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	<title>Comments on: YouTube Tries a Little Harder to Protect Copyright Holders</title>
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	<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/</link>
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	<pubDate>Sun, 20 Jul 2008 05:53:58 +0000</pubDate>
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		<title>By: The OPLIN 4cast &#187; Blog Archive &#187; 4cast #75: Plugins, Copyright, Taxes, Biblioblogs</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1835775</link>
		<dc:creator>The OPLIN 4cast &#187; Blog Archive &#187; 4cast #75: Plugins, Copyright, Taxes, Biblioblogs</dc:creator>
		<pubDate>Wed, 12 Dec 2007 16:11:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1835775</guid>
		<description>[...] YouTube Tries a Little Harder to Protect Copyright Holders (TechCrunch) [...]</description>
		<content:encoded><![CDATA[<p>[...] YouTube Tries a Little Harder to Protect Copyright Holders (TechCrunch) [...]</p>
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		<title>By: Yahoo and Sony BMG Buddy Up Over Produced Content</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1777838</link>
		<dc:creator>Yahoo and Sony BMG Buddy Up Over Produced Content</dc:creator>
		<pubDate>Tue, 20 Nov 2007 23:29:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1777838</guid>
		<description>[...] and filtering technology&#8221; by early 2008, which sounds similar to the technology deployed by Google last [...]</description>
		<content:encoded><![CDATA[<p>[...] and filtering technology&#8221; by early 2008, which sounds similar to the technology deployed by Google last [...]</p>
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		<title>By: Venkat</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1682723</link>
		<dc:creator>Venkat</dc:creator>
		<pubDate>Thu, 18 Oct 2007 19:38:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1682723</guid>
		<description>What is Google's liability? I think full. Drop youtube, than wanting to make money greedily, then you don't become liable at all :-) World without youtube will still function just fine.

Drop some frames, stick in unrelated frames, change fps, crop video, lower quality, superimpose something, etc. Google brains Vs non-Google brains, which one will be more powerful, yes Google can be outsmarted. Anyway I am not preaching copyright violation by any means.</description>
		<content:encoded><![CDATA[<p>What is Google&#8217;s liability? I think full. Drop youtube, than wanting to make money greedily, then you don&#8217;t become liable at all <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> World without youtube will still function just fine.</p>
<p>Drop some frames, stick in unrelated frames, change fps, crop video, lower quality, superimpose something, etc. Google brains Vs non-Google brains, which one will be more powerful, yes Google can be outsmarted. Anyway I am not preaching copyright violation by any means.</p>
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		<title>By: Piece of the pie</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1679180</link>
		<dc:creator>Piece of the pie</dc:creator>
		<pubDate>Wed, 17 Oct 2007 01:44:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1679180</guid>
		<description>Now what happens if it falsely classifies a video as belonging to a major company, and they monetize it?  Can one sue?  Whom?  What's the dispute policy?  I wonder how DMCA and safe harbor would cover Google and their copyright "owner" partner in that case (I'd venture it doesn't cover at all).  
Then you have parodies and things covered under fair use (excerpts used within original content).

I'm guessing there will be a few high profile lawsuits to flesh out this aspect.

A really interesting move.  I do however wonder what the legal ramifications of all this will be.  I personally think it's going to be a giant mess.  Companies suing companies, class actions lawsuits, etc. etc.  

