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	<title>Comments on: The Clock is Ticking for Joost</title>
	<atom:link href="http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/</link>
	<description>Startup and Technology News</description>
	<pubDate>Thu, 24 Jul 2008 08:41:16 +0000</pubDate>
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		<title>By: .::.Crea tus Blogs.::. &#187; Blog Archive &#187; Muchas razones por las que Joost va en serio (también va a hacer directo)</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2317574</link>
		<dc:creator>.::.Crea tus Blogs.::. &#187; Blog Archive &#187; Muchas razones por las que Joost va en serio (también va a hacer directo)</dc:creator>
		<pubDate>Thu, 22 May 2008 04:43:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2317574</guid>
		<description>[...] todo esto a pesar de que en Techcrunch les ponen una pistola en la sien por la incorporación del códec H.264 al nuevo flash&#8230; se [...]</description>
		<content:encoded><![CDATA[<p>[...] todo esto a pesar de que en Techcrunch les ponen una pistola en la sien por la incorporación del códec H.264 al nuevo flash&#8230; se [...]</p>
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		<title>By: www.teletubis.info &#187; Blog Archive &#187; Joost To Undertake Major Restructure</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2134389</link>
		<dc:creator>www.teletubis.info &#187; Blog Archive &#187; Joost To Undertake Major Restructure</dc:creator>
		<pubDate>Sun, 06 Apr 2008 03:27:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2134389</guid>
		<description>[...] wrote in October that the clock is ticking for Joost: There’s a time bomb out there with Joost’s name on it. [...]</description>
		<content:encoded><![CDATA[<p>[...] wrote in October that the clock is ticking for Joost: There’s a time bomb out there with Joost’s name on it. [...]</p>
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		<title>By: Joost To Undertake Major Restructure</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2134244</link>
		<dc:creator>Joost To Undertake Major Restructure</dc:creator>
		<pubDate>Sun, 06 Apr 2008 01:26:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-2134244</guid>
		<description>[...] wrote in October that the clock is ticking for Joost: There’s a time bomb out there with Joost’s name on it. [...]</description>
		<content:encoded><![CDATA[<p>[...] wrote in October that the clock is ticking for Joost: There’s a time bomb out there with Joost’s name on it. [...]</p>
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	<item>
		<title>By: TechCrunch en français &#187; Premières vidéos en Haute-définition sur DailyMotion</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1998553</link>
		<dc:creator>TechCrunch en français &#187; Premières vidéos en Haute-définition sur DailyMotion</dc:creator>
		<pubDate>Tue, 19 Feb 2008 05:41:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1998553</guid>
		<description>[...] . Nous allons voir de plus en plus de vidéos HD sur le web en partie essentiellement grâce au codec H.264 du dernier lecteur Flash. DailyMotion rejoint ainsi Hulu, Veoh, et montre que c&#8217;est techniquement [...]</description>
		<content:encoded><![CDATA[<p>[...] . Nous allons voir de plus en plus de vidéos HD sur le web en partie essentiellement grâce au codec H.264 du dernier lecteur Flash. DailyMotion rejoint ainsi Hulu, Veoh, et montre que c&#8217;est techniquement [...]</p>
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	<item>
		<title>By: BitTorrent Is Now Streaming Movies (With Ads). But Where&#8217;s The Good Stuff?</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1850320</link>
		<dc:creator>BitTorrent Is Now Streaming Movies (With Ads). But Where&#8217;s The Good Stuff?</dc:creator>
		<pubDate>Mon, 17 Dec 2007 21:48:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1850320</guid>
		<description>[...] a closed-off client experience. Who could that be? Maybe it is time for Joost to finally embrace the browser as [...]</description>
		<content:encoded><![CDATA[<p>[...] a closed-off client experience. Who could that be? Maybe it is time for Joost to finally embrace the browser as [...]</p>
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		<title>By: High Definition Video Coming to Hulu, Samples Available teasered @ Feed UP !!</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1813734</link>
		<dc:creator>High Definition Video Coming to Hulu, Samples Available teasered @ Feed UP !!</dc:creator>
		<pubDate>Thu, 06 Dec 2007 07:32:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1813734</guid>
		<description>[...] we&#8217;ve mentioned before, announcements like these should have competitors like Joost worried because much more high [...]</description>
		<content:encoded><![CDATA[<p>[...] we&#8217;ve mentioned before, announcements like these should have competitors like Joost worried because much more high [...]</p>
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		<title>By: High Definition Video Coming to Hulu, Samples Available</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1809667</link>
		<dc:creator>High Definition Video Coming to Hulu, Samples Available</dc:creator>
		<pubDate>Tue, 04 Dec 2007 22:16:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1809667</guid>
		<description>[...] we&#8217;ve mentioned before, announcements like these should have competitors like Joost worried because high definition video [...]</description>
		<content:encoded><![CDATA[<p>[...] we&#8217;ve mentioned before, announcements like these should have competitors like Joost worried because high definition video [...]</p>
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		<title>By: 郑治·传媒边缘</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1716690</link>
		<dc:creator>郑治·传媒边缘</dc:creator>
		<pubDate>Thu, 01 Nov 2007 03:07:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1716690</guid>
		<description>&lt;strong&gt;什么才是Joost杀手？...&lt;/strong&gt;

