Comments on: The Clock is Ticking for Joost http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/ Startup and Technology News Tue, 10 Nov 2009 16:06:53 -0800 hourly 1 By: Links for Oct 13, 2007 | Based on a True Story http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-2966436 Links for Oct 13, 2007 | Based on a True Story Fri, 04 Sep 2009 18:20:41 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2966436 [...] Flash 9 comes out, it will incorporate H.264 coding, which is a major step for video on the [...] [...] Flash 9 comes out, it will incorporate H.264 coding, which is a major step for video on the [...]

]]> By: JanLukacs » Blog Archive » Adobe Flash Player 9 va include codec-ul H.264 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-2759442 JanLukacs » Blog Archive » Adobe Flash Player 9 va include codec-ul H.264 Thu, 21 May 2009 12:45:46 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2759442 [...] Schonfeld de la techcrunch crede ca acesta este inceputul sfarsitului pentru Joost, deoarece foarte multe companii care distribuie video pe net vor putea folosi clipuri in format HD [...] [...] Schonfeld de la techcrunch crede ca acesta este inceputul sfarsitului pentru Joost, deoarece foarte multe companii care distribuie video pe net vor putea folosi clipuri in format HD [...]

]]> By: victorantos http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-2569893 victorantos Wed, 17 Dec 2008 17:17:09 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2569893 I think joost project will not be a big success as skype was I think joost project will not be a big success as skype was

]]> By: Breaking: Joost Turns to the Web for Help http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-2459882 Breaking: Joost Turns to the Web for Help Fri, 05 Sep 2008 18:41:30 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2459882 [...] the inertia of the online video business moves away from desktop clients and to the Web, it seems Joost has finally seen the writing on the wall and will launch an online video service of its [...] [...] the inertia of the online video business moves away from desktop clients and to the Web, it seems Joost has finally seen the writing on the wall and will launch an online video service of its [...]

]]> By: Web TV Doubles, Cable left behind | What Is Wrong With The World Today http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-2459865 Web TV Doubles, Cable left behind | What Is Wrong With The World Today Fri, 05 Sep 2008 18:28:32 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2459865 [...] The Clock is Ticking for Joost [...] [...] The Clock is Ticking for Joost [...]

]]> By: .::.Crea tus Blogs.::. » Blog Archive » Muchas razones por las que Joost va en serio (también va a hacer directo) http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-2317574 .::.Crea tus Blogs.::. » Blog Archive » Muchas razones por las que Joost va en serio (también va a hacer directo) Thu, 22 May 2008 04:43:06 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2317574 [...] todo esto a pesar de que en Techcrunch les ponen una pistola en la sien por la incorporación del códec H.264 al nuevo flash… se [...] [...] todo esto a pesar de que en Techcrunch les ponen una pistola en la sien por la incorporación del códec H.264 al nuevo flash… se [...]

]]> By: www.teletubis.info » Blog Archive » Joost To Undertake Major Restructure http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-2134389 www.teletubis.info » Blog Archive » Joost To Undertake Major Restructure Sun, 06 Apr 2008 03:27:34 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2134389 [...] wrote in October that the clock is ticking for Joost: There’s a time bomb out there with Joost’s name on it. [...] [...] wrote in October that the clock is ticking for Joost: There’s a time bomb out there with Joost’s name on it. [...]

]]> By: Joost To Undertake Major Restructure http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-2134244 Joost To Undertake Major Restructure Sun, 06 Apr 2008 01:26:48 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2134244 [...] wrote in October that the clock is ticking for Joost: There’s a time bomb out there with Joost’s name on it. [...] [...] wrote in October that the clock is ticking for Joost: There’s a time bomb out there with Joost’s name on it. [...]

]]> By: TechCrunch en français » Premières vidéos en Haute-définition sur DailyMotion http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1998553 TechCrunch en français » Premières vidéos en Haute-définition sur DailyMotion Tue, 19 Feb 2008 05:41:33 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1998553 [...] . Nous allons voir de plus en plus de vidéos HD sur le web en partie essentiellement grâce au codec H.264 du dernier lecteur Flash. DailyMotion rejoint ainsi Hulu, Veoh, et montre que c’est techniquement [...] [...] . Nous allons voir de plus en plus de vidéos HD sur le web en partie essentiellement grâce au codec H.264 du dernier lecteur Flash. DailyMotion rejoint ainsi Hulu, Veoh, et montre que c’est techniquement [...]

