So, inspiriert von der ersten Prunksitzung, geht’s an den üblichen Wochenrückblick, dieses Mal mit einer etwas närrischen Note:

Google launcht den Handy-Hit,
statt Google Phone nun Android.
YouTube und MSN sind jetzt,
in deutsch…

Facebook CEO’su Mark Zuckerberg yaptığı açıklamada popüler sosyal ağın yeni reklam ürünleri hakkında bilgi verdi. TechCrunch‘dan anlık olarak takip ettiğim açıklamalara göre Facebook 3 yeni ürün ile reklamverenlere hizmet …

Is a brand’s advert on my Facebook profile any more of a word of mouth recommendation than if I wore a T Shirt with that companie’s logo. Hmmm ..I think not

It also brings to mind a legendary quote that was mentioned in the Times newspaper a few years back, when an ass licking Microsoft Employee greeted Bill Gates in London with the awesome quote of ‘On behalf of the human race we welcome you to London’.

Anyway back to the point about Facebook launching a new Advertising Platform across their Site.
Setting up Advertising Slots on Social Networks is such a sticky issue as almost everyone I know that uses a Social Network - Ads is the last Service that they are interested in using.

Plus what type of numbers is Zuckerberg hoping to get in revenues, as Two of the big Social Networks out there - MySpace(The Google Ad Deal) and YouTube - talk about their Advertising Business Models being very successful, but yet neither of them give out any concrete financial numbers.

If News International and Google are public quoted Companies, why are they then allowed to keep all of the data regarding their Social Network Advertising Models a total secret.
If the numbers were really that great then both Companies would be shouting from the roof. But they murmur little quotes in Q and A’s and then spent the rest of the day hyping up the large numbers of Users that they have on their Sites.

At the end of the day, Advertising does not work on Social Networks, no matter how much hype people like Mark Zuckerberg try to champion it.
Advertising on Facebook is not a novel approach.

Christ alive. You’re supposed to be commercial. You’re a business. You sold part of that business to Microsoft for a very large sum of money and they expect to see a return even if you don’t. (Admittedly Microsoft paid so much they would never get a decent return even if Henry Ford was running Facebook, but at least he’d try.) If you honestly don’t want to make money you should have founded Facebook as a non-profit - its worked for Wikipedia so far (though it’s also why they’ll never progress from the bloated repository of nonsense to a reliable reference no matter how much they try - no incentive).

Now normally I wouldn’t expect people like Zuckerberg to come out and say “yes we’re being more commercial” because that annoys users, but he’s so far into la-la-land that I’m almost certain he actually means what he’s saying.

If you are really that savvy then a generic or targeted ad shouldn’t make a difference.

I couldn’t disagree more. I don’t want socially engineered targeted ads. I want no ads but if I have to have them, generic ads (unless I’m searching for something) are just fine. I want to know that when I’m in the mood to buy something it’s becasue I sense that I want it/need it/etc. for reasons other than being sophisticatedly manipulated. Yeah I’m a pretty savvy consumer but it still freaks me out a bit. Maybe we just need to get used to it…

http://gigaom.com/2007/11/06/f.....more-10615

it’s unsure whether it will be able to filter out these new “trusted relationship” ads, but one can only hope…