-call and we participated in their trial too. It didn't work so good either. I personally think AT&T is blowing its money on this deal. I played with Ingenio extensively when I worked at a large auto insurance company. The call volume was pathetic although conversion was okay.

Ingenio really, really needs to expand its network. We got a lot of crap calls from super pages and so on, not the best source of potential customers. But I’d be lying if I said Ingenio made a dent in our sales.

The other problem I had with Ingenio was that call costs frequently maxed out in my vertical at $25/call. That wasn’t the problem; the problem was that Ingenio would charge you for a 10second call which, given that our IVR started with a 45-second legal preamble, simply didn’t qualify in my mind as a billable call. We bitched to Ingenio about this a lot but they refused to do anything about it.

I’ve been following these guys for a couple of years now, the more I look at Ingenio, the less I am impressed. Even Google tried pay-per-call and we participated in their trial too. It didn’t work so good either. I personally think AT&T is blowing its money on this deal.

]]> By: Jessica Mah http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1772402 Jessica Mah Mon, 19 Nov 2007 17:03:43 +0000 http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1772402 When I first heard of Ingenio, I thought it was a pretty neat idea! Lets just see if AT&T took them over for cheap... When I first heard of Ingenio, I thought it was a pretty neat idea! Lets just see if AT&T took them over for cheap…

]]> By: Michael Fruzzetti http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1772217 Michael Fruzzetti Mon, 19 Nov 2007 16:01:17 +0000 http://www.techcrunch.com/2007/11/19/att-acquires-ingenio-and-their-pay-per-call-network/#comment-1772217 This is a great acquisition for AT&T. I thought that they were close to acquiring Marchex (Nasdaq:MCHX) before the two companies signed a partnership agreement in October. Does anyone know what AT&T paid? This is a great acquisition for AT&T. I thought that they were close to acquiring Marchex (Nasdaq:MCHX) before the two companies signed a partnership agreement in October.

Does anyone know what AT&T paid?

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