Comments on: MySpace To Announce Self-Serve Hyper Targeted Advertising Network http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/ Startup and Technology News Thu, 26 Nov 2009 23:31:57 -0800 hourly 1 By: From Search To Discovery, “The Fansumer” And Learning To Ask For Fries | A Media Circus http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-2609588 From Search To Discovery, “The Fansumer” And Learning To Ask For Fries | A Media Circus Thu, 29 Jan 2009 01:35:47 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-2609588 [...] Engine Land’s post (like Jeremiah) tied in MySpace’s Self-Serve Hyper Target Advertising Network which led me over to TechCrunch for [...] [...] Engine Land’s post (like Jeremiah) tied in MySpace’s Self-Serve Hyper Target Advertising Network which led me over to TechCrunch for [...]

]]> By: Brainstorm » Blog Archive » Social Networking and Business Collaboration World - Day One http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-2549364 Brainstorm » Blog Archive » Social Networking and Business Collaboration World - Day One Fri, 28 Nov 2008 20:18:22 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-2549364 [...] is taking a different approach, as revealed by Rebekah Horne. Favouring hyper-targeting, MySpace promises to deliver brand messages and advertising to the demographics of most interest to [...] [...] is taking a different approach, as revealed by Rebekah Horne. Favouring hyper-targeting, MySpace promises to deliver brand messages and advertising to the demographics of most interest to [...]

]]> By: Hey Advertisers, Nobody’s Listening! | Blog 2100 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-2529749 Hey Advertisers, Nobody’s Listening! | Blog 2100 Mon, 10 Nov 2008 21:31:30 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-2529749 [...] simply vanish with the puff of sulfurous fire that it deserves(I have my marshmallows ready). MySpace recently launched an advertising platform and it looks like Facebook will have no choice but to do something similar also. Maybe not for [...] [...] simply vanish with the puff of sulfurous fire that it deserves(I have my marshmallows ready). MySpace recently launched an advertising platform and it looks like Facebook will have no choice but to do something similar also. Maybe not for [...]

]]> By: jason http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-2526658 jason Fri, 07 Nov 2008 04:32:17 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-2526658 I love it, its amazing thanks for your help I love it, its amazing thanks for your help

]]> By: MySpace Launches “My Ads” Self Serve Ad Platform: Is This Their Google Moment? http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-2500161 MySpace Launches “My Ads” Self Serve Ad Platform: Is This Their Google Moment? Mon, 13 Oct 2008 12:25:51 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-2500161 [...] launches their self serve ad platform, called My Ads, tonight, which was first talked about a year ago. Like Facebook’s similar product, it allows anyone to quickly create a targeted ad and serve [...] [...] launches their self serve ad platform, called My Ads, tonight, which was first talked about a year ago. Like Facebook’s similar product, it allows anyone to quickly create a targeted ad and serve [...]

]]> By: MySpace’s self-serve advertising program has been off to a promising start » VentureBeat http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-2499957 MySpace’s self-serve advertising program has been off to a promising start » VentureBeat Mon, 13 Oct 2008 06:11:47 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-2499957 [...] launched myAds in late July, and it left beta testing in September; it has been expected since last [...] [...] launched myAds in late July, and it left beta testing in September; it has been expected since last [...]

]]> By: MySpace Launches “My Ads” Self Serve Ad Platform: Is This Their Google Moment? « coffee and beans on table http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-2499834 MySpace Launches “My Ads” Self Serve Ad Platform: Is This Their Google Moment? « coffee and beans on table Mon, 13 Oct 2008 03:43:18 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-2499834 [...] launches their self serve ad platform, called My Ads, tonight, which was first talked about a year ago. Like Facebook’s similar product, it allows anyone to quickly create a targeted ad and serve it [...] [...] launches their self serve ad platform, called My Ads, tonight, which was first talked about a year ago. Like Facebook’s similar product, it allows anyone to quickly create a targeted ad and serve it [...]

]]> By: MySpace Launches “My Ads” Self Serve Ad Platform http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-2499770 MySpace Launches “My Ads” Self Serve Ad Platform Mon, 13 Oct 2008 02:19:56 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-2499770 [...] launches their self serve ad platform, called My Ads, tonight, which was first talked about a year ago. Like Facebook’s similar product, it allows anyone to quickly create a targeted ad and serve [...] [...] launches their self serve ad platform, called My Ads, tonight, which was first talked about a year ago. Like Facebook’s similar product, it allows anyone to quickly create a targeted ad and serve [...]

