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	<title>Comments on: Imperium: Google&#8217;s March Towards Becoming America&#8217;s Biggest Company</title>
	<atom:link href="http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/</link>
	<description>Startup and Technology News</description>
	<pubDate>Fri, 22 Aug 2008 02:22:44 +0000</pubDate>
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		<title>By: &#187; MMDays - mmdays - Google 繼續向前: 是網路榮景? 還是網路泡沫?</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-2000424</link>
		<dc:creator>&#187; MMDays - mmdays - Google 繼續向前: 是網路榮景? 還是網路泡沫?</dc:creator>
		<pubDate>Wed, 20 Feb 2008 10:12:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-2000424</guid>
		<description>[...] 資料圖片來源: TechCrunch  [...]</description>
		<content:encoded><![CDATA[<p>[...] 資料圖片來源: TechCrunch  [...]</p>
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		<title>By: HostNews.com</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1770132</link>
		<dc:creator>HostNews.com</dc:creator>
		<pubDate>Mon, 19 Nov 2007 03:27:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1770132</guid>
		<description>I think there is definitely an internet bubble coming along again - while not as severe as the original one (where sites like pets.com thrived and the weirdest of ideas) - There's definitely a disproportionate rate between the value of this companies and their actual profit.</description>
		<content:encoded><![CDATA[<p>I think there is definitely an internet bubble coming along again - while not as severe as the original one (where sites like pets.com thrived and the weirdest of ideas) - There&#8217;s definitely a disproportionate rate between the value of this companies and their actual profit.</p>
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	<item>
		<title>By: Mysql examples</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1768717</link>
		<dc:creator>Mysql examples</dc:creator>
		<pubDate>Sun, 18 Nov 2007 20:22:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1768717</guid>
		<description>thats coool and stunning posting about Google ,thnaks for it</description>
		<content:encoded><![CDATA[<p>thats coool and stunning posting about Google ,thnaks for it</p>
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		<title>By: Joseph Pally</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1725554</link>
		<dc:creator>Joseph Pally</dc:creator>
		<pubDate>Sun, 04 Nov 2007 02:43:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1725554</guid>
		<description>Google P/E is kind of ok for an internet startup, but not at the market value it has. Its stock is almost like Enron during 1999.

However, there is no new innovation to justify the price. Pricing at the moment also do not factor-in competition on their tail. Search, Maps and Talk have already been matched by others, it is just a matter of time before the market stabilizes on this.

Google needs to move and do something worth their price. Analysts can hype things up only for a few quarters.</description>
		<content:encoded><![CDATA[<p>Google P/E is kind of ok for an internet startup, but not at the market value it has. Its stock is almost like Enron during 1999.</p>
<p>However, there is no new innovation to justify the price. Pricing at the moment also do not factor-in competition on their tail. Search, Maps and Talk have already been matched by others, it is just a matter of time before the market stabilizes on this.</p>
<p>Google needs to move and do something worth their price. Analysts can hype things up only for a few quarters.</p>
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		<title>By: George</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1725443</link>
		<dc:creator>George</dc:creator>
		<pubDate>Sun, 04 Nov 2007 01:45:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1725443</guid>
		<description>You misspelled the name of the sixth-largest company.

If I had a nickel for every time I found a spelling or grammatical error on TechCrunch, I'd be a millionaire.</description>
		<content:encoded><![CDATA[<p>You misspelled the name of the sixth-largest company.</p>
<p>If I had a nickel for every time I found a spelling or grammatical error on TechCrunch, I&#8217;d be a millionaire.</p>
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		<title>By: Evangeline</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1724098</link>
		<dc:creator>Evangeline</dc:creator>
		<pubDate>Sat, 03 Nov 2007 11:45:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1724098</guid>
		<description>AwEsOme!~ YaY fOr gOogLE!~</description>
		<content:encoded><![CDATA[<p>AwEsOme!~ YaY fOr gOogLE!~</p>
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		<title>By: Jorge</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722420</link>
		<dc:creator>Jorge</dc:creator>
		<pubDate>Fri, 02 Nov 2007 20:36:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722420</guid>
		<description>Duncan, I suggest you familiarize yourself with antitrust legislation. It's only a matter of months before Google starts getting the MS treatment. And when it does, it'll make what Europe and the US did to MS look like a love tap.

