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	<title>Comments on: FTC to Web Advertisers: Police Yourselves, or We&#8217;ll Do it For You</title>
	<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/</link>
	<description>Startup and Tech News</description>
	<pubDate>Sat, 17 May 2008 06:27:49 +0000</pubDate>
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		<title>By: Pierre Col - UbicMedia</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1727053</link>
		<dc:creator>Pierre Col - UbicMedia</dc:creator>
		<pubDate>Sun, 04 Nov 2007 21:51:04 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1727053</guid>
		<description>Twitter has been cybersquatted in France : http://www.twitter.fr</description>
		<content:encoded><![CDATA[<p>Twitter has been cybersquatted in France : <a href="http://www.twitter.fr" rel="nofollow">http://www.twitter.fr</a></p>
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		<title>By: Jeff</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1727050</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Sun, 04 Nov 2007 21:47:23 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1727050</guid>
		<description>&#62; A donottrack list is needed thats what the industry needs

It cannot work.  The "do not call" phone list works because phone numbers are fixed and specific to a person.  There is no way to do the same thing with online tracking.  You do not use the same username/login for every site you visit.  My guess is that you have dozens of online identities.  Then there's the problem of when you are not logged in (say anonymously browsing cnn.com).  Sites don't know who you are, so there's no way to know if you are on the "donottrack" list.  The default will be "if they're not logged in, we track them".

A global "do not track" list is not possible unless you are willing to register a global identity that you take with you to every site you visit, which is much much worse from a privacy standpoint than some silly anonymous ad tracking cookie.

Geez.</description>
		<content:encoded><![CDATA[<p>&gt; A donottrack list is needed thats what the industry needs</p>
<p>It cannot work.  The &#8220;do not call&#8221; phone list works because phone numbers are fixed and specific to a person.  There is no way to do the same thing with online tracking.  You do not use the same username/login for every site you visit.  My guess is that you have dozens of online identities.  Then there&#8217;s the problem of when you are not logged in (say anonymously browsing cnn.com).  Sites don&#8217;t know who you are, so there&#8217;s no way to know if you are on the &#8220;donottrack&#8221; list.  The default will be &#8220;if they&#8217;re not logged in, we track them&#8221;.</p>
<p>A global &#8220;do not track&#8221; list is not possible unless you are willing to register a global identity that you take with you to every site you visit, which is much much worse from a privacy standpoint than some silly anonymous ad tracking cookie.</p>
<p>Geez.</p>
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		<title>By: Petri Pokka</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1725154</link>
		<dc:creator>Petri Pokka</dc:creator>
		<pubDate>Sat, 03 Nov 2007 22:55:03 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1725154</guid>
		<description>Well, cookies have only benefitted me in past, so...

...well, I'm not U.S. citizen, so have nothing to fear about, so I'll just keep my maw shut...

...or feds will know something about our app too early?</description>
		<content:encoded><![CDATA[<p>Well, cookies have only benefitted me in past, so&#8230;</p>
<p>&#8230;well, I&#8217;m not U.S. citizen, so have nothing to fear about, so I&#8217;ll just keep my maw shut&#8230;</p>
<p>&#8230;or feds will know something about our app too early?</p>
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		<title>By: Bob Jones</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723753</link>
		<dc:creator>Bob Jones</dc:creator>
		<pubDate>Sat, 03 Nov 2007 08:17:18 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723753</guid>
		<description>Nobody find it just a tad ironic that a government agency is telling companies to scale back their hording of our personal/not-so-personal data while governments keep building it up ..?

Seems to me either the government is scared that the companies might know more about us than they do, or they really do care about citizens privacy ;) Anyway, one must applaud them for not telling companies to keep the data for longer and give them access!</description>
		<content:encoded><![CDATA[<p>Nobody find it just a tad ironic that a government agency is telling companies to scale back their hording of our personal/not-so-personal data while governments keep building it up ..?</p>
<p>Seems to me either the government is scared that the companies might know more about us than they do, or they really do care about citizens privacy <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> Anyway, one must applaud them for not telling companies to keep the data for longer and give them access!</p>
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		<title>By: Steve Ballmer</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723412</link>
		<dc:creator>Steve Ballmer</dc:creator>
		<pubDate>Sat, 03 Nov 2007 05:07:28 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723412</guid>
		<description>FTC all the way baby!
http://fakesteveballmer.blogspot.com</description>
		<content:encoded><![CDATA[<p>FTC all the way baby!<br />
<a href="http://fakesteveballmer.blogspot.com" rel="nofollow">http://fakesteveballmer.blogspot.com</a></p>
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		<title>By: Fabian Schonholz</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723315</link>
		<dc:creator>Fabian Schonholz</dc:creator>
		<pubDate>Sat, 03 Nov 2007 04:19:15 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723315</guid>
		<description>Jamster (@6) Right on!!</description>
		<content:encoded><![CDATA[<p>Jamster (@6) Right on!!</p>
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		<title>By: David Litsky</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723174</link>
		<dc:creator>David Litsky</dc:creator>
		<pubDate>Sat, 03 Nov 2007 02:58:12 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723174</guid>
		<description>@NZN
"People must be protected and provided opportunity at the same time. People sell their valuable individual commodities for pennies on the dollar far too willingly. Mankind makes slaves of itself one person at a time until there is so much momentum a revolution is required to fix the inequity. Why should the web community allow this to continue to be the case, when it has so much power to change it?"

