Counterstrike: Murdoch, DeWolfe Announce MySpace Platform and New Privacy Controls

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1. * MISS UNIVERSE
   

   October 17th, 2007 at 8:06 pm

   It will be interesting to see if this takes a bite out of Facebook’s growth.

   It is amazing how usually those 2nd best competitors are the ones to innovate, but when the giants see how effective the ideas become - they copy them.

   Normally, those in first place will leave a good thing alone if it is working well

2. Allen Stern
   

   October 17th, 2007 at 8:07 pm

   Business contacts on MySpace - oh yea that will happen.

3. TechTownNC
   

   October 17th, 2007 at 8:11 pm

   MySpace platform and the Fox Business News Channel in one week - Murdoch is on a tear. Next thing you know people will even start paying attention to MySpace News. Or maybe that’s asking too much.

4. AW
   

   October 17th, 2007 at 8:11 pm

   The approach MySpace is taking reminds me a lot of “old media” like the RIAA - always following, and always so far behind the trends.

   Will it really be possible for the people in charge of MySpace’s new initiatives to keep up with the rest of the pack? So far it seems like they’re barely trailing.

5. Jessica Mah
   

   October 17th, 2007 at 8:26 pm

   ** giggles**

   I still like my facebook better.

   Beta period? lame!

6. The Business of Software
   

   October 17th, 2007 at 8:29 pm

   Murdoch is a shrewd business person. He’s also opening up the Wall Street Journal and giving up its $100 something million in subscription revenues because he thinks (or knows) that he can make more by doing so.

7. North Shore Bogan
   

   October 17th, 2007 at 8:34 pm

   #4,

   MySpace = LA based media “content centric” tards who think that their “unique content” will be enough to win over users. A bunch of media wankers with big titles. LOL.

   Facebook = Sufficiently open platform to allow users, developers, and even “content centric” tards find their own way.

8. Townsend
   

   October 17th, 2007 at 8:38 pm

   Why companies put privacy controls?

   Because you got 40-80 middle age men stalking kids, teenagers, and white female college students. It’s true there are some 40-80 year old men steal women panties, sniff it hard, rub themselves, and even wee wees.
   Where you find them… I duno the statatics…
   Mostly Midwest and sometimes south…. California, Navada, Florida.

   Rupert Murdoch will use his money to hut and destory sexual pigs online.
   He want to make 0% sexual pigs in America. Bravo for this Aussie billionaire.

9. bob cobb
   

   October 17th, 2007 at 8:55 pm

   Everyone is trashing it, but Im looking forward to it. Facebook has really grown, but myspace is still huge and this will be a good way to reach even more people.

10. Luke
    

    October 17th, 2007 at 8:57 pm

    Is there any information on how MySpace is going to be building this widget directory? Are they going to allow developers to submit their widgets to the directory?

11. Murdoch's Children of empire
    

    October 17th, 2007 at 9:12 pm

    Rupert Murdoch…. You know Murdoch children & his mixed children will become mega billionaire empire. They will own almost 90% world’s TV & Internet application.

    Hmmm.. I don’t mind having Murdoch kid’s to buy own my startup.
    I would sell it for $340 million dollar. I want make their kids billionaire.
    If they want buy Murdoch Airways to hookup large TV & internet access plane. It’s fine for me…

    I don’t mind making one.

12. MikeW
    

    October 17th, 2007 at 9:15 pm

    Microsoft has had much success “borrowing” and building-upon innovative product ideas. It’s more about execution than innovation.

13. Son of the Fake Dave McClure
    

    October 17th, 2007 at 9:19 pm

    MyWho?

14. joe
    

    October 17th, 2007 at 9:22 pm

    Mike, any idea how and if developers who weren’t lucky enough to be at the Web 2.0 conference can get an API key to start our apps?

15. Michael Bauser
    

    October 17th, 2007 at 9:24 pm

    Will MySpace users be able to show different backgrounds to their different categories of friends? Hiding the drunken party pictures from business contacts won’t help if you’ve still got the repeating Miller High Life logo wallpaper on your profile.