Plus, Google's reached $700/share *without any innovations* in the past 3 years. Incremental doesn't count.  It's share price exceeds earnings by more than 100 to 1.

Can you say bubble, or is your memory so bad you don't remember 2000/2001?</description>
		<content:encoded><![CDATA[<p>Duncan, I suggest you familiarize yourself with antitrust legislation. It&#8217;s only a matter of months before Google starts getting the MS treatment. And when it does, it&#8217;ll make what Europe and the US did to MS look like a love tap.</p>
<p>Plus, Google&#8217;s reached $700/share *without any innovations* in the past 3 years. Incremental doesn&#8217;t count.  It&#8217;s share price exceeds earnings by more than 100 to 1.</p>
<p>Can you say bubble, or is your memory so bad you don&#8217;t remember 2000/2001?</p>
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		<title>By: Charles Willard</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722376</link>
		<dc:creator>Charles Willard</dc:creator>
		<pubDate>Fri, 02 Nov 2007 20:16:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722376</guid>
		<description>This chart that you displayed gives the impression that it is the largest companies by market capitalization; however, it is obviously missing some key companies.  Where are Berkshire Hathaway and Cisco Systems?</description>
		<content:encoded><![CDATA[<p>This chart that you displayed gives the impression that it is the largest companies by market capitalization; however, it is obviously missing some key companies.  Where are Berkshire Hathaway and Cisco Systems?</p>
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		<title>By: RandomThoughts</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722326</link>
		<dc:creator>RandomThoughts</dc:creator>
		<pubDate>Fri, 02 Nov 2007 19:54:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722326</guid>
		<description>I never thought Google would stay above $500.  That was wrong.  I was sure they would take a tumble.  That hasn't happened.  $700?  Wow.

That being said, stock prices go way to high, unnaturally high during a bull run and go way too low during a bull run.  The markets don't really have to make sense.  Based more on emotion than anything else.

That being said, they are a one trick pony right now.  I would short the stock but at this point, there are quite a few times in recent history that I said the same thing and would have lost money.

Oh, and don't assume that Google knows more about people than even the Govt.  Are you sure about that?  How do we know Google isn't part of the NSA?</description>
		<content:encoded><![CDATA[<p>I never thought Google would stay above $500.  That was wrong.  I was sure they would take a tumble.  That hasn&#8217;t happened.  $700?  Wow.</p>
<p>That being said, stock prices go way to high, unnaturally high during a bull run and go way too low during a bull run.  The markets don&#8217;t really have to make sense.  Based more on emotion than anything else.</p>
<p>That being said, they are a one trick pony right now.  I would short the stock but at this point, there are quite a few times in recent history that I said the same thing and would have lost money.</p>
<p>Oh, and don&#8217;t assume that Google knows more about people than even the Govt.  Are you sure about that?  How do we know Google isn&#8217;t part of the NSA?</p>
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		<title>By: Fonzi</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722259</link>
		<dc:creator>Fonzi</dc:creator>
		<pubDate>Fri, 02 Nov 2007 19:26:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722259</guid>
		<description>Duncan jumped the shark.</description>
		<content:encoded><![CDATA[<p>Duncan jumped the shark.</p>
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		<title>By: Briggs</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722172</link>
		<dc:creator>Briggs</dc:creator>
		<pubDate>Fri, 02 Nov 2007 18:53:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722172</guid>
		<description>Let's see how Google stacks up based on revs and income.  Not so big once you look at real numbers, not just inflated valuations.  Also, the idea of projecting market cap based on past stock price growth rates is bogus.</description>
		<content:encoded><![CDATA[<p>Let&#8217;s see how Google stacks up based on revs and income.  Not so big once you look at real numbers, not just inflated valuations.  Also, the idea of projecting market cap based on past stock price growth rates is bogus.</p>
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		<title>By: Matt</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722152</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Fri, 02 Nov 2007 18:45:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722152</guid>
		<description>Of course Google is powerful, that isn't really the debate here at all.  The real debate becomes what happens when Google has a share of the mobile phone market, cable television, web advertising, web hosting, documents, calendars, emails and your analytics from your personal or corporate web site.

