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I’m the CEO and Founder of the Rubicon Project – http://rubiconproject.com

First, I think AdReady is a great, and much needed idea. There is no overlap with the Rubicon Project and what AdReady does. the Rubicon Project is a service for website publishers to monetize their ad space by optimizing 300+ ad networks all in one place. Our technology understands the strengths of each ad network and deciphers a websites inventory based on demographic, geographic and contextual information to match each ad impression to the best money-making opportunity. AdReady is a service for advertisers to create display ads and place them across these networks. The services are actually on opposite ends of the advertising industry landscape and I’d say they are complimentary.

The online advertising market today is under-served. It’s a $27Bn market in the U.S. alone, growing to $65Bn in 2011. Combine that with the growth in international markets and we’ve got a rapidly growing market that, to date, has had very little innovation. The fact is that today, 33% of consumer time is spent online, yet only 5% of advertising budgets. I personally believe it’s because it is still too hard to buy and sell advertising online.

47% of today’s online advertising market is display advertising. And is certainly an area of the market that can use some innovation. Hence, we combine the ability for websites to monetize both text and display ad space in our solution at the Rubicon Project. If a website is using only a text ad network or only a display ad network, they are missing out on half the market. They need to optimize both.

Having said that Chris, you’re right, a lot of people (and VCs) are actively pursuing this space now (for the reasons I listed above) and eventually it will likely get saturated. We’re not there yet, but when we reach that point, I believe it will the real solutions driven by real innovative technology that will rise up from the clutter.

http://vidsonly.blogspot.com

The problem with these startups is that they all cannibalize each other. Too much money going into a too small piece of the marketshare. It’s a recipe for disaster.

I’m surprised nobody has cloned our new search concept. There’s a pending patent, but still, you know how VC is. I guess when something is really hard to code, they can’t do it. All this stuff coming out on tech crunch is something a lowly web dev programmer could do. It requires little to no computer science skils.

That’s why these sites are so plentiful.

http://blogkatt.blogspot.com