« Previous post
Next post »

October 18, 2007

Interwoven Acquires Optimost For $52 Million

Duncan Riley

8 comments »

optimost.jpgCMS provider Interwowen has acquired New York City based Optimost for $52 million in an all cash deal.

Optimost provides web optimization services for clients including Ask.com, Auto Trader, Delta Air Lines, FAO Schwarz, Lenovo, and MGM Mirage.

Interwoven said that Optimost’s software-as-a-service model will strengthen Interwoven’s offerings by adding real-time multivariable testing and Website optimization to its portfolio.

The acquisition is expected to be completed in the 4th quarter.

  • Sphere It

This entry was posted on Thursday, October 18th, 2007 at 5:29 am and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Trackbacks/Pings (Trackback URL)

  1. Wire & Media » Interwoven To Acquire Website Optimization Pioneer Optimost - Global Media Intelligence

    October 18th, 2007 at 10:35 am

  2. HELM, WHM/cPanel, Windows, Linux and SEO Blog » Blog Archive » Searcharazzi Alert: Interwoven to Acquire Optimost

    October 18th, 2007 at 6:35 pm

Comments

RSS feed for comments on this post.

  1. Steve Ballmer

    October 18th, 2007 at 6:29 am

    “real-time multivariable testing and Website optimization”
    Oh yeah, I have always wanted that!

    http://fakesteveballmer.blogspot.com

  2. Jeremy

    October 18th, 2007 at 9:05 am

    These guys were serious pioneers in the field. I remember reading about them back in 2001, years before I got around to writing an amateurish a/b testing script.

    Several companies I’ve worked for have used various flavors of multivariate & a/b testing technology, a lot of them grown in house. Even though I’ve never used optimimost’s toolset before, they have a lot of fans and many clients of mine have talked to them.

    Congrats, it seems like a big win for them.

  3. Shawn

    October 18th, 2007 at 9:19 am

    @Jeremy: Very useful comment, thank you. Just the right mix of humility and informativeness that I like.

  4. bl.asphemo.us

    October 18th, 2007 at 10:06 am

    Multivariate testing is a good thing. If one has a long-standing piece of top-converting creative - something as complex as a landing page or even as elemental as a banner ad - sometimes multivariate can be the only way to go in determining what will make it perform even better. Technically one doesn’t need a dedicated software tool to do it, but a good one still helps… That said, I’ve not tried any of Optimost’s solutions yet, either…

  5. gives

    October 18th, 2007 at 10:17 am

    Google Website Optimizer= free

    may not do all, but will sooner rather than later.

    not worth $52MM, IMO

  6. MATT

    October 19th, 2007 at 8:18 am

    a lot of them grown in house. Even though I’ve never used optimimost’s toolset before

« Previous post
Next post »