Try imagining a world where you edit your Google hosted docs on your GoogCell and when you get home at night all the ads on your GoogTV are relevant and targeted.

Google will only continue to grow.  Is it good for the consumer, yes; for now.  Is it good for industry, yes; for now.  Is it dangerous at some point, yes.

Where is that point?</description>
		<content:encoded><![CDATA[<p>Of course Google is powerful, that isn&#8217;t really the debate here at all.  The real debate becomes what happens when Google has a share of the mobile phone market, cable television, web advertising, web hosting, documents, calendars, emails and your analytics from your personal or corporate web site.</p>
<p>Try imagining a world where you edit your Google hosted docs on your GoogCell and when you get home at night all the ads on your GoogTV are relevant and targeted.</p>
<p>Google will only continue to grow.  Is it good for the consumer, yes; for now.  Is it good for industry, yes; for now.  Is it dangerous at some point, yes.</p>
<p>Where is that point?</p>
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		<title>By: alexg</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722069</link>
		<dc:creator>alexg</dc:creator>
		<pubDate>Fri, 02 Nov 2007 18:19:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722069</guid>
		<description>Google is large, but comparing it to an oil company?  How can they justify themselves a huge valuation over a company that controls a raw material?  That's like saying that they're more important than transportation, banking, or the internet itself.

There can always be another google, there's just no justifiable alternative at the moment.

It's this kind of writing that indicates to me the clear bubble that's emerging.  When tech companies and writers about them think so highly of themselves that they herald their indispensable nature to the world, when many people across the planet can wake up and not go a day without using them.

This posting is obviously a troll to the well read and clear minded.  If you want a job at Google PR, just submit your resume like everyone else.</description>
		<content:encoded><![CDATA[<p>Google is large, but comparing it to an oil company?  How can they justify themselves a huge valuation over a company that controls a raw material?  That&#8217;s like saying that they&#8217;re more important than transportation, banking, or the internet itself.</p>
<p>There can always be another google, there&#8217;s just no justifiable alternative at the moment.</p>
<p>It&#8217;s this kind of writing that indicates to me the clear bubble that&#8217;s emerging.  When tech companies and writers about them think so highly of themselves that they herald their indispensable nature to the world, when many people across the planet can wake up and not go a day without using them.</p>
<p>This posting is obviously a troll to the well read and clear minded.  If you want a job at Google PR, just submit your resume like everyone else.</p>
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		<title>By: Alex Thompson</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722018</link>
		<dc:creator>Alex Thompson</dc:creator>
		<pubDate>Fri, 02 Nov 2007 17:59:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1722018</guid>
		<description>I don't think you can appropriately say information = power in Google's case. Are they going to blackmail me? No. Do I really care at the end of the day that a lot of my information is passing through their servers? No. 

If Google just up and flopped, sure I would be sad... and then I would move on to Yahoo! or one of the other dozen big seach engines and email providers.

To further put Google in a proper perspective, imagine Microsoft doing the same thing--completely shutting down in a day, denying access to existing copies of Windows installed on machines. Can you imagine the chaos? What is the alternative for day-to-day users and office workers when they've spent their entire lives working on a Windows platform? While Mac and PC have kind of met in the middle in terms of features and functionality, the software hasn't when it comes to compatibility.