]]> By: BitTorrent Is Now Streaming Movies (With Ads). But Where’s The Good Stuff? http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1850320 BitTorrent Is Now Streaming Movies (With Ads). But Where’s The Good Stuff? Mon, 17 Dec 2007 21:48:55 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1850320 [...] a closed-off client experience. Who could that be? Maybe it is time for Joost to finally embrace the browser as [...] [...] a closed-off client experience. Who could that be? Maybe it is time for Joost to finally embrace the browser as [...]

]]> By: High Definition Video Coming to Hulu, Samples Available teasered @ Feed UP !! http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1813734 High Definition Video Coming to Hulu, Samples Available teasered @ Feed UP !! Thu, 06 Dec 2007 07:32:47 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1813734 [...] we’ve mentioned before, announcements like these should have competitors like Joost worried because much more high [...] [...] we’ve mentioned before, announcements like these should have competitors like Joost worried because much more high [...]

]]> By: High Definition Video Coming to Hulu, Samples Available http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1809667 High Definition Video Coming to Hulu, Samples Available Tue, 04 Dec 2007 22:16:58 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1809667 [...] we’ve mentioned before, announcements like these should have competitors like Joost worried because high definition video [...] [...] we’ve mentioned before, announcements like these should have competitors like Joost worried because high definition video [...]

]]> By: 郑治·传媒边缘 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1716690 郑治·传媒边缘 Thu, 01 Nov 2007 03:07:26 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1716690 <strong>什么才是Joost杀手？...</strong> 如果说VeohTV不是Joost杀手，那么什么才是Joost杀手呢？ 近日，TechCrunch的Erick看空Joost，他认为Joost的真正威胁来自于Adobe无处不在的Flash播放器。他认为Joost的卖点是全屏的、广播品质的视频流，... 什么才是Joost杀手？…

如果说VeohTV不是Joost杀手，那么什么才是Joost杀手呢？
近日，TechCrunch的Erick看空Joost，他认为Joost的真正威胁来自于Adobe无处不在的Flash播放器。他认为Joost的卖点是全屏的、广播品质的视频流，…

]]> By: Paul Kenjora http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1694450 Paul Kenjora Tue, 23 Oct 2007 18:46:14 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1694450 Joost is opening up their APIs and being really smart with widgets. If they stay ahead in the plugin arena then many users will fuel their success. Take for example Joostlist.com: http://www.joostlist.com Its a mash up between Joost channel guide and Digg. Sites like this will determine the success of any online TV service. Joost is opening up their APIs and being really smart with widgets. If they stay ahead in the plugin arena then many users will fuel their success.

Take for example Joostlist.com: http://www.joostlist.com

Its a mash up between Joost channel guide and Digg. Sites like this will determine the success of any online TV service.

]]> By: Mike http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1689463 Mike Sun, 21 Oct 2007 15:52:31 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1689463 Saw the HD vids on Vimeo, but wasn't really blown away by the quality. I think stages6 (divx codec) is doing a more better job of delivering high quality vids (even full movies....joox anyone?) then the vids I saw on Vimeo. Saw the HD vids on Vimeo, but wasn’t really blown away by the quality. I think stages6 (divx codec) is doing a more better job of delivering high quality vids (even full movies….joox anyone?) then the vids I saw on Vimeo.

]]> By: Daniel http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1686970 Daniel Sat, 20 Oct 2007 14:32:33 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1686970 just look at the http://hobnox.com Channels (f.e., sly-fi.com ) they are showing fullscreen videos already in Flash 9 just look at the http://hobnox.com Channels (f.e., sly-fi.com ) they are showing fullscreen videos already in Flash 9

]]> By: Alexandr Pitt http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1677886 Alexandr Pitt Tue, 16 Oct 2007 12:03:01 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1677886 Excellent article, I want LIVE streaming televsion!!! Excellent article, I want LIVE streaming televsion!!!

