October 29, 2007

Maps + News = YourStreet

Erick Schonfeld

38 comments »

yourstreetlogo.pngWhat do you get when you combine Google Maps with hyper-local news and comments? You get a map-based news site called YourStreet, which officially launches tomorrow (although the site is already up). The site detects where you are located and serves up news stories about events that recently occurred in your city or neighborhood, as well comments from YourStreet members who live nearby.

For instance, when I checked out the site earlier today from my office in downtown Manhattan (yes, we found a NYC office!), it showed me a bunch of push pins on a Google Map. One was an item titled “Punk is Dead, Long Live Punk” about the former digs of punk rock club CBGBs. Another one was from the Buffalo News, noting the collapse of a building a few blocks away from my office that was linked to the 1906 murder of architect Stanford White, who had conducted an affair there with a 16-year-old chorus girl. And in the conversations section, one member, referring to a revered outdoor burger spot in Madison Square Park, asks, “When does the Shake Shack close?” (You mean, it closes for the winter?!!)

The startup has developed an algorithm that extracts geographical information from stories, such as street names, neighborhoods, and cities. It then geo-codes the articles against a longitude and latitude database so that it can place them on a map. The site will start off with regular Google AdSense ads, but that same algorithm will allow it to place local ads with extremely fine granularity. “The thing that distinguishes us,” explains CEO James Nicholson, “is that we can get down to a specific street level on the ads.” If he can attract enough local visitors to YourStreet, the local dry cleaner may also want to show up to advertise there. The localized ads will be simple text ads at first, but they could also eventually be push pins of a different color.

YourStreet has been self-financed so far by Nicholson to the tune of about $400,000. His last company, Netventures, was sold to CNET in 1999 for about $12 million. YourStreet was one of the startups in the TechCrunch40 Demo Pit.

yourstreet-screen.png

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Trackbacks/Pings (Trackback URL)

  1. YourStreet Launches at Ghost of Midnight
  2. Five W’s and a H that should come *after* every story (A model for the 21st century newsroom: pt3) « Online Journalism Blog
  3. EveryBlock Launches as Local News Aggregator for SF, NYC, and Chicago
  4. Everyblock Filters Local News and Data « Webs@Work
  5. El Oso » Blog Archive » EveryBlock
  6. El Oso » Blog Archive » EveryBlock
  7. EveryBlock Launches as Local News Aggregator for SF, NYC, and Chicago
  8. How to Get Publicity for Your Startup | After Beta

Comments

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  1. Brett

    Just checked the site out. One of the best mashups I’ve come across to be sure. It’s even fairly accurate with the placement of the stories.

    Brett,
    http://www.startupstudents.com

  2. James Thomas

    I saw this earlier on Mashable… the application is very very well done. It pulled up some news stories in my area. I do plan to sign up when I get home, but I must mention that the app felt like it was lacking an addiction factor.

    Maybe once more people get on it will prove more interesting. How interested am I in talking to my neighbors? We shall see… lol

  3. Jason

    I didn’t find this site too useful. Just a couple non-sports stories were listed for my city and they didn’t pertain to any specific neighborhood. The comment section seems dead.

    Other popular sites like city-data.com and topix have had local news for all cities and technology that detects extracts and detects location for years in addition to other features. And you can actually find somebody else to talk to about these stories, since they have huge forums (city-data’s seems very active).

  4. Derek Cosson

    Hmm… Cool idea, but it incorrectly detected my location. It thinks I’m in Navarre, Florida (which is about 30-40 minutes away from Pensacola, where I actually am). That’s close, but not close enough for an idea like this.

    Changed my location, though, and it’s working swell, albeit with not very much news (although there aren’t many online sources to pull from regarding my little town).

  5. NYC

    Certainly not the first to map stories to maps. See Outside.in, for example, of which this strikes me as an inferior version. NB for Mac users, horrible Safari support.

  6. Tostada-Man

    Wow!…just WOW!!!

    This is one of the best mash-ups ever. Being a Silicon Valley resident, I know there is a lot happening in this area. And now everything is just a click away. For example:

    - Great America may get sold to the 49′ers (?)
    - There was a gas leak close to the 101 north, so i know my commute will be long.
    - A small plane crashed on the SF Bay. Pilot and passanger are OK.

    If they add traffic status, it will be perfect!

  7. Omar

    No practical use in my books. The problem with most of these startups is that they are good for 5 minutes and thats…. it.

  8. MetroBellevue

    Very cool…already signed up!

  9. i'm Ronald Lewis

    This mash up is so great, i’d even say it’s greater than mash potatoes

    i highly advice bigger players to buy this website now, while it’s nothing

  10. Vinay

    Only for US? :( ??

  11. The Hater

    @9: Why? They can implement this themselves and destroy the site without paying anything. It’s extremely unlikely this will get any kind of traction. Besides, isn’t there a movie clerk you should be yelling at, instead of offering incomprehensible “advice” (note the differences between ‘advise’ and ‘advice’) to faceless conglomerates?