Sure, having banks of information on consumers can give you an edge in business, but control over their behaviors and ultimately their lives is the true measure of a company or brand's "power."</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think you can appropriately say information = power in Google&#8217;s case. Are they going to blackmail me? No. Do I really care at the end of the day that a lot of my information is passing through their servers? No. </p>
<p>If Google just up and flopped, sure I would be sad&#8230; and then I would move on to Yahoo! or one of the other dozen big seach engines and email providers.</p>
<p>To further put Google in a proper perspective, imagine Microsoft doing the same thing&#8211;completely shutting down in a day, denying access to existing copies of Windows installed on machines. Can you imagine the chaos? What is the alternative for day-to-day users and office workers when they&#8217;ve spent their entire lives working on a Windows platform? While Mac and PC have kind of met in the middle in terms of features and functionality, the software hasn&#8217;t when it comes to compatibility.</p>
<p>Sure, having banks of information on consumers can give you an edge in business, but control over their behaviors and ultimately their lives is the true measure of a company or brand&#8217;s &#8220;power.&#8221;</p>
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		<title>By: In Business:Google America&#8217;s 5th Largest Company!!! &#171; Media Outrage</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721899</link>
		<dc:creator>In Business:Google America&#8217;s 5th Largest Company!!! &#171; Media Outrage</dc:creator>
		<pubDate>Fri, 02 Nov 2007 17:09:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721899</guid>
		<description>[...] TechCrunch is reporting that Google is now America&#8217;s 5th largest listed company, which shouldn&#8217;t really be surprising since their stock price just surpassed $700.00 a share. [...]</description>
		<content:encoded><![CDATA[<p>[...] TechCrunch is reporting that Google is now America&#8217;s 5th largest listed company, which shouldn&#8217;t really be surprising since their stock price just surpassed $700.00 a share. [...]</p>
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		<title>By: The Hater</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721898</link>
		<dc:creator>The Hater</dc:creator>
		<pubDate>Fri, 02 Nov 2007 17:09:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721898</guid>
		<description>Yawn. Wake me up when Google gets significant market position in anything other than ads. They're the most likely the least diversified company within the top 100 companies by market cap.</description>
		<content:encoded><![CDATA[<p>Yawn. Wake me up when Google gets significant market position in anything other than ads. They&#8217;re the most likely the least diversified company within the top 100 companies by market cap.</p>
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		<title>By: Daniel Gibbons</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721866</link>
		<dc:creator>Daniel Gibbons</dc:creator>
		<pubDate>Fri, 02 Nov 2007 16:58:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721866</guid>
		<description>It displays a spectacular ignorance of history to call Google the most powerful company in the history of the world. Hudson's Bay Company? British East India Company? Standard Oil (which at one time controlled nearly all oil production in the US). In fact it's more than ignorant, it's flat out offensive, implying that an exuberant market capitalization is somehow more significant than companies that, for better or worse, were critical in shaping entire nations and continents.</description>
		<content:encoded><![CDATA[<p>It displays a spectacular ignorance of history to call Google the most powerful company in the history of the world. Hudson&#8217;s Bay Company? British East India Company? Standard Oil (which at one time controlled nearly all oil production in the US). In fact it&#8217;s more than ignorant, it&#8217;s flat out offensive, implying that an exuberant market capitalization is somehow more significant than companies that, for better or worse, were critical in shaping entire nations and continents.</p>
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		<title>By: amador</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721848</link>
		<dc:creator>amador</dc:creator>
		<pubDate>Fri, 02 Nov 2007 16:49:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721848</guid>
		<description>Beauty is in simple things.

The ceiling for a company's value is the point at which no other company can afford to acquire or take over a company.

Despite Google's meteoric rise, its ultimate valuation comes down to whether it is possible for another company to acquire Google with debt and have Google's cash flow service that debt and provide a risk adjusted return that is better than industry alternatives.

Unfortunately, the number of outfits who would issue debt to fund a Google acquisition at these levels is probably quite slim, and the existing cash flow wouldn't service more than $70-80B worth of debt. Now how many players are willing to put $30B of their own cash down and leverage their own balance sheet for an additional $120B+?