]]> By: News Corp Gets Serious On Online Advertising: Fox Interactive Ad Network To Power Other Sites http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-2048418 News Corp Gets Serious On Online Advertising: Fox Interactive Ad Network To Power Other Sites Sat, 22 Mar 2008 18:42:51 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-2048418 [...] on MySpace, which would be presumed to be part of, or the same service announced by MySpace November 4. He also noted that the service focuses on graphical advertising and would not conflict with the [...] [...] on MySpace, which would be presumed to be part of, or the same service announced by MySpace November 4. He also noted that the service focuses on graphical advertising and would not conflict with the [...]

]]> By: Shae http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1781556 Shae Wed, 21 Nov 2007 19:15:22 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1781556 Internet is quickly becoming the Zeus of mediums as television was in recent decades. Advertisers are catching on and reinventing old marketing techniques to fit the new landscape. This ‘MySpace’ development is just one of many, and many more to come. Things to watch: - Decrease in privacy (micro-targeting) - Increase in isolation (hermits!) - Increase in consumerism (materialist) The emergence of new communication techniques should only remind intellects of the changing political and social scenery. Internet is quickly becoming the Zeus of mediums as television was in recent decades. Advertisers are catching on and reinventing old marketing techniques to fit the new landscape. This ‘MySpace’ development is just one of many, and many more to come.
Things to watch:
- Decrease in privacy (micro-targeting)
- Increase in isolation (hermits!)
- Increase in consumerism (materialist)
The emergence of new communication techniques should only remind intellects of the changing political and social scenery.

]]> By: blog » Blog Archive » MySpace To Announce Self-Serve Hyper Targeted Advertising Network http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1755894 blog » Blog Archive » MySpace To Announce Self-Serve Hyper Targeted Advertising Network Wed, 14 Nov 2007 04:34:56 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1755894 [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptMySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech Monday. The service itself will launch to a limited set of advertisers in the next sixty days. The nearly $1 billion Google search … [...] [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptMySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech Monday. The service itself will launch to a limited set of advertisers in the next sixty days. The nearly $1 billion Google search … [...]

]]> By: This Week In SEO - 11/9/07 - TheVanBlog http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1755885 This Week In SEO - 11/9/07 - TheVanBlog Wed, 14 Nov 2007 04:27:56 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1755885 [...] MySpace To Announce Self-Serve Hyper Targeted Advertising Network [...] [...] MySpace To Announce Self-Serve Hyper Targeted Advertising Network [...]

]]> By: skidoo http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1730914 skidoo Tue, 06 Nov 2007 05:17:10 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1730914 seriously, would you accept to wear a sticker on your jacket saying "buy from my local car dealer" and asking all your friends you look at it ? most would answer no this question if they were asked. but that's the bottom line. at least sandwich men get paid for their service... man, owning a myspace profile is worse than being a sheep and people don't even realize it ? seriously, would you accept to wear a sticker on your jacket saying “buy from my local car dealer” and asking all your friends you look at it ? most would answer no this question if they were asked. but that’s the bottom line.
at least sandwich men get paid for their service… man, owning a myspace profile is worse than being a sheep and people don’t even realize it ?

]]> By: The Praized Blog » Blog Archive » MySpace to Launch Local and Vertical Ad Network(s) http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1730407 The Praized Blog » Blog Archive » MySpace to Launch Local and Vertical Ad Network(s) Tue, 06 Nov 2007 02:11:22 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1730407 [...] on TechCrunch this morning, MySpace is going to announce a new self-serve advertising platform today. A couple of [...] [...] on TechCrunch this morning, MySpace is going to announce a new self-serve advertising platform today. A couple of [...]

