Comments on: YieldBuild Will Try To Optimize AdSense, Pay You More http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/ Startup and Tech News Sat, 17 May 2008 07:06:10 +0000 http://wordpress.org/?v=2.3.3 By: Using Pubmatic Could Land You Some Free Advertising http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1716261 Using Pubmatic Could Land You Some Free Advertising Wed, 31 Oct 2007 23:50:21 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1716261 [...] are several engines out there already, including YieldBuild and The Rubicon Project. Now TechCrunch 40 finalist Pubmatic is hosting a contest to draw more [...] […] are several engines out there already, including YieldBuild and The Rubicon Project. Now TechCrunch 40 finalist Pubmatic is hosting a contest to draw more […]

]]> By: KillerStartups.com http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1696640 KillerStartups.com Wed, 24 Oct 2007 15:23:18 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1696640 <strong>YieldBuild.com - Optimize Your Ads Get More Cash...</strong> I found your entry interesting do I've added a Trackback to it on my weblog :)... YieldBuild.com - Optimize Your Ads Get More Cash…

I found your entry interesting do I’ve added a Trackback to it on my weblog :)…

]]> By: BuzzillionsJim http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1691781 BuzzillionsJim Mon, 22 Oct 2007 20:54:23 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1691781 Hey , what about getting Google Website Optimizer (Google's own testing product) to work with AdSense ;) Hey , what about getting Google Website Optimizer (Google’s own testing product) to work with AdSense ;)

]]> By: share.websitemagazine.com http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1691539 share.websitemagazine.com Mon, 22 Oct 2007 19:09:56 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1691539 <strong>YieldBuild Will Try To Optimize AdSense, Pay You More...</strong> There are a lot of factors that go into getting the most out of your ad units. They range from placement, color, ad network, or even time of day. Each of these factors can affect ad performance... YieldBuild Will Try To Optimize AdSense, Pay You More…

There are a lot of factors that go into getting the most out of your ad units. They range from placement, color, ad network, or even time of day. Each of these factors can affect ad performance…

]]> By: Joe DiPasquale http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1690345 Joe DiPasquale Mon, 22 Oct 2007 04:31:18 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1690345 We've been using YieldBuild on www.CollegeWikis.com - I encourage people to try it out. We’ve been using YieldBuild on http://www.CollegeWikis.com - I encourage people to try it out.

]]> By: Mitch http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1690252 Mitch Mon, 22 Oct 2007 03:17:42 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1690252 Well this is something new for me to blog about. However what scares me is the part of the article that says it takes Yield Build about 100k impressions to train the system. 100k impressions isn't pocket change for many webmasters, especially new ones that are just starting out. Will this program help small time bloggers or is it specifically targeting only people with high traffic by stating that impression count? Also the comment from Curious George is also valid too. What is to stop people from using the product, copying the layout of the ads once they've been optimized, and then quiting the program? People abusing the program like that will eventually force Yieldbuild to apply a starting fee later on. Well this is something new for me to blog about. However what scares me is the part of the article that says it takes Yield Build about 100k impressions to train the system. 100k impressions isn’t pocket change for many webmasters, especially new ones that are just starting out. Will this program help small time bloggers or is it specifically targeting only people with high traffic by stating that impression count?

Also the comment from Curious George is also valid too. What is to stop people from using the product, copying the layout of the ads once they’ve been optimized, and then quiting the program? People abusing the program like that will eventually force Yieldbuild to apply a starting fee later on.

]]> By: Voices.com http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1689628 Voices.com Sun, 21 Oct 2007 18:57:01 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1689628 Paul, Good work. You've done a tremendous job with HubPages, so I'm sure you'll crack the code for YieldBuild too. Have you closed for beta testing already? I only saw a "sign in" page and no "sign up" info. Paul,

Good work. You’ve done a tremendous job with HubPages, so I’m sure you’ll crack the code for YieldBuild too.

Have you closed for beta testing already? I only saw a “sign in” page and no “sign up” info.

]]> By: Curious George http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1689495 Curious George Sun, 21 Oct 2007 16:16:17 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1689495 @Paul Edmonson: What does YieldBuild get out of helping publishers? What is the business model? Ah, the 3%. What stops the publisher for using YB for training and figuring out the optimal layout and quitting YB after that? Sure, any further optimization will stop, but if in 30 days things get optimized enough.... and if they do not get optimized enough, then that's bad for you - 30 days is a long time! @Paul Edmonson:
What does YieldBuild get out of helping publishers? What is the business model? Ah, the 3%.
What stops the publisher for using YB for training and figuring out the optimal layout and quitting YB after that? Sure, any further optimization will stop, but if in 30 days things get optimized enough…. and if they do not get optimized enough, then that’s bad for you - 30 days is a long time!

