Update On AdultFriendFinder Acquisition – Penthouse May Be The Buyer

More on the acquisition rumor from yesterday – another source now says they were acquired by Penthouse Media Group, and the price was closer to $500 million. Whether or not a transaction has occured is still somewhat vague, but it seems clear from multiple sources now that Various, Inc., the parent company to Adult FriendFinder and other sites, has at least been trying to sell itself aggressively.