]]> By: Sipboy http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1729724 Sipboy Mon, 05 Nov 2007 21:38:36 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729724 Just another example of how these sites are going to fleece the non-techie users. I agree with #23 that this is more or less spam. The difference is that they are trying to make it seem like the politically correct version. This invasion of privacy will cause a major shakeup in the social networking landscape if they don't begin to offer incentives to the users. Besides, who is doing all the work building these profiles anyway. I think this proves that users are being.....aaah used. http://www.MyCiti.us Just another example of how these sites are going to fleece the non-techie users. I agree with #23 that this is more or less spam. The difference is that they are trying to make it seem like the politically correct version. This invasion of privacy will cause a major shakeup in the social networking landscape if they don’t begin to offer incentives to the users. Besides, who is doing all the work building these profiles anyway. I think this proves that users are being…..aaah used.

http://www.MyCiti.us

]]> By: jessy http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1729529 jessy Mon, 05 Nov 2007 20:43:20 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729529 hy my name is jessy and i one to ask a question if you hat amyspace ane people that you dont now are geting to your pic what i cant do about it? hy
my name is jessy
and i one to ask a question
if you hat amyspace ane people that you dont now are geting to your pic what i cant do about it?

]]> By: Free Voicemail http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1729370 Free Voicemail Mon, 05 Nov 2007 19:39:39 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729370 i think this means we're going to see a lot bigger advertisers on myspace (apparently after 60 days...) car companies, department stores, companies who traditionally think of socialnet advertising as a waste. i think this means we’re going to see a lot bigger advertisers on myspace (apparently after 60 days…) car companies, department stores, companies who traditionally think of socialnet advertising as a waste.

]]> By: PJ Brunet http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1729262 PJ Brunet Mon, 05 Nov 2007 19:03:31 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729262 "limited set of advertisers" ? And after 60 days it opens up to everyone? I'm confused. “limited set of advertisers” ?

And after 60 days it opens up to everyone? I’m confused.

]]> By: Dawn http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1729153 Dawn Mon, 05 Nov 2007 18:20:59 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729153 This platform simply allows 'long tail' advertisers to create and buy their own ads on MySpace. They've already got the big advertisers, so they are now going after the small ones. Pretty simple and not a bad idea. This platform simply allows ‘long tail’ advertisers to create and buy their own ads on MySpace. They’ve already got the big advertisers, so they are now going after the small ones. Pretty simple and not a bad idea.

]]> By: chrisco http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1729144 chrisco Mon, 05 Nov 2007 18:17:36 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1729144 Good quote from the 2007-10-28 New York Times Editorial page: "On Facebook, we love to pretend that we are more than consumers, that we are as diverse and individual and idealistic as we say we are. And that is the curious thing. The more sincere and honest we are about ourselves, the easier it is for advertisers to pin us down. You may find yourself looking at the cloud of friends that surrounds most Facebook users, but what’s even more interesting is the cloud of advertisers that surround them." Good quote from the 2007-10-28 New York Times Editorial page:

“On Facebook, we love to pretend that we are more than consumers, that we are as diverse and individual and idealistic as we say we are. And that is the curious thing. The more sincere and honest we are about ourselves, the easier it is for advertisers to pin us down. You may find yourself looking at the cloud of friends that surrounds most Facebook users, but what’s even more interesting is the cloud of advertisers that surround them.”

]]> By: Nilesh http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1728635 Nilesh Mon, 05 Nov 2007 15:17:03 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728635 This whole advertisement network thing is becoming a big bubble in my opinion. All companies are scrambling to offer one. I hope this does not burn the entire industry like Subprime Mortgage or .COM bust. Cheers, Nilesh This whole advertisement network thing is becoming a big bubble in my opinion. All companies are scrambling to offer one.

I hope this does not burn the entire industry like Subprime Mortgage or .COM bust.

Cheers,

Nilesh

]]> By: share.websitemagazine.com http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1728590 share.websitemagazine.com Mon, 05 Nov 2007 15:00:02 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728590 <strong>MySpace To Announce Self-Serve Hyper Targeted Advertising Network...</strong> MySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech Monday.... MySpace To Announce Self-Serve Hyper Targeted Advertising Network…

MySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech Monday….

]]> By: Shawn http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1728532 Shawn Mon, 05 Nov 2007 14:32:09 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728532 I hope they have an excellent screening process in place, or it could turn into porn central really quick. I hope they have an excellent screening process in place, or it could turn into porn central really quick.

