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	<title>Comments on: Facebook Taps Into Hedge Funds For $500 Million More?</title>
	<atom:link href="http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Thu, 26 Nov 2009 18:17:45 -0800</lastBuildDate>
	
	<sy:updatePeriod>hourly</sy:updatePeriod>
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		<title>By: La semaine en quelques chiffres &#124; Web News - Web Marketing</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-2128433</link>
		<dc:creator>La semaine en quelques chiffres &#124; Web News - Web Marketing</dc:creator>
		<pubDate>Fri, 04 Apr 2008 06:53:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-2128433</guid>
		<description>[...] $500 millions : Il semblerait que d&#8217;autres investisseurs aient également investi dans Facebook pour $500 millions supplémentaires sur la même base de valorisation : 15 milliards pour la société Facebook! [...]</description>
		<content:encoded><![CDATA[<p>[...] $500 millions : Il semblerait que d&#8217;autres investisseurs aient également investi dans Facebook pour $500 millions supplémentaires sur la même base de valorisation : 15 milliards pour la société Facebook! [...]</p>
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		<title>By: 77Lab &#187; Blog Archive &#187; Facebook week: Microsoft buys part of Facebook and Ad deal (in secret investing round)</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-2011634</link>
		<dc:creator>77Lab &#187; Blog Archive &#187; Facebook week: Microsoft buys part of Facebook and Ad deal (in secret investing round)</dc:creator>
		<pubDate>Fri, 29 Feb 2008 14:24:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-2011634</guid>
		<description>[...] Facebook has collected $500 million more from investors in the rest of what appears to be (in hindsight) a major investing round. The [...]</description>
		<content:encoded><![CDATA[<p>[...] Facebook has collected $500 million more from investors in the rest of what appears to be (in hindsight) a major investing round. The [...]</p>
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		<title>By: Facebubble!</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1753989</link>
		<dc:creator>Facebubble!</dc:creator>
		<pubDate>Tue, 13 Nov 2007 12:25:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1753989</guid>
		<description>[...] can kind of understand Microsoft decision to invest in Facebook  but the rumours regarding that an additional $500 million [...]</description>
		<content:encoded><![CDATA[<p>[...] can kind of understand Microsoft decision to invest in Facebook  but the rumours regarding that an additional $500 million [...]</p>
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		<title>By: Open Social Sphere - &#187; OpenSocial: The Online Social Networks PR War</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1741447</link>
		<dc:creator>Open Social Sphere - &#187; OpenSocial: The Online Social Networks PR War</dc:creator>
		<pubDate>Fri, 09 Nov 2007 04:21:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1741447</guid>
		<description>[...] Facebook Taps Into Hedge Funds For $500 Million More?   On the conference call yesterday, Microsoft exec Kevin Johnson implied there might be other investors involved when he said, “If you look at this round of financing they are doing that we are in for $240 million . . .” [...]</description>
		<content:encoded><![CDATA[<p>[...] Facebook Taps Into Hedge Funds For $500 Million More?   On the conference call yesterday, Microsoft exec Kevin Johnson implied there might be other investors involved when he said, “If you look at this round of financing they are doing that we are in for $240 million . . .” [...]</p>
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		<title>By: Web Business Fenom: Facebook -- ChuckMcKenzie.net</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1719859</link>
		<dc:creator>Web Business Fenom: Facebook -- ChuckMcKenzie.net</dc:creator>
		<pubDate>Fri, 02 Nov 2007 01:44:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1719859</guid>
		<description>[...] Hard to say, but it could be sooner than you think. With the news of the Microsoft buy-in and rumors that two prominent hedge funds will supply $500 million more, the company looks like it shouldn&#8217;t have a problem creating capital in the near future. It [...]</description>
		<content:encoded><![CDATA[<p>[...] Hard to say, but it could be sooner than you think. With the news of the Microsoft buy-in and rumors that two prominent hedge funds will supply $500 million more, the company looks like it shouldn&#8217;t have a problem creating capital in the near future. It [...]</p>
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		<title>By: Arnold Leung</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1706792</link>
		<dc:creator>Arnold Leung</dc:creator>
		<pubDate>Sun, 28 Oct 2007 16:16:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1706792</guid>
		<description>@63: There are actually a lot of 25plus using FaceBook nowadays, and this appears to be a trend that will stay as Facebook is used as Login system for certain apps like OpenID.</description>
		<content:encoded><![CDATA[<p>@63: There are actually a lot of 25plus using FaceBook nowadays, and this appears to be a trend that will stay as Facebook is used as Login system for certain apps like OpenID.</p>
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		<title>By: sovereignjohn</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1705133</link>
		<dc:creator>sovereignjohn</dc:creator>
		<pubDate>Sat, 27 Oct 2007 17:50:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1705133</guid>
		<description>Here&#039;s a Youtube video exposing Facebook Connection
http://sovereignjohn.wordpress.com/2007/10/27/do-you-use-your-real-name-and-data-on-internet/