Any takers? Didn't think so.</description>
		<content:encoded><![CDATA[<p>Beauty is in simple things.</p>
<p>The ceiling for a company&#8217;s value is the point at which no other company can afford to acquire or take over a company.</p>
<p>Despite Google&#8217;s meteoric rise, its ultimate valuation comes down to whether it is possible for another company to acquire Google with debt and have Google&#8217;s cash flow service that debt and provide a risk adjusted return that is better than industry alternatives.</p>
<p>Unfortunately, the number of outfits who would issue debt to fund a Google acquisition at these levels is probably quite slim, and the existing cash flow wouldn&#8217;t service more than $70-80B worth of debt. Now how many players are willing to put $30B of their own cash down and leverage their own balance sheet for an additional $120B+?</p>
<p>Any takers? Didn&#8217;t think so.</p>
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		<title>By: MediaOutrage.com</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721785</link>
		<dc:creator>MediaOutrage.com</dc:creator>
		<pubDate>Fri, 02 Nov 2007 16:24:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721785</guid>
		<description>I have one question. So is Google now what Microsoft was when it was dominating the software industry?</description>
		<content:encoded><![CDATA[<p>I have one question. So is Google now what Microsoft was when it was dominating the software industry?</p>
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		<title>By: Al Bismark</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721756</link>
		<dc:creator>Al Bismark</dc:creator>
		<pubDate>Fri, 02 Nov 2007 16:15:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721756</guid>
		<description>There are signs for a quest for the Google's alternative already:

http://www.newsweek.com/id/62254/page/1

http://www.nytimes.com/2007/06/24/business/yourmoney/24digi.html</description>
		<content:encoded><![CDATA[<p>There are signs for a quest for the Google&#8217;s alternative already:</p>
<p><a href="http://www.newsweek.com/id/62254/page/1" rel="nofollow">http://www.newsweek.com/id/62254/page/1</a></p>
<p><a href="http://www.nytimes.com/2007/06/24/business/yourmoney/24digi.html" rel="nofollow">http://www.nytimes.com/2007/06.....4digi.html</a></p>
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		<title>By: Martin Edic</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721688</link>
		<dc:creator>Martin Edic</dc:creator>
		<pubDate>Fri, 02 Nov 2007 15:49:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721688</guid>
		<description>Not one of these comments comes from the perspective of a media buyer or a business marketer. Google is not a one trick pony or an ad network. They are an entirely new layer of media with the potential to be much larger than all other advertising media combined. Because they don't create content they are scalable beyond any other media model. This is the secret sauce that will drive the growth curve.
I work with many small to mid-sized businesses and very few have even begun to tap into search, probably less than 5%. This is a huge untapped opportunity. It's easy in the techie world to lose track of the real world. There are millions of businesses out there that could profitably move all of their marketing budgets into Google alone and improve their reach. I'm not a fanboy, I see how search advertising works for SMB and I've seen how the management responds. One company I work with went from a $1 million Google spend in 06 to a $4 million spend this year because they know it works. And that is pure profit for the Goog.</description>
		<content:encoded><![CDATA[<p>Not one of these comments comes from the perspective of a media buyer or a business marketer. Google is not a one trick pony or an ad network. They are an entirely new layer of media with the potential to be much larger than all other advertising media combined. Because they don&#8217;t create content they are scalable beyond any other media model. This is the secret sauce that will drive the growth curve.<br />
I work with many small to mid-sized businesses and very few have even begun to tap into search, probably less than 5%. This is a huge untapped opportunity. It&#8217;s easy in the techie world to lose track of the real world. There are millions of businesses out there that could profitably move all of their marketing budgets into Google alone and improve their reach. I&#8217;m not a fanboy, I see how search advertising works for SMB and I&#8217;ve seen how the management responds. One company I work with went from a $1 million Google spend in 06 to a $4 million spend this year because they know it works. And that is pure profit for the Goog.</p>
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		<title>By: Gilou</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721576</link>
		<dc:creator>Gilou</dc:creator>
		<pubDate>Fri, 02 Nov 2007 14:56:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721576</guid>
		<description>The quality of Techcrunch doesn't stem from its analysis but from the fact that they get the news first and is the only place to share rumors. So who cares about the fact that Duncan may not be the best stock analyst in the world? google will get bigger and bigger, for sure...</description>
		<content:encoded><![CDATA[<p>The quality of Techcrunch doesn&#8217;t stem from its analysis but from the fact that they get the news first and is the only place to share rumors. So who cares about the fact that Duncan may not be the best stock analyst in the world? google will get bigger and bigger, for sure&#8230;</p>
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		<title>By: Ace</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721437</link>
		<dc:creator>Ace</dc:creator>
		<pubDate>Fri, 02 Nov 2007 14:00:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721437</guid>
		<description>I love Tech Crunch. Best thing since the Onion. 
Is Duncan even a real person? April fools is in, um, April.</description>
		<content:encoded><![CDATA[<p>I love Tech Crunch. Best thing since the Onion.<br />
Is Duncan even a real person? April fools is in, um, April.</p>
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		<title>By: Not a Genius</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721421</link>
		<dc:creator>Not a Genius</dc:creator>
		<pubDate>Fri, 02 Nov 2007 13:53:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721421</guid>
		<description>Geez, Duncan!  Your ignorance never ceases to amaze me. 

