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	<title>Comments on: Movie Rentals Are Baked Into the Latest Version of iTunes.</title>
	<atom:link href="http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Fri, 27 Nov 2009 17:35:00 -0800</lastBuildDate>
	
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		<title>By: منتديات الخفوق</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-2578952</link>
		<dc:creator>منتديات الخفوق</dc:creator>
		<pubDate>Sun, 28 Dec 2008 17:21:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-2578952</guid>
		<description>Thus making do better for the end of the experiment, many may believe that the change would be the best version of the technical issues and I versa require the new test period to be put into action. Not to mention the huge number of problems at the start of test 
Thank you</description>
		<content:encoded><![CDATA[<p>Thus making do better for the end of the experiment, many may believe that the change would be the best version of the technical issues and I versa require the new test period to be put into action. Not to mention the huge number of problems at the start of test<br />
Thank you</p>
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		<title>By: Jefferson</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1798426</link>
		<dc:creator>Jefferson</dc:creator>
		<pubDate>Thu, 29 Nov 2007 04:57:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1798426</guid>
		<description>I&#039;d buy Apple TV in a second if they did this.  That&#039;s what is holding it back.  I have no doubt that Apple could jump right to the top of this service, because it&#039;s relatively untapped and undefined.  

Just this weekend I had my first experience with renting a movie online.  We were in Escondido for thanksgiving at the in-laws.  We pick a 93 minute movie for download (this is through COX Cable).  We go to the hot tub thinking it will be done when we get back.  Half an hour later...no deal.  We then watch an episode of Greys Anatomy on the TIVO.  After that, the movie is still not done!   In fact, it appeared there were still 42 minutes left!  It was taking longer to download than it would be to watch!   We finally cancelled it.  How lame.</description>
		<content:encoded><![CDATA[<p>I&#8217;d buy Apple TV in a second if they did this.  That&#8217;s what is holding it back.  I have no doubt that Apple could jump right to the top of this service, because it&#8217;s relatively untapped and undefined.  </p>
<p>Just this weekend I had my first experience with renting a movie online.  We were in Escondido for thanksgiving at the in-laws.  We pick a 93 minute movie for download (this is through COX Cable).  We go to the hot tub thinking it will be done when we get back.  Half an hour later&#8230;no deal.  We then watch an episode of Greys Anatomy on the TIVO.  After that, the movie is still not done!   In fact, it appeared there were still 42 minutes left!  It was taking longer to download than it would be to watch!   We finally cancelled it.  How lame.</p>
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		<title>By: Steve Ballmer</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1748235</link>
		<dc:creator>Steve Ballmer</dc:creator>
		<pubDate>Sun, 11 Nov 2007 05:54:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1748235</guid>
		<description>iTunes is getting desperate!
The Zunestore is nipping at their heels, the zune is out selling the original ipods on ebay!

http://fakesteveballmer.blogspot.com</description>
		<content:encoded><![CDATA[<p>iTunes is getting desperate!<br />
The Zunestore is nipping at their heels, the zune is out selling the original ipods on ebay!</p>
<p><a href="http://fakesteveballmer.blogspot.com" rel="nofollow"></a><a href='http://fakesteveballmer.blogspot.com'>http://fakestev...er.blogspot.com</a></p>
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		<title>By: Totoro</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1748030</link>
		<dc:creator>Totoro</dc:creator>
		<pubDate>Sun, 11 Nov 2007 04:15:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1748030</guid>
		<description>&quot;it will be good move by apple if they baked into movie rental , however it is too late to capture the market.&quot;

I don&#039;t get it. How is it &quot;too late&quot; to capture the online movie rental market? Who dominates that market today? Who has an insurmountable, formidable head start?

