Comments on: Data: U.S. Internet Advertising to Double to $42 Billion Over Next Four Years http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/ Startup and Technology News Tue, 10 Nov 2009 22:37:26 -0800 hourly 1 By: Jangan Takut Gak Kebagian Dolar | hilal.me http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-2618653 Jangan Takut Gak Kebagian Dolar | hilal.me Sat, 07 Feb 2009 09:34:58 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-2618653 [...] Via TechCrunch [...] [...] Via TechCrunch [...]

]]> By: The Inquirer ES : La publi en Internet crece como la espuma http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-2445704 The Inquirer ES : La publi en Internet crece como la espuma Mon, 25 Aug 2008 14:29:34 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-2445704 [...] TechCrunch // [...] [...] TechCrunch // [...]

]]> By: N. A. Hilal » Blog Archive » Jangan Takut Gak Dapet Dolar http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1786178 N. A. Hilal » Blog Archive » Jangan Takut Gak Dapet Dolar Fri, 23 Nov 2007 05:26:04 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1786178 [...] Via TechCrunch [...] [...] Via TechCrunch [...]

]]> By: Anders Bendix http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1752521 Anders Bendix Mon, 12 Nov 2007 22:17:35 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1752521 Well guys, I must say that I am sure that we cant even imagine how big online advertising will be in 4 years, and for sure it will be more then the $42b emarketers forcasts. It will be relevant and more integrated with the offline marketing. I agree with John #21, that it is gonna be really interesting to see how this money will be spent. My guess is that marketers need to be more selective and maybe you, me and other average joes will actually get payed to get exponated to ads. The marketers pay for our attention. (But do not remember that it still has to be relevant to the joes!) Well guys, I must say that I am sure that we cant even imagine how big online advertising will be in 4 years, and for sure it will be more then the $42b emarketers forcasts.
It will be relevant and more integrated with the offline marketing.

I agree with John #21, that it is gonna be really interesting to see how this money will be spent.
My guess is that marketers need to be more selective and maybe you, me and other average joes will actually get payed to get exponated to ads. The marketers pay for our attention. (But do not remember that it still has to be relevant to the joes!)

]]> By: John http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1741584 John Fri, 09 Nov 2007 05:22:27 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1741584 We all know online advertising is growing, but how will this this money be spent. Is it more money pumped into the big players or will marketers get more selective with their audience and move to niche website/blog level? Probably a little of both. Hopefully some of us little guys can see some of those dollars (or euros). We all know online advertising is growing, but how will this this money be spent. Is it more money pumped into the big players or will marketers get more selective with their audience and move to niche website/blog level? Probably a little of both. Hopefully some of us little guys can see some of those dollars (or euros).

]]> By: meetingflex.com http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1739863 meetingflex.com Thu, 08 Nov 2007 17:00:56 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1739863 This is already showing in the valuation of GOOG. http://www.meetingflex.com :-) This is already showing in the valuation of GOOG.

http://www.meetingflex.com
:-)

]]> By: chrisco http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1739843 chrisco Thu, 08 Nov 2007 16:52:22 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1739843 @ #10: Startup coverage will never go away, but it will cycle with the market / hype / etc. @ #10: Startup coverage will never go away, but it will cycle with the market / hype / etc.

]]> By: nmw http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1738952 nmw Thu, 08 Nov 2007 10:44:27 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1738952 "The Internet and the World Wide Web are not synonymous. The Internet is a collection of interconnected computer networks, linked by copper wires, fiber-optic cables, wireless connections, etc. In contrast, the Web is a collection of interconnected documents and other resources, linked by hyperlinks and URLs. The World Wide Web is one of the services accessible via the Internet, along with many others including e-mail, file sharing and others described below." [ http://en.wikipedia.org/wiki/Internet ] see also some astute remarks made by Prof. Winograd: http://www.designinginteractions.com/interviews/TerryWinograd “The Internet and the World Wide Web are not synonymous. The Internet is a collection of interconnected computer networks, linked by copper wires, fiber-optic cables, wireless connections, etc. In contrast, the Web is a collection of interconnected documents and other resources, linked by hyperlinks and URLs. The World Wide Web is one of the services accessible via the Internet, along with many others including e-mail, file sharing and others described below.” [ http://en.wikip...g/wiki/Internet ]

see also some astute remarks made by Prof. Winograd:

http://www.desi...s/TerryWinograd

]]> By: Stefanos Karagos http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1738838 Stefanos Karagos Thu, 08 Nov 2007 09:45:50 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1738838 Unfortunately, Internet advertising remains the minority of the Media market :-( But actually, the crucial question in these predictions is "WHO gonna take the money?" Unfortunately, Internet advertising remains the minority of the Media market :-(

But actually, the crucial question in these predictions is “WHO gonna take the money?”

]]> By: Dan Schawbel http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1738208 Dan Schawbel Thu, 08 Nov 2007 03:52:44 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1738208 We shouldn't be surprised at these numbers. I think they are underestimating here. We shouldn’t be surprised at these numbers. I think they are underestimating here.

]]> By: Ian http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1738153 Ian Thu, 08 Nov 2007 03:26:59 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1738153 The bottom line is advertising generally works. As long as that remains true spending will grow and rightly so. The bottom line is advertising generally works. As long as that remains true spending will grow and rightly so.

]]> By: Voices http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1738008 Voices Thu, 08 Nov 2007 02:38:59 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1738008 The Internet accounting for 13.3 percent of all media spending in 2011 seems low, at least a conservative estimate. They'll need to recalculate one all media is "transmitted" over the internet and it's just the device or display mechanism that's different. The Internet accounting for 13.3 percent of all media spending in 2011 seems low, at least a conservative estimate.

