Rupert Murdoch and MySpace co-founder Chris DeWolfe announced some of their plans around the MySpace Platform (rumored since last week) this evening at the Web 2.0 conference during a Q&A with John Battelle.
The platform is clearly a response to, and will eventually largely mirror, the Facebook Platform, which launched in May and has led to the creation of thousands of third party applications on Facebook. MySpace is taking a staged approach to the launch, however, which may help them avoid some of the growing pains that Facebook has had to deal with over the summer.
New privacy controls were also discussed this evening. More details on each below.
MySpace Platform
Key facts on the MySpace Platform:
- In the next couple of weeks MySpace will release a directory of existing third party widgets to help users find good content to add to their MySpace page.
- In the next month or two, MySpace will launch a proper platform. As we mentioned in our previous post, it will essentially be a set of APIs and a new markup language that will allow third party developers to create applications that run within MySpace. Developers will be able to include Flash applets, iFrame elements and Javascript snippets in their applications, and access most of the core MySpace resources (profile information, friend list, activity history, etc.). Unlike existing widgets on MySpace, developers will be able to access deep profile and other information about users and bake it into the applications.
- Advertising can be included on the application pages (called control pages) and developers will keep 100% of the revenue. Ads may not be placed within widgets that appear on MySpace pages, however.
- Platform applications will not be available to all MySpace users right away. They’ll have a beta period that includes just 1-2 million MySpace users who’ll be able to access the applications. After a beta period applications will be available to all MySpace users.
New Friends Options and Privacy Controls
Like Facebook, MySpace will soon allow the notion of different types of friends (family, friends, business contacts, etc). When accepting someone as a friend, you can also set the friend type. When that person visits your MySpace profile, the information they see will be based on the type of friend you are - resume type stuff for business contacts, drunken frat party antics for your college friends, etc.
Photo credit: Dan Farber
Update: $300 million in profit next year for MySpace? In response to a question, Murdoch said News Corp. should generate $5 billion or so in ebitda next year “if the economy half holds up.” He then said MySpace should contribute “$200-$300 million” of that.
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It will be interesting to see if this takes a bite out of Facebook’s growth.
It is amazing how usually those 2nd best competitors are the ones to innovate, but when the giants see how effective the ideas become - they copy them.
Normally, those in first place will leave a good thing alone if it is working well
Business contacts on MySpace - oh yea that will happen.
MySpace platform and the Fox Business News Channel in one week - Murdoch is on a tear. Next thing you know people will even start paying attention to MySpace News. Or maybe that’s asking too much.
The approach MySpace is taking reminds me a lot of “old media” like the RIAA - always following, and always so far behind the trends.
Will it really be possible for the people in charge of MySpace’s new initiatives to keep up with the rest of the pack? So far it seems like they’re barely trailing.
** giggles**
I still like my facebook better.
Beta period? lame!
Murdoch is a shrewd business person. He’s also opening up the Wall Street Journal and giving up its $100 something million in subscription revenues because he thinks (or knows) that he can make more by doing so.
#4,
MySpace = LA based media “content centric” tards who think that their “unique content” will be enough to win over users. A bunch of media wankers with big titles. LOL.
Facebook = Sufficiently open platform to allow users, developers, and even “content centric” tards find their own way.
Why companies put privacy controls?
Because you got 40-80 middle age men stalking kids, teenagers, and white female college students. It’s true there are some 40-80 year old men steal women panties, sniff it hard, rub themselves, and even wee wees.
Where you find them… I duno the statatics…
Mostly Midwest and sometimes south…. California, Navada, Florida.
Rupert Murdoch will use his money to hut and destory sexual pigs online.
He want to make 0% sexual pigs in America. Bravo for this Aussie billionaire.
Everyone is trashing it, but Im looking forward to it. Facebook has really grown, but myspace is still huge and this will be a good way to reach even more people.
Is there any information on how MySpace is going to be building this widget directory? Are they going to allow developers to submit their widgets to the directory?
Rupert Murdoch…. You know Murdoch children & his mixed children will become mega billionaire empire. They will own almost 90% world’s TV & Internet application.
Hmmm.. I don’t mind having Murdoch kid’s to buy own my startup.
I would sell it for $340 million dollar. I want make their kids billionaire.
If they want buy Murdoch Airways to hookup large TV & internet access plane. It’s fine for me…
I don’t mind making one.
Microsoft has had much success “borrowing” and building-upon innovative product ideas. It’s more about execution than innovation.
MyWho?
Mike, any idea how and if developers who weren’t lucky enough to be at the Web 2.0 conference can get an API key to start our apps?
Will MySpace users be able to show different backgrounds to their different categories of friends? Hiding the drunken party pictures from business contacts won’t help if you’ve still got the repeating Miller High Life logo wallpaper on your profile.
Anyone just happy to see the benefits of competition in the market place?
I am disappointed to read that the myspace platform will just largely mirror that of facebooks. While this might be make it easier for developers to port their applications it certainly doesn’t give them any new innovation to build upon.
And what’s up with the 1 - 2 month release date? At least LinkedIn is honest and admits they just bought into the idea and it will take 9 months. Course this may just be a typical myspace feature that breaks all the time and turns away more users…but this time they’ll be turning away developers and companies that won’t look back.
ROFL: How to Steal a Digg Homepage Maker from Someone Else
One member submitted this story first - 24 minutes before another member. But because this was a likely homepage - the other - who is a friend of some top members - simply added a ? at the end of this URL and submitted this story again to take advantage of a hack in Digg.
This second submission is just hours away from making the homepage.