]]> By: magic http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1677577 magic Tue, 16 Oct 2007 07:35:46 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1677577 As a good player of web TV, I have used almost all kinds of softwares in this aspect no matter it is p2p or CDN. According to my testing experience TVkoo is the best one to set up a global web TV, after using TVkoo you will find all other softwares you used before are totaly rubbish. So go and download the TVkoo software and you will enjoy fantastic global web TV. As a good player of web TV, I have used almost all kinds of softwares in this aspect no matter it is p2p or CDN. According to my testing experience TVkoo is the best one to set up a global web TV, after using TVkoo you will find all other softwares you used before are totaly rubbish.
So go and download the TVkoo software and you will enjoy fantastic global web TV.

]]> By: Morgan Warstler http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1675553 Morgan Warstler Mon, 15 Oct 2007 02:07:04 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675553 Handful of mistakes here: 1. The quality of web video will not improve. It won't. H.264 looks worse than VP6.2 (flv4) or Sorenson (flv1) at the same data rates. YouTube isn't going to double their bandwidth costs. 2. Jeremy #71 is correct in stating costs of streaming for high quality stuff are much higher, so p2p continues to have its place. 3. The minor reason for the adoption of H.264 is PROBABLY because Adobe and her customers (YouTube/Google) want to use a codec other than Sorenson (flv1). 4. Silicon Video decoders are the real issue. All the major video decoders used in IPTV set top boxes make use of VC-1 (windows media 10) and H.264. They don't decode On2's VP6.2 or sorenson. The "watch the web on TV" thing was supposed to happen in 2005, the chip guys all adopted VC-1, and while that was happening Flash video exploded and suddenly there wasn't any WMV video online to see. Very soon, all that web video is going to show up on TV devices that cost a lot less than AppleTV - and then we're off to the races. Handful of mistakes here:

1. The quality of web video will not improve. It won’t. H.264 looks worse than VP6.2 (flv4) or Sorenson (flv1) at the same data rates. YouTube isn’t going to double their bandwidth costs.

2. Jeremy #71 is correct in stating costs of streaming for high quality stuff are much higher, so p2p continues to have its place.

3. The minor reason for the adoption of H.264 is PROBABLY because Adobe and her customers (YouTube/Google) want to use a codec other than Sorenson (flv1).

4. Silicon Video decoders are the real issue. All the major video decoders used in IPTV set top boxes make use of VC-1 (windows media 10) and H.264. They don’t decode On2’s VP6.2 or sorenson. The “watch the web on TV” thing was supposed to happen in 2005, the chip guys all adopted VC-1, and while that was happening Flash video exploded and suddenly there wasn’t any WMV video online to see. Very soon, all that web video is going to show up on TV devices that cost a lot less than AppleTV – and then we’re off to the races.

]]> By: Alvaro http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1675388 Alvaro Sun, 14 Oct 2007 23:37:27 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675388 I agree completely with the article. It seems that the community and media are moved by huge inertias. If behind Joost there would be others, that project would probably never be funded. In case they manage to launch the project it would be dumped by the community because it's nonsense to go with a a desktop application when there is technology to go web. ie www.dnastream.tv I agree completely with the article. It seems that the community and media are moved by huge inertias.
If behind Joost there would be others, that project would probably never be funded. In case they manage to launch the project it would be dumped by the community because it’s nonsense to go with a a desktop application when there is technology to go web. ie http://www.dnastream.tv

]]> By: Andrew http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1675387 Andrew Sun, 14 Oct 2007 23:36:44 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675387 What any Chinese person or International Soccer fanatic can tell you is that Joost is to the 'future of television' as the Fax Machine was to the Internet. True P2P TV options do exist--TVAnts, SopCast, and several others. Despite the fact they are primarily in Chinese, it has managed to catch hold of the International sports community in a HUGE way. Look up p2p 'football' and you'll find the links and the instructions on how to watch your favorite club from the otherside of the world pretty much anytime you want. (I'm watching rally driving on Eurosports France right now). I'm not sure if the a-list blogging community has even tried TVAnts or the others, but running it will show Joost to be too late for the next revolution. What any Chinese person or International Soccer fanatic can tell you is that Joost is to the ‘future of television’ as the Fax Machine was to the Internet.

