Nokia’s Viral Web 2.0 Video

Wow that was really horrible.

god was i glad when this video was over. i dont think that it helps nokias imagine. do you think the usual internet user understands the intention?

How rubbish was that. I’m sure a bunch of Nokia marketing guys are congratulating themselves for what they reckon is a trendy cutting edge marketing initiative. What a load of tripe. Anyone who knows a bit about web 2.0 is patronised. Anybody who knows nothing of web 2.0, will feel alienated.

meh.

i prefer fan videos: http://www.youtube.com/watch?v=UtzjfszYHnY

That was really painful.

Am I the only one who liked it?

I thought it was the best attempt at a viral video by a Big Corporation that I’ve seen.

Is it really a viral video if I find out about it on Techcrunch? I sense more of a co-opt.

Awful. :-p

Ok, viral video is a great way of using large number of users. But bad videos can cause negative branding too. Ever thought Nokia Marketing?

sorry reaching users*

mike - next time put a barf bag warning before watching or at least a link to mizpee.

absolutely brilliant …thanks for posting this!

Horrible in a nordic kinda way … Michael, please…

just. aweful.

stupid Brits..

Just goes to show what a huge corporation can come up with, when they put their minds to it…. heh

Entirely misguided and quite possibly counterproductive piece of digital marketing by Nokia, but in and of itself quite amusing. If it had been the work of some 15-year old smart aleck Web geek it would be universally thought of as funny.

If by catchy you mean “I turned it off halfway through and never want to hear it again in my entire life” then yes…yes it is “catchy.”

Good ol’ Nokia. They’re probably busy at HQ working out how the hell they can keep their business profitable when handset margins are being eaten into, and iphones are coming in to gobble up their customers.

Maybe they should go and buy some naff social networking sites or something.

Did I miss something? Since when has anything Web 2.0 (AJAX, RSS, Flash?) worked on my Nokia’s web browser?

hahahaha

Yep, that was a tad soufflé… It was probably an internal Video to bring the Exec’s up to speed on Web 2.0! Keep it simple mate.

There is nothing viral about this. It’s called a commercial. Plain and simple. A pretty bad commercial at that. I hope they paid a pretty penny for you to post it.

You would think taht a company like Nokia would do better than this.

that was god awful. who the hell is the target audience for that? seriously. did they test that? wtf‽

That’s terrible. I suppose my 7 yo son might think it was funny.

The add is great,you should know that European and especially Nordic aesthetics differs from hollywood and there are bunch of people beyond TC unaware of web 2.0 possibilities on cell phones(many don’t know what’s web 2.0 at all.

I want the drugs Nokia is on.

@Srdjan, there are some people who never heard of web 2.0 indeed, but the video is horrible!

The movies is good>i like it

Me like.

Nokia obviously used a British marketing firm which has heads buried so deep up their that they’re totally clueless about why some videos become viral.

The attempts at humor on this were totally flat and I’ve never heard pre-schoolers being a target market for such a video and they hardly influence phone purchase decisions in a family.

How did this get through to someone outside the company seeing this is completely un-believable.

Concluduing from reading the comments so far: US geeks don’t have a lot of humour…

I liked it.

I am at present working on a high profile “web 2.0″ site. And to be honest the bull that flies about is huge. I mean common guys. Its just javascript for gawds sake.

this video reminds me of those “internet” commercials…remember those?

The pain just never seemed to stop…went toooooooo long!

What a crap video.. and why is it on Techchrunch.

Mr 47:

My thinking exactly.

I’m reading all those comments here, and i see you guys just refusing to get the message: web 2.0 - keep it simple, it’s all about connecting people. Now go and see latest “web2.0 wannabe” apps looking like microsoft’s complexity followers.

Nokia’s got a point.

Viral? Might have just as well said, “Paid for by TechTrunch and we approve this message”

It’s more like brand pretending to be user generated content. Sorry Michael, I thought this site was unbiased.

“We’re sorry, this video is no longer available”

I guess it has been cured, it’s not viral anymore

“We’re sorry, this video is no longer available”
LOL!
Was it so bad?

Maybe Nokia removed it after all the feedbacks…

sounds really like: “marketing as a conversation”

Money talks. Pay the right fee and you can get endorsement from any “trusted source”.

Can someone please post a valid url for this video?

I guess it has been cured