Chinese portal (and NASDAQ listed) Sohu.com is claiming exclusive internet advertising rights for the Beijing Olympics, resulting in a dispute between Chinese internet companies.
Sohu.com paid $30 million in 2005 for the rights to host the games website for the Beijing Olympics and to use the logo of the event, however is now claiming the deal includes exclusive rights to host all advertising by Beijing Games sponsors that use the official games logo. As AFP points out, this would be the like NBC claiming that advertisers could only advertise Olympic related ads on their network, and could not do so elsewhere.
The International Olympic Committee has said that the deal should not include exclusive advertising, however the Beijing Olympic Organizing Committee (the BOCOG) is yet to rule on the claim.
Other Chinese sites have formed an alliance against Sohu.com to fight the claim and plan to offer Olympic Internet content with advertising in 2008.
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The Chi-comms are really coming arround nicely are’nt they?
Soon there won’t be a communist in the bunch!
http://fakesteveballmer.blogspot.com
Man..there is too much chaos in chinese market.
So sohu strikes gold. Olampic is really a mega event for World Sports at stake billions of dollars.
http://tekno-world.blogspot.com
Can someone help me understand the value of this post when it is just summarizing the new from AFP/yahoo news?
Sure, I did not read about it there.
I heard that an editor of Sohu.com may earn more than 10K (Plus gray part)a month. Unbelievable….
bullshit….let’s see wht’s gonna happen
I also read this kind of news early this year on sohu’s own site, and thought that they were really overbearing, that s*cks especially when it is related with the olympic games.
@Den. Yes, 10K RMB / Yuan.
I have no idea how they would control this or if it is even possible. There are plenty of official Chinese websites displaying the Olympic logo.