Personally, I don&#039;t even know if there ever will be a market for it, but I&#039;m pretty sure right now the market is pretty open to any and all comers.</description>
		<content:encoded><![CDATA[<p>&#8220;it will be good move by apple if they baked into movie rental , however it is too late to capture the market.&#8221;</p>
<p>I don&#8217;t get it. How is it &#8220;too late&#8221; to capture the online movie rental market? Who dominates that market today? Who has an insurmountable, formidable head start?</p>
<p>Personally, I don&#8217;t even know if there ever will be a market for it, but I&#8217;m pretty sure right now the market is pretty open to any and all comers.</p>
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		<title>By: Xlt3zz</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1746482</link>
		<dc:creator>Xlt3zz</dc:creator>
		<pubDate>Sat, 10 Nov 2007 17:20:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1746482</guid>
		<description>I think a majority of people are looking at this the wrong way. Apple won&#039;t be offering the movie rental service to compete with Netflix or Amazon (except with the Apple TV which is a benefit the competitors can&#039;t offer). Netflix and Amazon don&#039;t offer portable music/video players for one thing. This will be used as a another way to please both current and future iPod/iPhone customers. Whose to say iTunes won&#039;t be using a service from Netflix as well. There&#039;s been many rumors...</description>
		<content:encoded><![CDATA[<p>I think a majority of people are looking at this the wrong way. Apple won&#8217;t be offering the movie rental service to compete with Netflix or Amazon (except with the Apple TV which is a benefit the competitors can&#8217;t offer). Netflix and Amazon don&#8217;t offer portable music/video players for one thing. This will be used as a another way to please both current and future iPod/iPhone customers. Whose to say iTunes won&#8217;t be using a service from Netflix as well. There&#8217;s been many rumors&#8230;</p>
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		<title>By: eukhost blog</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1745869</link>
		<dc:creator>eukhost blog</dc:creator>
		<pubDate>Sat, 10 Nov 2007 12:02:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1745869</guid>
		<description>Most of people don&#039;t like to watch same movie again and again so it will be good move by apple if they baked into movie rental , however it is too late to capture the market. 
-Paul</description>
		<content:encoded><![CDATA[<p>Most of people don&#8217;t like to watch same movie again and again so it will be good move by apple if they baked into movie rental , however it is too late to capture the market.<br />
-Paul</p>
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		<title>By: www.carversation.com</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1744232</link>
		<dc:creator>www.carversation.com</dc:creator>
		<pubDate>Fri, 09 Nov 2007 23:41:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1744232</guid>
		<description>pretty cool</description>
		<content:encoded><![CDATA[<p>pretty cool</p>
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		<title>By: All My Mac</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743951</link>
		<dc:creator>All My Mac</dc:creator>
		<pubDate>Fri, 09 Nov 2007 21:52:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743951</guid>
		<description>Oddly similar post over a year ago...
http://www.techcrunch.com/2006/07/18/itunes-video-rental-announcement-forseen/</description>
		<content:encoded><![CDATA[<p>Oddly similar post over a year ago&#8230;<br />
<a href="http://www.techcrunch.com/2006/07/18/itunes-video-rental-announcement-forseen/" rel="nofollow"></a><a href='http://www.techcrunch.com/2006/07/18/itunes-video-rental-announcement-forseen/'>http://www.tech...cement-forseen/</a></p>
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		<title>By: All My Mac</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743936</link>
		<dc:creator>All My Mac</dc:creator>
		<pubDate>Fri, 09 Nov 2007 21:47:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743936</guid>
		<description>How do you access the source code in iTunes?</description>
		<content:encoded><![CDATA[<p>How do you access the source code in iTunes?</p>
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		<title>By: discreet_chaos</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743780</link>
		<dc:creator>discreet_chaos</dc:creator>
		<pubDate>Fri, 09 Nov 2007 20:59:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743780</guid>
		<description>A 24-hour rental which began when you first started viewing a flick is/was the whole business model of MovieLink from the beginning. I only point this out because for some reason, the company which first started this service years ago isn&#039;t mentioned above, so it definitely might call into question how being &quot;way ahead&quot; might not have a lot of value.</description>
		<content:encoded><![CDATA[<p>A 24-hour rental which began when you first started viewing a flick is/was the whole business model of MovieLink from the beginning. I only point this out because for some reason, the company which first started this service years ago isn&#8217;t mentioned above, so it definitely might call into question how being &#8220;way ahead&#8221; might not have a lot of value.</p>
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		<title>By: Michael Woo</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743671</link>
		<dc:creator>Michael Woo</dc:creator>
		<pubDate>Fri, 09 Nov 2007 20:18:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743671</guid>
		<description>iTune rentals? Hmm.. What&#039;s the point of renting movies of iTune?</description>
		<content:encoded><![CDATA[<p>iTune rentals? Hmm.. What&#8217;s the point of renting movies of iTune?</p>
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		<title>By: KJ</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743640</link>
		<dc:creator>KJ</dc:creator>
		<pubDate>Fri, 09 Nov 2007 20:10:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743640</guid>
		<description>Are the Amazon and Netflix digital offerings still only available on Windows?  Apple&#039;s rentals through iTunes will work on both Mac &amp; Windows machines, which is certainly an advantage for me.</description>
		<content:encoded><![CDATA[<p>Are the Amazon and Netflix digital offerings still only available on Windows?  Apple&#8217;s rentals through iTunes will work on both Mac &amp; Windows machines, which is certainly an advantage for me.</p>
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		<title>By: chris</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743623</link>
		<dc:creator>chris</dc:creator>
		<pubDate>Fri, 09 Nov 2007 20:04:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743623</guid>
		<description>Yep.  Chalk me up as another big fan of Netflix&#039;s streaming option.  I discovered it right when I was recovering from surgery and laid out on the couch.  It worked almost totally flawlessly, with a decent selection of movies/shows.  

