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October 16, 2007

Google Urchin v.6 Rumored To Launch Today

Michael Arrington

23 comments »

Update: It’s official.

Rumors, rumors. Google is preparing to launch version 6 of Urchin this morning at the emetrics conference in Washington DC, according to multiple sources. This is the server side analytics product, not Urchin as a service, which is now called Google Analytics.

Recently, cries for an update, any update, to Urchin have reached a fever pitch. Google acquired Urchin in March 2005 and has regularly updated Google Analytics since relaunching it in November 2005. But the server side product has been stuck at v.5.7, and people have long since wondered if it was going to be simply discontinued.

If what we are hearing is correct, Google’s Brett Crosby will announce the product at 10:30 AM EST at the conference. No word on what updates are coming, but Urchin users will be happy just to know the product is still alive.

Look for an update on the Google Analytics blog.

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This entry was posted on Tuesday, October 16th, 2007 at 2:00 am and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. TechCrunch Japanese アーカイブ » Google Urchin v.6、今朝公開のうわさ

    October 16th, 2007 at 4:36 pm

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    March 2nd, 2008 at 3:50 pm

  3. Google Finally Takes Urchin Out Of Beta

    April 16th, 2008 at 10:49 am

  4. Business News Research » Google Finally Takes Urchin Out Of Beta

    April 16th, 2008 at 6:30 pm

Comments

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  1. Ritu

    October 16th, 2007 at 2:41 am

    Thanx for the update Michael. Also when it comes to Google, rumours are usually true so I am pretty sure this is something that is going to happen. Also it would be exciting to see what new things google will be providing now :-)

  2. iHero

    October 16th, 2007 at 2:52 am

    It’s simply a terrible thing when “free software” isn’t updated with all the latest and greatest. For a change - I side with Google.

  3. visible.mobi

    October 16th, 2007 at 3:59 am

    about time !

  4. petnos

    October 16th, 2007 at 4:50 am

    google is my main man….

  5. Anthony

    October 16th, 2007 at 5:24 am

    @iHero, I don’t think urchin is free. There were companies with support contracts that were left out in the cold after the acquisition. Google on there own website only provide a 30 day demo license for Urchin, with a full license being only available form their partners. They have also indicated that version 6 is definitely not going to be free. When you pay upwards of US$10000 for a product it would be nice if it was updated more often than every 2.5 years.

  6. Jason

    October 16th, 2007 at 6:02 am

    Urchin aka GA is not free on the server side. We paid $5,000 for it 3 months before Google bought them in 2005. Back then version 6 was due “any day now”.

  7. sanmat

    October 16th, 2007 at 7:29 am

    Its better than nothing for the Urchin Community.
    http://blogkatt.blogspot.com

  8. * MISS UNIVERSE

    October 16th, 2007 at 8:03 am

    Here is the FAQ page - and help center

    http://www.google.com/support/urchin6/?hl=en

    http://blogoscoped.com/forum/110785.html

  9. * MISS UNIVERSE

    October 16th, 2007 at 8:03 am

    Here is the FAQ page - and help center

    http://www.google.com/support/urchin6/?hl=en

  10. Simon Chen

    October 16th, 2007 at 8:06 am

    I’d be watching Avinash Kaushik’s blog sometime this week for a full update - given that he’s at emetrics this week and is also the Analytics Evangelist for Google. I also think that if people were paying anywhere from $5K to $10 for Urchin, why wouldnt you at least consider moving to an enterprise solution such as Omniture?

  11. Richard Davies

    October 16th, 2007 at 8:46 am

    @Simon Chen

    Why not more to Omniture? Well, we evaluated both Urchin and Omniture when looking for a web analytics solution. We chose Urchin because it costs $5-10K whereas Omniture was somewhere around $40-60K. That seems like a pretty good reason to me…

  12. CJAM

    October 16th, 2007 at 9:04 am

    A friend of mine at eMetrics said this was announced - can someone get Google to post the official announcement somewhere?

  13. Urchin 6 Software

    October 16th, 2007 at 9:06 am

    Brett just announced it at Emetrics — the beta is here! Anyone interested in becoming a beta tester can apply on our site:

    http://www.actualmetrics.com

  14. Hornswaggled

    October 16th, 2007 at 9:31 am

    This will make a lot of people happy. One negative thing that this does is highlight how neglected the server side analytics platform was. This was in testing over 2 years ago and you would imagine that if Google didn’t purchase Urchin that they would be on version 7 or 8 by now.

    On that same note I would imagine that the javascript side of things would be nowhere near as developed as it is today had Google not stepped in. Google opened up analytics to the average guy and made it more accessible to all. Maybe with the success of GA they can then actually start to sell more of the server side now.

  15. phenom

    October 16th, 2007 at 9:41 am

    why pay for the service, I would rather stick to google analytics

    http://vidsonly.blogspot.com

  16. Steve Ballmer

    October 16th, 2007 at 10:05 am

    Urchin, Urchin, U R C H I N !
    How long does it take you people to catch on?

    http://fakesteveballmer.blogspot.com

  17. AW

    October 16th, 2007 at 10:32 am

    Well, a lot of adblockers are blocking the Google Urchin javascript — last I checked, anyway.

    So, having a server-side product might present more accurate visitor statistics and all that.

  18. Edward Vielmetti

    October 16th, 2007 at 1:27 pm

    There’s a big batch of updates to Google Analytics also announced today - a whole new set of sub-page event tracking, outbound link tracking, refinement for reporting on sub-page query strings so that you can do analysis of searches coming from within your site, and a new javascript file to go with it.

  19. RS

    October 18th, 2007 at 11:08 am

    Two days late, but all I can say is it’s about @(&^(#$&*^@!! time. Urchin’s still a a very platform, but this update is LOOOOOOOONG overdue and yet another reason I have a very intense love/hate relationship with Google.

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