16. Peter
    

    October 17th, 2007 at 9:37 pm

    Anyone just happy to see the benefits of competition in the market place?

    I am disappointed to read that the myspace platform will just largely mirror that of facebooks. While this might be make it easier for developers to port their applications it certainly doesn’t give them any new innovation to build upon.

    And what’s up with the 1 - 2 month release date? At least LinkedIn is honest and admits they just bought into the idea and it will take 9 months. Course this may just be a typical myspace feature that breaks all the time and turns away more users…but this time they’ll be turning away developers and companies that won’t look back.

17. * MISS UNIVERSE
    

    October 17th, 2007 at 9:38 pm

    ROFL: How to Steal a Digg Homepage Maker from Someone Else

    One member submitted this story first - 24 minutes before another member. But because this was a likely homepage - the other - who is a friend of some top members - simply added a ? at the end of this URL and submitted this story again to take advantage of a hack in Digg.

    This second submission is just hours away from making the homepage.

    The title is slightly different - but that could not be the sole reason

    http://digg.com/search?s=+Murd.....sort=score

    BTW:

    O’reilly expresses concern about this post on his blog

    radar.oreilly.com/archives/2007/10/web2summit_tech.html

18. rc
    

    October 17th, 2007 at 9:45 pm

    good move by my space

    rc trading tennis blog

19. Adam
    

    October 17th, 2007 at 10:03 pm

    What a relief! I was getting depressed at how stark and barren most of the MySpace pages were. Having a bunch of apps — though no doubt classy and understated — will really add some color and, dare I say it, bling to the professional and scannable MySpace pages.

20. Boris M. Silver
    

    October 17th, 2007 at 10:40 pm

    People seem to quickly forget brand image. When I think MySpace, the following words come to mind: dark, emo, stalker, rapist, sketchy, alternative, fake angled photos.

    MySpace is not the mainstream — Facebook and LinkedIn are.

    The typical college kid is on Facebook and the typical professional is on LinkedIn.

    It gives me no benefit to connect with all these strangers and people I don’t actually know through MySpace. I just want to be able to stay in touch with my existing friends on Facebook and connect with people for business purposes on LinkedIn.

    As an applicationeur, I can’t possibly ignore the large userbase of Myspace, but I have to ask myself if it’s really worth it to pursue the non mainstream.

21. Fake Michael Arrington
    

    October 17th, 2007 at 10:46 pm

    @above
    MySpace is still very much in mainstream…

22. Wes
    

    October 17th, 2007 at 11:28 pm

    I quite like the privacy controls. They will give the user more control but I never understand why they seem to have taken so long to implement and yet dont seem hard to develop.

23. furball
    

    October 18th, 2007 at 1:07 am

    everyone left friendster because myspace had better bells & whistles (”more flexibility”). remember that?

24. mage ringlerun
    

    October 18th, 2007 at 5:04 am

    What a sad case techcrunch has become. This post was done (before the “update” part) before any conversation happened in the open… the most disturbing part is that you are not making that obvious to your readers… in the hope of a “scoop” - you are edging dangerously close to the line of becomig the “gossip mag” of the tech industry… and don’t give me the rubbish about, “this is my *blog*”!!! it’s NO LONGER your blog… its a business… you have numerous other writers and editors… you were relevant when you started… a pity that you are well down the track of “selling out”!
    ( http://radar.oreilly.com/archi....._tech.html )

    What is additionally a pity (and i say pity, as you do have talent, but you are seriously losing your way in this grab for money and fame) is that you are muddying the waters by opening investment funds etc that are related … “techcrunch40″ etc…

    so … tell me if i have this right…

    you invest in certain companies (at your techcrunch40 thingie)… then you promote them via your “blog” … stinks of “advertorials” to me (with a vested interest)!.