Apple&#039;s big hurdle is picture quality.  I purchased Season 1 of The State from iTunes and the quality was horrible.  I won&#039;t be making that mistake again until their quality is at least as good as Netflix&#039;s.

That being said, I picked  up another 10 shares of AAPL today anyway.  ;)</description>
		<content:encoded><![CDATA[<p>Yep.  Chalk me up as another big fan of Netflix&#8217;s streaming option.  I discovered it right when I was recovering from surgery and laid out on the couch.  It worked almost totally flawlessly, with a decent selection of movies/shows.  </p>
<p>Apple&#8217;s big hurdle is picture quality.  I purchased Season 1 of The State from iTunes and the quality was horrible.  I won&#8217;t be making that mistake again until their quality is at least as good as Netflix&#8217;s.</p>
<p>That being said, I picked  up another 10 shares of AAPL today anyway.  <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: PookieBadmuffin</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743605</link>
		<dc:creator>PookieBadmuffin</dc:creator>
		<pubDate>Fri, 09 Nov 2007 19:57:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743605</guid>
		<description>Better late than never...</description>
		<content:encoded><![CDATA[<p>Better late than never&#8230;</p>
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		<title>By: Chris H</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743539</link>
		<dc:creator>Chris H</dc:creator>
		<pubDate>Fri, 09 Nov 2007 19:29:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743539</guid>
		<description>I&#039;d love this on my Apple TV, but only if it is HD. I have no desire to rent (or own for that matter) the current iTunes quality.</description>
		<content:encoded><![CDATA[<p>I&#8217;d love this on my Apple TV, but only if it is HD. I have no desire to rent (or own for that matter) the current iTunes quality.</p>
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		<title>By: peter</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743538</link>
		<dc:creator>peter</dc:creator>
		<pubDate>Fri, 09 Nov 2007 19:28:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743538</guid>
		<description>I use Watch Now from Netflix often and think the service is surprisingly good. The quality is decent (laptop connected via DVI to 42” 1080p LCD) and playback smooth most of the time. I can&#039;t say much about the audio quality because my laptop lacks a 5.1/digital out.  I&#039;d much rather see an expansion of the library than an improvement in video quality. I agree. Movies are meant for renting. I think Amazon has the most potential in this space.</description>
		<content:encoded><![CDATA[<p>I use Watch Now from Netflix often and think the service is surprisingly good. The quality is decent (laptop connected via DVI to 42” 1080p LCD) and playback smooth most of the time. I can&#8217;t say much about the audio quality because my laptop lacks a 5.1/digital out.  I&#8217;d much rather see an expansion of the library than an improvement in video quality. I agree. Movies are meant for renting. I think Amazon has the most potential in this space.</p>
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		<title>By: Jesse</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743526</link>
		<dc:creator>Jesse</dc:creator>
		<pubDate>Fri, 09 Nov 2007 19:24:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743526</guid>
		<description>This rumor has been floating around for quite some time.  I hope Apple can deliver and open up access to a large body of content.  An easy way to get online rentals has been needed for quite sometime now.  The Netflix model is old, this should be the new: http://fishtrain.com/2007/09/23/itunes-movie-rentals-and-old-media/</description>
		<content:encoded><![CDATA[<p>This rumor has been floating around for quite some time.  I hope Apple can deliver and open up access to a large body of content.  An easy way to get online rentals has been needed for quite sometime now.  The Netflix model is old, this should be the new: <a href="http://fishtrain.com/2007/09/23/itunes-movie-rentals-and-old-media/" rel="nofollow"></a><a href='http://fishtrain.com/2007/09/23/itunes-movie-rentals-and-old-media/'>http://fishtrai...-and-old-media/</a></p>
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		<title>By: david hyman</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743477</link>
		<dc:creator>david hyman</dc:creator>
		<pubDate>Fri, 09 Nov 2007 18:55:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743477</guid>
		<description>apple has had a brutal time getting content for purchases through itunes.  with rentals, they&#039;ll have a robust catalog.

