Comments on: MySpace To Announce Self-Serve Hyper Targeted Advertising Network http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/ Startup and Technology News Mon, 07 Jul 2008 02:29:59 +0000 http://wordpress.org/?v=2.5.1 By: News Corp Gets Serious On Online Advertising: Fox Interactive Ad Network To Power Other Sites http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-2048418 News Corp Gets Serious On Online Advertising: Fox Interactive Ad Network To Power Other Sites Sat, 22 Mar 2008 18:42:51 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-2048418 [...] on MySpace, which would be presumed to be part of, or the same service announced by MySpace November 4. He also noted that the service focuses on graphical advertising and would not conflict with the [...] [...] on MySpace, which would be presumed to be part of, or the same service announced by MySpace November 4. He also noted that the service focuses on graphical advertising and would not conflict with the [...]

]]> By: Shae http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1781556 Shae Wed, 21 Nov 2007 19:15:22 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1781556 Internet is quickly becoming the Zeus of mediums as television was in recent decades. Advertisers are catching on and reinventing old marketing techniques to fit the new landscape. This ‘MySpace’ development is just one of many, and many more to come. Things to watch: - Decrease in privacy (micro-targeting) - Increase in isolation (hermits!) - Increase in consumerism (materialist) The emergence of new communication techniques should only remind intellects of the changing political and social scenery. Internet is quickly becoming the Zeus of mediums as television was in recent decades. Advertisers are catching on and reinventing old marketing techniques to fit the new landscape. This ‘MySpace’ development is just one of many, and many more to come.
Things to watch:
- Decrease in privacy (micro-targeting)
- Increase in isolation (hermits!)
- Increase in consumerism (materialist)
The emergence of new communication techniques should only remind intellects of the changing political and social scenery.

]]> By: blog » Blog Archive » MySpace To Announce Self-Serve Hyper Targeted Advertising Network http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1755894 blog » Blog Archive » MySpace To Announce Self-Serve Hyper Targeted Advertising Network Wed, 14 Nov 2007 04:34:56 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1755894 [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptMySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech Monday. The service itself will launch to a limited set of advertisers in the next sixty days. The nearly $1 billion Google search … [...] [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptMySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech Monday. The service itself will launch to a limited set of advertisers in the next sixty days. The nearly $1 billion Google search … [...]

]]> By: This Week In SEO - 11/9/07 - TheVanBlog http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1755885 This Week In SEO - 11/9/07 - TheVanBlog Wed, 14 Nov 2007 04:27:56 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1755885 [...] MySpace To Announce Self-Serve Hyper Targeted Advertising Network [...] [...] MySpace To Announce Self-Serve Hyper Targeted Advertising Network [...]

]]> By: skidoo http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1730914 skidoo Tue, 06 Nov 2007 05:17:10 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1730914 seriously, would you accept to wear a sticker on your jacket saying "buy from my local car dealer" and asking all your friends you look at it ? most would answer no this question if they were asked. but that's the bottom line. at least sandwich men get paid for their service... man, owning a myspace profile is worse than being a sheep and people don't even realize it ? seriously, would you accept to wear a sticker on your jacket saying “buy from my local car dealer” and asking all your friends you look at it ? most would answer no this question if they were asked. but that’s the bottom line.
at least sandwich men get paid for their service… man, owning a myspace profile is worse than being a sheep and people don’t even realize it ?

]]> By: The Praized Blog » Blog Archive » MySpace to Launch Local and Vertical Ad Network(s) http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1730407 The Praized Blog » Blog Archive » MySpace to Launch Local and Vertical Ad Network(s) Tue, 06 Nov 2007 02:11:22 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1730407 [...] on TechCrunch this morning, MySpace is going to announce a new self-serve advertising platform today. A couple of [...] [...] on TechCrunch this morning, MySpace is going to announce a new self-serve advertising platform today. A couple of [...]

]]> By: Sipboy http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729724 Sipboy Mon, 05 Nov 2007 21:38:36 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729724 Just another example of how these sites are going to fleece the non-techie users. I agree with #23 that this is more or less spam. The difference is that they are trying to make it seem like the politically correct version. This invasion of privacy will cause a major shakeup in the social networking landscape if they don't begin to offer incentives to the users. Besides, who is doing all the work building these profiles anyway. I think this proves that users are being.....aaah used. http://www.MyCiti.us Just another example of how these sites are going to fleece the non-techie users. I agree with #23 that this is more or less spam. The difference is that they are trying to make it seem like the politically correct version. This invasion of privacy will cause a major shakeup in the social networking landscape if they don’t begin to offer incentives to the users. Besides, who is doing all the work building these profiles anyway. I think this proves that users are being…..aaah used.

http://www.MyCiti.us

]]> By: jessy http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729529 jessy Mon, 05 Nov 2007 20:43:20 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729529 hy my name is jessy and i one to ask a question if you hat amyspace ane people that you dont now are geting to your pic what i cant do about it? hy
my name is jessy
and i one to ask a question
if you hat amyspace ane people that you dont now are geting to your pic what i cant do about it?

