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October 17, 2007

HP’s Tabblo Inks Web-To-Print Deals With Disney, Flickr, and Others

Erick Schonfeld

9 comments »

picture-7.pngHewlett-Packard wants you to print as many digital photos and other content from the Web as possible. To that end, it bought Boston-based startup Tabblo last spring because of the software it developed to ingest any Web content on one end and spit it out in printable form on the other. Today, Tabblo announced a bunch of deals it’s been working on since it was acquired, including partnerships with Disney, Flickr, Windows Live Space, and the Graffiti Application for Facebook.

With Flickr, for instance, you can use Tabblo to create albums, posters, or photo cubes. (Flickr has a similar deal with Blurb around photo books). Facebook artists proficient at Graffiti, can now print out their creations as posters as well. And 13-year-old fans of Disney pop star Hannah Montana will be able to create concert memento books combining glam shots with their own photos. Tabblo splits the revenues from the $30 books or other printed products with its partners. If you print it yourself, it’s free (but HP still wins if you use an HP printer).

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This entry was posted on Wednesday, October 17th, 2007 at 6:48 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. Jessica Mah

    October 17th, 2007 at 6:56 pm

    Your first writeup about these guys implied question of whether or not these guys can actually make money from printing out photos. They were acquired, but do we actually think these guys are making a killing from this business?

    Partnership with the graffiti application on facebook…. that’s just freaking cool.

    Facebook this and facebook that. This partnership is a really cool way to monetize off an application!

    Jessica Mah - ignorant web 2.0 entrepreneur and college sophomore

  2. Techcrunch need rehab

    October 17th, 2007 at 7:11 pm

    This is what I like about Erick’s blog. It’s clean & drugs free.
    Rest of bloggers sound like drug users. They need britney spears’ drug or drink rehab center.

    Mark, Nick, Duncan. and Mike…

    I wonder what party did they go to last sunday.

  3. David Mackey

    October 17th, 2007 at 7:16 pm

    Sweet deal for HP - those are some major partners.

  4. moham polik

    October 17th, 2007 at 7:43 pm

    cool article, i hope it helps hp, they need some help - is hp a tc sponsor - they add button for print post on every article - i bet they pay money for that - should disclosure be there?

  5. Girissh

    October 17th, 2007 at 9:14 pm

    This is getting big. HP has started India site too. There are many regional players in India. Waiting to see how the local sites gear up to face competition from giants such as HP and flickr.

    Girissh
    Senior Editor
    http://www.contentconcepts.in
    Content Development and Editorial Services, India.

  6. Jay

    October 17th, 2007 at 9:19 pm

    IF we use an hp printer? There are other brands?!

  7. Edward Printer

    October 27th, 2007 at 6:07 pm

    Smart strategy from HP…great idea to get users to burn through expensive printer ink cartridges and toner. Thankfully people have alternative compatible ink choices at far cheaper price points.

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