Comments on: The New Focus Group: Mzinga Launches at TechCrunch Boston

By: Terbaik.Net » Blog Archive » Creating the Social Media Broadcast (Sonecast)

Mon, 24 Mar 2008 07:17:16 +0000

[…] Please note that these are demo sites, they are a little slow to load, and probably cannot handle a ton of traffic. (The service is still in a closed alpha). But the approach taken with the user interface is instructive. It is both economical and all-inclusive at the same time. And while it is tapping into social media for marketing purposes, it is not trying to create a corporatized social network along the lines of Mzinga or Networked Insights. […]

By: Listen To Top Indie Songs On Your iPhone

Listen To Top Indie Songs On Your iPhone — Wed, 12 Mar 2008 19:09:07 +0000

[…] Mzinga isn’t the only new product launching tonight at the Boston TechCrunch Party. Massachusetts based OurStage is debuting a new iPhone site where anyone can listen to top ranked Indie songs as well. […]

By: More Consolidation in the White Label Social Networking Space: Mzinga Acquires Prospero

Mon, 03 Mar 2008 08:00:18 +0000

[…] label social networking provider Mzinga, which officially launched at TechCrunch Boston this past November, has announced its acquisition of Prospero Technologies, […]

By: Idetrorce

Idetrorce — Sat, 15 Dec 2007 16:19:54 +0000

very interesting, but I don’t agree with you
Idetrorce

By: XrumerZ

XrumerZ — Sun, 02 Dec 2007 01:33:08 +0000

Programma dlia rassilki obievlenii na forumi i blogi baza 170 000 forumov i blogov RU programma Xrumer 4.0! Stoimost 50$ ICQ 458411483

By: Denise

Denise — Wed, 21 Nov 2007 04:18:37 +0000

Mzinga says they do lots of customer communities, but I think if you probe, you will find that they’ve only done WebEx and maybe a few more. They are an exercise in hyperbole. Instead, check out Passenger, Communispace, and Market Tools, who have been doing this for a while.

By: I Am Not Posting To Spam My Blog

I Am Not Posting To Spam My Blog — Fri, 16 Nov 2007 14:52:56 +0000

“And CEO Rick Faulk says the company is “nearly profitable.””

Bwahahahahaha. Some of us more churlish types would call that “loss-making”. Oh well, by TechCrunch standards I guess that does count as a “healthy business”.

Incidentally, we are not smarter than me. For starters, me know to put the subject in the nominative and to expand a subordinate clause if me am not sure whether a pronoun is subject or object. I.e. “we are not smarter than I [am].”

Secondly, to paraphrase Tommy Lee Jones in Men in Black, I am smart, we are dumb, panicky, dangerous animals and you know it. (More distinguished philosophers have said much the same thing over the years, but I like this version best.)

That said, this is one of the less stupid ideas to make money off social networking… if there are enough brands whose customers would actually use a social network on their site to generate revenue. Personally my brand loyalty is nil, but the dumb and panicky herd can, with sufficient mental beatings, be made loyal enough to brands for this to work.

By: Sam

Sam — Fri, 16 Nov 2007 14:32:36 +0000

julia, try email. totally off-topic.

By: Steve Ballmer

Steve Ballmer — Fri, 16 Nov 2007 14:29:25 +0000

“white-label social networks to consumer research”

… this some kinda racist thing?

By: julia

julia — Fri, 16 Nov 2007 14:16:20 +0000

Hello Erick,

I have a question about Techcrunch MeetUps. Do you have a page/website where the events are announced? I checked Meetup.com and Eventbrite but search results didn’t return anything.

By: Sam

Sam — Fri, 16 Nov 2007 12:59:01 +0000

Antje, I agree and have noticed that “feature” for some time. It seems to be related to page views where the sstory with more page views will slode to the top. It has never been explicitly stated what the strategy is exactly and one has to guess that is to avert ‘gaming the system’.

Back to the topic. If a company doesn’t have a brand worth engaging, it won’t be engaged no matter how expertly it is implemented.

“What we are finding is that companies like to write a check to make it successful”, as if writing a check will make it successful? Please name one, just one, success story.

There is no reason a company couldn’t have this system built for $5-10K. The real value is in “recruiting and managing” the community (I hope those are your words Erik, that is not how I like to be thought of as a loyal customer). However, if the marketing group at a particular organization does not *know* their customers as well as this 3rd party, I’d suggest some staffing changes are in order.

If this company found success at my company, I would feel that I failed at my job.

By: US Web Hosting

US Web Hosting — Fri, 16 Nov 2007 12:48:54 +0000

ranking conversations/comments throughout the interaction seems cool idea.

By: Bruce Judson

Bruce Judson — Fri, 16 Nov 2007 12:07:47 +0000

Great post. Your comments on the more expensive version are particularly noteworthy. Yes, busy people and companies will pay a lot for the the total solution. The less a customer has to do to gain value– the more value you provide.

Also, it’s useful to think about how much a company would need to spend on additional employees, who receive overhead and benefits, to operate the self-service solution–and probably achieve a less successful result. My guess is that it is more than the extra cost of $17,000 a month.

Bruce Judson
Founder, Search Free Apps
http://www.SearchFreeApps.com

By: www.carversation.com

www.carversation.com — Fri, 16 Nov 2007 07:44:27 +0000

cool

By: Alan Wilensky

Alan Wilensky — Fri, 16 Nov 2007 07:41:42 +0000

You bombed their site! Kaboom.

By: Antje Wilsch

Antje Wilsch — Fri, 16 Nov 2007 07:15:35 +0000

feel like i’m losing my mind… i look at the TC page, then I look again later and there are new stories where there was no story before. I think the top story is the latest one, then I might scroll down again & there’s a new story. It’s disconcerting.