如果说VeohTV不是Joost杀手，那么什么才是Joost杀手呢？
近日，TechCrunch的Erick看空Joost，他认为Joost的真正威胁来自于Adobe无处不在的Flash播放器。他认为Joost的卖点是全屏的、广播品质的视频流，...</description>
		<content:encoded><![CDATA[<p><strong>什么才是Joost杀手？&#8230;</strong></p>
<p>如果说VeohTV不是Joost杀手，那么什么才是Joost杀手呢？<br />
近日，TechCrunch的Erick看空Joost，他认为Joost的真正威胁来自于Adobe无处不在的Flash播放器。他认为Joost的卖点是全屏的、广播品质的视频流，&#8230;</p>
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		<title>By: Paul Kenjora</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1694450</link>
		<dc:creator>Paul Kenjora</dc:creator>
		<pubDate>Tue, 23 Oct 2007 18:46:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1694450</guid>
		<description>Joost is opening up their APIs and being really smart with widgets.  If they stay ahead in the plugin arena then many users will fuel their success.

Take for example Joostlist.com: http://www.joostlist.com

Its a mash up between Joost channel guide and Digg.  Sites like this will determine the success of any online TV service.</description>
		<content:encoded><![CDATA[<p>Joost is opening up their APIs and being really smart with widgets.  If they stay ahead in the plugin arena then many users will fuel their success.</p>
<p>Take for example Joostlist.com: <a href="http://www.joostlist.com" rel="nofollow">http://www.joostlist.com</a></p>
<p>Its a mash up between Joost channel guide and Digg.  Sites like this will determine the success of any online TV service.</p>
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		<title>By: Mike</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1689463</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Sun, 21 Oct 2007 15:52:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1689463</guid>
		<description>Saw the HD vids on Vimeo, but wasn't really blown away by the quality. I think stages6 (divx codec) is doing a more better job of delivering high quality vids (even full movies....joox anyone?) then the vids I saw on Vimeo.</description>
		<content:encoded><![CDATA[<p>Saw the HD vids on Vimeo, but wasn&#8217;t really blown away by the quality. I think stages6 (divx codec) is doing a more better job of delivering high quality vids (even full movies&#8230;.joox anyone?) then the vids I saw on Vimeo.</p>
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		<title>By: Daniel</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1686970</link>
		<dc:creator>Daniel</dc:creator>
		<pubDate>Sat, 20 Oct 2007 14:32:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1686970</guid>
		<description>just look at the http://hobnox.com Channels (f.e.,  sly-fi.com ) they are  showing fullscreen videos already in Flash 9</description>
		<content:encoded><![CDATA[<p>just look at the <a href="http://hobnox.com" rel="nofollow">http://hobnox.com</a> Channels (f.e.,  sly-fi.com ) they are  showing fullscreen videos already in Flash 9</p>
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		<title>By: Alexandr Pitt</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1677886</link>
		<dc:creator>Alexandr Pitt</dc:creator>
		<pubDate>Tue, 16 Oct 2007 12:03:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1677886</guid>
		<description>Excellent article,  I want LIVE streaming televsion!!!</description>
		<content:encoded><![CDATA[<p>Excellent article,  I want LIVE streaming televsion!!!</p>
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		<title>By: magic</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1677577</link>
		<dc:creator>magic</dc:creator>
		<pubDate>Tue, 16 Oct 2007 07:35:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1677577</guid>
		<description>As a good player of web TV, I have used almost all kinds of softwares in this aspect no matter it is p2p or CDN. According to my testing experience TVkoo is the best one to set up a global web TV, after using TVkoo you will find all other softwares you used before are totaly rubbish.
So go and download the TVkoo software and you will enjoy  fantastic global web TV.</description>
		<content:encoded><![CDATA[<p>As a good player of web TV, I have used almost all kinds of softwares in this aspect no matter it is p2p or CDN. According to my testing experience TVkoo is the best one to set up a global web TV, after using TVkoo you will find all other softwares you used before are totaly rubbish.<br />
