If people who started advertising since the launching are now getting good profits, I believe this is gonna be the real deal…

This is the first in a short series of posts on Facebooks new advertising programs – Social Ads, Facbook Pages and Facebook Beacon. .
So you may have heard about all the hype around Facebooks answer to Googles’ Adwords, I know Ed Dale, Dan Rain…

Is a brand’s advert on my Facebook profile any more of a word of mouth recommendation than if I wore a T Shirt with that companie’s logo. Hmmm ..I think not

Take a look at http://thepower...ook-does-w.html for a fuller comparison

Regardless, SocialAds is a cool name!

Unter der Überschrift „Google attackiert Facebook“ verkündet heute das Handelsblatt eine „Allianz“ von verschiedenen Unternehmen, die unter dem Namen „Open Social“ gemeinsame APIs für soziale Netzwerke…

charles
http://www.whatis.name

It’ll be an interesting saga on the Internet…

It’s what Google has always wanted to do, and it seems that it’s what Facebook is going to do very soon. Where Facebook _was_ a fad, now it seems to make much more business sense. The question really is about strategy and partnership. The click throu…

…actually the ONLY interesting thing on here is that Facebook will offer this to other sites, and if the CPM is higher,t hen it will displace google ads in the UK and US, which really is actually big news.

This has the possibility to be huge, but actually getting a hold in the publisher space, even with MS support will be the challenge. Having their base of users is a good starting point, but actually seeing them enough on the web outside to drive any significant revenue will require some serious effort.

In regards to the privacy, Facebook will offer the necessary opt-out information I would expect, and very few people as usual will even utilize it. The reality is people say they’re concerned about this type of targeting far more than they actually seem to be based on action.

And users will be unlikely to adopt ad blocking in any significant numbers – and if they do, a wide variety of publishers will react as soon as they take a hit (possibly blocking content/access from users running ad blocking). There are only so many sites that can afford to exist without use of ad revenue.

The one reaction I don’t get here is the idea that users should reap any direct financial benefit from this. In some ideal fantasy world sure, but ultimately the user is getting a benefit out of this already. You’re making use of a free service on your own volition. You’re not paying for a service and still getting served ads. You’re gaining utility/benefit from the site, and in return allowing them to show you some ads. Providing your eyes for a few seconds (and an occasional click/conversion) is effectively you paying Facebook to use their technology and hardware. I don’t expect a magazine to pay me to read their content or a game publisher to pay me to play their hot new release – I pay money for those. In this case, I pay in attention.

Thanks for bringing the paranoia down a few notches. If Facebook (and Zuckerberg) wants to make Google-type money doing this, they will do it right. I can only assume that privacy is their top priority (outside of revenue).