Comments on: Changing the Face of Brand Advertising Online

By: Internet Marketing – Facebook | Struggling to Get Started

Internet Marketing – Facebook | Struggling to Get Started — Tue, 11 Aug 2009 15:44:43 +0000

[...] where they live), that in theory should be a formula for better response rates. Facebook started down this road before with Beacon, before that effort blew up in its face because of privacy concerns. [...]

By: The Far Edge » Blog Archive » Facebook Connect + Facebook Ads = A Social Ad Network

Wed, 04 Mar 2009 06:00:55 +0000

By: Instant Downloadz » Facebook Connect + Facebook Ads = A Social Ad Network

Instant Downloadz » Facebook Connect + Facebook Ads = A Social Ad Network — Wed, 04 Mar 2009 05:30:53 +0000

By: Say it with Links #6 at The TrendWatch

Say it with Links #6 at The TrendWatch — Fri, 27 Feb 2009 05:49:02 +0000

[...] As previouly predicted, Facebook has announced that it is developing tools to become a advertising network. But, as expected, the backlash was sure [...]

By: The Internet is about to get a lot less profitable « Cynical Entrepreneur’s Weblog

Wed, 08 Oct 2008 08:53:40 +0000

[...] the advertising arena, brand advertising and “experimental advertising” will go first. It’s harder to measure their effectiveness so will suffer a more knee-jerk [...]

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Sat, 16 Aug 2008 02:12:06 +0000

[...] controversial and widely-disdained Beacon service, which it originally introduced in November, has led to the company behind slapped with another class action lawsuit. The suit [...]

By: World IT News » Blog Archive » Facebook Gets Slapped With Another Lawsuit Over Beacon, Wishes It Could Opt Out

Thu, 14 Aug 2008 17:06:24 +0000

[...] controversial and widely-disdained Beacon service, which it originally introduced in November, has led to the company behind slapped with another class action lawsuit. The suit [...]

By: Facebook Gets Slapped With Another Lawsuit Over Beacon, Wishes It Could Opt Out

Facebook Gets Slapped With Another Lawsuit Over Beacon, Wishes It Could Opt Out — Thu, 14 Aug 2008 16:49:04 +0000

[...] controversial and widely-disdained Beacon service, which it originally introduced in November, has led to the company behind slapped with another class action lawsuit. The suit [...]

By: Facebook Censors Ron Paul?

Facebook Censors Ron Paul? — Wed, 05 Mar 2008 05:22:52 +0000

[...] got calls into Facebook but everyone is still in New York after the big announcement yesterday and they don’t seem to be super responsive [...]

By: The Facebook Ad Backlash Begins

The Facebook Ad Backlash Begins — Wed, 05 Mar 2008 05:21:19 +0000

[...] hours of Facebook’s announcement of its social advertising plans, the backlash began. What about privacy? What about relevance? (I know everyone is sick of hearing [...]

By: iLike vs. Facebook: The Battle For The Music Artist

iLike vs. Facebook: The Battle For The Music Artist — Wed, 05 Mar 2008 03:25:29 +0000

[...] just got a whole lot friendlier for music artists. With the launch of Facebook Ads, it is welcoming bands and musicians to set up their own public Facebook pages where members can [...]

By: Google-DoubleClick Deal Delayed in Europe

Google-DoubleClick Deal Delayed in Europe — Wed, 14 Nov 2007 16:44:23 +0000

[...] and 22 percent, respectively, according to the Interactive Advertising Bureau), who is to say that social ads or some other as-yet-to-be invented form of digital advertising won’t sweep the world and [...]

By: Webrazzi

Webrazzi — Sun, 11 Nov 2007 23:11:27 +0000

Facebook reklamın suyunu çıkardı…

Facebook CEO’su Mark Zuckerberg yaptığı açıklamada popüler sosyal ağın yeni reklam ürünleri hakkında bilgi verdi. TechCrunch‘dan anlık olarak takip ettiğim açıklamalara göre Facebook 3 yeni ürün ile reklamverenlere hizmet …

By: Big Picture Advertising

Big Picture Advertising — Sat, 10 Nov 2007 15:07:50 +0000

Facebook advertising…

Everyone in New York this week was buzzed about the new Facebook social ads announcement.There is a lot to digest here, and it seems like an interesting way to evolve how brands use social media.But we need to think how…

By: gg.org blog » Facebook

gg.org blog » Facebook — Fri, 09 Nov 2007 23:14:34 +0000

[...] Techcrunch: “So, for example, if I choose to endorse a particular movie, all my friends will see that I like that movie in the feeds that shows what everyone in their network is up to. An endorsement, in that case, is yet another action that Facebook tracks.” [...]