    People like you come and go… the Tim’s who stay true to their ethics stay around and have a deep impact…

    It was welcome michael (who brought some insights) a couple of years ago, and now its Goodbye to an irrelevant Michael… hope you have it in you to make a “genuine” comeback…

25. Jaisen
    

    October 18th, 2007 at 5:41 am

    @20
    MySpace isn’t mainstream? I hate that site…but it’s much more mainstream than either LinkedIn and Facebook. If you take a random survey of people and ask who has a LinkedIn, Facebook or MySpace account…I’d be my house that MySpace would come in first (by a large margin).

    As an entrepreneur…understand the market from outside of your own perspective is critical. It would be different if your target audience was college kids - bu that’s different than general “mainstream”.

26. Agnieszka
    

    October 18th, 2007 at 8:39 am

    What is this wittering over Myspace being not “mainstream”?

    Like it or not, the Myspace demographic does largely represent the state of American culture. Facebook numbers comprise of, perhaps, a more “monetizable” and upwardly mobile contingent, but Myspace IS your status quo…unless as an entrepreneur you believe you can afford to outright ignore the masses. At your own peril. So I don’t have the stats and numbers to back up this op, but let’s just say this is my intuitive opinion.

    A less myopic perspective on the overall market is critical to success indeed. There is a tendancy to get tunnel vision and believe that the things that are critical to us should matter to everyone else as well. I agree with Jaisen.

    Help yourself to a little of Kerner’s platitudes:

    It’s important to listen to the streets because the streets are constantly changing, but the only way to keep the streets listening back is to lead.

    It is extremely difficult to take a person on a journey into a real subculture unless that person has in some way take that journey themselves.

27. Agnieszka
    

    October 18th, 2007 at 8:44 am

    And via mention of “subculture” in the last quote I am by no means contradicting myself.

28. Agnieszka
    

    October 18th, 2007 at 8:57 am

    If I may, one more thing: As this op does come from a perspective outside of that de rigeur in “tech”, by all means, feel free to ignore.

    Shall stop spamming the commentary section now. That is all.

29. John Scrofano
    

    October 18th, 2007 at 12:12 pm

    I was secretly hoping for some innovation with the platform opening up, a different take on things than Facebook. I guess if “it ain’t broke, don’t fix it.” The most crucial elements that we want to see come from Myspace are:
    - Clear Guidelines on what is off limits (Myspace has a history of seemingly randomly blocking certain apps and not others)
    - Reliable access to their API
    - Speed – their API and pages return results quickly
    - Virality - ability for users to share the app or tell a friend about the app without it feeling like spam.

    There is no question in my mind they had to move in this direction. A good portion of growth for Facebook has come from their opening of the platform. I know Zuck says he thinks Facebook is the OS of the web, but I think these sites are moving towards being a “social operating system” – not a web OS (Google will do that). Cheers MySpace, we are glad to see this come.

30. GollyJer
    

    October 18th, 2007 at 1:40 pm

    MySpace = Microsoft Windows; not always the best, but always the most used and well known. The best place to focus software development if you’re going to focus on compatibility with ONE platform.
    Facebook = OS X; probably better in most ways, but not widely used and a mistake to focus development on unless you have a specific focus.

    MySpace will be able to keep the masses happy by waiting for others to innovate then copying the best features for their platform. Sound familiar? The killer feature of Facebook, News Feed, will be easily implemented on MySpace Platform by some smart company. Maybe FriendFeed. Maybe MySpace will be an even better place for development by announcing that they won’t compete on their own platform. Doubtful yes, but that would definitely make them the place for dev over Facebook. My bet. In 2 years MySpace will be even farther ahead of Facebook than where it is now in the one metric that matters, profits.

    Don’t get me wrong. I like Facebook better than MySpace. However, I read blogs and am generally a tech geek. Before my 10 year high school reunion about 35 people found me on MySpace. Two found me on Facebook.
    My sister, 25, uses and knows MySpace. My mom, 52, knows MySpace. Neither of them heard of Facebook until I asked about it. MySpace, beyond us tech geeks, is the now and the future.

31. Marc Burch
    

    October 20th, 2007 at 2:55 pm

    This is great. The more companies that open up their API’s, the more choices we will have to choose!

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