"Man is born free but everywhere he is in chains"
- Jean Jacques Rousseau</description>
		<content:encoded><![CDATA[<p>@NZN<br />
&#8220;People must be protected and provided opportunity at the same time. People sell their valuable individual commodities for pennies on the dollar far too willingly. Mankind makes slaves of itself one person at a time until there is so much momentum a revolution is required to fix the inequity. Why should the web community allow this to continue to be the case, when it has so much power to change it?&#8221;</p>
<p>&#8220;Man is born free but everywhere he is in chains&#8221;<br />
- Jean Jacques Rousseau</p>
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		<title>By: jamster</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723155</link>
		<dc:creator>jamster</dc:creator>
		<pubDate>Sat, 03 Nov 2007 02:43:52 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723155</guid>
		<description>blah blah b lah.</description>
		<content:encoded><![CDATA[<p>blah blah b lah.</p>
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		<title>By: NZN</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723098</link>
		<dc:creator>NZN</dc:creator>
		<pubDate>Sat, 03 Nov 2007 02:24:19 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723098</guid>
		<description>People must be protected and provided opportunity at the same time. People sell their valuable individual commodities for pennies on the dollar far too willingly. Mankind makes slaves of itself one person at a time until there is so much momentum a revolution is required to fix the inequity. Why should the web community allow this to continue to be the case, when it has so much power to change it?

When will digital individuals realize the power they ought to possess?

Your data is your data. You ought to own it. Your participation in any network is a valuable commodity in and of itself. Pooled together with 50 million other individuals, you become a groundswell. Led by an entrepreneurial philosophy espousing universally distributed private ownership at the individual identity level… well you have a new socio-economic system.

America and the net. What a relationship. Our tax dollars created its existence. A small group organized its deployment and financing (NSF/NSI/Cerf), and we all develop its value as a public infrastructure commodity. Every nation gets to do it its own way. It is distributed into our homes, our hands, our ears, our eyes, our minds. We build its archives one database at a time, give our contribution away without any correlation of value to the individual participant in the system… and get all geeky over our creation!

We are teaching our young to be foolish. Free information is not the answer. Advertising revenue supported information is not the answer. A global digital brain structured as a resource and a marketplace simultaneously needs to be structured correctly if it is to perform correctly. Performance… that is the goal of everyone, whether we know it or not.

You must own your life in a digitally enabled socio-economic system. This is a matter of National and International importance. Just like the Earth must be valued in order that we develop it in a sustainable manner, our individual lives must be organized in a value-enhancing manner. That is the reason we create socio-economic systems. That is why we study economics.

You dont own your life currently.

Facebook can not form an appropriate relationship with its users until it is doing so with the direct owners of all information created, consumed and distributed via Facebook. Advertising supported business models are feasible only when there is fair and honest participation. The YouTube model is flawed.

This is a race to the right finish line. Every nation is represented. No one is doing it right yet. America is organized as a nation with ownership in mind, but in practise, none of its citizens own their citizenship. America is owned by owners, but America pretends it is ruled by free men who own nothing.

There is one thing more powerful than freedom… OWNERSHIP.

Stop casting your pearls before the pigs dummies. Hold out as long as you can… whats next has yet to get here. But first you have to care.

