This Monday, MTV quietly deployed a Hot or Not competitor called NextorNot.
The premise, as with Hot or Not, is simple: users flip through “profiles” of other users (consisting mainly of a portraits) and indicate whether they think the people in the profiles are attractive or not. In NextorNot’s case, you hit the “I Like” button to indicate you find the user attractive or the “Next” button to see the next profile (thus, the “not” in NextorNot is actually a good thing).
Depending on viewers’ behavior, users with profiles rack up points based on how much time people spend on their profiles. The more you sit and look at a profile, the more seconds the user gets added to their total. If you hit the “I Like” button, the user automatically gets tallied five extra minutes.
MTV’s twist to this tried-and-true formula is to feature the “hottest” guys and girls from each day on their three dating shows: NEXT, Parental Control and Exposed. If you prefer not to watch TV, you can check out the highest rated users from each day on the site itself. Your own stats (how many people have “liked” or “nexted” you, etc.) are also available on the site.
Recently we wondered whether Hot or Not should ditch its website and turn into a Facebook application. The company recently abandoned its attempt to sustain a business model based on completely free dating services.
MTV’s parent company, Viacom, has been busy in the Web 2.0 sphere recently, launching a disassociated social network called Flux, previously known as Tagworld.
This looks for a different segment though.
Hot or Not? Why ape a web-biz that has been around forever? and is still looking for a biz model.
biz.
Rajan - how so?
what da hell is wrong with MTV????????
how about they go back to playing music videos instead of stupid shows and crappy ripped off websites!
i hope they go bankrupt someday.
I admit it does look better than hotornot.com.
Half of the users will press the wrong button….
The decline of our society continues.
@ Ronald.
amen brother.
HotorNot has a better name than NextorNot
as for @7, put a sock in it…this country isn’t a dictatorship.
if you want to live in a ’superior’, boring, country move to a communist place
Not.
Next is a popular dating show on MTV. You say Next to ugly or lame people on the show. This is a logical extension. I’m surprised it even took them this long to make this. As a big corporation that harps on trendspotting and trendsetting, they sure f-ing slow. Their Twitter promo of the VMAs was horrendous too. Their Flash homepage is also slow to adapt new things, HD music videos? social network a la iminlikewithyou? music suggestion features a la pandora?
Whoever their web strategy VP is now, he or she needs to be fired. Hire a 22 year old kid, instead.
Thank you for the post.
Success in business basically comes down to two things: innovation and marketing. It doesn’t matter if you are launching a website or selling widgets.
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@7: Says the person..ah, nevermind. You apologized.
Hmmm, this means there is still room for HottieMe.com
LOL
boring …
… i couldn’t agree more with #10 above!
i liked it — full of cute girlies and very innovative for a big company, at lease MTV is building cool stuff instead of waiting for someone else to make it, buying it for insane amounts of money, and then ruining it. The site is trying to take concepts that are out there and spinning them in smart ways and I, for one, give them credit for doing it by themselves.
Oh and to ZiZi — you clearly don’t watch MTV, they do play music videos and ton of them. Are you pissed because they don’t ONLY play music videos? Think buddy think — it’s GOOD to expand and evolve.
zizi - stream videos for free, duh. tv + music videos = over (who wants to watch the commercials anyways).
and sure it might not be the high point of our society but jeez it’s more entertaining for a 17 year old than our bickering about what is entertaining. put something meaningful out there and stop all the bitterness.
it’s funny. go mtv! you get those kids with loose morals and a fast internet connection and you show em whats up.
Shallow, vain and conceited or Not.com That’s whats coming next.
http://fakesteveballmer.blogspot.com
hahha 19 yeah
Welcome to the internet SteveBall
There also a new one called GotCast.com
wonder what James Hong thinks of this?