]]> By: Free Voicemail http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729370 Free Voicemail Mon, 05 Nov 2007 19:39:39 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729370 i think this means we're going to see a lot bigger advertisers on myspace (apparently after 60 days...) car companies, department stores, companies who traditionally think of socialnet advertising as a waste. i think this means we’re going to see a lot bigger advertisers on myspace (apparently after 60 days…) car companies, department stores, companies who traditionally think of socialnet advertising as a waste.

]]> By: PJ Brunet http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729262 PJ Brunet Mon, 05 Nov 2007 19:03:31 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729262 "limited set of advertisers" ? And after 60 days it opens up to everyone? I'm confused. “limited set of advertisers” ?

And after 60 days it opens up to everyone? I’m confused.

]]> By: Dawn http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729153 Dawn Mon, 05 Nov 2007 18:20:59 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729153 This platform simply allows 'long tail' advertisers to create and buy their own ads on MySpace. They've already got the big advertisers, so they are now going after the small ones. Pretty simple and not a bad idea. This platform simply allows ‘long tail’ advertisers to create and buy their own ads on MySpace. They’ve already got the big advertisers, so they are now going after the small ones. Pretty simple and not a bad idea.

]]> By: chrisco http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729144 chrisco Mon, 05 Nov 2007 18:17:36 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729144 Good quote from the 2007-10-28 New York Times Editorial page: "On Facebook, we love to pretend that we are more than consumers, that we are as diverse and individual and idealistic as we say we are. And that is the curious thing. The more sincere and honest we are about ourselves, the easier it is for advertisers to pin us down. You may find yourself looking at the cloud of friends that surrounds most Facebook users, but what’s even more interesting is the cloud of advertisers that surround them." Good quote from the 2007-10-28 New York Times Editorial page:

“On Facebook, we love to pretend that we are more than consumers, that we are as diverse and individual and idealistic as we say we are. And that is the curious thing. The more sincere and honest we are about ourselves, the easier it is for advertisers to pin us down. You may find yourself looking at the cloud of friends that surrounds most Facebook users, but what’s even more interesting is the cloud of advertisers that surround them.”

]]> By: Nilesh http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728635 Nilesh Mon, 05 Nov 2007 15:17:03 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728635 This whole advertisement network thing is becoming a big bubble in my opinion. All companies are scrambling to offer one. I hope this does not burn the entire industry like Subprime Mortgage or .COM bust. Cheers, Nilesh This whole advertisement network thing is becoming a big bubble in my opinion. All companies are scrambling to offer one.

I hope this does not burn the entire industry like Subprime Mortgage or .COM bust.

Cheers,

Nilesh

]]> By: share.websitemagazine.com http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728590 share.websitemagazine.com Mon, 05 Nov 2007 15:00:02 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728590 <strong>MySpace To Announce Self-Serve Hyper Targeted Advertising Network...</strong> MySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech Monday.... MySpace To Announce Self-Serve Hyper Targeted Advertising Network…

MySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech Monday….

]]> By: Shawn http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728532 Shawn Mon, 05 Nov 2007 14:32:09 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728532 I hope they have an excellent screening process in place, or it could turn into porn central really quick. I hope they have an excellent screening process in place, or it could turn into porn central really quick.

]]> By: Ross http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728116 Ross Mon, 05 Nov 2007 11:47:51 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728116 Cancel that 1st submission ....Half the text is missing, due to 2nd attempt: :) From all accounts (that I have briefly read), it's fair to say that what has been written bears no resemblance at all of any "Bid4Keywords" relationship, let alone an AdCenter involvement for Looksmart. Just MHO, of course. Travis Katz, the MySpace international managing director is quoted as saying that.... "the company has had more than 100 people working on the system for the past year, which was now "delivering the promise". " He also admitted (according to the article), ... " that the system is based on the same concept as Google's lucrative AdSense system, but said it is still a different product. " The article says ......" The platform is being rolled out in the US today and will be extended to English-speaking territories in January." http://www.guardian.co.uk/technology/2007/nov/05/myspace.advertising?gusrc=rss&feed=media The Press Release says: "Leading Social Network to Launch Beta Version of "SelfServe by MySpace", in Early 2008 " It very much appears to be an absolute, "go it alone" exercise and is designed to "target" the myspace.com site, exclusively. "MySpace is the first and only place where a small business can create a display advertising campaign and target it to their desired customer," said Chris DeWolfe, CEO and co-founder of MySpace. “There are 23 million small businesses in the U.S. and less than a million advertise online. SelfServe is designed for the millions of businesses that don’t advertise online today—we want to bring that new class of advertisers to MySpace.” http://biz.yahoo.com/bw/071105/20071105005665.html?.v=1 Good Luck ..... Newscorp. :) Cancel that 1st submission ….Half the text is missing, due to

2nd attempt: :)

From all accounts (that I have briefly read), it’s fair to say that what has been written bears no resemblance at all of any “Bid4Keywords” relationship, let alone an AdCenter involvement for Looksmart. Just MHO, of course.