No one seems to care.</description>
		<content:encoded><![CDATA[<p>People must be protected and provided opportunity at the same time. People sell their valuable individual commodities for pennies on the dollar far too willingly. Mankind makes slaves of itself one person at a time until there is so much momentum a revolution is required to fix the inequity. Why should the web community allow this to continue to be the case, when it has so much power to change it?</p>
<p>When will digital individuals realize the power they ought to possess?</p>
<p>Your data is your data. You ought to own it. Your participation in any network is a valuable commodity in and of itself. Pooled together with 50 million other individuals, you become a groundswell. Led by an entrepreneurial philosophy espousing universally distributed private ownership at the individual identity level… well you have a new socio-economic system.</p>
<p>America and the net. What a relationship. Our tax dollars created its existence. A small group organized its deployment and financing (NSF/NSI/Cerf), and we all develop its value as a public infrastructure commodity. Every nation gets to do it its own way. It is distributed into our homes, our hands, our ears, our eyes, our minds. We build its archives one database at a time, give our contribution away without any correlation of value to the individual participant in the system… and get all geeky over our creation!</p>
<p>We are teaching our young to be foolish. Free information is not the answer. Advertising revenue supported information is not the answer. A global digital brain structured as a resource and a marketplace simultaneously needs to be structured correctly if it is to perform correctly. Performance… that is the goal of everyone, whether we know it or not.</p>
<p>You must own your life in a digitally enabled socio-economic system. This is a matter of National and International importance. Just like the Earth must be valued in order that we develop it in a sustainable manner, our individual lives must be organized in a value-enhancing manner. That is the reason we create socio-economic systems. That is why we study economics.</p>
<p>You dont own your life currently.</p>
<p>Facebook can not form an appropriate relationship with its users until it is doing so with the direct owners of all information created, consumed and distributed via Facebook. Advertising supported business models are feasible only when there is fair and honest participation. The YouTube model is flawed.</p>
<p>This is a race to the right finish line. Every nation is represented. No one is doing it right yet. America is organized as a nation with ownership in mind, but in practise, none of its citizens own their citizenship. America is owned by owners, but America pretends it is ruled by free men who own nothing.</p>
<p>There is one thing more powerful than freedom… OWNERSHIP.</p>
<p>Stop casting your pearls before the pigs dummies. Hold out as long as you can… whats next has yet to get here. But first you have to care.</p>
<p>No one seems to care.</p>
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		<title>By: Todd</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723077</link>
		<dc:creator>Todd</dc:creator>
		<pubDate>Sat, 03 Nov 2007 02:16:12 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1723077</guid>
		<description>A donottrack list is needed thats what the industry needs

donottrack!</description>
		<content:encoded><![CDATA[<p>A donottrack list is needed thats what the industry needs</p>
<p>donottrack!</p>
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		<title>By: ChandraB</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1722744</link>
		<dc:creator>ChandraB</dc:creator>
		<pubDate>Fri, 02 Nov 2007 22:55:06 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1722744</guid>
		<description>The FTC doesn't have anything better to worry about than cookies that track me on the internet?    If consumers are given the option of opting out of online tracking they will...it's natural.  Google, Yahoo et al. will oppose any FTC moves in this area as it will crush the billions of dollars being made on online advertising.

The only thing I have to be embarassed about is when my wife finds out that I visit techcrunch.com far too often.</description>
		<content:encoded><![CDATA[<p>The FTC doesn&#8217;t have anything better to worry about than cookies that track me on the internet?    If consumers are given the option of opting out of online tracking they will&#8230;it&#8217;s natural.  Google, Yahoo et al. will oppose any FTC moves in this area as it will crush the billions of dollars being made on online advertising.</p>
<p>The only thing I have to be embarassed about is when my wife finds out that I visit techcrunch.com far too often.</p>
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		<title>By: David Litsky</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1722735</link>
		<dc:creator>David Litsky</dc:creator>
		<pubDate>Fri, 02 Nov 2007 22:46:29 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1722735</guid>
		<description>"Ultimately, the market should reward the advertising platforms that produce the most relevant ads, which are good for both advertisers and consumers. And if people want to opt out of these system altogether, well that is a market signal also."

Erick,

Facebook has the controls in place to comply with giving users an opportunity to opt-out of the "behavior tracking" system, but they need to make sure that their employees behave.</description>
		<content:encoded><![CDATA[<p>&#8220;Ultimately, the market should reward the advertising platforms that produce the most relevant ads, which are good for both advertisers and consumers. And if people want to opt out of these system altogether, well that is a market signal also.&#8221;</p>
<p>Erick,</p>
<p>Facebook has the controls in place to comply with giving users an opportunity to opt-out of the &#8220;behavior tracking&#8221; system, but they need to make sure that their employees behave.</p>
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		<title>By: geiser80</title>
		<link>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1722643</link>
		<dc:creator>geiser80</dc:creator>
		<pubDate>Fri, 02 Nov 2007 22:11:26 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/11/02/ftc-to-web-advertisers-police-yourselves-or-well-do-it-for-you/#comment-1722643</guid>
		<description>and I absolutely agree with Jon Leiw..., look what happens because of having the current system:

http://www.btleague.net/info.asp?id=212</description>
		<content:encoded><![CDATA[<p>and I absolutely agree with Jon Leiw&#8230;, look what happens because of having the current system:</p>
<p><a href="http://www.btleague.net/info.asp?id=212" rel="nofollow">http://www.btleague.net/info.asp?id=212</a></p>
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