The News Corp owned The Australian newspaper is to start syndicating content from the Wall Street Journal complete with WSJ branding.
According to The Guardian, the deal comes before the finalization of the News Corp takeover of Dow Jones, the Wall Street Journal’s parent company, however may indicate a sign of things to come.
The Australian previously syndicated content from the Financial Times (FT.com), a rival to Dow Jones.
Content from the Wall Street Journal, and other properties within the Dow Jones company will provide tempting syndication opportunities post takeover. The News Corp owned Fox Business Channel is already quoting heavily from Wall Street Journal sources, and post takeover there is no reason to doubt that the cross promotion opportunities within the News Corp group of companies will be taken full advantage of. I doubt however that we’ll see a MySpace Business News channel…at least in the immediate future.
See our previous coverage here.
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“however may indicate a sign of things to come.”
Are you referring to more syndication happening or trying to drop a subtle hint about the paywall falling down?
both
This seems like a no-brainer to me. Smart move on the part of NewsCorp. Unfortunately, the major problem with these news wire (or quasi news wire) services is that you can go to 10 different news sites and you’ll read the exact same piece of news. Diversity of content and opinion will definately suffer.
Shafqat
http://www.newscred.com
Do you mean that the WSJ will be less of a news paper and more of a wire service? AP/Reuters don’t have their own original, complete papers.
#4 - you are right that the AP doesnt have its own paper or online paper. However Reuters does provide all its news online and compete with other online news sites. It the Reuters homepage. I’m actually surprised that AP hasn’t done this already. I believe its to ensure they dont drive traffic away from their members.
Murdoch is a morom!
Always avoid any news that they use his name in.
http://fakesteveballmer.blogspot.com
It’s pretty common practice for a media organisation to syndicate content across its mastheads.
WSJ’s content would be significantly devalued if it was made available to competing publications.