The title is slightly different - but that could not be the sole reason
http://digg.com/search?s=+Murd.....sort=score
BTW:
O’reilly expresses concern about this post on his blog
radar.oreilly.com/archives/2007/10/web2summit_tech.html
good move by my space
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What a relief! I was getting depressed at how stark and barren most of the MySpace pages were. Having a bunch of apps — though no doubt classy and understated — will really add some color and, dare I say it, bling to the professional and scannable MySpace pages.
People seem to quickly forget brand image. When I think MySpace, the following words come to mind: dark, emo, stalker, rapist, sketchy, alternative, fake angled photos.
MySpace is not the mainstream — Facebook and LinkedIn are.
The typical college kid is on Facebook and the typical professional is on LinkedIn.
It gives me no benefit to connect with all these strangers and people I don’t actually know through MySpace. I just want to be able to stay in touch with my existing friends on Facebook and connect with people for business purposes on LinkedIn.
As an applicationeur, I can’t possibly ignore the large userbase of Myspace, but I have to ask myself if it’s really worth it to pursue the non mainstream.
@above
MySpace is still very much in mainstream…
I quite like the privacy controls. They will give the user more control but I never understand why they seem to have taken so long to implement and yet dont seem hard to develop.
everyone left friendster because myspace had better bells & whistles (”more flexibility”). remember that?
What a sad case techcrunch has become. This post was done (before the “update” part) before any conversation happened in the open… the most disturbing part is that you are not making that obvious to your readers… in the hope of a “scoop” - you are edging dangerously close to the line of becomig the “gossip mag” of the tech industry… and don’t give me the rubbish about, “this is my *blog*”!!! it’s NO LONGER your blog… its a business… you have numerous other writers and editors… you were relevant when you started… a pity that you are well down the track of “selling out”!
( http://radar.oreilly.com/archi....._tech.html )
What is additionally a pity (and i say pity, as you do have talent, but you are seriously losing your way in this grab for money and fame) is that you are muddying the waters by opening investment funds etc that are related … “techcrunch40″ etc…
so … tell me if i have this right…
you invest in certain companies (at your techcrunch40 thingie)… then you promote them via your “blog” … stinks of “advertorials” to me (with a vested interest)!.
People like you come and go… the Tim’s who stay true to their ethics stay around and have a deep impact…
It was welcome michael (who brought some insights) a couple of years ago, and now its Goodbye to an irrelevant Michael… hope you have it in you to make a “genuine” comeback…
@20
MySpace isn’t mainstream? I hate that site…but it’s much more mainstream than either LinkedIn and Facebook. If you take a random survey of people and ask who has a LinkedIn, Facebook or MySpace account…I’d be my house that MySpace would come in first (by a large margin).
As an entrepreneur…understand the market from outside of your own perspective is critical. It would be different if your target audience was college kids - bu that’s different than general “mainstream”.
What is this wittering over Myspace being not “mainstream”?
Like it or not, the Myspace demographic does largely represent the state of American culture. Facebook numbers comprise of, perhaps, a more “monetizable” and upwardly mobile contingent, but Myspace IS your status quo…unless as an entrepreneur you believe you can afford to outright ignore the masses. At your own peril. So I don’t have the stats and numbers to back up this op, but let’s just say this is my intuitive opinion.
A less myopic perspective on the overall market is critical to success indeed. There is a tendancy to get tunnel vision and believe that the things that are critical to us should matter to everyone else as well. I agree with Jaisen.
Help yourself to a little of Kerner’s platitudes:
It’s important to listen to the streets because the streets are constantly changing, but the only way to keep the streets listening back is to lead.
It is extremely difficult to take a person on a journey into a real subculture unless that person has in some way take that journey themselves.
And via mention of “subculture” in the last quote I am by no means contradicting myself.
If I may, one more thing: As this op does come from a perspective outside of that de rigeur in “tech”, by all means, feel free to ignore.
Shall stop spamming the commentary section now. That is all.
I was secretly hoping for some innovation with the platform opening up, a different take on things than Facebook. I guess if “it ain’t broke, don’t fix it.” The most crucial elements that we want to see come from Myspace are:
- Clear Guidelines on what is off limits (Myspace has a history of seemingly randomly blocking certain apps and not others)
- Reliable access to their API
- Speed – their API and pages return results quickly
- Virality - ability for users to share the app or tell a friend about the app without it feeling like spam.
There is no question in my mind they had to move in this direction. A good portion of growth for Facebook has come from their opening of the platform. I know Zuck says he thinks Facebook is the OS of the web, but I think these sites are moving towards being a “social operating system” – not a web OS (Google will do that). Cheers MySpace, we are glad to see this come.
MySpace = Microsoft Windows; not always the best, but always the most used and well known. The best place to focus software development if you’re going to focus on compatibility with ONE platform.
Facebook = OS X; probably better in most ways, but not widely used and a mistake to focus development on unless you have a specific focus.
MySpace will be able to keep the masses happy by waiting for others to innovate then copying the best features for their platform. Sound familiar? The killer feature of Facebook, News Feed, will be easily implemented on MySpace Platform by some smart company. Maybe FriendFeed. Maybe MySpace will be an even better place for development by announcing that they won’t compete on their own platform. Doubtful yes, but that would definitely make them the place for dev over Facebook. My bet. In 2 years MySpace will be even farther ahead of Facebook than where it is now in the one metric that matters, profits.
Don’t get me wrong. I like Facebook better than MySpace. However, I read blogs and am generally a tech geek. Before my 10 year high school reunion about 35 people found me on MySpace. Two found me on Facebook.
My sister, 25, uses and knows MySpace. My mom, 52, knows MySpace. Neither of them heard of Facebook until I asked about it. MySpace, beyond us tech geeks, is the now and the future.
This is great. The more companies that open up their API’s, the more choices we will have to choose!
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