True P2P TV options do exist–TVAnts, SopCast, and several others. Despite the fact they are primarily in Chinese, it has managed to catch hold of the International sports community in a HUGE way. Look up p2p ‘football’ and you’ll find the links and the instructions on how to watch your favorite club from the otherside of the world pretty much anytime you want.

(I’m watching rally driving on Eurosports France right now).

I’m not sure if the a-list blogging community has even tried TVAnts or the others, but running it will show Joost to be too late for the next revolution.

]]> By: Nick Breeze http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1675286 Nick Breeze Sun, 14 Oct 2007 21:37:38 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675286 The technology is only one aspect of any business plan. I think one has to take into account the experience that the founders of Joost have had commercially and the money they have to put behind brand awareness campaigns and marketing. Youtube is awash with rough cut content that is a little overwhelming for most. Small players may find it hard to find their way into larger scale consciousness (though not impossible). I see the future of Joost as a good horse to back in the eventual reorganisation of the media audience. The technology is only one aspect of any business plan. I think one has to take into account the experience that the founders of Joost have had commercially and the money they have to put behind brand awareness campaigns and marketing. Youtube is awash with rough cut content that is a little overwhelming for most. Small players may find it hard to find their way into larger scale consciousness (though not impossible). I see the future of Joost as a good horse to back in the eventual reorganisation of the media audience.

]]> By: Crazy Ivan http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1675273 Crazy Ivan Sun, 14 Oct 2007 21:22:08 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675273 "(Youtube is moving from VP6 to H264, right?)." No, Youtube does not use VP6. Neither does MySpace or Google for their Flash video. They still use H.263. That's one of the primary reasons why Flash with VP6 has a bad reputation. People think it's VP6 when it is not. Personally I don't care what codec is used in what players. I've seen HD video in VP6, VP7, H.264, Divx, VC-1, etc. To me HD is HD. When the videos are in HD I can't tell what codec is being used anyway. “(Youtube is moving from VP6 to H264, right?).”

No, Youtube does not use VP6. Neither does MySpace or Google for their Flash video. They still use H.263. That’s one of the primary reasons why Flash with VP6 has a bad reputation. People think it’s VP6 when it is not.
Personally I don’t care what codec is used in what players. I’ve seen HD video in VP6, VP7, H.264, Divx, VC-1, etc. To me HD is HD. When the videos are in HD I can’t tell what codec is being used anyway.

]]> By: Steve Elbows http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1675190 Steve Elbows Sun, 14 Oct 2007 19:37:07 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675190 Well its not just the H264 in the next version of flash that should help drive higher-res net video. Theres also hardware-accelerated fullscreen mode, which makes a big difference to cpu use, or at least did for me during some testing, and also a new version of the VP6 codec, called VP6-S which takes less grunt to decode and so may be useful for hgher res video on older machines. I mean lets face it, I love h264 but it does eat quite a lot of cpu. As for Silverlight, yes it has plenty of potential. But if everyone is determined to hate it then it wont succeed. I also think that in terms of video, the new flash and silverlight will be pretty equally matched, so it will come down to other factors like plugin penetration, codec licensing terms, whether all your video assets are already in a particular format, and what languages, tools & servers developers at the company have. Im sure Joost has its problems, and browser-based video getting steadily better certainly does not help those with alternative wondertech. eg I think it was Veoh that started off as p2p video delivery system being its strength and then had to shift massively to reflect the sudden popualrilty of youtube-like flash video. But of Joost's technology is just good enough, enough people know of them, and they actually have compelling content that lots of people would want to watch, then there's no reason to expect flash or silverlight to be the death of them. All the same if I were trying to start a company that used p2p, Id be very tempted to try making my software a browser plugin rather than a standalone app, but I think compelling content could overcome such issues. Well its not just the H264 in the next version of flash that should help drive higher-res net video. Theres also hardware-accelerated fullscreen mode, which makes a big difference to cpu use, or at least did for me during some testing, and also a new version of the VP6 codec, called VP6-S which takes less grunt to decode and so may be useful for hgher res video on older machines. I mean lets face it, I love h264 but it does eat quite a lot of cpu.