]]> By: Ross http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1728116 Ross Mon, 05 Nov 2007 11:47:51 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728116 Cancel that 1st submission ....Half the text is missing, due to 2nd attempt: :) From all accounts (that I have briefly read), it's fair to say that what has been written bears no resemblance at all of any "Bid4Keywords" relationship, let alone an AdCenter involvement for Looksmart. Just MHO, of course. Travis Katz, the MySpace international managing director is quoted as saying that.... "the company has had more than 100 people working on the system for the past year, which was now "delivering the promise". " He also admitted (according to the article), ... " that the system is based on the same concept as Google's lucrative AdSense system, but said it is still a different product. " The article says ......" The platform is being rolled out in the US today and will be extended to English-speaking territories in January." http://www.guardian.co.uk/technology/2007/nov/05/myspace.advertising?gusrc=rss&feed=media The Press Release says: "Leading Social Network to Launch Beta Version of "SelfServe by MySpace", in Early 2008 " It very much appears to be an absolute, "go it alone" exercise and is designed to "target" the myspace.com site, exclusively. "MySpace is the first and only place where a small business can create a display advertising campaign and target it to their desired customer," said Chris DeWolfe, CEO and co-founder of MySpace. “There are 23 million small businesses in the U.S. and less than a million advertise online. SelfServe is designed for the millions of businesses that don’t advertise online today—we want to bring that new class of advertisers to MySpace.” http://biz.yahoo.com/bw/071105/20071105005665.html?.v=1 Good Luck ..... Newscorp. :) Cancel that 1st submission ….Half the text is missing, due to

2nd attempt: :)

From all accounts (that I have briefly read), it’s fair to say that what has been written bears no resemblance at all of any “Bid4Keywords” relationship, let alone an AdCenter involvement for Looksmart. Just MHO, of course.

Travis Katz, the MySpace international managing director is quoted as saying that…. “the company has had more than 100 people working on the system for the past year, which was now “delivering the promise”. ”

He also admitted (according to the article), … ” that the system is based on the same concept as Google’s lucrative AdSense system, but said it is still a different product. ”

The article says ……” The platform is being rolled out in the US today and will be extended to English-speaking territories in January.”

http://www.guar...&feed=media

The Press Release says:

“Leading Social Network to Launch Beta Version of “SelfServe by MySpace”, in Early 2008 ”

It very much appears to be an absolute, “go it alone” exercise and is designed to “target” the myspace.com site, exclusively.

“MySpace is the first and only place where a small business can create a display advertising campaign and target it to their desired customer,” said Chris DeWolfe, CEO and co-founder of MySpace. “There are 23 million small businesses in the U.S. and less than a million advertise online. SelfServe is designed for the millions of businesses that don’t advertise online today—we want to bring that new class of advertisers to MySpace.”

http://biz.yaho...05665.html?.v=1

Good Luck ….. Newscorp.

:)

]]> By: Ross http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/comment-page-1/#comment-1728106 Ross Mon, 05 Nov 2007 11:44:53 +0000 http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/#comment-1728106 From all accounts (that I have briefly read), it's fair to say that what has been written bears no resemblance at all of any "Bid4Keywords" relationship, let alone an AdCenter involvement for Looksmart. Just MHO, of course. Travis Katz, the MySpace international managing director is quoted as saying that.... He also admitted (according to the article), ... The article says ...... http://www.guardian.co.uk/technology/2007/nov/05/myspace.advertising?gusrc=rss&feed=media The Press Release says: It very much appears to be an absolute, "go it alone" exercise by NWS and is designed to "target" the myspace.com site, exclusively. http://biz.yahoo.com/bw/071105/20071105005665.html?.v=1 Good Luck ..... Newscorp. :) From all accounts (that I have briefly read), it’s fair to say that what has been written bears no resemblance at all of any “Bid4Keywords” relationship, let alone an AdCenter involvement for Looksmart. Just MHO, of course.

Travis Katz, the MySpace international managing director is quoted as saying that….

He also admitted (according to the article), …

The article says ……

http://www.guar...&feed=media

The Press Release says:

It very much appears to be an absolute, “go it alone” exercise by NWS and is designed to “target” the myspace.com site, exclusively.

http://biz.yaho...05665.html?.v=1

Good Luck ….. Newscorp.

:)

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