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November 7, 2007

AOL Buys Quigo (Confirmed)

Erick Schonfeld

13 comments »

quigo-logo.pngIt is now official. AOL is buying Quigo, a contextual ad network, for a reported $340 million, about the same as Yahoo paid for BlueLithium. We noted speculation about the deal last week. Quigo will become part of Platform-A(OL), the attempted reinvention of of the business as a cross-Web advertising network. Platform-A is a mish-mosh of advertising acquisitions, including Advertising.com, Tacoda, Third Screen Media, Lightningcast, and Adtech. Maybe they should change the name to Platform-A-to-Q.

(Disclosure: I am a former employee of Time Warner, which is the parent of AOL, and I own Time Warner stock.)

CrunchBase Information
Quigo
AOL
BlueLithium
Information provided by CrunchBase
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This entry was posted on Wednesday, November 7th, 2007 at 8:03 am and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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Comments

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  1. Startup News

    November 7th, 2007 at 8:06 am

    They got only $5M in funding .. I wonder if that means a lot more money for the founders ..

  2. Yigal

    November 7th, 2007 at 8:16 am

    I’m afraid the CrunchBase numbers for Quigo are incorrect…

  3. Startup News

    November 7th, 2007 at 8:38 am

    Yigal you are right … Its more like $45 Million
    http://pulse2.com/category/Funding/

  4. Yakov

    November 7th, 2007 at 8:44 am

    It’s still strong ROI

  5. Jessica Mah

    November 7th, 2007 at 8:49 am

    Wow, all of these companies are spending craploads on these ad networks?

    Seems like there’s a lot of competitive pressure to invest into this. Facebook has its new method of delivering ads. Both Google and Yahoo recently had acquisitions like this. When will it stop?

  6. ImSOconfusednow

    November 7th, 2007 at 8:57 am

    Truveo, Quigo among other recent acquisitions makes AOL a player still?

  7. Allen

    November 7th, 2007 at 9:18 am

    wawaweewa!

    Allen Vartazarian
    Famesource.com - Claim your fame!
    http://www.famesource.com/splash.aspx?r=13

  8. Effie

    November 7th, 2007 at 11:09 am

    If they got stock then it probably wont be worth much. If they got cash…well, ok. But, they will be closed down 2-4 years from now when they see they can not make a profit.

  9. Reed

    November 7th, 2007 at 11:35 am

    I’ve never used aol, I don’t understand how they are are still in this game.

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