So go and download the TVkoo software and you will enjoy  fantastic global web TV.</p>
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		<title>By: Morgan Warstler</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675553</link>
		<dc:creator>Morgan Warstler</dc:creator>
		<pubDate>Mon, 15 Oct 2007 02:07:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675553</guid>
		<description>Handful of mistakes here:

1. The quality of web video will not improve.  It won't.  H.264 looks worse than VP6.2 (flv4) or Sorenson (flv1) at the same data rates.  YouTube isn't going to double their bandwidth costs.

2. Jeremy #71 is correct in stating costs of streaming for high quality stuff are much higher, so p2p continues to have its place.

3. The minor reason for the adoption of H.264 is PROBABLY because Adobe and her customers (YouTube/Google) want to use a codec other than Sorenson (flv1). 

4. Silicon Video decoders are the real issue.  All the major video decoders used in IPTV set top boxes make use of VC-1 (windows media 10) and H.264.  They don't decode On2's VP6.2 or sorenson.  The "watch the web on TV" thing was supposed to happen in 2005, the chip guys all adopted VC-1, and while that was happening Flash video exploded and suddenly there wasn't any WMV video online to see.   Very soon, all that web video is going to show up on TV devices that cost a lot less than AppleTV - and then we're off to the races.</description>
		<content:encoded><![CDATA[<p>Handful of mistakes here:</p>
<p>1. The quality of web video will not improve.  It won&#8217;t.  H.264 looks worse than VP6.2 (flv4) or Sorenson (flv1) at the same data rates.  YouTube isn&#8217;t going to double their bandwidth costs.</p>
<p>2. Jeremy #71 is correct in stating costs of streaming for high quality stuff are much higher, so p2p continues to have its place.</p>
<p>3. The minor reason for the adoption of H.264 is PROBABLY because Adobe and her customers (YouTube/Google) want to use a codec other than Sorenson (flv1). </p>
<p>4. Silicon Video decoders are the real issue.  All the major video decoders used in IPTV set top boxes make use of VC-1 (windows media 10) and H.264.  They don&#8217;t decode On2&#8217;s VP6.2 or sorenson.  The &#8220;watch the web on TV&#8221; thing was supposed to happen in 2005, the chip guys all adopted VC-1, and while that was happening Flash video exploded and suddenly there wasn&#8217;t any WMV video online to see.   Very soon, all that web video is going to show up on TV devices that cost a lot less than AppleTV - and then we&#8217;re off to the races.</p>
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		<title>By: Alvaro</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675388</link>
		<dc:creator>Alvaro</dc:creator>
		<pubDate>Sun, 14 Oct 2007 23:37:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675388</guid>
		<description>I agree completely with the article. It seems that the community and media are moved by huge inertias. 
If behind Joost there would be others, that project would probably never be funded. In case they manage to launch the project it would be dumped by the community because it's nonsense to go with a a desktop application when there is technology to go web. ie  www.dnastream.tv</description>
		<content:encoded><![CDATA[<p>I agree completely with the article. It seems that the community and media are moved by huge inertias.<br />
If behind Joost there would be others, that project would probably never be funded. In case they manage to launch the project it would be dumped by the community because it&#8217;s nonsense to go with a a desktop application when there is technology to go web. ie  <a href="http://www.dnastream.tv" rel="nofollow">http://www.dnastream.tv</a></p>
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		<title>By: Andrew</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675387</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Sun, 14 Oct 2007 23:36:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675387</guid>
		<description>What any Chinese person or International Soccer fanatic can tell you is that Joost is to the 'future of television' as the Fax Machine was to the Internet.