Travis Katz, the MySpace international managing director is quoted as saying that…. “the company has had more than 100 people working on the system for the past year, which was now “delivering the promise”. ”

He also admitted (according to the article), … ” that the system is based on the same concept as Google’s lucrative AdSense system, but said it is still a different product. ”

The article says ……” The platform is being rolled out in the US today and will be extended to English-speaking territories in January.”

http://www.guardian.co.uk/tech.....feed=media

The Press Release says:

“Leading Social Network to Launch Beta Version of “SelfServe by MySpace”, in Early 2008 ”

It very much appears to be an absolute, “go it alone” exercise and is designed to “target” the myspace.com site, exclusively.

“MySpace is the first and only place where a small business can create a display advertising campaign and target it to their desired customer,” said Chris DeWolfe, CEO and co-founder of MySpace. “There are 23 million small businesses in the U.S. and less than a million advertise online. SelfServe is designed for the millions of businesses that don’t advertise online today—we want to bring that new class of advertisers to MySpace.”

http://biz.yahoo.com/bw/071105......html?.v=1

Good Luck ….. Newscorp.

:)

]]> By: Ross http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728106 Ross Mon, 05 Nov 2007 11:44:53 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728106 From all accounts (that I have briefly read), it's fair to say that what has been written bears no resemblance at all of any "Bid4Keywords" relationship, let alone an AdCenter involvement for Looksmart. Just MHO, of course. Travis Katz, the MySpace international managing director is quoted as saying that.... He also admitted (according to the article), ... The article says ...... http://www.guardian.co.uk/technology/2007/nov/05/myspace.advertising?gusrc=rss&feed=media The Press Release says: It very much appears to be an absolute, "go it alone" exercise by NWS and is designed to "target" the myspace.com site, exclusively. http://biz.yahoo.com/bw/071105/20071105005665.html?.v=1 Good Luck ..... Newscorp. :) From all accounts (that I have briefly read), it’s fair to say that what has been written bears no resemblance at all of any “Bid4Keywords” relationship, let alone an AdCenter involvement for Looksmart. Just MHO, of course.

Travis Katz, the MySpace international managing director is quoted as saying that….

He also admitted (according to the article), …

The article says ……

http://www.guardian.co.uk/tech.....feed=media

The Press Release says:

It very much appears to be an absolute, “go it alone” exercise by NWS and is designed to “target” the myspace.com site, exclusively.

http://biz.yahoo.com/bw/071105......html?.v=1

Good Luck ….. Newscorp.

:)

]]> By: Steve Ballmer http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728041 Steve Ballmer Mon, 05 Nov 2007 11:20:21 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728041 Self-service hyper-targeted ultra-ratcheting whoopsy-dodititling ...... Gimme a break, it's known as spam! http://fakesteveballmer.blogspot.com Self-service hyper-targeted ultra-ratcheting whoopsy-dodititling ……
Gimme a break, it’s known as spam!

http://fakesteveballmer.blogspot.com

]]> By: NoMoreFines http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727863 NoMoreFines Mon, 05 Nov 2007 09:55:23 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727863 While these and other social network advertising platforms are extremely targeted, they fail to capture one important thing: motivation. While these and other social network advertising platforms are extremely targeted, they fail to capture one important thing: motivation.

]]> By: Stu http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727777 Stu Mon, 05 Nov 2007 09:02:30 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727777 Interesting James. Considering the maturity and reach of Adsense, when others rush to provide a similar service how difficult will it be for Adsense to adjust the payout to be more competitive? Google is in a perfect position to compete and only the short-sighted would believe they will not adjust to remain competitive. Interesting James. Considering the maturity and reach of Adsense, when others rush to provide a similar service how difficult will it be for Adsense to adjust the payout to be more competitive? Google is in a perfect position to compete and only the short-sighted would believe they will not adjust to remain competitive.