]]> By: Three Blog http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1688987 Three Blog Sun, 21 Oct 2007 10:07:03 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1688987 Adsense is vital for many blogger and anything which will optimise and increase adsense revenue is a good idea in my book. Adsense is vital for many blogger and anything which will optimise and increase adsense revenue is a good idea in my book.

]]> By: The Business of Software http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1688542 The Business of Software Sun, 21 Oct 2007 05:07:15 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1688542 Interesting Interesting

]]> By: Patrick http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1688248 Patrick Sun, 21 Oct 2007 02:42:31 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1688248 I would really need these info because i'm new at blogging... maybe you guys would have suggestions with regards to my ads... www.patrickmontes.net/realitybites www.patrickmontes.net/giftbox www.patrickmontes.net I would really need these info because i’m new at blogging…

maybe you guys would have suggestions with regards to my ads…

http://www.patrickmontes.net/realitybites
http://www.patrickmontes.net/giftbox
http://www.patrickmontes.net

]]> By: Paul Edmondson http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687655 Paul Edmondson Sat, 20 Oct 2007 21:53:53 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687655 Ella Chloe, Publishers on HubPages have enjoyed YieldBuild as the monetization engine for several months. Everybody that publishes on hubpages.com gets YieldBuild as part of the platform. HubPages.com continues to do well. It's now about 3.4 million monthly visitors and growing. Now publishers can run the YieldBuild monetization engine on their own sites. I posted an earlier comment clarifying a few points about YieldBuild. Perhaps it needs to be approved before it will show up in the comments here. Paul Edmondson CEO Ella Chloe, Publishers on HubPages have enjoyed YieldBuild as the monetization engine for several months. Everybody that publishes on hubpages.com gets YieldBuild as part of the platform. HubPages.com continues to do well. It’s now about 3.4 million monthly visitors and growing.

Now publishers can run the YieldBuild monetization engine on their own sites. I posted an earlier comment clarifying a few points about YieldBuild. Perhaps it needs to be approved before it will show up in the comments here.

Paul Edmondson
CEO

]]> By: David http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687631 David Sat, 20 Oct 2007 21:38:25 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687631 Let's give it a shot. Adsense isn't that great, all my buddies and I got suspended for no reason even we did not cheat; and we cannot disbute or. Let’s give it a shot. Adsense isn’t that great, all my buddies and I got suspended for no reason even we did not cheat; and we cannot disbute or.

]]> By: ella chloe http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687477 ella chloe Sat, 20 Oct 2007 19:50:23 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687477 wonder why is hubpages going into the ad optimization biz from their original business of a content publishing platform. Is that area not hot anymore. any insights? wonder why is hubpages going into the ad optimization biz from their original business of a content publishing platform. Is that area not hot anymore. any insights?

]]> By: Shams http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687440 Shams Sat, 20 Oct 2007 19:30:03 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687440 Something new is fine, but will techcrunch be the first one to display the ads? Something new is fine, but will techcrunch be the first one to display the ads?

]]> By: kid mercury http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687336 kid mercury Sat, 20 Oct 2007 18:34:17 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687336 i'm very bearish on this. the next step is in blurring the distinction between content and ads, and making ads a fundamental part of the user experience. this requires a lot of knowledge about the business objectives and the target market -- knowledge that is very hard to automate and analyze (unless you're google). i’m very bearish on this. the next step is in blurring the distinction between content and ads, and making ads a fundamental part of the user experience. this requires a lot of knowledge about the business objectives and the target market — knowledge that is very hard to automate and analyze (unless you’re google).

]]> By: Paul Edmondson http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687330 Paul Edmondson Sat, 20 Oct 2007 18:30:52 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687330 I want to clarify that YieldBuild is what we call a behavioral formatting yield optimization engine. It works with your existing AdSense account, so you will still get paid by Google or the other ad networks we support. YieldBuild will help you recognize their true earning potential. At its core, YieldBuild increases the performance of Ad networks like Ad Sense, eBay AdContext and YPN by setting up zones in your pages that will be tested and retested to yield the highest effective CPMs. All of the ad placement and formatting attributes (color, size, borders, link color etc.) is done automatically. The net result is publishers earn substantially more money and they don't have to run test manually which saves time. And since YieldBuild is a web service that is as simple as adding a little javascript to a page,we are constantly monitoring the performance of the set of ads getting served, so if ad blindness sets in, the ad layouts will be automatically adjusted. Thank you to everyone that has applied to our private beta. The response has been incredible! Paul Edmondson CEO I want to clarify that YieldBuild is what we call a behavioral formatting yield optimization engine. It works with your existing AdSense account, so you will still get paid by Google or the other ad networks we support. YieldBuild will help you recognize their true earning potential.