Then what's Google's liability if the SW misses something?</description>
		<content:encoded><![CDATA[<p>Now what happens if it falsely classifies a video as belonging to a major company, and they monetize it?  Can one sue?  Whom?  What&#8217;s the dispute policy?  I wonder how DMCA and safe harbor would cover Google and their copyright &#8220;owner&#8221; partner in that case (I&#8217;d venture it doesn&#8217;t cover at all).<br />
Then you have parodies and things covered under fair use (excerpts used within original content).</p>
<p>I&#8217;m guessing there will be a few high profile lawsuits to flesh out this aspect.</p>
<p>A really interesting move.  I do however wonder what the legal ramifications of all this will be.  I personally think it&#8217;s going to be a giant mess.  Companies suing companies, class actions lawsuits, etc. etc.  </p>
<p>Then what&#8217;s Google&#8217;s liability if the SW misses something?</p>
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		<title>By: LonelyBloggers</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1678886</link>
		<dc:creator>LonelyBloggers</dc:creator>
		<pubDate>Tue, 16 Oct 2007 23:16:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1678886</guid>
		<description>Now if YouTube could address their growing spam problem... With tons of automated friends/comments software out there it's getting totally out of control.. It's getting to the point where you just want to shut down your account with them as I get hammered with YouTube comment spam daily and they don't do a thing about it....</description>
		<content:encoded><![CDATA[<p>Now if YouTube could address their growing spam problem&#8230; With tons of automated friends/comments software out there it&#8217;s getting totally out of control.. It&#8217;s getting to the point where you just want to shut down your account with them as I get hammered with YouTube comment spam daily and they don&#8217;t do a thing about it&#8230;.</p>
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		<title>By: Removing All Doubt</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1678192</link>
		<dc:creator>Removing All Doubt</dc:creator>
		<pubDate>Tue, 16 Oct 2007 15:27:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1678192</guid>
		<description>&lt;strong&gt;YouTube's Video I.D. technology in beta...&lt;/strong&gt;

Google announced yesterday that they do, in fact, give a shit about copyright holders. YouTube Video Identification is their new initiative, currently in beta, to stop copyrighted material from being posted to the video sharing site. It works like this...</description>
		<content:encoded><![CDATA[<p><strong>YouTube&#8217;s Video I.D. technology in beta&#8230;</strong></p>
<p>Google announced yesterday that they do, in fact, give a shit about copyright holders. YouTube Video Identification is their new initiative, currently in beta, to stop copyrighted material from being posted to the video sharing site. It works like this&#8230;</p>
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		<title>By: Pierre Col &#124; UbicMedia</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677915</link>
		<dc:creator>Pierre Col &#124; UbicMedia</dc:creator>
		<pubDate>Tue, 16 Oct 2007 12:25:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677915</guid>
		<description>@Andrew : quality films can not be streamed at a reasonable cost : Youtube provides very poor quality because is is a trade off to limit the cost.

To provide movies over the Internet with DVD or near-DVD quality, able to be showed on a 42" flat screen, and not even speaking of HD quality (and its coming now!), the only way to deliver the content at a low cost is to use P2P technologies.</description>
		<content:encoded><![CDATA[<p>@Andrew : quality films can not be streamed at a reasonable cost : Youtube provides very poor quality because is is a trade off to limit the cost.</p>
<p>To provide movies over the Internet with DVD or near-DVD quality, able to be showed on a 42&#8243; flat screen, and not even speaking of HD quality (and its coming now!), the only way to deliver the content at a low cost is to use P2P technologies.</p>
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		<title>By: Pierre Col &#124; UbicMedia</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677905</link>
		<dc:creator>Pierre Col &#124; UbicMedia</dc:creator>
		<pubDate>Tue, 16 Oct 2007 12:21:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677905</guid>
		<description>100% bullshit : you can easily and automatically - see for instance good stuff like http://www.erightsoft.com/SUPER.html - convert copyrighted material from a DVD (MPEG-2) to AVI then to MPEG-4, during the process you change the frame rate and resize the screen : no way for Youtube to link the illegaly uploaded material to the original copyrighted one, and to stop the diffusion of copyrighted material.

