http://blog.glo...t-of-our-lives/

if you have to explain to people about the purpose of your site, you have failed! complex sites alike should focus on making their sites dummy proof, people should know what to do, how to do it, and why they’re doing it without a somebody having to explain it to them.

if people don’t get an incentive to come back, you have failed!! initial engagement gets people through the door, but once they’re in they should proceed to the next “profound” level to keep them engaged and bring them back, getting matched with people you don’t know is not an incentive, majority of people are not even interested in that.

if you have to re-promote your site through commenting on the same article post to make a case for your self, you have failed!!! i lost total respect for you doing that, even worse was getting you’re employees involved in the process!

also, it is not a bad idea to listen to people who trying to help you, the commenting section is there for you to see the feedbacks from some of the professionals, leverage it but don’t offend it!

i do marketing and not development so i see things differently for all other reasons.

Web 2.0 is about connecting likeminded people, and Social DNA takes it one step further, from showing matches based on a handful of common tags, or common friends to showing you matches based on hundreds and thousands of common parameters.

If you look at Facebook apps like ‘iLike’ or ‘Compare’ you can see people get very engaged in it. eSnips Social DNA does it in a much broader way and a more integrated experience. Also while these apps compare you to friends, Social DNA compares you to a way broader audience. The implementation itself is much deeper. Check out the open question, comparison, statistics….

As for whether much thought was put into reviewing the product, I’d say a moderate amount but not too much – the concept and execution seems pretty straightforward to me. If I’m missing anything substantial here, please do tell.

as for the idea, makes sense considering how much music and related commerce is taking place on the site.

and yael is a cool shit as well, so seriously doubt they’d make decisions like this in a nilly willy way…

Speaking of spam, TC used to have a few thoughtful, engaging articles a day. It’s now become RSS spam – too many shallow, poorly written reviews on stupid products than I care to keep up with.

UNSUBSCRIBE.

For me it doesn’t look like a spam. Of course it is an alert which is useful of you really care about your content. But my doubt is why should you delete the content for? Threatening users in this way will spare you from the cake. I guess hard disk space is pretty cheap.

another byztander.

http://www.down...-the-world.html

I did an extensive blog post that explains what eSnips Social DNA is all about and eSnips overall that should help to clear up some of the confusion. http://www.down...-the-world.html.

Disclosure: I’m a consultant to eSnips.

As to the post itself: The reference to dating is irrelevant which leads me to think that not much thought was given to reviewing the product. But I guess this is where people have their own opinions.

Yael Elish, eSnips CEO & Co-founder

Hi!
We’ve noticed that it’s been a while since you’ve visited eSnips and we want to
bring you back! The site has had a makeover since you last visited and it’s
brimming over with new people and new content.

We have also created a really cool way to find out more about yourself by
answering free personality quizzes with our new Social DNA feature.

Unfortunately, since you have not logged into your account in the past year, we
may be forced to delete it soon. Please avoid this by logging in to your account in
the next week. We look forward to seeing you on eSnips again!

Hagit K,
VP Marketing, eSnips

Doesn’t mean that it is -bad-, it just means that slapping an important sounding name on a derivative concept does not make that concept more interesting.

I think quiz sites should stick to giving quizzes and eSnips might do well to stick to storage and… you know, having a really neat logo.