It is now official. AOL is buying Quigo, a contextual ad network, for a reported $340 million, about the same as Yahoo paid for BlueLithium. We noted speculation about the deal last week. Quigo will become part of Platform-A(OL), the attempted reinvention of of the business as a cross-Web advertising network. Platform-A is a mish-mosh of advertising acquisitions, including Advertising.com, Tacoda, Third Screen Media, Lightningcast, and Adtech. Maybe they should change the name to Platform-A-to-Q.
(Disclosure: I am a former employee of Time Warner, which is the parent of AOL, and I own Time Warner stock.)
They got only $5M in funding .. I wonder if that means a lot more money for the founders ..
I’m afraid the CrunchBase numbers for Quigo are incorrect…
Yigal you are right … Its more like $45 Million
http://pulse2.c...tegory/Funding/
It’s still strong ROI
Wow, all of these companies are spending craploads on these ad networks?
Seems like there’s a lot of competitive pressure to invest into this. Facebook has its new method of delivering ads. Both Google and Yahoo recently had acquisitions like this. When will it stop?
Truveo, Quigo among other recent acquisitions makes AOL a player still?
wawaweewa!
Allen Vartazarian
Famesource.com – Claim your fame!
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If they got stock then it probably wont be worth much. If they got cash…well, ok. But, they will be closed down 2-4 years from now when they see they can not make a profit.
I’ve never used aol, I don’t understand how they are are still in this game.