By: scott

scott — Fri, 09 Nov 2007 13:03:16 +0000

i really liked facebook when it was just geared towards the college crowd. it was more exclusive and relevant towards what we really used it for.

now it has no more use than finding out peoples birthdays.

By: Tomas Estrada-Palma

Tomas Estrada-Palma — Thu, 08 Nov 2007 20:43:28 +0000

Why do you maggots block Ron Paul? You are bringing about your own demise!

By: Bob Warfield

Bob Warfield — Thu, 08 Nov 2007 18:19:39 +0000

One wonders whether brand marketing is really the powerful tool or whether “last mile” marketing of an actual opportunity to buy matters more. Facebookers will gravitate to endorsing brands: it’s cool to endorse Coke, but not so cool to talk about the Safeway where you bought it.

Yet, does Internet advertising pay better for brands or for actual purchases? Doesn’t the Internet disintermediate such things and focus on doing it right now with just a simple click?

Seems like Facebook has a lot of potential to create an appetite which Google still wins by satisfying for the actual purchase:

http://smoothsp...loses-the-sale/

By: Pran Kurup

Pran Kurup — Thu, 08 Nov 2007 00:34:35 +0000

If I understand this correctly, the bombardment with ads happens only if you enter Facebook. Like Allen says, if it goes over board you’ll simply stop going there!

In general, I think the Facebook approach is interesting. If you like something, chances are that your fiends would like it too. And if both you and your friends hang out at Facebook then I am sure you won’t mind being told what your friends like/liked!

By: Allen

Allen — Wed, 07 Nov 2007 21:32:37 +0000

Great, now we need to worry about friends bombarding us with ads on top of hundreds of annoying group invites, event invites, application invites…I loved Facebook when it first started, but this is getting out of control and I find myself using it less and less.

I guess this is what happens as facebook gets more “corporate.”

Allen Vartazarian
Famesource.com – Claim your fame!
http://www.fame...plash.aspx?r=17

By: Karel

Karel — Wed, 07 Nov 2007 19:21:34 +0000

Allowing outside “partner” sites to write to the Feed in this controlled ways is fine and a good sign of where the product is moving. But this only addresses a limited amount of monetizable space: the News Feed. Sure that is where facebook users’ attention is, so the ad is very valuable, but i’d like to see FB expanding their monitizable space by selling/brokering ads that could appear off facebook. To that FB would laugh that there is still so much low hanging fruit in monetizing their own 36B monthly pageviews.

By: Removing All Doubt

Removing All Doubt — Wed, 07 Nov 2007 17:42:10 +0000

Facebook’s Advertising Rollout…

Its a three-headed beast (via TechCrunch):Ads targeted at Facebook members using their profile data such as age, gender, relationship status, work history, and stated interests (Social Ads); ad widgets that advertisers can put on their own sites that a…

By: I, Gustav

I, Gustav — Wed, 07 Nov 2007 15:59:06 +0000

Will Facebook allow negative word-of-mouth? (On Social Ads)…

Finally. Facebook has announced what their Social Ads play is all about. Exhale. Turns out my Behavior Targeting prediction wasn’t correct. Water under the bridge. Anyhow, besides targeting based on user-info (wtf were they using earlier? hahaha)…

By: Stu

Stu — Wed, 07 Nov 2007 14:58:28 +0000

Nobody remembers HotorNot’s foray into a similar idea (eg. promoting brands on their profile page)? At least for their users it wasn’t a problem, though one could argue about the sophistication and honesty of the users on their site.

One thing to note, is that it was long enough ago that I’m sure FB saw that and just took the idea ones step further. Hardly innovative, certainly more bold.

By: JohnofScribbleSheet

JohnofScribbleSheet — Wed, 07 Nov 2007 14:46:47 +0000

Isn’t this just affiliate marketing, except the affiliate gets no money. hmm…