True P2P TV options do exist--TVAnts, SopCast, and several others.  Despite the fact they are primarily in Chinese, it has managed to catch hold of the International sports community in a HUGE way.  Look up p2p 'football' and you'll find the links and the instructions on how to watch your favorite club from the otherside of the world pretty much anytime you want.

(I'm watching rally driving on Eurosports France right now).

I'm not sure if the a-list blogging community has even tried TVAnts or the others, but running it will show Joost to be too late for the next revolution.</description>
		<content:encoded><![CDATA[<p>What any Chinese person or International Soccer fanatic can tell you is that Joost is to the &#8216;future of television&#8217; as the Fax Machine was to the Internet.</p>
<p>True P2P TV options do exist&#8211;TVAnts, SopCast, and several others.  Despite the fact they are primarily in Chinese, it has managed to catch hold of the International sports community in a HUGE way.  Look up p2p &#8216;football&#8217; and you&#8217;ll find the links and the instructions on how to watch your favorite club from the otherside of the world pretty much anytime you want.</p>
<p>(I&#8217;m watching rally driving on Eurosports France right now).</p>
<p>I&#8217;m not sure if the a-list blogging community has even tried TVAnts or the others, but running it will show Joost to be too late for the next revolution.</p>
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		<title>By: Nick Breeze</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675286</link>
		<dc:creator>Nick Breeze</dc:creator>
		<pubDate>Sun, 14 Oct 2007 21:37:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675286</guid>
		<description>The technology is only one aspect of any business plan.  I think one has to take into account the experience that the founders of Joost have had commercially and the money they have to put behind brand awareness campaigns and marketing. Youtube is awash with rough cut content that is a little overwhelming for most.  Small players may find it hard to find their way into larger scale consciousness (though not impossible).  I see the future of Joost as a good horse to back in the eventual reorganisation of the media audience.</description>
		<content:encoded><![CDATA[<p>The technology is only one aspect of any business plan.  I think one has to take into account the experience that the founders of Joost have had commercially and the money they have to put behind brand awareness campaigns and marketing. Youtube is awash with rough cut content that is a little overwhelming for most.  Small players may find it hard to find their way into larger scale consciousness (though not impossible).  I see the future of Joost as a good horse to back in the eventual reorganisation of the media audience.</p>
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		<title>By: Crazy Ivan</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675273</link>
		<dc:creator>Crazy Ivan</dc:creator>
		<pubDate>Sun, 14 Oct 2007 21:22:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675273</guid>
		<description>"(Youtube is moving from VP6 to H264, right?)."

