America’s favorite white collar criminal homemaker Martha Stewart has launched her own online advertising network.
Martha’s Circle is “a collection of exceptional lifestyle sites and blogs handpicked by Martha’s editors” with the obvious focus on lifestyle and cooking sites.
The network covers 20 million ad views a month and features sites such as Hostess with the Mostess, Charles and Hudson, 101 Cookbooks and Style Me Pretty. Advertisers include Ace Hardware, Bank of America, and Macy’s.
Those expecting a big pay day shouldn’t get too excited however; the rev share from ads placed via Martha’s Choice is a miserly 35%.
(via Marketing Pilgrim)
Really, Martha Stewart? 35%? Never!
db
How much should they be sharing?
It is highly publicized comeback.
Wow… maybe if it was Oprah’s network maybe it would be something to consider but I just don’t believe in Martha’s brand anymore then I trust Hillary’s
Jon
At least she is transparent with the revenue share….
The first line – Hilarious. See now you are getting what we need. You are getting there…
wow.
Hey, they’re using Adify…