Comments on: Interwoven Acquires Optimost For $52 Million http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/ Startup and Technology News Tue, 10 Nov 2009 21:32:12 -0800 hourly 1 By: MATT http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/comment-page-1/#comment-1685167 MATT Fri, 19 Oct 2007 15:18:31 +0000 http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/#comment-1685167 a lot of them grown in house. Even though I’ve never used optimimost’s toolset before a lot of them grown in house. Even though I’ve never used optimimost’s toolset before

]]> By: HELM, WHM/cPanel, Windows, Linux and SEO Blog » Blog Archive » Searcharazzi Alert: Interwoven to Acquire Optimost http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/comment-page-1/#comment-1683529 HELM, WHM/cPanel, Windows, Linux and SEO Blog » Blog Archive » Searcharazzi Alert: Interwoven to Acquire Optimost Fri, 19 Oct 2007 01:35:09 +0000 http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/#comment-1683529 [...] a few weeks after Offermatica was picked up by Omniture, TechCrunch reports that Interwoven has agreed to buy Optimost for $52 million in [...] [...] a few weeks after Offermatica was picked up by Omniture, TechCrunch reports that Interwoven has agreed to buy Optimost for $52 million in [...]

]]> By: Wire & Media » Interwoven To Acquire Website Optimization Pioneer Optimost - Global Media Intelligence http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/comment-page-1/#comment-1682429 Wire & Media » Interwoven To Acquire Website Optimization Pioneer Optimost - Global Media Intelligence Thu, 18 Oct 2007 17:35:10 +0000 http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/#comment-1682429 [...] This release has also received coverage from TechCrunch. [...] [...] This release has also received coverage from TechCrunch. [...]

]]> By: gives http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/comment-page-1/#comment-1682388 gives Thu, 18 Oct 2007 17:17:46 +0000 http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/#comment-1682388 Google Website Optimizer= free may not do all, but will sooner rather than later. not worth $52MM, IMO Google Website Optimizer= free

may not do all, but will sooner rather than later.

not worth $52MM, IMO

]]> By: bl.asphemo.us http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/comment-page-1/#comment-1682355 bl.asphemo.us Thu, 18 Oct 2007 17:06:43 +0000 http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/#comment-1682355 Multivariate testing is a good thing. If one has a long-standing piece of top-converting creative - something as complex as a landing page or even as elemental as a banner ad - sometimes multivariate can be the only way to go in determining what will make it perform even better. Technically one doesn't need a dedicated software tool to do it, but a good one still helps... That said, I've not tried any of Optimost's solutions yet, either... Multivariate testing is a good thing. If one has a long-standing piece of top-converting creative – something as complex as a landing page or even as elemental as a banner ad – sometimes multivariate can be the only way to go in determining what will make it perform even better. Technically one doesn’t need a dedicated software tool to do it, but a good one still helps… That said, I’ve not tried any of Optimost’s solutions yet, either…

]]> By: Shawn http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/comment-page-1/#comment-1682236 Shawn Thu, 18 Oct 2007 16:19:01 +0000 http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/#comment-1682236 @Jeremy: Very useful comment, thank you. Just the right mix of humility and informativeness that I like. @Jeremy: Very useful comment, thank you. Just the right mix of humility and informativeness that I like.

]]> By: Jeremy http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/comment-page-1/#comment-1682207 Jeremy Thu, 18 Oct 2007 16:05:14 +0000 http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/#comment-1682207 These guys were serious pioneers in the field. I remember reading about them back in 2001, years before I got around to writing an amateurish a/b testing script. Several companies I've worked for have used various flavors of multivariate & a/b testing technology, a lot of them grown in house. Even though I've never used optimimost's toolset before, they have a lot of fans and many clients of mine have talked to them. Congrats, it seems like a big win for them. These guys were serious pioneers in the field. I remember reading about them back in 2001, years before I got around to writing an amateurish a/b testing script.

Several companies I’ve worked for have used various flavors of multivariate & a/b testing technology, a lot of them grown in house. Even though I’ve never used optimimost’s toolset before, they have a lot of fans and many clients of mine have talked to them.

Congrats, it seems like a big win for them.

]]> By: Steve Ballmer http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/comment-page-1/#comment-1681952 Steve Ballmer Thu, 18 Oct 2007 13:29:20 +0000 http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/#comment-1681952 "real-time multivariable testing and Website optimization" Oh yeah, I have always wanted that! http://fakesteveballmer.blogspot.com “real-time multivariable testing and Website optimization”
Oh yeah, I have always wanted that!

http://fakestev...er.blogspot.com

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