Comments on: Listen To Ads, Earn Minutes On Jajah

By: Jajah In The Kitchen With Jangl, Cooking Up New Products

Jajah In The Kitchen With Jangl, Cooking Up New Products — Thu, 06 Mar 2008 03:00:20 +0000

[...] give them a much greater reach than previously. In turn, Jangl will be using Jajah’s newly launched pre-call advertising engine to monetize their service with geographically specified ads powered by [...]

By: Lloyd Dobler

Lloyd Dobler — Tue, 06 Nov 2007 20:15:51 +0000

Didn’t Techcrunch write on a company last month called Voodoo Vox that was doing this too. They’re doing it as an audio network? Or something. What I really remember was they found Ampd condoms when they took over their space.

Whatever…you pay for my phone bill and I’ll listen to your ads. Promise.

By: Daniel Gibbons

Daniel Gibbons — Tue, 06 Nov 2007 19:02:48 +0000

I’d love someone to explain clearly how the economics of ad-supported telephony work. I’m convinced they don’t, at least in the case of termination to PSTN and mobile numbers. Let’s say (and for most start-ups in this space, this assumption is in itself a stretch) you can negotiate your wholesale termination rate down to $0.005, in which case the cost of revenue on a five-minute call is $0.025. In the case of a callback scenario where both legs of the call are being carried by the service provider, it’s $0.05. To serve 1,000 ads in that model costs $25 – $50.

Even in the fantasy land business plan scenario you’d be unlikely to assume a $25 average CPM, and even if you could achieve this CPM rate, all that means is you have a gross margin of zero and you’re haemorrhaging cash on operating the network and the other costs of running the business.

By: ChandraB

ChandraB — Tue, 06 Nov 2007 12:26:18 +0000

I think outside of a subscription this is one of the few ways to
monetize from your user base. Unfortunately I think most people will
be annoyed by it. Audio ads (esp in the case) is much more intrusive
than banner ads. With telcommunications pricing falling rapidly I
expect most people will pay rather than listen.

By: Jessica Mah

Jessica Mah — Tue, 06 Nov 2007 06:20:53 +0000

It’s an interesting proposition, but is this really a sustainable method of revenue?

By: Zemode

Zemode — Tue, 06 Nov 2007 06:14:06 +0000

And your servers still need to have their clocks turned an hour back

By: Zemode

Zemode — Tue, 06 Nov 2007 06:12:55 +0000

Nick – correction: Roman Scharf is NOT the CEO of Jajah. Trevor Healy is.

By: Steve Jobs

Steve Jobs — Tue, 06 Nov 2007 06:11:19 +0000

Wow, am I back in 2000?
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Click these ads! Earn Money NOW!

By: Randy

Randy — Tue, 06 Nov 2007 05:37:41 +0000

Those Virgin people are is nuts. I don’t know who these marketing duds are imagining is going to tolerate a one to one ratio of advertising to minutes. In my estimation, the only poor souls desperate enough to submit themselves to abuse like that –– just to save mere pennies –– would surely be far too destitute and impoverished to be in ANY advertiser’s demographic, let alone Kodak, with their expensive Easyshare Glossy Prints.

And gosh, at the moment anybody can hook their FREE GrandCentral number to their FREE Gizmo number and get FREE incoming and outgoing calls already via their PC or Mac. So….

Besides Jajah is moving too fast here. Jajah needs to fix their business account email ‘add user’ form before rushing on to other projects. It’ doesn’t accept email addresses longer than 27 characters. And when that’s fixed I want a virtual PBX first.

By: Canye

Canye — Tue, 06 Nov 2007 05:12:37 +0000

Nick, one company you need to mention is Talkster, this is exactly what they are up to.

By: td

td — Tue, 06 Nov 2007 04:40:18 +0000

not a bad idea but
the story in the headline
should be alibaba ipo

trading tennis

By: rc

rc — Tue, 06 Nov 2007 04:37:10 +0000

not a bad idea
but the stoy in the headline should be
alibaba delivering 200% in the ipo

trading tennis blog

By: Niyaz PK

Niyaz PK — Tue, 06 Nov 2007 04:34:08 +0000

Now that is interesting. I onder whether they will give ads for incoming calls too…

By: Ryan Merket

Ryan Merket — Tue, 06 Nov 2007 04:09:56 +0000

With a Facebook app soon to launch