Comments on: Google Math: Buy $1,000 in Radio Ads, And We’ll Give You $2,000 Back http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/ Startup and Technology News Thu, 24 Jul 2008 19:07:06 +0000 http://wordpress.org/?v=2.5.1 By: Spot Runner Raises $51 Million To Expand To New Markets http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-2281542 Spot Runner Raises $51 Million To Expand To New Markets Wed, 07 May 2008 19:04:16 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-2281542 [...] same plans—although Google admittedly doesn’t yet have much to show for its TV, print, and radio efforts. Grouf wants to scale up before Google gets [...] [...] same plans—although Google admittedly doesn’t yet have much to show for its TV, print, and radio efforts. Grouf wants to scale up before Google gets [...]

]]> By: » Google Radio Ad Deal: Buy 1, Get 2 Free » InsideGoogle-part of the Blog News Channel http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1691351 » Google Radio Ad Deal: Buy 1, Get 2 Free » InsideGoogle-part of the Blog News Channel Mon, 22 Oct 2007 17:25:59 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1691351 [...] Google’s got a nice deal for those looking to buy Google Radio Ads. If you buy $1,000 in advertising, Google will give you $2,000 in free credit of future ad campaigns. If you’ve got a company that’s never advertised on the radio, and you have a small ad budget but would like to see if radio ads work for you, getting $3,000 worth of advertising for a $1,000 outlay is a great deal, and if you don’t make back $3,000 in increased sales, you’ll probably still make earn enough to make the ad buy profitable. [...] [...] Google’s got a nice deal for those looking to buy Google Radio Ads. If you buy $1,000 in advertising, Google will give you $2,000 in free credit of future ad campaigns. If you’ve got a company that’s never advertised on the radio, and you have a small ad budget but would like to see if radio ads work for you, getting $3,000 worth of advertising for a $1,000 outlay is a great deal, and if you don’t make back $3,000 in increased sales, you’ll probably still make earn enough to make the ad buy profitable. [...]

]]> By: Payscroller - The Blog » Blog Archive » How to run an advertising campaign with a shoestring budget http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1679568 Payscroller - The Blog » Blog Archive » How to run an advertising campaign with a shoestring budget Wed, 17 Oct 2007 06:09:43 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1679568 [...] Tips: Buy $1000 worth of radio ads from Google and get $2000 back in credits. You can go wrong with this deal. Too bad our shoestring budget wasn’t big enough to last [...] [...] Tips: Buy $1000 worth of radio ads from Google and get $2000 back in credits. You can go wrong with this deal. Too bad our shoestring budget wasn’t big enough to last [...]

]]> By: Vishal http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1678175 Vishal Tue, 16 Oct 2007 15:12:35 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1678175 Nothing wrong with this strategy. Its a promotion. They're obviously still making money with it (as their cost may be as low as $200 for $1000 worth of ads) ... and even if they are burning some, its acceptable. This is marketing and I completely fail to see why you mr arrington have negative comments about it. On the contrary - its a brilliant move, and you need some foresight to see why. Perhaps you didnt catch on mr A. Look deeper. Nothing wrong with this strategy. Its a promotion. They’re obviously still making money with it (as their cost may be as low as $200 for $1000 worth of ads) … and even if they are burning some, its acceptable. This is marketing and I completely fail to see why you mr arrington have negative comments about it. On the contrary - its a brilliant move, and you need some foresight to see why. Perhaps you didnt catch on mr A. Look deeper.

]]> By: matt http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1673816 matt Sat, 13 Oct 2007 17:20:20 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1673816 Actually its buy one, get one free... not two free. Both are not free because you've paid for one. With your logic, every time you buy one donut, its buy one, get one free. That's a blissful life! matt Actually its buy one, get one free… not two free. Both are not free because you’ve paid for one.

With your logic, every time you buy one donut, its buy one, get one free. That’s a blissful life!

matt

]]> By: pamon http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672954 pamon Sat, 13 Oct 2007 01:28:47 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672954 Only issue I see with radio advertising it when the consumer is in the car driving and hears a website advertised, how are they supposed to remember it for later. The office listener or student I can see going to the site, but if i'm driving an hear "abc.com", will I remember it long enough to go there? Dunno.... Only issue I see with radio advertising it when the consumer is in the car driving and hears a website advertised, how are they supposed to remember it for later. The office listener or student I can see going to the site, but if i’m driving an hear “abc.com”, will I remember it long enough to go there? Dunno….

