Comments on: Exclusive: AdMob Snares Google’s Kevin Scott

By: Misanthropy Today

Misanthropy Today — Wed, 17 Oct 2007 20:09:25 +0000

my mistake, thanks for correcting it.

By: Jason Spero

Jason Spero — Wed, 17 Oct 2007 16:53:08 +0000

Full disclosure, I am VP Marketing @ AdMob.

I wanted to reply to Misanthropy Today and clarify AdMob’s pricing.

AdMob has two pricing models CPM and CPC. The bidded marketplace on http://www.admob.com is for CPC ads only today. We establish a bidding floor for many markets of $0.05 per click. In most cases the actual cost per click paid is considerably more than that. I just checked and US inventory was clearing between $0.15 and $0.37 yesterday.

We serve CPM Banners as well. Our rate card ranges from $12 CPM for run of site to above $30 CPM. In the last month, we have served ads for Ford, Cadillac, Progressive, MTV, Comedy Central, CBS and many others.

We work to be transparent with our data. We’ve recently posted some data on our traffic and devices in our marketplace here: http://www.admob.com/metrics.

This is a free resource. We want discussions about mobile advertising to be grounded in real #s.

Thanks. Jason

By: Misanthropy Today

Misanthropy Today — Wed, 17 Oct 2007 09:14:21 +0000

1 Billion impressions per month sounds impressive until you crunch the numbers…. The bottom bid is .05CPM– which i’m guessing they aren’t getting much more than that (if even that).

(whips out calculator)

1,000,000,000/1,000=1,000,000 ( x .05)= $50,000/month..

Now then they have to pay their publishers=$25,000 gross (not including operating costs)

I hope this guy from Google isn’t expecting massages or any of that other silliness he’s probably used to.

“Oh I don’t need an office chair, I use a pilates ball”–Google Employee

(Yes, I am jealous of Google employees somewhat.)

By: Chris

Chris — Tue, 16 Oct 2007 18:12:07 +0000

FYI, QC has an airport, but flights here are twice as expensive as Montreal, because the airport fees are out of control. That’s why nobody uses it. I really don’t mind driving down to pick you up(everybody does that here). I await the info.

By: Chris

Chris — Tue, 16 Oct 2007 18:01:44 +0000

“i am calling your bluff beercosoft Chris.”

I’m not bluffing, this isn’t an “idea”. The code and the gauntlet has been laid down into silicon.
If you are indeed from Google, email me from @google.com, and let me know when to head down to Montreal. I’m in Quebec City and will have to drive you up here from the airport. I’ll have to leave at 4 if you come up for 7.

If you email, get the flight # and the gate and I will respond with my cell # so I can get a hold of you once you get here.

By: gilltots

gilltots — Tue, 16 Oct 2007 17:40:40 +0000

i am calling your bluff beercosoft Chris.

Pick me up from the airport at 7pm. Look for the guy in the clown suit with extra diapers on.

By: Chris

Chris — Tue, 16 Oct 2007 17:24:35 +0000

“Chris R. (16). Are you serious?Why should Google travel all the way to Quebec? A link to your search is enough for them and everyone to compare its results with other search engines.”

True dat, but I can’t make it live yet. The keyword sales interface is not done. And without selling keywords what good is a search engine? We’re not going to give people search results for FREE after all?? No revenue == dumb fscuk.

BTW, LAX to Montreal is like 7-8 hours. It’s not a long way. Montreal to freaking Paris is just over 6 with the jet stream. Air travel can do wonders for travel time.

By: Erick Schonfeld (fake)

Erick Schonfeld (fake) — Tue, 16 Oct 2007 17:22:59 +0000

so i don’t get it…why would Dr. Doolittle be a good fit with Admob’s business? Doesn’t he cure animals?