Yes I use Facebook but I don&#039;t put private data on it .</description>
		<content:encoded><![CDATA[<p>Here&#8217;s a Youtube video exposing Facebook Connection<br />
<a href="http://sovereignjohn.wordpress.com/2007/10/27/do-you-use-your-real-name-and-data-on-internet/" rel="nofollow"></a><a href='http://sovereignjohn.wordpress.com/2007/10/27/do-you-use-your-real-name-and-data-on-internet/'>http://sovereig...ta-on-internet/</a></p>
<p>Yes I use Facebook but I don&#8217;t put private data on it .</p>
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		<title>By: Just a guy</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1704539</link>
		<dc:creator>Just a guy</dc:creator>
		<pubDate>Sat, 27 Oct 2007 11:59:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1704539</guid>
		<description>GG I think it is &quot;all hat, no cattle&quot; ))

Dheeraj, great point. With that in mind I wonder what the price point will now be for options given out to their next 700 employees. It might make it hard to hire. 

It they set an option price lower then 15B&#039;s then the IRS would be justified at looking at improperly booked revenue on MSFT&#039;s ad deal with FB. 

Also if the hedge fund 500 ever does show up, I would not be surprised if it wasn&#039;t directed from a fund holding many of the billions &quot;the MSFT boy&#039;s&quot; have holed up some where</description>
		<content:encoded><![CDATA[<p>GG I think it is &#8220;all hat, no cattle&#8221; ))</p>
<p>Dheeraj, great point. With that in mind I wonder what the price point will now be for options given out to their next 700 employees. It might make it hard to hire. </p>
<p>It they set an option price lower then 15B&#8217;s then the IRS would be justified at looking at improperly booked revenue on MSFT&#8217;s ad deal with FB. </p>
<p>Also if the hedge fund 500 ever does show up, I would not be surprised if it wasn&#8217;t directed from a fund holding many of the billions &#8220;the MSFT boy&#8217;s&#8221; have holed up some where</p>
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		<title>By: Jon Burg's Future Visions</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1702801</link>
		<dc:creator>Jon Burg's Future Visions</dc:creator>
		<pubDate>Fri, 26 Oct 2007 20:17:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1702801</guid>
		<description>&lt;strong&gt;around the blogosphere : 10-26...&lt;/strong&gt;

Facebook Taps Into Hedge Funds For $500 Million More? If Facebook doesn&#039;t become the future of online/digital community based collaboration and communication, this week will be remembered as the week that Facebook sparked the dot-oh crash. Brand Noise...</description>
		<content:encoded><![CDATA[<p><strong>around the blogosphere : 10-26&#8230;</strong></p>
<p>Facebook Taps Into Hedge Funds For $500 Million More? If Facebook doesn&#8217;t become the future of online/digital community based collaboration and communication, this week will be remembered as the week that Facebook sparked the dot-oh crash. Brand Noise&#8230;</p>
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		<title>By: Rajan Tawate</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1702223</link>
		<dc:creator>Rajan Tawate</dc:creator>
		<pubDate>Fri, 26 Oct 2007 15:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1702223</guid>
		<description>This is the reason I love TechCrunch.

The overall value, does not come from the posts alone....but by the wide variety of user opinions.