See Google?  It's a Search Engine.  It can be used to LEARN something or to verify facts.

See the company right after Google on your chart?  Know the name of it? I didn't think so!   

It is unbelievable to me that you have TWO typos in the name of the SIXTH LARGEST company (according to your figures).

It's really not that hard to spell the name of a company correctly, or to use the right punctuation.  Hint, the company name does NOT have the letters "N" or "D" in it.  It also only has one "A", and one "O".  And one more symbol than you had.

Cmon Duncan, pick up the quality of your articles (in content and accuracy), or, as a reader, I'm going to have to fire you (and go elsewhere).</description>
		<content:encoded><![CDATA[<p>Geez, Duncan!  Your ignorance never ceases to amaze me. </p>
<p>See Google?  It&#8217;s a Search Engine.  It can be used to LEARN something or to verify facts.</p>
<p>See the company right after Google on your chart?  Know the name of it? I didn&#8217;t think so!   </p>
<p>It is unbelievable to me that you have TWO typos in the name of the SIXTH LARGEST company (according to your figures).</p>
<p>It&#8217;s really not that hard to spell the name of a company correctly, or to use the right punctuation.  Hint, the company name does NOT have the letters &#8220;N&#8221; or &#8220;D&#8221; in it.  It also only has one &#8220;A&#8221;, and one &#8220;O&#8221;.  And one more symbol than you had.</p>
<p>Cmon Duncan, pick up the quality of your articles (in content and accuracy), or, as a reader, I&#8217;m going to have to fire you (and go elsewhere).</p>
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		<title>By: Sprague Dawley</title>
		<link>http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721326</link>
		<dc:creator>Sprague Dawley</dc:creator>
		<pubDate>Fri, 02 Nov 2007 13:06:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/imperium-googles-march-towards-becoming-amercias-biggest-company/#comment-1721326</guid>
		<description>Google's entire income comes from little text ads that front this enormous store of "knowledge". When it comes to diversifying their revenue they have failed magnificently. They are subject to 1) a downturn in the ad business (which is inevitable) and 2) regulatory oversight of how they can use all that "knowledge" which, in the coming Democratic regime, is also pretty inevitable.

This article from the NYT might cool your fever:

http://www.nytimes.com/2007/11/02/technology/02adco.html</description>
		<content:encoded><![CDATA[<p>Google&#8217;s entire income comes from little text ads that front this enormous store of &#8220;knowledge&#8221;. When it comes to diversifying their revenue they have failed magnificently. They are subject to 1) a downturn in the ad business (which is inevitable) and 2) regulatory oversight of how they can use all that &#8220;knowledge&#8221; which, in the coming Democratic regime, is also pretty inevitable.</p>
<p>This article from the NYT might cool your fever:</p>
<p><a href="http://www.nytimes.com/2007/11/02/technology/02adco.html" rel="nofollow">http://www.nytimes.com/2007/11.....2adco.html</a></p>
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