 No, Youtube does not use VP6. Neither does MySpace or Google for their Flash video. They still use H.263. That's one of the primary reasons why Flash with VP6 has a bad reputation. People think it's VP6 when it is not. 
 Personally I don't care what codec is used in what players. I've seen HD video in VP6, VP7, H.264, Divx, VC-1, etc. To me HD is HD. When the videos are in HD I can't tell what codec is being used anyway.</description>
		<content:encoded><![CDATA[<p>&#8220;(Youtube is moving from VP6 to H264, right?).&#8221;</p>
<p> No, Youtube does not use VP6. Neither does MySpace or Google for their Flash video. They still use H.263. That&#8217;s one of the primary reasons why Flash with VP6 has a bad reputation. People think it&#8217;s VP6 when it is not.<br />
 Personally I don&#8217;t care what codec is used in what players. I&#8217;ve seen HD video in VP6, VP7, H.264, Divx, VC-1, etc. To me HD is HD. When the videos are in HD I can&#8217;t tell what codec is being used anyway.</p>
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		<title>By: Steve Elbows</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675190</link>
		<dc:creator>Steve Elbows</dc:creator>
		<pubDate>Sun, 14 Oct 2007 19:37:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675190</guid>
		<description>Well its not just the H264 in the next version of flash that should help drive higher-res net video. Theres also hardware-accelerated fullscreen mode, which makes a big difference to cpu use, or at least did for me during some testing, and also a new version of the VP6 codec, called VP6-S which takes less grunt to decode and so may be useful for hgher res video on older machines. I mean lets face it, I love h264 but it does eat quite a lot of cpu.

As for Silverlight, yes it has plenty of potential. But if everyone is determined to hate it then it wont succeed. I also think that in terms of video, the new flash and silverlight will be pretty equally matched, so it will come down to other factors like plugin penetration, codec licensing terms, whether all your video assets are already in a particular format,  and what languages, tools &#38; servers developers at the company have.

Im sure Joost has its problems, and browser-based video getting steadily better certainly does not help those with alternative wondertech. eg I think it was Veoh that started off as p2p video delivery system being its strength and then had to shift massively to reflect the sudden popualrilty of youtube-like flash video. But of Joost's technology is just good enough, enough people know of them, and they actually have compelling content that lots of people would want to watch, then there's no reason to expect flash or silverlight to be the death of them.

All the same if I were trying to start a company that used p2p, Id be very tempted to try making my software a browser plugin rather than a standalone app, but I think compelling content could overcome such issues.</description>
		<content:encoded><![CDATA[<p>Well its not just the H264 in the next version of flash that should help drive higher-res net video. Theres also hardware-accelerated fullscreen mode, which makes a big difference to cpu use, or at least did for me during some testing, and also a new version of the VP6 codec, called VP6-S which takes less grunt to decode and so may be useful for hgher res video on older machines. I mean lets face it, I love h264 but it does eat quite a lot of cpu.</p>
<p>As for Silverlight, yes it has plenty of potential. But if everyone is determined to hate it then it wont succeed. I also think that in terms of video, the new flash and silverlight will be pretty equally matched, so it will come down to other factors like plugin penetration, codec licensing terms, whether all your video assets are already in a particular format,  and what languages, tools &amp; servers developers at the company have.</p>
<p>Im sure Joost has its problems, and browser-based video getting steadily better certainly does not help those with alternative wondertech. eg I think it was Veoh that started off as p2p video delivery system being its strength and then had to shift massively to reflect the sudden popualrilty of youtube-like flash video. But of Joost&#8217;s technology is just good enough, enough people know of them, and they actually have compelling content that lots of people would want to watch, then there&#8217;s no reason to expect flash or silverlight to be the death of them.</p>
<p>All the same if I were trying to start a company that used p2p, Id be very tempted to try making my software a browser plugin rather than a standalone app, but I think compelling content could overcome such issues.</p>
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		<title>By: Jeremy Allaire</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675161</link>
		<dc:creator>Jeremy Allaire</dc:creator>
		<pubDate>Sun, 14 Oct 2007 19:06:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1675161</guid>
		<description>Erick, you are right on the money.
 
One thing to note.  We're building everything on FP9.5 and support for H.264, both in our native web-based players and in Brightcove Show.  That will mean that any media publisher looking for a Joost-quality experience can get it quickly and easily.  
 
