Comments on: Multiply Big In The Philippines, Lands Ad Deal

By: chore

chore — Wed, 15 Apr 2009 17:49:33 +0000

dude i have to do a rescerch paper on this country

By: ABS-CBN Signs an Advertising Deal with Multiply · Stellify

ABS-CBN Signs an Advertising Deal with Multiply · Stellify — Fri, 02 Jan 2009 19:46:59 +0000

[...] Unlike MySpace or Facebook but like Friendster, Multiply has become very popular in this country (39% of its site traffic and 5th largest site locally according to Alexa), which explains why this TV station has taken interest in it. TechCrunch reports: [...]

By: Lusanto "Bluzone" Macas, Jr.

Lusanto "Bluzone" Macas, Jr. — Wed, 27 Aug 2008 10:04:52 +0000

Multiply + ABS-CBN(Lopezes) = Epic FAIL & AIDS.

By: ABS-CBN Partner With Multiply • Pinoy Tech

ABS-CBN Partner With Multiply • Pinoy Tech — Sun, 06 Jul 2008 09:30:12 +0000

[...] in the Philippines with more than 2 million unique monthly visitors. With that sort of traffic, ABS-CBN (yes, the ABS-CBN network) and Multiply has come to terms. ABS-CBN, will be selling advertising and mobile services for Multiply’s Filipino users. Both [...]

By: Mike Abundo

Mike Abundo — Sat, 10 Nov 2007 16:58:50 +0000

ABS-CBN + Multiply = FAIL.

By: www.carversation.com

www.carversation.com — Thu, 08 Nov 2007 21:04:58 +0000

interesting

By: share.websitemagazine.com

share.websitemagazine.com — Thu, 08 Nov 2007 14:59:44 +0000

Multiply Big In The Philippines, Lands Ad Deal…

The social media aggregator now has 7 million registered users and 10.5 million monthly unique visitors according to their internal numbers, nearly triple their 2006 traffic….

By: Frederic Tubale

Frederic Tubale — Thu, 08 Nov 2007 14:39:11 +0000

Western technologies and ad campaigns will work in Asia. Let us take for example in our country, the Philippines. We have been petitioning for the complete service of Paypal for years but it was only this year (2007) that our request was heard. Yes, finally the Filipino talents can now compete in the outsourcing job world and we can now buy the stuffs that we want online. I say that Multiply is making the right decision, they have to support their Asian users. For the record Asia rules in social networking traffic.

By: Everett

Everett — Thu, 08 Nov 2007 14:04:26 +0000

Magnus, it certainly sounds as if you haven’t used Multiply. (Not that that typically stops people from commenting…)

Unlike other social networking sites, one could, in theory, use Multiply without it being apparent that x% of users come from a certain country! How do we manage this? By showing users, when they sign in, photos and videos and blogs and things from the people they know and care about — not Random Hot Users of the Moment on the homepage.

By: Sdelacroix

Sdelacroix — Thu, 08 Nov 2007 12:25:52 +0000

Social Networking is the new starbucks. Most western technologies/ad campaigns dont work in Asia and vice versa. Adapting international schemes is a good way to gain insight into other people’s lives (not necessarily 3rd world). Facebook, i think is gaining popularity in Asia leaping ahead of Multiply in a way that its open to user created apps.

By: Snyggast

Snyggast — Thu, 08 Nov 2007 11:26:45 +0000

magnus, teens don’t decide to join a social ‘networking’ in site the same way you might avoid going to a mall where Asians or Blacks hangout.

By: magnusdopus

magnusdopus — Thu, 08 Nov 2007 08:48:20 +0000

Success abroad can mean failure domestically. Most US teens will not flock to a site that is overflowing with people from the 3rd world. Multiply has to adopt regional boundaries similar to how Facebook is setup.

By: labelguy

labelguy — Thu, 08 Nov 2007 06:47:10 +0000

interesting deal and ABS-CDN is a large media company in that region. the funny thing here is the fact that ABS-CDN is now playing into multiply’s highly illegal music distribution platform which resembles napster 1.0 in many ways. users can currently upload unprotected files in mp3 format and make these available for download on their personal pages. even though you decide whom you share your page with, many pages can get picked up on open web search like google and yahoo. i wonder how long it will take before legal action is brought against them. if other social media sites/networks implemented a similar model, i’m sure they’d see the same growth too. i’ve been working in the music industry for years, and maybe this model flies overseas, but it doesn’t here in the US.

By: The Pageman

The Pageman — Thu, 08 Nov 2007 06:18:01 +0000

hopefully we’ll see more of this mobile-web intergration since Philippines is considered SMS/texting capital also.

By: jan2x

jan2x — Thu, 08 Nov 2007 05:48:23 +0000

I am from the Philippines, and although everyone I knew is in Multiply, I just couldn’t see the growth in this one. SouthEast Asia is not -yet- a bigger market. Yes, friendster tried this one and look what happened to them.

By: Snyggast

Snyggast — Thu, 08 Nov 2007 04:59:27 +0000

Didn’t Friendster try this already? East asia is great if you have money to burn and wait for the future.

By: Shane

Shane — Thu, 08 Nov 2007 02:43:45 +0000

Congrats Paolo, Rico and Jojo.
Awesome.