Users install a bookmarklet and grab images from around the web (see demo here) - this part is very similar to what Kaboodle, recently acquired by Hearst, does.
They then take those images, plus any images others have uploaded, and create “sets” which are ensembles of individual items, put into, say, a complete outfit. Examples are here.
Sets can be viewed by others, commented, rated, shared, embedded into websites (which I have done above), etc. Users can also take items from the sets (or the set itself) and place it into their own collection for modification (Polyvore also links back to the original set for attribution).
Sets can be tagged or favorited, and users can befriend eachother (its a social network). If someone uses an item that you originally saved/bookmarked, you get a status point. The site also runs themed contests to encourage competition and usage. Finally, since no new service is complete without a Facebook application, Polyvore has one of those, too.
The fashion industry is just ridiculously huge. We’ve covered sites that let (mostly) women show off their outfits. And the success of Sugar Inc., which just made its second acquisition, has been phenomenal. My guess is Polyvore will have its share of rabid users, too.
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Wasn’t Hearst the buyer?
Fashion advice from yahoo pipes and database, sure.. when the girls from daily candy start doing mashups….
Maybe tha tcan of idea looks good on a paper… but since most of it, seems more geeklish, i don’t know how girls would reject a social as shopping for that kind of web gadget..
It’s not taht i don’t believe in it it’s more that it’s i think more fun for girls (or guy ?) to hang around together..
Well friend today creative guys can get early break due to their technological acess and cheap ways of doing business with larger market through the net.
I was working on something similar …shame on me.
i test it.it is good.i think it can earn money from online shopping site.girls must like it.
Am I missing something or are Polyvore missing something?!
Surely each user’s “set” should effectively be a shop with both the user and Polyvore sharing in the revenue?
This would drive the teenage fashonistas to use the set and then publicize them. That would make this app go wild…
i think this is GREAT!!!!! why are people complaining?!!! and im a mid twenties semi-professional…not just for teens!
fyi: your title is spelled wrong.
Very creative idea. This will be skewed toward the woman audience though.
Very cool and creative, and might attract other audiences. Think of music geeks putting together their dream setups, internal designers suggesting studio apt layouts for less than $1,000, etc.
The picture here reflects the potential users nicely. A faceless, soulless collection of branded products. How shallow.
And yeah, I know some people will like it.
@Beas
if only I had managed to get some VC and not just work on it in my basment late at night maybe we could have beaten them to the punch!
Don’t worry so was I
Repeating Marco’s comment - Hearst bought Kaboodle, not eBay.
females will definitely enjoy such sites, unless they prefer old traditional way of shopping and trying every other outfit just to buy one
http://vidsonly.blogspot.com
well, landsend has been letting people monkey around with images of clothes for a long time. visualization of some sort is part of many other apparel sites as well
one nitpick….those images are being used without permission. not sure how far this idea can go without cooperation from merchants. arguably you can look at polyvore as a lead generator…might make someone $10k a year.
Nothing new. http://fashmatch.com/ does the same.
The Cordarounds supercomputer is much cooler. You can play strip poker and, incredibly, strip peanuckle, with it.
http://www.cordarounds.com
Very cool site!
I like it…
Hey - it’s really cool. Some days ago I’ve written about “Fashion in 3D”. A big catalog selling company in Austria launched some 3D Sets - check it out, I like it very much
http://www.quelle.at/3d
Best Wishes, Tom
Nice, but they have to overcome the same problem as other shopping sites which is monitoring stock levels. I clicked on a few things that were interest, and nearly all of them were no longer being displayed on the original website, or were sold out. Especially if they’re depending on affiliate commissions to supplement income, this is something they’ll have to figure out how to address.
Depending on the level of interest though, they’d be smart to offer sponsored sets to present current (in-stock) inventory from selected merchant partners
Typos fixed.
The Cordarounds Supercomputer is far cooler. You can play strip poker
with it.
Interesting. I could see this being used in all the thousands of fashion blogs out there.
While Polyvore certainly does encourage consumption (though it hasn’t produced that effect in me thus far—only because I can’t afford $1,200 earrings), it’s just fun. I think of it as a diversion like playing Tetris or whatnot. Except better, ’cause it’s like dress-up! And who doesn’t like playing dress-up?
Not for me.
http://fakesteveballmer.blogspot.com
This space is relatively outside my interest zone, but Pasha is awesome, so my only thought is that it must be good.
Generally these are referred to as “looks” not “sets.” This is pretty similar to fashmatch.com, except a little more flexible.
It’s an interesting concept, but I’m not sure if it adds a lot more value vs. other social shopping sites like thisnext and stylehive. Building a user base will likely also be tough due to (I think) saturation in the market.
And btw, did anyone comment on this post except to spam Techcrunch for their own site?
-Chris
Go to Trend Diva (www.trenddiva.com) for a true visual shopping experience. They’ll be adding social network functionality soon and it’s 100x better.
I like Trend Diva (http://www.trenddiva.com) and they’re coming along. I think they are next in line like Shop Style’s purchase.
Trenddiva…your site is not even in the same ballpark…nice spam
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