It is as if a room full of analysts are ripping-out the facts about the talked company and then I go out with the full picture..i really do not mind if the post did not cover everything...in fact most of the times...the post just decides what the room is going to talk about today...thats all.

http://www.meetingflex.com
Video+Social Networking</description>
		<content:encoded><![CDATA[<p>This is the reason I love TechCrunch.</p>
<p>The overall value, does not come from the posts alone&#8230;.but by the wide variety of user opinions.</p>
<p>It is as if a room full of analysts are ripping-out the facts about the talked company and then I go out with the full picture..i really do not mind if the post did not cover everything&#8230;in fact most of the times&#8230;the post just decides what the room is going to talk about today&#8230;thats all.</p>
<p><a href="http://www.meetingflex.com" rel="nofollow"></a><a href='http://www.meetingflex.com'>http://www.meetingflex.com</a><br />
Video+Social Networking</p>
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		<title>By: Tech Soapbox</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1701345</link>
		<dc:creator>Tech Soapbox</dc:creator>
		<pubDate>Fri, 26 Oct 2007 06:48:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1701345</guid>
		<description>&lt;strong&gt;Even Microsoft doesn&#8217;t value Facebook at $15 billion...&lt;/strong&gt;

Lots of ruckus about Microsoft&#8217;s $240 million investment, supposedly valuing Facebook at $15 billion.
Microsoft&#8217;s original ad deal was for 3 years (ending in 2009). That was their original relationship with Facebook.
So Microsoft spent $240...</description>
		<content:encoded><![CDATA[<p><strong>Even Microsoft doesn&#8217;t value Facebook at $15 billion&#8230;</strong></p>
<p>Lots of ruckus about Microsoft&#8217;s $240 million investment, supposedly valuing Facebook at $15 billion.<br />
Microsoft&#8217;s original ad deal was for 3 years (ending in 2009). That was their original relationship with Facebook.<br />
So Microsoft spent $240&#8230;</p>
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		<title>By: agnieszka</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1701017</link>
		<dc:creator>agnieszka</dc:creator>
		<pubDate>Fri, 26 Oct 2007 03:57:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1701017</guid>
		<description>looking forward to nov 5.</description>
		<content:encoded><![CDATA[<p>looking forward to nov 5.</p>
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		<title>By: garage guy</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700816</link>
		<dc:creator>garage guy</dc:creator>
		<pubDate>Fri, 26 Oct 2007 02:20:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700816</guid>
		<description>I was bored after five minutes on FB. All hat, no cowboy. 

I am interested in seeing how FB deploys the $$$. Looking forward to google&#039;s response......</description>
		<content:encoded><![CDATA[<p>I was bored after five minutes on FB. All hat, no cowboy. </p>
<p>I am interested in seeing how FB deploys the $$$. Looking forward to google&#8217;s response&#8230;&#8230;</p>
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		<title>By: hendra</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700723</link>
		<dc:creator>hendra</dc:creator>
		<pubDate>Fri, 26 Oct 2007 01:32:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700723</guid>
		<description>From now on, Facebook will also be know as the Blue Screen of Death.</description>
		<content:encoded><![CDATA[<p>From now on, Facebook will also be know as the Blue Screen of Death.</p>
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		<title>By: John C. McClore</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700705</link>
		<dc:creator>John C. McClore</dc:creator>
		<pubDate>Fri, 26 Oct 2007 01:26:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700705</guid>
		<description>I don&#039;t see how you can set the valuation at 15B.  Remember, Microsoft gets the 2% stake AS WELL AS the advertising deal.  Do IPO investors get a corresponding advertising deal with their stake?</description>
		<content:encoded><![CDATA[<p>I don&#8217;t see how you can set the valuation at 15B.  Remember, Microsoft gets the 2% stake AS WELL AS the advertising deal.  Do IPO investors get a corresponding advertising deal with their stake?</p>
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		<title>By: Dheeraj Sultanian</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700633</link>
		<dc:creator>Dheeraj Sultanian</dc:creator>
		<pubDate>Fri, 26 Oct 2007 00:49:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700633</guid>
		<description>Headline - Microsoft gets free 4 year exclusive Facebook advertising deal, Facebook improperly records revenue as investment as a tax dodge</description>
		<content:encoded><![CDATA[<p>Headline &#8211; Microsoft gets free 4 year exclusive Facebook advertising deal, Facebook improperly records revenue as investment as a tax dodge</p>
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		<title>By: Jon</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700626</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Fri, 26 Oct 2007 00:45:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700626</guid>
		<description>Nice to know lemmings are alive and well in the financial circles... may they all end with the same fate.