By: Steve Ballmer

Steve Ballmer — Tue, 16 Oct 2007 17:03:37 +0000

Uh, … look at his picture …. nuff said!

http://fakesteveballmer.blogspot.com

By: phenom

phenom — Tue, 16 Oct 2007 16:38:26 +0000

I am more interested in knowing what AdMob has to provide for publishers.

http://vidsonly.blogspot.com

By: Chaz Chung

Chaz Chung — Tue, 16 Oct 2007 15:22:22 +0000

Good point Clement, on the stock price aspect.

By: bob cobb

bob cobb — Tue, 16 Oct 2007 15:12:19 +0000

I hate how with Adsense for Mobile you have to enable allow_url_fopen and allow_url_include in the PHP server configuration. I dont get why they made it that way

By: Clement

Clement — Tue, 16 Oct 2007 14:56:45 +0000

Chris R. (16). Are you serious?Why should Google travel all the way to Quebec? A link to your search is enough for them and everyone to compare its results with other search engines.

By: Clement

Clement — Tue, 16 Oct 2007 14:43:14 +0000

Chris R. (16). Are you serious?Can you share the link to your new search. I am curious.

By: Chris R.

Chris R. — Tue, 16 Oct 2007 14:12:48 +0000

“So a good number of people are leaving Google.Last week some guys left and joined Facebook. But Google being Google will always recruit great replacements for all these guys.”

Google can come up to our office in Quebec if it wants to view our new search. I think they’d crap their pants. I invite you Google. We’re not paying for your flight though, and you have to sign an NDA and NCSA(non-cloning/supersetting agreement)

By: Chris R.

Chris R. — Tue, 16 Oct 2007 14:10:30 +0000

@Kevin Scott

No more free laundry for you!
I bet you don’t feel so smart any more.

By: Chris R.

Chris R. — Tue, 16 Oct 2007 13:53:40 +0000

good for him

By: CenterNetworks

CenterNetworks — Tue, 16 Oct 2007 13:44:35 +0000

Googler Moves to AdMob - Kevin Scott, VP Engineering…

Duncan at Techcrunch has the lead on a Googler moving to AdMob. Kevin Scott was a former engineering manager at Google and holds the position of Vice President of Engineering at AdMob.

From the TC story: Omar Hamoui, Founder and CEO of AdMob told T…

By: fred2baro

fred2baro — Tue, 16 Oct 2007 13:39:48 +0000

Despite that all geekers knew that long before every body, it’s feels strange back there ( France ) to see all these senior guys leaving Google. Looks like the rats leaving the boat…

What is new that makes them leave today ? Is it just about the GOOG price or what ?

Or maybe it just means that the price doesn’t have any meaning right now and google is intalled like would a state building be. And that there’s no creation possible right now inside. (i’m not sure to be clear..)

By: sanmat

sanmat — Tue, 16 Oct 2007 13:14:46 +0000

Can Kevin bring a big change. Hope so , but it wont have a big impact on Google at this point of time. This shows that the market is getting more matured on this subject.

http://blogkatt.blogspot.com

By: WTF

WTF — Tue, 16 Oct 2007 12:54:13 +0000

Duncan –> If only I had a camera :D

By: eli

eli — Tue, 16 Oct 2007 12:48:20 +0000

@WTF - Hilarious. I can only imagine the look on Duncan’s face when he thought that his exclusive was a dud. Thanks for brightening my day.

By: Clement

Clement — Tue, 16 Oct 2007 12:42:29 +0000

Chaz Chung (6). Some blogger actually pointed out that as Google stock soars, most these guys think that it is the best time to leave Google because they go out with huge $$$

By: Clement

Clement — Tue, 16 Oct 2007 12:30:33 +0000

So a good number of people are leaving Google.Last week some guys left and joined Facebook. But Google being Google will always recruit great replacements for all these guys.

By: Clement

Clement — Tue, 16 Oct 2007 12:29:19 +0000

So a good number of people are leaving Google.Last week some guys left for Facebook. But Google being Google will always recruit great replacements for all these guys.