]]> By: Paul http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672315 Paul Fri, 12 Oct 2007 16:32:39 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672315 Ok. Here's probably what's really behind the promotion. About 18 months ago, Google acquired DMarc. DMarc provides radio stations with digital automation and broadcast equipment. A lot (if not all) of these deals are financed on a barter basis. That is, the stations trade a few minutes per hour to DMarc for the use of the equipment. It's a win-win. Stations get new equipment and DMarc gets to broker ad time on those stations and pocket the proceeds. Thus, Google/DMarc wants to sell every minute available to them...regardless of ad unit price. Because once that inventory passes...they never get it back. So we could say that the airtime is free to Google or at least heavily discounted. So why not introduce as many people to the medium as possible? The only problem that I have experienced with Audio for Adwords is that it doesn't allow you to purchase campaigns based on reach and frequency. These are the hallmarks of solid radio advertising. What Audio for Adwords is more akin to is a PI model (Per Inquiry). Unfortunately, Google hasn't built in a pay per action component yet. But I think they're on their way. They're currently providing advertisers with toll-free numbers to help measure campaign effectiveness. And I can see them eventually charging on a pay per call basis (perhaps even a pay per click - with a unique url being advertised). Well with that said, I'm sure I've mentioned more than anyone really cared to know...but that's it in a nutshell. Ok. Here’s probably what’s really behind the promotion. About 18 months ago, Google acquired DMarc. DMarc provides radio stations with digital automation and broadcast equipment. A lot (if not all) of these deals are financed on a barter basis. That is, the stations trade a few minutes per hour to DMarc for the use of the equipment. It’s a win-win. Stations get new equipment and DMarc gets to broker ad time on those stations and pocket the proceeds.

Thus, Google/DMarc wants to sell every minute available to them…regardless of ad unit price. Because once that inventory passes…they never get it back. So we could say that the airtime is free to Google or at least heavily discounted. So why not introduce as many people to the medium as possible?

The only problem that I have experienced with Audio for Adwords is that it doesn’t allow you to purchase campaigns based on reach and frequency. These are the hallmarks of solid radio advertising.

What Audio for Adwords is more akin to is a PI model (Per Inquiry). Unfortunately, Google hasn’t built in a pay per action component yet. But I think they’re on their way. They’re currently providing advertisers with toll-free numbers to help measure campaign effectiveness. And I can see them eventually charging on a pay per call basis (perhaps even a pay per click - with a unique url being advertised).

Well with that said, I’m sure I’ve mentioned more than anyone really cared to know…but that’s it in a nutshell.

]]> By: Fake Richard http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672313 Fake Richard Fri, 12 Oct 2007 16:30:59 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672313 Good for those who are in radio advertising. http://vidsonly.blogspot.com Good for those who are in radio advertising.

http://vidsonly.blogspot.com

]]> By: Rob Blatt http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672307 Rob Blatt Fri, 12 Oct 2007 16:27:43 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672307 Don't forget the $300 credit towards the creation of your advertisement. Don’t forget the $300 credit towards the creation of your advertisement.

]]> By: Pablo http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672200 Pablo Fri, 12 Oct 2007 15:28:37 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672200 Google may be around forever and ever - but doesn't it trouble anyone that a $200b company is basically relying on ONE sinlge product? Google may be around forever and ever - but doesn’t it trouble anyone that a $200b company is basically relying on ONE sinlge product?

]]> By: Dan http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672177 Dan Fri, 12 Oct 2007 15:23:10 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672177 Buy 1k now and get 2k in credit for ads in Q1 of 08... how is this a scam? Buy 1k now and get 2k in credit for ads in Q1 of 08…

how is this a scam?

]]> By: Permeate http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672128 Permeate Fri, 12 Oct 2007 14:50:23 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672128 I heard Google was coming out with a new form of advertising where they paint your sales copy on girl's titties. I heard Google was coming out with a new form of advertising where they paint your sales copy on girl’s titties.

]]> By: Jay http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672075 Jay Fri, 12 Oct 2007 14:04:34 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672075 Criticism of google? Whoa whoa whoa, now you're crossing the line. Criticism of google? Whoa whoa whoa, now you’re crossing the line.