Jon</description>
		<content:encoded><![CDATA[<p>Nice to know lemmings are alive and well in the financial circles&#8230; may they all end with the same fate.</p>
<p>Jon</p>
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		<title>By: Chris Ar</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700601</link>
		<dc:creator>Chris Ar</dc:creator>
		<pubDate>Fri, 26 Oct 2007 00:37:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700601</guid>
		<description>Sorry made a mistake on my earlier post.

I said: The CTR from Google is no where near CTR from ads from other sites.

What I meant was: The CTR from ads from other sites (including social networking sites) are no where close to the CTR from Google. Google CTR is even a lot higher than Yahoo&#039;s CTR.

To gauge the true valuation of Facebook, FB should reveal their CTR and compare that to Google or Yahoo&#039;s CTR so that the public will know what the company is worth since their sole revenue is from ads. This should stop all the &quot;high schoolish&quot; statement comparing Facebook to Google.</description>
		<content:encoded><![CDATA[<p>Sorry made a mistake on my earlier post.</p>
<p>I said: The CTR from Google is no where near CTR from ads from other sites.</p>
<p>What I meant was: The CTR from ads from other sites (including social networking sites) are no where close to the CTR from Google. Google CTR is even a lot higher than Yahoo&#8217;s CTR.</p>
<p>To gauge the true valuation of Facebook, FB should reveal their CTR and compare that to Google or Yahoo&#8217;s CTR so that the public will know what the company is worth since their sole revenue is from ads. This should stop all the &#8220;high schoolish&#8221; statement comparing Facebook to Google.</p>
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		<title>By: MJ</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700565</link>
		<dc:creator>MJ</dc:creator>
		<pubDate>Fri, 26 Oct 2007 00:23:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700565</guid>
		<description>The $15B valuation means nothing when MSFT&#039;s $240M only fetched a paltry 1.6% stake.  The guys are MSFT aren&#039;t dummies. They obviously feel this deal will help them in a way that is worth the money.  $240M is not a lot of coin for them.  Some are saying this metric sets the new valuation.  I don&#039;t buy it.  MSFT paid this inflated valuation because it was worth it to them so that others couldn&#039;t get their hands on Facebook.  This was a defensive strategic move more than an indication of Facebook&#039;s true valuation.  The actual revenue numbers at Facebook are nowhere close to warranting this valuation.  I read a blog today that mentioned $1 of Facebook revenue is being valued at 7.1 times Google&#039;s
and 17.5 times Microsoft&#039;s.  That&#039;s just ridiculous.

I&#039;m not convinced yet about Facebook as an advertising platform especially when Facebook has been coy in revealing any significant advertising effectiveness data such as CTRs.  Google works well as an advertising platform because users are proactively searching for information, products, services, and a plethora of other things while related ads are served via Adwords.

What are users searching on Facebook?  It seems users are mostly there to socialize not proactively search which probably explains why social networks deliver such poor CTRs at this point in the game.  Just because ads match personal data profiles isn&#039;t enough by itself for it to be a robust ad platform if the users aren&#039;t searching for squat.   I hope the true picture of Facebook&#039;s effectiveness as an ad  platform emerges before it is too late.  If Facebook is able to IPO with such a shroud of mystery regarding the success of advertising on their platform, then a lot of people in the secondary markets may get burned ala Internet bubble 1.0.  Facebook investors &amp; execs have been very smart about fueling the hype but I hope public investors are smart enough to learn lessons from the past regarding buying into the hype.  Facebook is the sexy company right now but numbers should drive how much a company is worth  not hype.</description>
		<content:encoded><![CDATA[<p>The $15B valuation means nothing when MSFT&#8217;s $240M only fetched a paltry 1.6% stake.  The guys are MSFT aren&#8217;t dummies. They obviously feel this deal will help them in a way that is worth the money.  $240M is not a lot of coin for them.  Some are saying this metric sets the new valuation.  I don&#8217;t buy it.  MSFT paid this inflated valuation because it was worth it to them so that others couldn&#8217;t get their hands on Facebook.  This was a defensive strategic move more than an indication of Facebook&#8217;s true valuation.  The actual revenue numbers at Facebook are nowhere close to warranting this valuation.  I read a blog today that mentioned $1 of Facebook revenue is being valued at 7.1 times Google&#8217;s<br />
and 17.5 times Microsoft&#8217;s.  That&#8217;s just ridiculous.</p>
<p>I&#8217;m not convinced yet about Facebook as an advertising platform especially when Facebook has been coy in revealing any significant advertising effectiveness data such as CTRs.  Google works well as an advertising platform because users are proactively searching for information, products, services, and a plethora of other things while related ads are served via Adwords.</p>
<p>What are users searching on Facebook?  It seems users are mostly there to socialize not proactively search which probably explains why social networks deliver such poor CTRs at this point in the game.  Just because ads match personal data profiles isn&#8217;t enough by itself for it to be a robust ad platform if the users aren&#8217;t searching for squat.   I hope the true picture of Facebook&#8217;s effectiveness as an ad  platform emerges before it is too late.  If Facebook is able to IPO with such a shroud of mystery regarding the success of advertising on their platform, then a lot of people in the secondary markets may get burned ala Internet bubble 1.0.  Facebook investors &amp; execs have been very smart about fueling the hype but I hope public investors are smart enough to learn lessons from the past regarding buying into the hype.  Facebook is the sexy company right now but numbers should drive how much a company is worth  not hype.</p>
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		<title>By: Searchquant</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700490</link>
		<dc:creator>Searchquant</dc:creator>
		<pubDate>Thu, 25 Oct 2007 23:42:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700490</guid>
		<description>I&#039;ve been running several campaigns on Facebook, via their FlyerPro CPC-based ad offering which is analogous to Google&#039;s AdSense for Content. Whereas AdSense for Content averages ~0.15% CTR, FlyerPro is averaging 0.35%, which is to be expected given the better targeting options Facebook offers (company and/or network affiliations, for example). 