This kind of annoucement are purely legal moves, trying to calm down companies like Viacom and others...</description>
		<content:encoded><![CDATA[<p>100% bullshit : you can easily and automatically - see for instance good stuff like <a href="http://www.erightsoft.com/SUPER.html" rel="nofollow">http://www.erightsoft.com/SUPER.html</a> - convert copyrighted material from a DVD (MPEG-2) to AVI then to MPEG-4, during the process you change the frame rate and resize the screen : no way for Youtube to link the illegaly uploaded material to the original copyrighted one, and to stop the diffusion of copyrighted material.</p>
<p>This kind of annoucement are purely legal moves, trying to calm down companies like Viacom and others&#8230;</p>
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		<title>By: David Mackey</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677332</link>
		<dc:creator>David Mackey</dc:creator>
		<pubDate>Tue, 16 Oct 2007 03:58:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677332</guid>
		<description>This seems to be a pretty significant attempt on Google's part to stop copyright infringement. It also is nice for consumers as they are encouraging video copyright holders not to take the videos down, but rather to easily and quickly commercialize them.</description>
		<content:encoded><![CDATA[<p>This seems to be a pretty significant attempt on Google&#8217;s part to stop copyright infringement. It also is nice for consumers as they are encouraging video copyright holders not to take the videos down, but rather to easily and quickly commercialize them.</p>
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		<title>By: Browse</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677305</link>
		<dc:creator>Browse</dc:creator>
		<pubDate>Tue, 16 Oct 2007 03:30:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677305</guid>
		<description>Fair use?</description>
		<content:encoded><![CDATA[<p>Fair use?</p>
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		<title>By: ChrisD</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677298</link>
		<dc:creator>ChrisD</dc:creator>
		<pubDate>Tue, 16 Oct 2007 03:23:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677298</guid>
		<description>Video Identification systems are really tricky to make robust. I'm sure this will be easily subverted without resorting to low-res copies.</description>
		<content:encoded><![CDATA[<p>Video Identification systems are really tricky to make robust. I&#8217;m sure this will be easily subverted without resorting to low-res copies.</p>
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		<title>By: Don Wilson</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677263</link>
		<dc:creator>Don Wilson</dc:creator>
		<pubDate>Tue, 16 Oct 2007 03:08:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677263</guid>
		<description>This is one area where manual will always work better than technological advancement. I'm sure, given a dictionary list of terms, YouTube could have 95% of their illegal content removed in a week or two, but they wouldn't want that.

BTW, what the hell happened to the YouTube-iPhone integration? Still most videos don't work on my iPhone.</description>
		<content:encoded><![CDATA[<p>This is one area where manual will always work better than technological advancement. I&#8217;m sure, given a dictionary list of terms, YouTube could have 95% of their illegal content removed in a week or two, but they wouldn&#8217;t want that.</p>
<p>BTW, what the hell happened to the YouTube-iPhone integration? Still most videos don&#8217;t work on my iPhone.</p>
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		<title>By: Devthink</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677256</link>
		<dc:creator>Devthink</dc:creator>
		<pubDate>Tue, 16 Oct 2007 03:05:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677256</guid>
		<description>&lt;strong&gt;YouTube strikes back with a new video detection algorithm...&lt;/strong&gt;

This goes under development projects I wish I was part of. As mentioned on TechCrunch &#38; WebWare, YouTube has internally developed an algorithm to identify copyrighted material. Previously, YouTube used an audio-only detection method from Audible Ma...</description>
		<content:encoded><![CDATA[<p><strong>YouTube strikes back with a new video detection algorithm&#8230;</strong></p>
<p>This goes under development projects I wish I was part of. As mentioned on TechCrunch &amp; WebWare, YouTube has internally developed an algorithm to identify copyrighted material. Previously, YouTube used an audio-only detection method from Audible Ma&#8230;</p>
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		<title>By: desik</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677206</link>
		<dc:creator>desik</dc:creator>
		<pubDate>Tue, 16 Oct 2007 02:35:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677206</guid>
		<description>Wont stop anyone posting copyrighted material on YouTube or anywhere else , perish the thought, but I guess Google simply want to encourage the media companies to see how they can profitably use YouTube if and when their  copyrighted material is put  out there. 

Bit like a father buying wedding rings in anticipation of his sons getting the local girls pregrant - not so much a form of protection as a means to develop better relationships.</description>
		<content:encoded><![CDATA[<p>Wont stop anyone posting copyrighted material on YouTube or anywhere else , perish the thought, but I guess Google simply want to encourage the media companies to see how they can profitably use YouTube if and when their  copyrighted material is put  out there. </p>
<p>Bit like a father buying wedding rings in anticipation of his sons getting the local girls pregrant - not so much a form of protection as a means to develop better relationships.</p>
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		<title>By: Jeremy Steele</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677202</link>
		<dc:creator>Jeremy Steele</dc:creator>
		<pubDate>Tue, 16 Oct 2007 02:31:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677202</guid>
		<description>You know... I haven't even been on YouTube in almost a month...</description>
		<content:encoded><![CDATA[<p>You know&#8230; I haven&#8217;t even been on YouTube in almost a month&#8230;</p>
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		<title>By: techmine</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677200</link>
		<dc:creator>techmine</dc:creator>
		<pubDate>Tue, 16 Oct 2007 02:26:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677200</guid>
		<description>What about "smartly edited" versions of original copyrighted material that is going to be uploaded by YouTube's users? Its going to happen more and more now. If that is enforced, people will turn towards other sites and so on. This will never end. Google senses this but they cannot live with the risk of getting sued by tom dick and harry.</description>
		<content:encoded><![CDATA[<p>What about &#8220;smartly edited&#8221; versions of original copyrighted material that is going to be uploaded by YouTube&#8217;s users? Its going to happen more and more now. If that is enforced, people will turn towards other sites and so on. This will never end. Google senses this but they cannot live with the risk of getting sued by tom dick and harry.</p>
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		<title>By: Andrew</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677171</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Tue, 16 Oct 2007 02:12:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677171</guid>
		<description>I see a monetization in the works.