]]> By: Dan http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672035 Dan Fri, 12 Oct 2007 13:48:11 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1672035 They are doing the same thing for print. I bet they will do the same for TV...plus, this is just a promotion...once people use it they might be more apt to use it again and again. I got print ads at a HUGE discount when I used it....and will again. They are doing the same thing for print.

I bet they will do the same for TV…plus, this is just a promotion…once people use it they might be more apt to use it again and again. I got print ads at a HUGE discount when I used it….and will again.

]]> By: Permeate http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671987 Permeate Fri, 12 Oct 2007 13:19:09 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671987 I think radio is an incredible waste of money. I was one of the beta testers for audio ads, and I found it to be a complete waste of money. I didn't see much of a rise in traffic or sales and I spent more than $1,000 on spots in big markets such as LA and NY. I think Google is desparately looking for new clients because people aren't seeing a good rate of return on this form of advertising anymore. I think radio is an incredible waste of money. I was one of the beta testers for audio ads, and I found it to be a complete waste of money. I didn’t see much of a rise in traffic or sales and I spent more than $1,000 on spots in big markets such as LA and NY. I think Google is desparately looking for new clients because people aren’t seeing a good rate of return on this form of advertising anymore.

]]> By: Voices http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671979 Voices Fri, 12 Oct 2007 13:13:23 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671979 Google is also chipping in $300 towards the production of the radio ad should the advertiser choose to use their Creative Ad Marketplace. Google is also chipping in $300 towards the production of the radio ad should the advertiser choose to use their Creative Ad Marketplace.

]]> By: Andrew Koyfman http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671968 Andrew Koyfman Fri, 12 Oct 2007 13:06:48 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671968 "If you pay me $1,000, and I give you $2,000 back, how much profit does that leave me?" That question doesn't make much sense since Google is giving out $2000 in producst, not in cash. The article never mentioned how much it costs Google to do the radio spot. If it only costs them $200 for a $1000 campaing, then they are still making a healthy profit, even with the $2000 cash back. (Costs: $200*3 = 600; Revenue: $1000; Net Profit: $400) Now if they were giving you $2000 back in cash for every $1000 you spent, they'd be the most popular service in the world. “If you pay me $1,000, and I give you $2,000 back, how much profit does that leave me?”

That question doesn’t make much sense since Google is giving out $2000 in producst, not in cash. The article never mentioned how much it costs Google to do the radio spot. If it only costs them $200 for a $1000 campaing, then they are still making a healthy profit, even with the $2000 cash back. (Costs: $200*3 = 600; Revenue: $1000; Net Profit: $400)

Now if they were giving you $2000 back in cash for every $1000 you spent, they’d be the most popular service in the world.

]]> By: Steve Ballmer http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671963 Steve Ballmer Fri, 12 Oct 2007 13:04:39 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671963 Gaggle ponsi scam! It's always been a scam, thank you mam. http://fakesteveballmer.blogspot.com Gaggle ponsi scam!
It’s always been a scam, thank you mam.

http://fakesteveballmer.blogspot.com

]]> By: Radnips http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671823 Radnips Fri, 12 Oct 2007 11:08:30 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671823 I don't understand how offering a $2,000 promotion makes the ads available to small businesses. You still need to pony up $1,000 to get the $2,000 credit, plus you need to spend money on creative to put together an ad - Google doesn't help with that. I think a better solution is internet radio advertising. There are companies that allow small businesses to create ads for free using online ad creation tools, run campaigns across major radio properties online and target based on location, demographics, etc. See TargetSpot, Ronning Lipset, Net Radio Sales and others for examples of this model; expect to see these companies and this market grow much more rapidly than Google Audio. Internet radio is where the future audience is, internet technology allows for search-type targeteing and the cost of creative is lower. That's the future, not Google Audio! I don’t understand how offering a $2,000 promotion makes the ads available to small businesses. You still need to pony up $1,000 to get the $2,000 credit, plus you need to spend money on creative to put together an ad - Google doesn’t help with that.

I think a better solution is internet radio advertising. There are companies that allow small businesses to create ads for free using online ad creation tools, run campaigns across major radio properties online and target based on location, demographics, etc. See TargetSpot, Ronning Lipset, Net Radio Sales and others for examples of this model; expect to see these companies and this market grow much more rapidly than Google Audio. Internet radio is where the future audience is, internet technology allows for search-type targeteing and the cost of creative is lower.