As for Silverlight, yes it has plenty of potential. But if everyone is determined to hate it then it wont succeed. I also think that in terms of video, the new flash and silverlight will be pretty equally matched, so it will come down to other factors like plugin penetration, codec licensing terms, whether all your video assets are already in a particular format, and what languages, tools & servers developers at the company have.

Im sure Joost has its problems, and browser-based video getting steadily better certainly does not help those with alternative wondertech. eg I think it was Veoh that started off as p2p video delivery system being its strength and then had to shift massively to reflect the sudden popualrilty of youtube-like flash video. But of Joost’s technology is just good enough, enough people know of them, and they actually have compelling content that lots of people would want to watch, then there’s no reason to expect flash or silverlight to be the death of them.

All the same if I were trying to start a company that used p2p, Id be very tempted to try making my software a browser plugin rather than a standalone app, but I think compelling content could overcome such issues.

]]> By: Jeremy Allaire http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/comment-page-2/#comment-1675161 Jeremy Allaire Sun, 14 Oct 2007 19:06:04 +0000 http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675161 Erick, you are right on the money. One thing to note. We're building everything on FP9.5 and support for H.264, both in our native web-based players and in Brightcove Show. That will mean that any media publisher looking for a Joost-quality experience can get it quickly and easily. But a few things of note on top of this. Joost also does a couple of things that can't be accomplished just with FP9.5 and H.264 on their own: - Peer-assisted, multi-source streaming (hybrid delivery model) that enables faster bit delivery and lower costs. That's exactly what we've integrated into BC Show using DNA, but on top of FP 9.5 which will mean that these are instant-on, great experiences. Also, to get to DVD and HD quality bit-rates (btw, Joost is much lower, with average video encoding at 600kbps not 1.5Mbps) one needs delivery network acceleration like we're doing in BC Show. - Full-screen browsing, discovery and watching modes. Joost has a nice full-screen paradaigm. While someone can build this themselves in FP9.5, we're providing publishers with templates for 'theater mode' browsing and watching, of course these can be branded to the site and media owner. - Full-screen, feature-length content advertising formats. Joost has done some nice work in this space. We have done much of the same in our web-based experiences (overlays, bugs, bumpers, takeovers) and in BC Show are updating all of these formats and the insertion and management tools to support full-screen, feature-length content. Our goal, in the end, is to enable a web-centric model of high-quality Internet TV (e.g. any website and publisher should be able to launch these kinds of rich Internet TV services and not have to rely on an aggregator or a desktop application to get there). Jeremy Erick, you are right on the money.

One thing to note. We’re building everything on FP9.5 and support for H.264, both in our native web-based players and in Brightcove Show. That will mean that any media publisher looking for a Joost-quality experience can get it quickly and easily.

But a few things of note on top of this.

Joost also does a couple of things that can’t be accomplished just with FP9.5 and H.264 on their own:

- Peer-assisted, multi-source streaming (hybrid delivery model) that enables faster bit delivery and lower costs. That’s exactly what we’ve integrated into BC Show using DNA, but on top of FP 9.5 which will mean that these are instant-on, great experiences. Also, to get to DVD and HD quality bit-rates (btw, Joost is much lower, with average video encoding at 600kbps not 1.5Mbps) one needs delivery network acceleration like we’re doing in BC Show.

- Full-screen browsing, discovery and watching modes. Joost has a nice full-screen paradaigm. While someone can build this themselves in FP9.5, we’re providing publishers with templates for ‘theater mode’ browsing and watching, of course these can be branded to the site and media owner.

- Full-screen, feature-length content advertising formats. Joost has done some nice work in this space. We have done much of the same in our web-based experiences (overlays, bugs, bumpers, takeovers) and in BC Show are updating all of these formats and the insertion and management tools to support full-screen, feature-length content.

Our goal, in the end, is to enable a web-centric model of high-quality Internet TV (e.g. any website and publisher should be able to launch these kinds of rich Internet TV services and not have to rely on an aggregator or a desktop application to get there).

Jeremy

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