They’ll need to recalculate one all media is “transmitted” over the internet and it’s just the device or display mechanism that’s different.

]]> By: James http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737888 James Thu, 08 Nov 2007 02:00:26 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737888 I think I saw this chart 7 years ago!!! I think I saw this chart 7 years ago!!!

]]> By: www.carversation.com http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737876 www.carversation.com Thu, 08 Nov 2007 01:58:44 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737876 hopefully it will change somehow to new ways hopefully it will change somehow to new ways

]]> By: BillinDetroit http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737809 BillinDetroit Thu, 08 Nov 2007 01:36:54 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737809 The advertising income from THIS site will be donated to OLPC. http://nmwoodworks.com until Nov. 7, 2008 The advertising income from THIS site will be donated to OLPC. http://nmwoodworks.com until Nov. 7, 2008

]]> By: Slappenstance http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737693 Slappenstance Thu, 08 Nov 2007 00:56:47 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737693 Techcrunch coverage of startups to plummet to 0 in next 2 years in favor google, facebook and mainstream tech coverage. Techcrunch coverage of startups to plummet to 0 in next 2 years in favor google, facebook and mainstream tech coverage.

]]> By: CD http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737683 CD Thu, 08 Nov 2007 00:53:30 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737683 I wonder what % of ad buys are "of quality" (e.g. major brands) and not just Subprime Mortgage adverts and other ads for Startups flush with fresh VC cash. Also, I assume that the total ad slot inventory will increase (given Facebook and MSFT interest), so I wonder if that will put downward pressures on pricing or not. I wonder what % of ad buys are “of quality” (e.g. major brands) and not just Subprime Mortgage adverts and other ads for Startups flush with fresh VC cash.

Also, I assume that the total ad slot inventory will increase (given Facebook and MSFT interest), so I wonder if that will put downward pressures on pricing or not.

]]> By: Jesse http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737612 Jesse Thu, 08 Nov 2007 00:25:52 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737612 This just shows the resiliency of online advertising and the business model of giving services away for "free": http://fishtrain.com/2007/11/07/the-resiliency-of-online-advertising/ This just shows the resiliency of online advertising and the business model of giving services away for “free”: http://fishtrai...ne-advertising/

]]> By: heelcandy http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737548 heelcandy Wed, 07 Nov 2007 23:59:58 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737548 Hopefully Manolo brings up their online advertising budget too. =). Hopefully Manolo brings up their online advertising budget too. =).

]]> By: Steve Ballmer http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737478 Steve Ballmer Wed, 07 Nov 2007 23:29:16 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737478 Microsoft will harvest the lion-share of that revenue too! We are serious about this, you only thought you got a lot of spam and pop-ups before, just wait until we get through! http://fakesteveballmer.blogspot.com Microsoft will harvest the lion-share of that revenue too!
We are serious about this, you only thought you got a lot of spam and pop-ups before, just wait until we get through!

http://fakestev...er.blogspot.com

]]> By: Glenn http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737462 Glenn Wed, 07 Nov 2007 23:23:51 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737462 Yep... everyone and his (or her) brother will be placing ads everywhere... will anyone actually be reading them... at all... even when they aren't being blocked by the use of ad-blockers? (They just get "tuned out".) Yep… everyone and his (or her) brother will be placing ads everywhere… will anyone actually be reading them… at all… even when they aren’t being blocked by the use of ad-blockers? (They just get “tuned out”.)

]]> By: heretostay? http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737440 heretostay? Wed, 07 Nov 2007 23:14:02 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737440 well, there are a lot of major companies (AOL, Microsoft in addition to the aforementioned Google, Facebook) betting that there are some truly huge gains to be made here. And given that the internet accounts for 18% of collective media time, yet only 8% of ad spending, there's certainly room for growth. sick of those pop ups that track with you while you scroll? i'm sure these corporations can come up with something more innovative and effective. well, there are a lot of major companies (AOL, Microsoft in addition to the aforementioned Google, Facebook) betting that there are some truly huge gains to be made here. And given that the internet accounts for 18% of collective media time, yet only 8% of ad spending, there’s certainly room for growth. sick of those pop ups that track with you while you scroll? i’m sure these corporations can come up with something more innovative and effective.

]]> By: Observer http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737407 Observer Wed, 07 Nov 2007 23:04:08 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737407 It is always good to be sceptical about such forecasts, particularly when they come at the peak of an ad cycle (yes, advertising is a cyclical business, even internet advertising - ask Yahoo how it felt in 2001!) It is always good to be sceptical about such forecasts, particularly when they come at the peak of an ad cycle (yes, advertising is a cyclical business, even internet advertising – ask Yahoo how it felt in 2001!)

]]> By: * MISS UNIVERSE http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737379 * MISS UNIVERSE Wed, 07 Nov 2007 22:53:27 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737379 Inflation will account for a percentage of this increased spending. However, technology and increased RAM faster processor speedswill allow consumers and businesses to do almost everything they need via the Web - quickly and seamlessly. Inflation will account for a percentage of this increased spending.

However, technology and increased RAM faster processor speedswill allow consumers and businesses to do almost everything they need via the Web – quickly and seamlessly.

]]> By: whydowork http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/comment-page-1/#comment-1737360 whydowork Wed, 07 Nov 2007 22:49:07 +0000 http://www.techcrunch.com/2007/11/07/data-us-internet-advertising-to-double-to-42-billion-over-next-four-years/#comment-1737360 Good news for Google / Facebook :) Good news for Google / Facebook :)

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