  12. i'm Ronald Lewis

    @11.
    lol - the movie clerk, yeah - right.
    That’s old news, I’m a born-again citizen now.

  13. Clare

    Sounds brilliant. Does it work for the UK?

  14. Jorel

    not useful in my area (Grand Rapids, MI) unfortunately. plenty of stories but almost none of them are placed anywhere outside of the default Grand Rapids marker location.

  15. Mary Specht

    It’s rather tedious to check news this way. And the algorithm doesn’t seem to draw selections that make sense half the time. It raises the question: how hyper-local is too hyper-local?

  16. Thom

    Pretty cool…I did find some useful stuff around me. Guess it depends on whether you live in a city or out in the boonies. :-)

  17. Alfred Toh

    Good luck to them if they think can depend on eyeballs. It’s tough enough to get enough eyeballs with adsense, let alone trying to sell ads to that friendly local dry cleaner.

  18. bmof

    Another site that tries to advertise off the back of other people’s content. How novel.

  19. Mark

    eh, I wasn’t impressed

  20. Ryan @ Nelltec

    Maps + News + social network = Better yourstreet

  21. Ben

    A nice looking site, but for Austin, Texas, multiple stories listed as “today” were from August and September, not to mention the Houston stories which just happen include “Austin Street”. Lots of work to do before YourStreet is ready for my street…

  22. James Nicholson

    Hi Folks,

    James Nicholson from YourStreet here. First off, thanks for all the kind words. It’s great to show off the site after many months of hard work.

    For those of you finding stories that are not properly categorized, I definitely understand. We’re trying to develop an application that will be as close to 100% perfect as we can, but we’re obviously not quite there yet. But we’re continually working on our system and I think over time you will see YourStreet get more and more accurate. You can help by clicking the “Wrong Location?” button located under each article - this helps us get better.

    Vinay and Clare: YourStreet currently works only for the U.S. We had to start somewhere and trying to get the U.S. right is not easy. We do plan to expand coverage internationally in the not too distant future, so stay tuned.

    NYC: we are working to improve Safari compatibility asap. As a Mac user, I too want to see this.

    Thanks again for all the constructive comments!

  23. KirkH

    We’re competitors, here are my hopefully constructive criticisms:
    1) No way to move around geographically other than a text based search. Let them eat breadcrumbs.
    2) No national news. I don’t want to have to keep going to Digg.
    3) No apparent voting mechanism
    4) Geography system based on neighborhoods? Who defines what a neighborhood is? What about cities and counties? I’m a big believer in emergent order but bottom up geo is tricky when you already have counties and cities.
    5) Maps are cool and all but people really want content.

    I like to see more action in local because I think it’s massively, unfathomably overlooked considering the potential for ad revenue and the health of communities.

    Of course you guys probably have plenty of criticisms of HoundWire.com.

  24. Steve Ballmer

    We had this idea years ago, nobody was interested.

    http://fakesteveballmer.blogspot.com

  25. StStephen

    I like it! It’s like http://gruvr.com - gruvr for news instead of concerts.

    There are several challenges ahead though.

    As someone mentioned, location detection from IP address can only be
    approximate - it will typically locate your ISP, not your house.

    I think that news density could be a challenge. In major metropolitan areas you’ll likely find hundreds of stories within a few square miles - how can you filter those so the best rise to the top? Google news does location-based filtering without the map presentation, I think.

    But building critical mass traffic-wise could be the biggest challenge here.
    In order to attract advertisers, you have to show them you have enough page-views on the street ‘hyper-local’ granularity.

    In order to do that, you have to pick several locations and promote in each intensely - or else, try to ‘boil the ocean’ by building traffic over the entire US… in which case you’re competing with major media.
    So what’s the strategy to get those eyeballs?

    Finally, if you have enough locality traffic - you have to find the local vendors who are up to speed with putting local ads on the web..

    There were one or two sites trying to put localized coupon feeds out…
    The startups I’ve seen trying that (form about a year ago) look like they are now in the deadpool - no response to inquiries. Any updates from TC?

    Anyway, just some thoughts there- overall I liked the site, nice job!

  26. Dan Schawbel

    What is going to make people use this? If millions use it then there is value. If few use it, then there is none.

  27. sputnick

    Thanks for this post Erick. Nice to know how they do it.

    Given that they use keywords to tie news to locations, I’m surprised that false positives aren’t an issue. I mean, you’d think that if you have a story which mentions Lincoln, it would pop up for people living on Lincoln Avenue, a story about Paris Hilton would pop up in Paris, CA, a story about political perspectives might be a match for Something-or-Other View, etc.

  28. Pinaki Ghosh

    Awesome mashup. I hope they come up with a mobile version soon that can capture weather, traffic etc. Will be perfect for frequent travelers.
    Good job guys.

  29. charles

    not really impressed. To me its another news site with a map, if this is to be a true web 2.0 company they should pull a little better interaction. Just my two cents but hey what do i know…

  30. joe

    Remove me from future mailings
    rowgale@earthlink.net