Comments on: Google-DoubleClick Deal Delayed in Europe

By: Adgregate Markets Scores Distribution Deal With Google’s DoubleClick | Techcom for dummy

Tue, 07 Apr 2009 07:42:53 +0000

[...] Competitors to Adgregate include Nooked and Lemonade, which both also allow publishers to embed an e-commerce widget on their sites, but lead users to the retailer’s site for purchases. Adrgregate’s technology is useful to publishers because users can purchase an item in the ShopAd widget without having to ever leave their site. Display ad network DoubleClick was bought by Google in 2007 for a $3.1 billion, outbidding Microsoft and pushing through eventual approval of the deal in both the U.S. and Europe. [...]

By: Google Set To Get DoubleClick Approval As Christmas Present — Parking Domains

Tue, 25 Dec 2007 04:16:33 +0000

[...] The acquisition has already been cleared by authorities in Australia, but still faces regulatory review in Europe. [...]

By: techpub

techpub — Sat, 17 Nov 2007 21:49:19 +0000

.. i like this sentence “n the past Microsoft may have controlled the Desktop, but they have never tried to control your life.” nice one dude.google should not control our life

By: Moe Glitz

Moe Glitz — Thu, 15 Nov 2007 00:04:44 +0000

Google needs to be thwarted as their business model of free entry – backed up by paid ads has ruined the business models of so many Web Companies.
Think back to the late 90’s when so many Companies were doing great business around Storage Space and Subscription Models. But since Google has come on the scene, all of these Companies have closed down because they can not compete with Google’s Business Model.

It’s not only Web Based Companies that Google has ruined, but also the Media Business, especially Newspapers and Magazines.
By being a modern Web Based Media Company Google has more power than all of those ‘old school’ Media Businesses put together.

Remember when some old newspaper or magazine would ask its readers to fill in some questionnaire about their likes or dislikes. Well Google has no time or need to ask its Users about such matters, as it uses all of its resources to find out everything about every single individual with its stealth services and knows everything about you with no questions asked.

By acquiring Doubleclick, Google will learn so much more about everybody’s online lifestyle and use this information for the benefits of serving Advertisers interests above its Users.
I don’t want a Big Brother scenario whenever I surf the internet. Which is why Europe is concerned about Google’s influence in dominating future Web Services.

The big problem for Europe was when Eric Schmidt went over there before Google acquired Doubleclick and boasted that in the future ‘Google will know everything abut your online plans for today before you have even gone online’.
This type of Big Brother Google Think-Tank quote has made everyone wary of Google’s future strategy.

In the past Microsoft may have controlled the Desktop, but they have never tried to control your life.

By: www.carversation.com

www.carversation.com — Wed, 14 Nov 2007 20:09:07 +0000

i agree #6

By: stone

stone — Wed, 14 Nov 2007 20:00:31 +0000

Google uses their market position (today) to thwart competition by naming companies in the contracts.

By: tragicallyhip

tragicallyhip — Wed, 14 Nov 2007 18:45:56 +0000

I’m not an attorney, but I’ve always understood the intent of antitrust laws differently than you describe. Its not about the concentration of market power that’s the problem, its the abuse of such concentration and resulting harm to consumers that is at issue. Microsoft didn’t get smacked solely because they had 95% of the desktop operating system market, its because they abused this position.

Is Google abusing its position as the dominant force in search advertising? From my place in the cheap seats, it seems the answer is no. Is DoubleClick abusing its dominant position in online display ads? Again, this appears not to be the case. What would be the basis, then, for disallowing this acquisition? Potential anticompetitive behavior despite a lack of evidence that such would occur? A weak platform at best.

By: Tech Narf

Tech Narf — Wed, 14 Nov 2007 18:10:04 +0000

I would like if there would be some concessions, but i seriously doubt it will happen! I definately don’t want to see Google alone controlling the entire market!

By: Brig Graff

Brig Graff — Wed, 14 Nov 2007 17:41:48 +0000

Yeah I can definitely see why they would want to kill the deal, or at least raise questions.

By: gregory

gregory — Wed, 14 Nov 2007 17:02:53 +0000

managing competition is certainly a consideration, but there seems a deeper level that there is nobody to oversee…

just as putting your money in the bank is actually putting it under the control of the government, who, if you are a bad guy, can make sure that you never see it again – every time you make a move in googlespace, a bit of your life becomes public…

i would actually trust the EC to bring up privacy concerns more readily than the FTC…. though privacy is not part of the review, it may well be a consideration when it comes to approval/disapproval …

By: Grip

Grip — Wed, 14 Nov 2007 16:54:42 +0000

I think the EC should just let the deal go through and let the market decide. People are going to use Google for display advertising because they know how to make things simple and intuitive. Your average business owner would consider display advertising in it’s current form as confusing and complicated.