CMS provider Interwowen has acquired New York City based Optimost for $52 million in an all cash deal.
Optimost provides web optimization services for clients including Ask.com, Auto Trader, Delta Air Lines, FAO Schwarz, Lenovo, and MGM Mirage.
Interwoven said that Optimost’s software-as-a-service model will strengthen Interwoven’s offerings by adding real-time multivariable testing and Website optimization to its portfolio.
The acquisition is expected to be completed in the 4th quarter.
“real-time multivariable testing and Website optimization”
Oh yeah, I have always wanted that!
http://fakestev...er.blogspot.com
These guys were serious pioneers in the field. I remember reading about them back in 2001, years before I got around to writing an amateurish a/b testing script.
Several companies I’ve worked for have used various flavors of multivariate & a/b testing technology, a lot of them grown in house. Even though I’ve never used optimimost’s toolset before, they have a lot of fans and many clients of mine have talked to them.
Congrats, it seems like a big win for them.
@Jeremy: Very useful comment, thank you. Just the right mix of humility and informativeness that I like.
Multivariate testing is a good thing. If one has a long-standing piece of top-converting creative – something as complex as a landing page or even as elemental as a banner ad – sometimes multivariate can be the only way to go in determining what will make it perform even better. Technically one doesn’t need a dedicated software tool to do it, but a good one still helps… That said, I’ve not tried any of Optimost’s solutions yet, either…
Google Website Optimizer= free
may not do all, but will sooner rather than later.
not worth $52MM, IMO
a lot of them grown in house. Even though I’ve never used optimimost’s toolset before