People do click on Facebook ads, and to a much greater degree than Google&#039;s *contextual* ad system (as distinct from their search ads which have 2.5-3% CTR on average). 

-SearchQuant</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been running several campaigns on Facebook, via their FlyerPro CPC-based ad offering which is analogous to Google&#8217;s AdSense for Content. Whereas AdSense for Content averages ~0.15% CTR, FlyerPro is averaging 0.35%, which is to be expected given the better targeting options Facebook offers (company and/or network affiliations, for example). </p>
<p>People do click on Facebook ads, and to a much greater degree than Google&#8217;s *contextual* ad system (as distinct from their search ads which have 2.5-3% CTR on average). </p>
<p>-SearchQuant</p>
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		<title>By: chris</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700487</link>
		<dc:creator>chris</dc:creator>
		<pubDate>Thu, 25 Oct 2007 23:41:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700487</guid>
		<description>The only ones who really believed MS invested 250 million in Facebook are the same ones that believe that Google paid 1 billion to Myspace for advertising.

Take a look at Fox Interactive&#039;s numbers ... where is the 1 billion?

The deal with Microsoft essentially is a round trip transaction.  Yes theý &quot;invest&quot; 250 mm, but guess what, they are guaranteed to get this back in &quot;revenue&quot; from FB.  FB agrees to give up a small shareholding for this, so that they can then proclaim their 15 billion valuation and the fact that MS invested at that amount.

Sorry, the winner in this deal is MS, and to a certain extant existing FB shareholders, who would be happy selling out at 10% of the purported &quot;valuation&quot;, since this limits their donwside even more.