At its core, YieldBuild increases the performance of Ad networks like Ad
Sense, eBay AdContext and YPN by setting up zones in your pages that will be tested and retested to yield the highest effective CPMs. All of the ad placement and formatting attributes (color, size, borders, link color etc.) is done automatically. The net result is publishers earn substantially more money and they don’t have to run test manually which saves time. And since YieldBuild is a web service that is as simple as adding a little javascript to a page,we are constantly monitoring the performance of the set of ads getting served, so if ad blindness sets in, the ad layouts will be automatically adjusted.

Thank you to everyone that has applied to our private beta. The response has been incredible!

Paul Edmondson
CEO

]]> By: Tim Jones http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687329 Tim Jones Sat, 20 Oct 2007 18:30:51 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687329 Wow - something featured on TechCrunch that actually might be useful. :-) Seriously, if they can indeed boost publishers revenues by 50-100%, they are going to have a lot of business on their hands. Not clear what their revenue model is though. Do they take a cut of the increased revenues they create for publishers? That would seem fair. How long till Google buys them? Wow - something featured on TechCrunch that actually might be useful. :-) Seriously, if they can indeed boost publishers revenues by 50-100%, they are going to have a lot of business on their hands.

Not clear what their revenue model is though. Do they take a cut of the increased revenues they create for publishers? That would seem fair.

How long till Google buys them?

]]> By: Otis Gospodnetic http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687287 Otis Gospodnetic Sat, 20 Oct 2007 18:01:26 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687287 How come TechCrunch itself is not using this, if it's that good? (not saying it is not, just asking an obvious question) How come TechCrunch itself is not using this, if it’s that good? (not saying it is not, just asking an obvious question)

]]> By: Anne H http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687228 Anne H Sat, 20 Oct 2007 17:18:17 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687228 One item people may want to remember is that it takes time for these systems to optimize. Your AdSense revenue may decline until the system has been trained. People may want to make sure they're comfortable with the time frame by figuring how long it takes your site to get the 100,000 impressions. You may also see some interesting color combinations as well. One item people may want to remember is that it takes time for these systems to optimize. Your AdSense revenue may decline until the system has been trained. People may want to make sure they’re comfortable with the time frame by figuring how long it takes your site to get the 100,000 impressions.

You may also see some interesting color combinations as well.

]]> By: steve ballmer http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687214 steve ballmer Sat, 20 Oct 2007 17:07:12 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687214 Too little too late, Microsoft is getting into ads, we will do it right! http://fakesteveballmer.blogspot.com Too little too late, Microsoft is getting into ads, we will do it right!

http://fakesteveballmer.blogspot.com

]]> By: Stanley Wong http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687152 Stanley Wong Sat, 20 Oct 2007 16:32:41 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687152 Looks to be built on a simple Taguchi Multivariate Testing (MVT) algorithm. The Taguchi method is perfect for something like this. This is not new. There are other companies that offer something similar to this for quite a while. For example: Vertster - http://www.vertster.com/ SiteTuners - http://www.sitetuners.com/ The promise with new startups like the Rubicon Project is to do these types of optimizations automatically. There are a lot of inefficiencies in Internet Advertising. Looks to be built on a simple Taguchi Multivariate Testing (MVT) algorithm. The Taguchi method is perfect for something like this.

This is not new. There are other companies that offer something similar to this for quite a while. For example:
Vertster - http://www.vertster.com/
SiteTuners - http://www.sitetuners.com/

The promise with new startups like the Rubicon Project is to do these types of optimizations automatically. There are a lot of inefficiencies in Internet Advertising.

]]> By: Thinker http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687150 Thinker Sat, 20 Oct 2007 16:30:43 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687150 Well, I think there will be lot of small companies that will launch in these arena. It's good in a way as the singular dependency on adsense will finally go away. Ad sense as it is pays peanuts for ads. They might pay almonds! LOL what a funny joke(read being sarcastic)! Well, I think there will be lot of small companies that will launch in these arena. It’s good in a way as the singular dependency on adsense will finally go away. Ad sense as it is pays peanuts for ads. They might pay almonds! LOL what a funny joke(read being sarcastic)!

]]> By: denver http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687125 denver Sat, 20 Oct 2007 16:12:59 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687125 i am going to try it...Everyone is willing to earn more money, but I really like google adsense, since it has plenty of advertisers i am going to try it…Everyone is willing to earn more money, but I really like google adsense, since it has plenty of advertisers

]]> By: S.Siddiqui http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687083 S.Siddiqui Sat, 20 Oct 2007 15:44:28 +0000 http://www.techcrunch.com/2007/10/19/yieldbuild-will-try-to-pay-you-more-than-adsense/#comment-1687083 and now as TechCrunch has featured this service. So it should be getting the fame they dreamed of..! nofullstop[dot]com sorry but had to Leave my URL this way as it is being blocked by akismet. I dont know why?? I am not a BOT :( and now as TechCrunch has featured this service. So it should be getting the fame they dreamed of..!

nofullstop[dot]com

sorry but had to Leave my URL this way as it is being blocked by akismet. I dont know why?? I am not a BOT :(

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