assuming appletv can leverage this (which i gotta believe it will), this blows a dvd player out of the water. every dvd available instantly for rental. good bye netflix subscription.  

i&#039;ll willing to sacrifice the picture quality (appletv movies i buy are acceptable) for this kind of killer access.</description>
		<content:encoded><![CDATA[<p>apple has had a brutal time getting content for purchases through itunes.  with rentals, they&#8217;ll have a robust catalog.</p>
<p>assuming appletv can leverage this (which i gotta believe it will), this blows a dvd player out of the water. every dvd available instantly for rental. good bye netflix subscription.  </p>
<p>i&#8217;ll willing to sacrifice the picture quality (appletv movies i buy are acceptable) for this kind of killer access.</p>
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		<title>By: Stu</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743450</link>
		<dc:creator>Stu</dc:creator>
		<pubDate>Fri, 09 Nov 2007 18:45:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743450</guid>
		<description>Can Amazon just buy Tivo already? It would be great for getting those Tivo boxes out to those that dont have them, and Unbox/Tivo integration is great and simple to use with your TV. The Amazon could do deal and cut out the cable/sat companies and let us choose the shows we want a la carte.</description>
		<content:encoded><![CDATA[<p>Can Amazon just buy Tivo already? It would be great for getting those Tivo boxes out to those that dont have them, and Unbox/Tivo integration is great and simple to use with your TV. The Amazon could do deal and cut out the cable/sat companies and let us choose the shows we want a la carte.</p>
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		<title>By: Report: Coding for video rental seems written into iTunes 7.5 - Lost Remote TV Blog</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743402</link>
		<dc:creator>Report: Coding for video rental seems written into iTunes 7.5 - Lost Remote TV Blog</dc:creator>
		<pubDate>Fri, 09 Nov 2007 18:24:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743402</guid>
		<description>[...] TechCrunch reports that the latest version of iTunes (7.5) has eight lines of code that certainly seem to indicate Apple&#8217;s intention to get into the online video rental business. It points us to a Carnegie Mellon School of Computer Science undergraduate, Evan DiBase, who took a look under the hood and found these intruiguing lines of code in 7.5: rental-content [...]</description>
		<content:encoded><![CDATA[<p>[...] TechCrunch reports that the latest version of iTunes (7.5) has eight lines of code that certainly seem to indicate Apple&#8217;s intention to get into the online video rental business. It points us to a Carnegie Mellon School of Computer Science undergraduate, Evan DiBase, who took a look under the hood and found these intruiguing lines of code in 7.5: rental-content [...]</p>
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		<title>By: Snyggast</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743367</link>
		<dc:creator>Snyggast</dc:creator>
		<pubDate>Fri, 09 Nov 2007 18:12:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743367</guid>
		<description>I love netflix on demand. If you haven&#039;t tried or use the service or software, then don&#039;t make assumptions based on what others have said.</description>
		<content:encoded><![CDATA[<p>I love netflix on demand. If you haven&#8217;t tried or use the service or software, then don&#8217;t make assumptions based on what others have said.</p>
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		<title>By: pwb</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743347</link>
		<dc:creator>pwb</dc:creator>
		<pubDate>Fri, 09 Nov 2007 18:07:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743347</guid>
		<description>Long overdue! Most people watch most movies once (TV shows, too). This is what will finally make AppleTV compelling.</description>
		<content:encoded><![CDATA[<p>Long overdue! Most people watch most movies once (TV shows, too). This is what will finally make AppleTV compelling.</p>
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		<title>By: Todd</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743311</link>
		<dc:creator>Todd</dc:creator>
		<pubDate>Fri, 09 Nov 2007 17:57:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743311</guid>
		<description>&quot;...Too bad Amazon and Netflix are already way ahead of Apple on the digital movie rental front.&quot;