That’s the future, not Google Audio!

]]> By: Togi http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671768 Togi Fri, 12 Oct 2007 10:29:24 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671768 They can do what they want. Its not a bad idea and breaks the conventional advertising. The radio network will be profiting of this model as well, internet radio too??? Imagine the possibility of doing the same for Internet TV, placing your ads by featuring good quality video ads. The future holds vast potential. They can do what they want. Its not a bad idea and breaks the conventional advertising. The radio network will be profiting of this model as well, internet radio too???

Imagine the possibility of doing the same for Internet TV, placing your ads by featuring good quality video ads. The future holds vast potential.

]]> By: sputnick http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671708 sputnick Fri, 12 Oct 2007 09:55:58 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671708 It's called dumping - selling something at less than what it takes to make the product - and if anti-dumping legislation extended to the domestic sphere, this would be illegal. If Google were, say, a Japanese company, there would be talk of trade sanctions and a case at the WTO. It’s called dumping - selling something at less than what it takes to make the product - and if anti-dumping legislation extended to the domestic sphere, this would be illegal. If Google were, say, a Japanese company, there would be talk of trade sanctions and a case at the WTO.

]]> By: Exclusive http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671602 Exclusive Fri, 12 Oct 2007 08:24:13 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671602 Thanks for sharing Thanks for sharing

]]> By: Slappenstance http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671519 Slappenstance Fri, 12 Oct 2007 07:05:40 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671519 Google is stretched way to think in my opinion. They are in as many markets as microsoft now with 1/10th the employees. They seem to have the strategy of going in a 100 different directions and see which one sticks. This will probably lead to all of those directions being subpar. I'm not sure if the company even knows the hell its doing anymore. It has to focus better. Radio ads, video, gtalk, google checkout(why oh why.). And talks about mobile and a second life clone makes things worse. Google needs marketing, support, maintainance on all these products and they don't have it. These leads to the products becoming invisible. Google is stretched way to think in my opinion. They are in as many markets as microsoft now with 1/10th the employees. They seem to have the strategy of going in a 100 different directions and see which one sticks. This will probably lead to all of those directions being subpar.

I’m not sure if the company even knows the hell its doing anymore. It has to focus better. Radio ads, video, gtalk, google checkout(why oh why.).

And talks about mobile and a second life clone makes things worse. Google needs marketing, support, maintainance on all these products and they don’t have it. These leads to the products becoming invisible.

]]> By: Omar Ismail http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671510 Omar Ismail Fri, 12 Oct 2007 07:00:13 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671510 "If it truly has a better way of buying and selling radio ads, advertisers and radio stations will quickly figure that out on their own." Come now this is a pretty tough sentence to swallow. I mean, the ONLY people who advertise are the ones that don't have a good product/service? All of those iPod commercials and PCvsMac are done to disguise the horrible offerings that Apple gives? Companies buy marketshare all the time. Acquisitions, promotions, advertising, etc. That's one of the nice things about having a wad of cash, is that you can spend now to carve a space for yourself in the future. “If it truly has a better way of buying and selling radio ads, advertisers and radio stations will quickly figure that out on their own.” Come now this is a pretty tough sentence to swallow. I mean, the ONLY people who advertise are the ones that don’t have a good product/service? All of those iPod commercials and PCvsMac are done to disguise the horrible offerings that Apple gives?

Companies buy marketshare all the time. Acquisitions, promotions, advertising, etc. That’s one of the nice things about having a wad of cash, is that you can spend now to carve a space for yourself in the future.

]]> By: Saptarshi http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671500 Saptarshi Fri, 12 Oct 2007 06:53:01 +0000 http://www.techcrunch.com/2007/10/11/google-math-buy-1000-in-radio-ads-and-well-give-you-2000-back/#comment-1671500 I'm still wondering what Google is thinking... Either they r way too clever or foolish. I think Google has enough money to gamble and that's good for the Casino because even if Google wins, its actually the Casino that always wins!! I’m still wondering what Google is thinking… Either they r way too clever or foolish. I think Google has enough money to gamble and that’s good for the Casino because even if Google wins, its actually the Casino that always wins!!

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