MySpace Gets Some Razzle Zazzle
by Duncan Riley on October 29, 2007

MySpace has announced a music merchandise deal with Zazzle that will allow the “more than 6 million musicians and bands on MySpace” to sell unlimited music merchandise to the MySpace community.

Under the deal, musicians and bands on MySpace will have the immediate ability to create products and sell merchandise by putting the Zazzle Merch Booth widget on their MySpace profile. Zazzle’s “Model Realview” technology allows artists to display their very own branded merchandise three dimensionally, on real models in their profile. The Zazzle Merch Booth widget will also enable placement of the artist’s merchandise in a Zazzle gallery, their own websites, fan sites and blogs.

MySpace said the deal was part of their “commitment to offer tools and services to the music industry that benefit artists and consumers alike.”

The Kleiner Perkins backed Zazzle appointed Jim Heckman, formerly of Fox Interactive (the News Corp arm that owns MySpace) as Chief Strategy Officer Saturday and was rumored to have closed a second round of $30 million in July.

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  • Not sure if anyone mentioned this yet. I like the Crunchbase thing at the bottom of posts. It’s a good for easy access and a nice reference. The design and everything is good, except for the color scheme. It obviously does not match the green theme of this blog/website. Might be something to consider changing. Just a thought. Probably not a major concern, especially if most ppl read this through RSS.

  • One would think that MySpace would have included this business model on their sites along time ago.

    Do you know how many Musicians and bands have profile pages?

    Perhaps MySpace may be considering acquiring Zazzle

  • MySpace is really old school. I do not see it really having much life after 2008 if that long. Unless they get a new face lift It seems less cooler than Facebook to me. I was anti social network and knew about FB for years but never joined any. But the way FB is set up it is much easier to feel like you have a product and a toy play with. Plus your privacy to an extent. Of course they both could go out the window with a new Web3.0 or supped up Web2.0+ portals that may enter or reenter the market.

  • Zazzle Widget is really cool. I think that will help their cause a lot. it feels different than the other sites that offer the same stuff. It has a much better feel and I am not talking about the out of place pile of kids on the front page.

    I tested their widget on my FB account and it looked really nice. I only wish they could provide a higher royalty rate. I mean most t-Shirts cost like US$1-2 a pop anyway and for $19,99 the returns of $1.99 is not so enticing. Though volume is key, but still a bit meager. It should be more like 30% and they would rule the business for online distribution if they can do that and still be viable of course.

  • There is a good synergy between social networking and music. This deal make a lot of sense.

    http://www.meetingflex.com
    Social Networking + Video – Crap

  • This news bores me - October 30th, 2007 at 12:24 am PDT

    Venture capital news does bores people. There’s no much of cultural startup. There is no another thomas edison, alexender graham bell, wright brothers, berlin wall, flying car, 3-D tv, Larry Ellison, Warret Buffet, new age operating system.

    I can’t get violence out of my eyes. Katrina, War with iraq, school shooting, California fire, fall of mortage loans, etc… Everything here is expensive and boring.

    Find me another rocky balboa startup. I want startup news who is young as 20-39 years old, poor, homeless guy, career suicide path or start company at garage. I like to read dumpster startup or miserble person.

    I want something like J.K Rowling or Walt disney or Mahatma Gandhi or muhammand ali. Can you find one?

  • I can’t find another young Cultural icon.

    Here’s what we have: Google, Youtube, Facebook, Myspace founders. That’s like 1…2…3…4….5… Joost never make into hype.

    1980s-90s: Let’s see killerapp hype: Microsoft, Apple, Oracle, Compaq, HP, LINUX, Redhat, Nintendo, Sega, Turbo Graphic 16, Spreadsheet, Doom, Quake, Wing Commander, Mario brothers, Street fighter 2, Dot com, Reily’s Web 2.0.

    Zazzle isn’t hype and cultural icon either. I just can’t feel it.
    I want new pepsi or new netflix.

  • I forgot 6… Yahoo

  • Very cool deal for Zazzle, nice to see the larger sites opening up for these kinds of deals.

  • Is that going to help struggling musician?

  • Smart move for Zazzle, be interesting to see how this one plays out and if its actually adopted.

  • Didn’t Tshirt Takeaway already do this?

  • MySpace is the AOL of web 2.0

  • Nice Deal! Its a lot of Money for Zazzle.

  • This is a big deal. there are a lot of music fans at myspace.
    my website was moved from topwebsites.com to web500.us

  • Interesting… but neither Cafe press, zazzle or spreadshirt could touch the near altruistic prices of our provider goodstorm. Goodstorm does not have all fancy tools of the larger players but their prices leave a lot of room for our small non profit to make significant amounts of money. If I was a band, I’d use goodstorm to make money on merch.

  • hey, myspace put snocap on the map, why not zazzle?

    although, i have to point out that this functionality has always been available via setting up an account through zazzle and copying some html code…but i’m sure it will blow up if it’s attached to the myspace control panel interface.

  • hardcore search engine campaigns going on for this. Must be spending a fortune. #1 in most results.

  • I think it’s fantastic that emerging bands have this kind of support. Philanthropic? No. But a nice example of how the web empowers people to help themselves. Good luck lads!

  • Sounds like a win/win all around… I wonder how long it will be before we see something similar to this for the other social networking sites.

    Jon

  • Awesome! Zazzle is owning CP big time! Clearly the new leader in the space.
    Now they do know how to do business

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