4INFO Takes NBC Investment, Signs Mobile Partnership
Duncan Riley
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Mobile media company 4INFO has taken funding from the NBC-GE joint venture Peacock Equity and a signed a provider deal with NBC.
4INFO is the sixth Peacock Equity investment since the $250 million fund was established in April.
Under the deal, 4INFO will become NBC Universal’s preferred mobile SMS advertising partner, providing technology and services that will enable NBC Universal “to offer dynamic, targeted advertising in its text messaging content.” NBC Universal will also be able to supplement its own alerts content offerings with 4INFO consumer services such as health tips, fantasy sports player statistics and custom, user-defined alerts.
San Mateo based 4INFO was founded in 2004 and includes amongst its investors Draper Fisher Jurvetson, Gannett Company, Sand Hill Capital and U.S. Venture Partners. The Peacock Equity investment is 4INFO’s 5th round, with the company having taken $8 million Series C in March 2005 and $10 million Series D in June this year. The amount of Peacock Equity’s investment was not disclosed.