But a few things of note on top of this.
 
Joost also does a couple of things that can't be accomplished just with FP9.5 and H.264 on their own:
 
- Peer-assisted, multi-source streaming (hybrid delivery model) that enables faster bit delivery and lower costs.  That's exactly what we've integrated into BC Show using DNA, but on top of FP 9.5 which will mean that these are instant-on, great experiences.  Also, to get to DVD and HD quality bit-rates (btw, Joost is much lower, with average video encoding at 600kbps not 1.5Mbps) one needs delivery network acceleration like we're doing in BC Show. 
 
- Full-screen browsing, discovery and watching modes.  Joost has a nice full-screen paradaigm.  While someone can build this themselves in FP9.5, we're providing publishers with templates for 'theater mode' browsing and watching, of course these can be branded to the site and media owner.
 
- Full-screen, feature-length content advertising formats.  Joost has done some nice work in this space.  We have done much of the same in our web-based experiences (overlays, bugs, bumpers, takeovers) and in BC Show are updating all of these formats and the insertion and management tools to support full-screen, feature-length content.
 
Our goal, in the end, is to enable a web-centric model of high-quality Internet TV (e.g. any website and publisher should be able to launch these kinds of rich Internet TV services and not have to rely on an aggregator or a desktop application to get there).
 
Jeremy</description>
		<content:encoded><![CDATA[<p>Erick, you are right on the money.</p>
<p>One thing to note.  We&#8217;re building everything on FP9.5 and support for H.264, both in our native web-based players and in Brightcove Show.  That will mean that any media publisher looking for a Joost-quality experience can get it quickly and easily.  </p>
<p>But a few things of note on top of this.</p>
<p>Joost also does a couple of things that can&#8217;t be accomplished just with FP9.5 and H.264 on their own:</p>
<p>- Peer-assisted, multi-source streaming (hybrid delivery model) that enables faster bit delivery and lower costs.  That&#8217;s exactly what we&#8217;ve integrated into BC Show using DNA, but on top of FP 9.5 which will mean that these are instant-on, great experiences.  Also, to get to DVD and HD quality bit-rates (btw, Joost is much lower, with average video encoding at 600kbps not 1.5Mbps) one needs delivery network acceleration like we&#8217;re doing in BC Show. </p>
<p>- Full-screen browsing, discovery and watching modes.  Joost has a nice full-screen paradaigm.  While someone can build this themselves in FP9.5, we&#8217;re providing publishers with templates for &#8216;theater mode&#8217; browsing and watching, of course these can be branded to the site and media owner.</p>
<p>- Full-screen, feature-length content advertising formats.  Joost has done some nice work in this space.  We have done much of the same in our web-based experiences (overlays, bugs, bumpers, takeovers) and in BC Show are updating all of these formats and the insertion and management tools to support full-screen, feature-length content.</p>
<p>Our goal, in the end, is to enable a web-centric model of high-quality Internet TV (e.g. any website and publisher should be able to launch these kinds of rich Internet TV services and not have to rely on an aggregator or a desktop application to get there).</p>
<p>Jeremy</p>
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		<title>By: TheDuhMoment</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1674315</link>
		<dc:creator>TheDuhMoment</dc:creator>
		<pubDate>Sun, 14 Oct 2007 02:32:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1674315</guid>
		<description>#69: I seem to recall that Adobe beat MSFT to the punch with Flex...  But, your right, MSFT is unstoppable... NOT!  It's a dinosaur.</description>
		<content:encoded><![CDATA[<p>#69: I seem to recall that Adobe beat MSFT to the punch with Flex&#8230;  But, your right, MSFT is unstoppable&#8230; NOT!  It&#8217;s a dinosaur.</p>
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		<title>By: OdRP</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1674265</link>
		<dc:creator>OdRP</dc:creator>
		<pubDate>Sun, 14 Oct 2007 01:24:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1674265</guid>
		<description>Silverlight Silverlight Silverlight

