Yahoo7, the joint venture site between Yahoo and the 7 network in Australia has undergone a big shakeup following declining traffic and poor advertising results.
According to a report at Australian IT, Yahoo7’s traffic has declined from 5.5 million in January to 4.9 million in August, and advertising has remained flat despite massive growth in the sector.
Yahoo appointee and previous Chief Sales Officer Markus Barnikel has been moved to a “less hands on role” and Yahoo Search Marketing’s Craig Wax will be returning to the United States. Willie Pang, who previously workedon Yahoo’s Panama project will head Yahoo Search Marketing Australia & New Zealand.
Australia has long been a dominant market for Google, with the Mountain View search giant holding between 80-85% of the local search market for at least the last 2 years according to various reports. Australia is a surprisingly strong market for Microsoft, with its local joint venture NineMSN holding a 26% share of main ad buying marketplace (corporate buys), followed closely by News Corp and local media group Fairfax Digital, who operate well known sites including SMH.com.au and a variety of ecommerce ventures.
Hi,DR PETER TEIMAN FRANKLIN here,
Initially Yahoo did so well in Australia, it is a wonder that it so suddenly declined.
DR PETER TEIMAN FRANKLIN
Sweden.
Hi,DR PETER TEIMAN FRANKLIN here,
The situation with Yahoo seems to be pervasive worldwide in that it is rapidly losing it’s cudos worldwide, which is unfortunate for those who grew up using it.
DR PETER TEIMAN FRANKLIN
Sweden.
Yah who?
Seriously though, why they ever thought it was a good idea get into bed with 7 is beyond me. Smacks of NineMSN-ish metooism – which by the way is just as dreadful, only slightly more embedded by virtue of the Microsoft parts.
I wonder was % AU contributes to overall revenue?
Yahoo7 when did that happen. Anyways, thanks for posting.
http://vidsonly.blogspot.com
Yahoo7 call their New Zealand offering YahooXtra (in partnership with the Monopoly Telco owned ISP). Unfortunately for them its name is kind of mud here because they unwisely decided to move the Xtra email servers over to Yahoo and in the process introduced so many problems with deleted emails and access issues that it was all over the media and forced them to shell out millions of dollars compensation.
If you were to ask anybody in NZ what the first thing that came to mind was with YahooXtra they would probably say the email fiasco.
Yahoo needs a rich backer, hmmmmm
http://fakestev...er.blogspot.com
How come Australia has the search engines doing local customization deals? Here in the UK we get Google Uk, MSN UK, Yahoo UK … no companions like TV networks.
What will happen to Mel and Kochie?!
“Seriously though, why they ever thought it was a good idea get into bed with 7 is beyond me. ” — Cam
maybe their jibber jabber from a PR from 2005 will help clarify – or simply amuse.
“The combined strengths of Yahoo!’s search and communications capabilities and its global Internet network, with Seven’s rich media and entertainment content and marketing capabilities will create one of the most comprehensive and engaging online experiences for Australian consumers and advertisers.
…
As a result of today’s agreement, Yahoo! Australia & NZ becomes the key platform for Seven’s ongoing development beyond broadcast television and magazine publishing as it builds its Digital Media Division – leveraging its strengths in the creation and marketing of content into new and rapidly evolving forms of technology.
Correspondingly, by partnering with a leader in local digital content, Yahoo! will be better positioned to exploit opportunities for growth in Australia. Seven is the largest television company in Australia reaching 98 per cent of Australians through its owned and operated stations and affiliate agreements. “
I’m not suprised about the MS percentage. The support for MS outside of academia over here is painful
[Seven Network must learn from OneTel Failure]
In most cases,if a company was too much greedy,it resulted in failure.
1.Do not invest too much money!
2.Do not try to kill competitors!
3.Try to make a joint venture with a major competitor and a big customer for advertisements!
4.Invest a huge amount of money into a safe and high yield sectors!
5.Return the money to shareholders!
6.Get an IPO for SMG and list on ASX!
Know why Ninemsn does so well? MSN Messenger tie-ins…. MSN has a massive market.
Not that I think that’s a good thing, just saying.
I use yahoo.au primarily for it’s comprehensive finance sites – most colleagues/friends do too. Google finance offering for AU investments is second rate.
It’s hard to rock a status of google holding 80-85% of the local search market. And Yahoo Global now under big challenge, so it’s no strange to see the shakeup
Dunno about the shakeup, but come on…doesn’t all traffic on the internet go down in August? compared to january which is one of the strongest months on the internet. the local papers need to do better journalism and Duncan, you need to put a little analysis into your posts.
August traffic goes down in the northern hemisphere, due to summer holidays. Now consider when summer is in Australia…
I completely expect to see a similiar trend outside of the US as I believe we are now seeing within. Recently posted on the topic at: http://tpgblog....d-sorry-google/
Enjoy!
Jeremy Horn
The Product Guy