October 17, 2007

Automattic Acquires Gravatar

Duncan Riley

28 comments »

gravatar.jpgAutomattic, the company behind WordPress.com and Akismet, has acquired blog avatar provider Gravatar.

Gravatar offers a “globally recognized avatar,” a 80×80 pixel avatar image that follows users from weblog to weblog, appearing beside their name when they comment on gravatar enabled sites.

Automattic’s Matt Mullenweg wrote on the Gravatar blog that Gravatar was facing “classic problems of scale” that Automattic was capable of handling. Effective immediately all Gravatar premium features are now free, and refunds are available to anyone who purchased a premium package in the last 60 days. Gravatar support will now be available to WordPress.com users and will be integrated into all WordPress.com templates.

Terms of the deal were not disclosed.

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Comments

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  1. Dictionary

    Duncan are you hiding something?

    You haven’t explain what Gravtar is or what it does. Geeze, I have to go their links to find out. Thanks for nothing…You should’ve summarize better like.

    Gravatar is sorta like iphone icon avatars which allows you identify posts on web forums, and what’s not.

  2. Dictionary

    Here’s photo…

    http://gravatar.files.wordpres.....emails.png

  3. Duncan Riley

    Dictionary
    which part of
    “Gravatar offers a “globally recognized avatar,” a 80×80 pixel avatar image that follows users from weblog to weblog, appearing beside their name when they comment on gravatar enabled sites.”
    was not clear?

  4. AW

    Interesting model…

    Acquire a company and immediately make all its premium features free. Guess you can make money while being benevolent at the same time?

  5. gilltots

    Duncan, you have to find out what the terms of the deal are. Or it didn’t happen.

  6. Fabian Schonholz

    This is an interesting acquisition. Why couldn’t Wordpress implement it? What so special about the 80×80 avatar that follows you? How much did it pay for it? How big is Gravatar?

    I do not see the point unless Gravatar is really small and Worpress not only wanted the functionality but also the team and it was just a payoff ball park price.

  7. Jaymon

    @Fabian

    I would say the price was pretty small and they wanted the team more than anything. Likewise, I would assume the team wanted to be taken under the wing of Automattic, so this was a win-win all around it looks like…

  8. David

    The test will be whether gravatars are responsive enough to be used here in the comments section of techcrunch.

  9. Aaron Brazell

    Good move on Automarttic’s part. If this acquisition didn’t happen, WordPress.com avatars would quickly drown Gravatars whenever their team decided to open it up. In this way, the technology is acquired, Gravatar meets a good match doing the same thing and the automattic team gets more well rounded.

  10. tesh

    It is great news that Gravatars will be free and integrated with wordpress. Hooray for bloggers.

  11. Wes

    Good to see that they have made all the premium features free. It would seem to me that they other better ideas but we will have to wait and see over the coming days and months.

  12. Napolux

    Glad to see something new in the Gravatar’s story. But maybe it’s too late…

    After several months of “no gravatars” Most of all WordPress bloggers & gravatar’s user have switched to MyAvatatars plugin I’ve made about 9-10 months ago :P

  13. Jonathan Street

    Doesn’t MyBlogLog offer the same functionality along with far more compelling reasons for bloggers/webmasters to implement the plugin?

    It will be interesting to see how/if this moves to the wordpress.org codebase.

  14. Stefan

    MyBlogLog does already do this - and apparently far more succesful and widespread. I had never heard of Gravatar, but I do bump into my own ‘avatar’ (effectively my logo on my profilepage on MyBlogLog LOL) on countless blogs I visit :)

  15. Norm

    I just tried signing up and it seems that the premium account still costs and isn’t free as this article states - strange!

  16. Jonathan Street

    I don’t think MyBlogLog displays avatars by posts on every blog but on many it does. I assume you need to install a plugin to get this functionality rather than slapping a widget in the sidebar.

    There is no reason why it couldn’t be done that way it would just take more work.

    I’ve never used MyBlogLog so I could be wrong on the plugin vs sidebar widget issue anyway.

  17. RYK

    Gravatar is a very interesting property. It creates a universal id that can be used everywhere. I suspect that this will become major competition to openid.

  18. RYK

    wonder if Gravatar will be integrated into the native WP install. Potential restrictive practice !

  19. PixelRobot

    I wrote a little plug-in for bbPress that implements Gravatar avatars, and I was having a lot of performance problems. Since the acquisition it has been working smoothly.

    From a development point of view Gravatars is surprisingly easy to implement. You don’t have to worry about anything, like keeping avatars in your server, limit their size, make forms for people to update… for small developments it’s a really useful tool.