Maybe, but I wouldn&#039;t put it past His Steveness to put a two or three month exclusive on all Pixar, Disney and Touchstone films for iTunes - to the detrament of being able to ever rent them from Netflix.</description>
		<content:encoded><![CDATA[<p>&#8220;&#8230;Too bad Amazon and Netflix are already way ahead of Apple on the digital movie rental front.&#8221;</p>
<p>Maybe, but I wouldn&#8217;t put it past His Steveness to put a two or three month exclusive on all Pixar, Disney and Touchstone films for iTunes &#8211; to the detrament of being able to ever rent them from Netflix.</p>
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		<title>By: Webomatica</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743269</link>
		<dc:creator>Webomatica</dc:creator>
		<pubDate>Fri, 09 Nov 2007 17:44:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743269</guid>
		<description>Neither &lt;a href=&quot;http://www.amazon.com/gp/help/customer/display.html?nodeId=3759&quot; rel=&quot;nofollow&quot;&gt;Amazon Unbox&lt;/a&gt; or &lt;a href=&quot;http://www.tuaw.com/2007/01/18/boo-hiss-no-netflix-watch-now-for-the-mac/&quot; rel=&quot;nofollow&quot;&gt;NetFlix streaming services&lt;/a&gt; work on the Mac. So from the perspective of the average Mac user, both Amazon and Netflix are actually way behind.</description>
		<content:encoded><![CDATA[<p>Neither <a href="http://www.amazon.com/gp/help/customer/display.html?nodeId=3759" rel="nofollow">Amazon Unbox</a> or <a href="http://www.tuaw.com/2007/01/18/boo-hiss-no-netflix-watch-now-for-the-mac/" rel="nofollow">NetFlix streaming services</a> work on the Mac. So from the perspective of the average Mac user, both Amazon and Netflix are actually way behind.</p>
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		<title>By: TV Movies Soaps &#187; Movie Rentals Are Baked Into the Latest Version of iTunes.</title>
		<link>http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/comment-page-1/#comment-1743268</link>
		<dc:creator>TV Movies Soaps &#187; Movie Rentals Are Baked Into the Latest Version of iTunes.</dc:creator>
		<pubDate>Fri, 09 Nov 2007 17:43:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/09/movie-rentals-are-baked-into-the-latest-version-of-itunes/#comment-1743268</guid>
		<description>[...] Erick Schonfeld created an interesting post today on Movie Rentals Are Baked Into the Latest Version of iTunes.Here&#8217;s a short outlinePerhaps the VOD option will be for Apple TV? When it comes to movies, rentals are more appealing to consumers, who tend to watch most movies only once or twice and have been trained to rent them cheaply. Who wants to fill up their hard &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Erick Schonfeld created an interesting post today on Movie Rentals Are Baked Into the Latest Version of iTunes.Here&#8217;s a short outlinePerhaps the VOD option will be for Apple TV? When it comes to movies, rentals are more appealing to consumers, who tend to watch most movies only once or twice and have been trained to rent them cheaply. Who wants to fill up their hard &#8230; [...]</p>
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