a) All of the big companies will make the effort to supply Youtube with good qualities of their videos. Movies, Shows etc.
b) YouTube gathers all that stuff, and builds the largest database of top quality videos.
c) Youtube offers the media companies to enter into a partnership. "Hey guys, you already have the stuff uploaded...why not sell the premium content to our millions of users? And blammo you got YouTube premium content...where you pay $10 a month to watch good quality videos. or pay $1 to watch each premium youtube link. Why waste $8 to go to a movie theater, or waste a day downloading the stuff off bittorrent...where for just a few bucks you can stream that same movie, with the best quality setting on YouTube.</description>
		<content:encoded><![CDATA[<p>I see a monetization in the works.</p>
<p>a) All of the big companies will make the effort to supply Youtube with good qualities of their videos. Movies, Shows etc.<br />
b) YouTube gathers all that stuff, and builds the largest database of top quality videos.<br />
c) Youtube offers the media companies to enter into a partnership. &#8220;Hey guys, you already have the stuff uploaded&#8230;why not sell the premium content to our millions of users? And blammo you got YouTube premium content&#8230;where you pay $10 a month to watch good quality videos. or pay $1 to watch each premium youtube link. Why waste $8 to go to a movie theater, or waste a day downloading the stuff off bittorrent&#8230;where for just a few bucks you can stream that same movie, with the best quality setting on YouTube.</p>
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		<title>By: Dan Ackerman Greenberg</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677164</link>
		<dc:creator>Dan Ackerman Greenberg</dc:creator>
		<pubDate>Tue, 16 Oct 2007 02:09:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677164</guid>
		<description>So I guess this means I can't watch Family Guy anymore on YouTube, huh?

It seems to me like the harder Google pushes to remove copyrighted content from YouTube, the larger the opportunity becomes for Hulu (or someone else) to come in and offer the next generation of on-demand video entertainment with "real" (non user generated) content.  

I haven't heard anything about Hulu for a while now despite their supposed "October beta"....any inside info, Mark?



Dan
www.ackermangreenberg.com</description>
		<content:encoded><![CDATA[<p>So I guess this means I can&#8217;t watch Family Guy anymore on YouTube, huh?</p>
<p>It seems to me like the harder Google pushes to remove copyrighted content from YouTube, the larger the opportunity becomes for Hulu (or someone else) to come in and offer the next generation of on-demand video entertainment with &#8220;real&#8221; (non user generated) content.  </p>
<p>I haven&#8217;t heard anything about Hulu for a while now despite their supposed &#8220;October beta&#8221;&#8230;.any inside info, Mark?</p>
<p>Dan<br />
<a href="http://www.ackermangreenberg.com" rel="nofollow">http://www.ackermangreenberg.com</a></p>
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		<title>By: Gary Mckenzie</title>
		<link>http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677126</link>
		<dc:creator>Gary Mckenzie</dc:creator>
		<pubDate>Tue, 16 Oct 2007 01:51:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/15/youtube-tries-a-little-harder-to-protect-copyright-holders/#comment-1677126</guid>
		<description>1st. its about time, with all that "brain power" at google, i was begining to wonder how much longer they were going to "take advantage" of the big media companies.

Would it require someone else suing them for 10 billion.  The value of facebook?</description>
		<content:encoded><![CDATA[<p>1st. its about time, with all that &#8220;brain power&#8221; at google, i was begining to wonder how much longer they were going to &#8220;take advantage&#8221; of the big media companies.</p>
<p>Would it require someone else suing them for 10 billion.  The value of facebook?</p>
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