]]> By: James http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727760 James Mon, 05 Nov 2007 08:50:36 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727760 I like comment 18. You are are exactly correct, and the reason is very simple. As both a buyer and a seller of online adverts, my business can see very clearly the bid / offer spread between what Google (and others) pay for your space versus what they sell it for. Of course G are VERY cagey (to my knowledge) about publishing this 'spread' but I believe it is in excess of 50%. In any reasonably liquid market - which online advertising is certainly becoming - new entrants will rush in to close up such a ridiculous spread and that is what we are seeing the start of now. I cannot wait until I get paid a fair price for my page views and are charged a fairer price for my advertising. I like comment 18. You are are exactly correct, and the reason is very simple. As both a buyer and a seller of online adverts, my business can see very clearly the bid / offer spread between what Google (and others) pay for your space versus what they sell it for. Of course G are VERY cagey (to my knowledge) about publishing this ’spread’ but I believe it is in excess of 50%. In any reasonably liquid market - which online advertising is certainly becoming - new entrants will rush in to close up such a ridiculous spread and that is what we are seeing the start of now. I cannot wait until I get paid a fair price for my page views and are charged a fairer price for my advertising.

]]> By: Ross http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727742 Ross Mon, 05 Nov 2007 08:28:52 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727742 Hi Adam ... My impression is that Facebook and now, maybe myspace are both hooking up with or, "involved" with the NAI (Network Advertising Initiative) that appears to be based on the "Bid4Keywords" alternative to Google's Adwords. ALL members of the NAI allow publishers and advertisers, to "fully control their campaigns in all facets including their daily spend".... Hi Adam …

My impression is that Facebook and now, maybe myspace are both hooking up with or, “involved” with the NAI (Network Advertising Initiative) that appears to be based on the “Bid4Keywords” alternative to Google’s Adwords.

ALL members of the NAI allow publishers and advertisers, to “fully control their campaigns in all facets including their daily spend”….

]]> By: Webmetricsguru http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727741 Webmetricsguru Mon, 05 Nov 2007 08:22:50 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727741 If 2007 is the year when everyone needs to build their own Social Network - 2008 will be the year when everyone builds their own Ad Network. If 2007 is the year when everyone needs to build their own Social Network - 2008 will be the year when everyone builds their own Ad Network.

]]> By: Adam Benayoun http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727721 Adam Benayoun Mon, 05 Nov 2007 08:07:58 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727721 It is interesting to see if all major social networks will move into building their own advertising for social network. While Myspace is building their own platform which will serves Myspace only, I think and have the impression (correct me if I'm wrong) that Facebook is building a platform that will be cross social networks. This is something that will clash ultimately with Open Social, since I guess google will build an adsense platform for theses widget creator and social networks to serve highly targeted ad. That is maybe the reason why Facebook have been left out of Open Social so far. www.octabox.com It is interesting to see if all major social networks will move into building their own advertising for social network.

While Myspace is building their own platform which will serves Myspace only, I think and have the impression (correct me if I’m wrong) that Facebook is building a platform that will be cross social networks.

This is something that will clash ultimately with Open Social, since I guess google will build an adsense platform for theses widget creator and social networks to serve highly targeted ad.
That is maybe the reason why Facebook have been left out of Open Social so far.

http://www.octabox.com

]]> By: Ross http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727663 Ross Mon, 05 Nov 2007 07:12:00 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1727663 "SelfServe" .....LOL !! "A rose is still a rose .....by any other name" ....as is a "white labeled" AdCenter, right? The fact is ....These social sites cannot sit back and hope that these monster Global Advertisers (and the huge Ads Co's in the NAI looking after them), are going to go out of their way to get to them. Facebook cannot put "all it's eggs in the one MSN basket", just as myspace.com shouldn't do so too, with Google.... They need to provide the same "options" (basically), that most other publishers will be offering/receiving. It's all becoming VERY clear to me .................So it's NOT Google's Adwords but it operates.................. in a similar fashion to Google Adwords.....Well ... And Fox were one of the "original" licencee's of AdCenter, right? Facebook (yet another AdCenter partner), are to be .......... announcing a similar service on Tuesday. Looksmart report Wednesday, followed by the "buy-out" of Looksmart announcement, in the CC .... What a nice sequence, that is!! [For Looksmart shareholders!] :) “SelfServe” …..LOL !!

“A rose is still a rose …..by any other name” ….as is a “white labeled” AdCenter, right?

The fact is ….These social sites cannot sit back and hope that these monster Global Advertisers (and the huge Ads Co’s in the NAI looking after them), are going to go out of their way to get to them.

Facebook cannot put “all it’s eggs in the one MSN basket”, just as myspace.com shouldn’t do so too, with Google….

They need to provide the same “options” (basically), that most other publishers will be offering/receiving.

It’s all becoming VERY clear to me ……………..So it’s NOT Google’s Adwords but it operates……………… in a similar fashion to Google Adwords…..Well …

And Fox were one of the “original” licencee’s of AdCenter, right?

Facebook (yet another AdCenter partner), are to be ………. announcing a similar service on Tuesday.

Looksmart report Wednesday, followed by the “buy-out” of Looksmart announcement, in the CC …. What a nice sequence, that is!!

[For Looksmart shareholders!]

:)

]]>