I know that 99% of Techcrunch bloggers hate MSFT guts but their Silverlight is significantly better than anything Adobe or Joost will release in the next 18 months.</description>
		<content:encoded><![CDATA[<p>Silverlight Silverlight Silverlight</p>
<p>I know that 99% of Techcrunch bloggers hate MSFT guts but their Silverlight is significantly better than anything Adobe or Joost will release in the next 18 months.</p>
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		<title>By: randon_graph</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1674147</link>
		<dc:creator>randon_graph</dc:creator>
		<pubDate>Sat, 13 Oct 2007 23:21:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1674147</guid>
		<description>Wow, not sure I buy into those arguments...
Joost is H264, so "new developments" don't leave them at any particular advantage. In fact mass transcoding is not a big deal should something better come along (Youtube is moving from VP6 to H264, right?).

"Streaming video is about to get a whole lot cheaper"? Based on what? Certainly the CDN price war rages on, but there's no reason to expect anything other than linear price declines.

P2P will always improve economics, and we are now seeing the first P2P systems that will not regress in QOS.

You need to look where the business is going Erik...large-scale audiences, SD-to-HD quality streams, easy conduit to the television. When you move from an event like MMOD (300Kbps x 275K viewers) to a prime-time broadcast (1-5Mbps x 1M+ viewers), you are talking multiple order-of-magnitude increased cost, congestion, and other issues.

What H.264 and VP7 *finally* give us is the ability to deliver SD quality through the common-denominator broadband connection (a 1.5Mbps AT&#38;T DSL connection). This is the real OTT-ITV story.</description>
		<content:encoded><![CDATA[<p>Wow, not sure I buy into those arguments&#8230;<br />
Joost is H264, so &#8220;new developments&#8221; don&#8217;t leave them at any particular advantage. In fact mass transcoding is not a big deal should something better come along (Youtube is moving from VP6 to H264, right?).</p>
<p>&#8220;Streaming video is about to get a whole lot cheaper&#8221;? Based on what? Certainly the CDN price war rages on, but there&#8217;s no reason to expect anything other than linear price declines.</p>
<p>P2P will always improve economics, and we are now seeing the first P2P systems that will not regress in QOS.</p>
<p>You need to look where the business is going Erik&#8230;large-scale audiences, SD-to-HD quality streams, easy conduit to the television. When you move from an event like MMOD (300Kbps x 275K viewers) to a prime-time broadcast (1-5Mbps x 1M+ viewers), you are talking multiple order-of-magnitude increased cost, congestion, and other issues.</p>
<p>What H.264 and VP7 *finally* give us is the ability to deliver SD quality through the common-denominator broadband connection (a 1.5Mbps AT&amp;T DSL connection). This is the real OTT-ITV story.</p>
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		<title>By: sirc</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1674012</link>
		<dc:creator>sirc</dc:creator>
		<pubDate>Sat, 13 Oct 2007 20:41:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1674012</guid>
		<description>by the way, vp7 is what powers move and abc</description>
		<content:encoded><![CDATA[<p>by the way, vp7 is what powers move and abc</p>
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		<title>By: sirc</title>
		<link>http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1674010</link>
		<dc:creator>sirc</dc:creator>
		<pubDate>Sat, 13 Oct 2007 20:35:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/12/the-clock-is-ticking-for-joost/#comment-1674010</guid>
		<description>on2 technologies is the company behind MOVE AND ABC....

VP8 IS UP AND COMING AND LESS EXPENSIVE the h.264

vp6 is what got adobe to where its at...stay tuned for vp8</description>
		<content:encoded><![CDATA[<p>on2 technologies is the company behind MOVE AND ABC&#8230;.</p>
<p>VP8 IS UP AND COMING AND LESS EXPENSIVE the h.264</p>
<p>vp6 is what got adobe to where its at&#8230;stay tuned for vp8</p>
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