Recommendation based social network Trusted Opinion has raised $1.3 million Series A, although the investors are not being disclosed (we did ask).
Palo Alto based Trusted Opinion offers community based product ratings and recommendations in a social networking setting. The focus is on friends recommending things to friends, such as movies and DVD’s.
The company added support for Netflix queuing in July, allowing members to port recommendations into Netflix.
Trusted Opinion has dumped the awful logo Michael noted in February, and with a some-what better new look has grown to 350,000 registered members and is adding 3,000 new members a day.
Trusted Opinion’s service overlaps with a number of other social networks and other startups including Yelp and Flixster.
I click on the Movies Updates link and someone recommended Nash Bridges. Game over for me.
Old logo was much better – it looked like an “official” seal and gave the site the air of legitimacy.
New logo looks like any number of lame web 2.0 companies. Might make TechCrunch staff warm and fuzzy, but this means nothing to their intended audience.
This is the problem with web tech culture. Too much crowdthink. Someone step up and do something crazy, unrelated to widgets or myspace or facebook or mashups without mentioning ruby or google maps or jason calacanis or mike arrington or dave winer or robert scoble.
The “new” logo pretty much sucks too. It looks like a designer from Google made it.
Hey guys, here is the new logo…
Ok, trying again…
http://farm3.st...071673b.jpg?v=0
Remember Gazooba back into 2000