The losers ... anyone in the public that invests post IPO, and any new FB employees.  Guess what, your options may get set at the 15 billion &quot;valuation&quot;meaning, there is not much upside for you.</description>
		<content:encoded><![CDATA[<p>The only ones who really believed MS invested 250 million in Facebook are the same ones that believe that Google paid 1 billion to Myspace for advertising.</p>
<p>Take a look at Fox Interactive&#8217;s numbers &#8230; where is the 1 billion?</p>
<p>The deal with Microsoft essentially is a round trip transaction.  Yes theý &#8220;invest&#8221; 250 mm, but guess what, they are guaranteed to get this back in &#8220;revenue&#8221; from FB.  FB agrees to give up a small shareholding for this, so that they can then proclaim their 15 billion valuation and the fact that MS invested at that amount.</p>
<p>Sorry, the winner in this deal is MS, and to a certain extant existing FB shareholders, who would be happy selling out at 10% of the purported &#8220;valuation&#8221;, since this limits their donwside even more.</p>
<p>The losers &#8230; anyone in the public that invests post IPO, and any new FB employees.  Guess what, your options may get set at the 15 billion &#8220;valuation&#8221;meaning, there is not much upside for you.</p>
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		<title>By: Rob</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700438</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Thu, 25 Oct 2007 23:16:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700438</guid>
		<description>@3 - When websites have articles posted that are of no interest to me I simply....don&#039;t read them. Give it a shot.</description>
		<content:encoded><![CDATA[<p>@3 &#8211; When websites have articles posted that are of no interest to me I simply&#8230;.don&#8217;t read them. Give it a shot.</p>
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		<title>By: FB User</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700427</link>
		<dc:creator>FB User</dc:creator>
		<pubDate>Thu, 25 Oct 2007 23:07:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700427</guid>
		<description>How many FB users are there?  I&#039;m one.  Why did I sign up - to see what all the hype was about.  Do I use it - hardly if any.  How many thousands of sign-ups are like me - lookyloos just wondering what the hype&#039;s about and not really using it or really caring about it.</description>
		<content:encoded><![CDATA[<p>How many FB users are there?  I&#8217;m one.  Why did I sign up &#8211; to see what all the hype was about.  Do I use it &#8211; hardly if any.  How many thousands of sign-ups are like me &#8211; lookyloos just wondering what the hype&#8217;s about and not really using it or really caring about it.</p>
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		<title>By: Chris Ar</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700421</link>
		<dc:creator>Chris Ar</dc:creator>
		<pubDate>Thu, 25 Oct 2007 23:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700421</guid>
		<description>Jeff,

How many times have you clicked on an ad on Facebook?

I have posted ads on other websites including social networking sites and have my adsense ads on Google 24x7. The CTR from Google is no where near CTR from ads from other sites. Our eyes have been trained to ignore ads on social networking sites. People come to Google to search for a service and they click on ads. People go to Facebook not to search for service or look for a company, they are looking to socialize. 

It is almost scary to think that there are people who think Facebook can compete with Google Adsense. There is a reason why Facebook will not reveal their CTR.</description>
		<content:encoded><![CDATA[<p>Jeff,</p>
<p>How many times have you clicked on an ad on Facebook?</p>
<p>I have posted ads on other websites including social networking sites and have my adsense ads on Google 24&#215;7. The CTR from Google is no where near CTR from ads from other sites. Our eyes have been trained to ignore ads on social networking sites. People come to Google to search for a service and they click on ads. People go to Facebook not to search for service or look for a company, they are looking to socialize. </p>
<p>It is almost scary to think that there are people who think Facebook can compete with Google Adsense. There is a reason why Facebook will not reveal their CTR.</p>
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		<title>By: Andy</title>
		<link>http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/comment-page-2/#comment-1700377</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Thu, 25 Oct 2007 22:38:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/25/facebook-taps-into-hedge-funds-for-500-million-more/#comment-1700377</guid>
		<description>Jeff,
I disagree. First, they can target all they want but user response will be low (FB&#039;s CTR are abysmal) simply because users come to FB to socialize and mostly ignore ads. While Google users specifically search for things that Google offers them through their ads.
Second,  their targeting ability is low. Through their adsense clone FB can focus on the info users provide -- favorite books, movies, and vague &quot;interests&quot;.  It&#039;s not specific. Best they can do is zero in on specific demographics -- 18-22 single females living in Seattle. But this still doesn&#039;t overcome their main problem -- most FB users simply ignore ads.
Basically, FB can not successfully monetize their user base to justify even a $2 billion valuation. Economist has interesting analysis. imo.http://www.economist.com/business/displaystory.cfm?story_id=9990635</description>
		<content:encoded><![CDATA[<p>Jeff,<br />
I disagree. First, they can target all they want but user response will be low (FB&#8217;s CTR are abysmal) simply because users come to FB to socialize and mostly ignore ads. While Google users specifically search for things that Google offers them through their ads.<br />
Second,  their targeting ability is low. Through their adsense clone FB can focus on the info users provide &#8212; favorite books, movies, and vague &#8220;interests&#8221;.  It&#8217;s not specific. Best they can do is zero in on specific demographics &#8212; 18-22 single females living in Seattle. But this still doesn&#8217;t overcome their main problem &#8212; most FB users simply ignore ads.<br />
Basically, FB can not successfully monetize their user base to justify even a $2 billion valuation. Economist has interesting analysis. imo.http://www.economist.com/business/displaystory.cfm?story_id=9990635</p>
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