I wouldn’t pin it as a competitor to HotorNot. That’s probably not the angle they’re aiming for. Most likely, they’re using it for casting purposes. And in that sense, it’s a brilliant idea. Let the power of the find the hottest people for their show, which in turn drives more viewers to it.
http://www.kineda.com/become-a.....nextornot/
All techcrunch blog news got weird. I was wondering does Techcrunch journalist(s) take drugs something like steve jobs’s took rainbow stuff back in 1960s?
Maybe it’s true… in order to get a job at Techcrunch. You must take illegal drugs in order to become culture fit for techcrunch job.
I think MTV’s digital strategy is in “Flux.” There to old school now!
I don’t know if Techcrunch’s jouirnalists take drugs but I do.
Since it’s always cool to be anti-trend is it cool to love corprate america and love mtv? where can i buy some rainbow stuff?
we’re being digged!:: http://www.techcrunch.com/2007.....nextornot/
If James Hung saw this. I guess he have to hire more graphical & programmer talent.
He made the UI terrible in first place.
um yeah 28 you are on drugs - the link is http://www.techcrunch.com/2007.....nextornot/
I think Techcrunch took drugs….. Blog style got weird. Except… Business 2.0 guy Erick… He’s good & clean.
I’m not 100% sure…It’s sorta like techcrunch meets Robin Williams or Steve Jobs.
wait i’m on drugs too http://digg.com/offbeat_news/M....._NextorNot
I think someone should launch FadOrNot.com site where people can rate or vote if today’s hot stuff is fad or not. And later check in the future to see if it comes to pass or not..
Remember myspace of 5 years ago geocities.com, lycos.com etc. So may the same happen to myspace, facebook (I love facebook), and the likes?
Share your thoughts.
Oh, one more thing, FadOrNot.com is for sale at 10 Russian rupees.
Hey, Techcrunch…
How about write startup something about anti-drug, treehugging or good mother nature, maybe something good website?
Don’t give to Erick. It’s not fair !!! Blogging news got weird. I’m dead serious.
next
creativity anyone?
perk up everyone, i don’t see you all creating anything better eh? at least they are doin something, what are the rest of you doing? oh thats right, sitting on here.
No more Skanky website or ashton kutcher wananbe or partying going websites… Please….
Just keep the website clean or drugs free website. Techcrunch druggie journalist(s) need to work harder. If not, I’ll be start reading Erick’s blog news.
well..I guess these services are ok but shouldn’t business be about making money?? I see that in weather site, but not in these social network things. at best what they serve is to establish a brand name but Mtv already has that. So I don’t know what the purpose of this is?
the world as we know it is becoming digital, soon everything will be done online. Its just a matter of time before a company like mtv becomes “outdated” which its already on its way to if it doesn’t score a big hitting website soon.
I so do not like the design. Too convoluted.
I just like regular posters…
This is about…Uhm…
I’m reading it…. Uhm.. uhm…
Let’s see…
What is this about?
This about re-inventing wheel social network website or something else?
@42 - Don’t discriminate, this post is certainly newsworthy. Get back to your day job!
Anyone who works or watches MTV should be shot dead. The worst thing to happen to america and the world, hands down.
@33 I think your either referring to either russian rubles or Indian rupees…just my 2 cents
why is it cool to hate MTV? If you don’t get this site then ur probably not the demographic they are trying to reach..
What do kids do? Look at each other and see who looks the best.. Were not dealing with rocket scientists.
You guys sound like whiny little girls
You idiots really cluttered up the comments real fast
right #47,, your comments are so much less idiotic than everyone else
Although I agree that “NextorNot” fits MTV as an extension of their popular dating show, the title is a COMPLETE jock of HotorNot. You would think that MTV would be more creative. When we were coming up with a name for our talent ranking site, we purposely avoided calling it “FameOrShame” and went with “Famesource.com” instead.
Allen
Famesource.com - Claim your fame!
http://www.famesource.com/?r=13
HowdoILook.amIPtreety.com
sheesh
http://fakesteveballmer.blogspot.com